Pam Moore

AUGUST 7, 2018

Do you feel stuck in a rut when it comes to achieving your business goals and utilizing social media to help you do such? Even some of the most savvy social marketers are finding themselves ready to throw in the towel with social media for business in 2018. The goal is not to “do social media.”

Social Media 149

Social Media Training Startup Social Networking 149

Keyhole.co

JANUARY 27, 2023

Social media is quickly becoming the go-to method medium for B2B marketers looking to promote their business. In fact, a study by the International Data Corporation found that 75% of B2B buyers use social media to make purchasing decisions. This makes it the ideal platform for B2B marketers on social media.

ROI 52

ROI B2B Social Media How To 52

SocialFish

MARCH 25, 2011

There was a question on an ASAE listserve last week from a Japanese AMC looking for online/mobile examples of what associations and nonprofits could do to help with Japanese relief efforts following the earthquake a couple of weeks ago. Here’s a nice reminder of how mobile apps can help (got a flashlight app on your phone?

Mobile 177

Mobile SMS Startup Energy 177

Firebelly

SEPTEMBER 2, 2010

Digitalia | Indianapolis Social Media Marketing « 5 Helpful Facebook Places for Business Articles | Main | 5 Helpful Social Search Articles » September 02, 2010 Firebelly at Brainstorming & Social Media Optimization Summits Brainstorming and Social Media Optimization Summits run simultaneously in Dallas, TX from September 15-17.

Social Media 190

Social Media Paid Search Reputation SMS 190

The Realtime Report

AUGUST 16, 2012

A new compilation of stats from the 2012 Olympic Games reveals that 60% of visits to the official London 2012 Games website and apps came from mobile devices. The London 2012 stats – showing engagement across 77 digital products - were compiled by Alex Balfour, the head of new media for London 2012. The organization counted 4.7

Mobile 182

Mobile Foursquare Facebook Tumblr 182

Harp Interactive

OCTOBER 9, 2009

Social media isn’t always the right tool for the job. Over the last three days, I’ve spoken to four HUGE brands in America that are considering social media for one project or another, and there are many more out there working on how these tools might integrate into their business needs. Not every company needs a blog.

Social Media 232

Social Media Press Release Marketing Widget 232

The Realtime Report

FEBRUARY 12, 2014

Brands using billboards in Times Square to encourage social media engagement is nothing new, but HTC One took things a step further with the brand’s “ The Most Beautiful Smartphone ” campaign over the holiday season.

Campaign 149

Campaign Case Study Mobile Study 149

Convince & Convert

JULY 5, 2013

Janice Person , Social Media Director for Monsanto , joins the Social Pros Podcast this week to discuss dealing with controversy on social media, respecting transparency, and proactive versus reactive social media strategies. They work alongside media relations and branded communications.

Social Media 140

Social Media Brands How To Case Study 140

Buffer Social

DECEMBER 14, 2023

  Here are two creators who have mastered the art of sharing industry news through LinkedIn carousels: Girl Power Marketing uses a distinct tone of voice and visual branding to share important social media updates.  Here are some examples of great zero-click content pulled from existing media.

Examples 101

Examples LinkedIn Collaboration Case Study 101

Convince & Convert

MAY 17, 2013

This week: From ExactTarget , a free white paper called “ 3 Truths Every CMO Needs to Know About Social Media and the Customer Experience “ From Expion , a case study about how H&R Block mobilized 90,000 tax professionals in social media using Expion to guide their activity.

Social Media 161

Social Media Study Statistics Aggregator 161

Adam Cohen

JULY 12, 2010

But those same companies need to leverage, not ignore, that insight available when fusing social media into the marketing mix they already have. People are the fuel behind social media, which is really just tools and tactics. Do they use social platforms and if so, how often and why?

Research 265

Research Social Media Marketing Retail 265

Buzz Marketing for Technology

JUNE 5, 2013

They check in with their trusted third-party sources, and expect your message to be consistent from desktop to mobile to tablet and back again. Here are some ideas to help win at the Zero Moment of Truth: Mobile Optimization. Mobile tech and devices are crucial to this process. better than hybrid desktop/mobile ones.

Bazaarvoice 230

Bazaarvoice Mobile How To Focus Group 230

Idaconcpts

JUNE 4, 2014

After all—knowing that we need a website and a social media presence is old news. Because you want your website to scale easily to tablets and other mobile devices. Most people are still incredibly wary of mobile messaging. Social media. Yes, you need to have a social media presence.

Marketing 151

Marketing Case Study Smart Phone SMS 151

SocialFish

MARCH 1, 2011

The list below is for serendipity ; if you prefer our “Must Read&# shares about important stuff for association social media, please click here to subscribe , or click here to browse. Best Practices for Maximizing Mobile App Revenue (GigaOm). The Power of Facebook plugins, and other social sharing tools (Debra Askanase).

Case Study 170

Case Study Press Release Eventful Analysis 170

Pam Moore

AUGUST 7, 2018

Do you feel stuck in a rut when it comes to achieving your business goals and utilizing social media to help you do such? Even some of the most savvy social marketers are finding themselves ready to throw in the towel with social media for business in 2018. The goal is not to “do social media.”

Social Media 60

Social Media Training Startup Social Networking 60

Webbiquity SMM

DECEMBER 16, 2013

but this simple-yet-useful infographic Jim Dougherty passes along is worth keeping handy for ideas, such as types of text in social media (questions, quotes, tips, fill-in-the-blanks, or testimonials). The State of B2B Content Marketing: Tactics, Sharing Tools and Metrics [INFOGRAPHIC] by Social Media Today.

Content 201

Content Marketing B2B Journal 201

Convince & Convert

OCTOBER 23, 2013

This is an important and bold move (the technology not the robe), because as you are probably aware, SnapChat formerly was set up so that all content shared on the social network expired – forever – 10 seconds after it was initially retrieved. It’s like GONE gone? In 10 seconds?” Fascinating approach.).

Facebook 139

Facebook Social Networking Social Graph MySpace 139

Laurel Papworth

DECEMBER 17, 2009

Marketing Magazine name Industry Head of Social Media for Australia. What commodity does social media create, to make an industry? Kate Kendall ( @KateKendall ) from Marketing Magazine approached me a little while ago to write a piece on the “state of the social media industry&#. Social Media Industry.

Industry 64

Industry Social Media Influencer Mobile 64

Social Media Marketing

APRIL 8, 2011

To truly appreciate social media and the ubiquitous nature of the Internet, the consumer must first remember the wireless networks' distant and humble beginnings. Facebook aficionados in particular are known to congregate in hot spots that feature free access to the social network for laptops and cell phones.

Wireless 162

Wireless Drupal SMS Mobile 162

Pam Moore

JUNE 9, 2019

Building a brand that is relevant, memorable and valuable online requires a lot more than fancy visuals, fast moving video or knowing how to play the last social network newsfeed algorithm. Standing out from the digital noise requires more than hopping on the latest social shiny technology object. Know and love your audience.

Brands 105

Brands Authentication Template Templates 105

Firebelly

AUGUST 18, 2010

Youll learn how to identify your content assets, use a push and pull approach, the social platforms that can work for you, a review of the monitoring tools, and see case studies of companies doing it right. You can find Firebelly speaking at the following sessions.

Paid Search 135

Paid Search Reputation SMS Conference 135

Laurel Papworth

FEBRUARY 13, 2010

Australia too has a massive increase in seniors in Facebook and social networks generally in the last year or two. Social network strategist Laurel Papworth said Australia’s take-up rate was generally about 2 to 3 per cent higher than the US for computer use. Facebook claims to have more than 7 million users.

Hitwise 110

Hitwise Facebook Statistics Social Networking 110

Hootsuite

MARCH 16, 2020

Once you have finished creating your ad, you can use TikTok’s ad preview tool to see how your ad will look on mobile devices. This has happened on other social networks as more advertisers join the platform. Review TikTok inspiration studies. Simple Mobile. Simple Mobile keeps its advertising simple.

Advertising 141

Advertising Marketing Campaign Hashtag 141

Saying It Social

AUGUST 24, 2010

Saying It Social Your Social Media Marketing Resource Home About Polls Our Services Testimonials How to Get People to Your Social Sites and Keep them Coming Back You have all of these great social sites but nobody knows about them! Here are some ways to drive people to your social sites and then keep them engaged.

Sites 204

Sites How To Foursquare Social Networking 204

Razor Social

OCTOBER 11, 2017

Other types of strategic content that will get more shares, links, and love from Google include frameworks ( see our PRISM framework ), ‘how to’ content, case studies, and influencer content (e.g. Make sure you have a good social sharing plugin installed on your website that works well on both desktop and mobile.

Tools 111

Tools Tips Content Marketing 111

Pam Moore

AUGUST 17, 2020

LinkedIn is one of the most powerful social networking and digital platforms to build your personal and business brand of authority, influence and human connection. Case studies and examples of how I use LinkedIn to get massive organic reach on my content, videos, podcasts and more that generate leads.

LinkedIn 78

LinkedIn Tips Brands Training 78

Writtent Blog

JULY 5, 2013

5 Insights into the Latest Social Media Facts, Figures and Statistics. Have you heard that Twitter is the fastest-growing social media network, experiencing a stunning 40 % increase in active users over the past 9 months? Or that virtually all social networks are dominated by males?

Strategy 75

Strategy Video Content Marketing 75

Absolute PA

APRIL 3, 2011

It was in the very early stages of the book’s inception that he got in touch and asked if I would be a case study. First of all, it’s not like many of the how-to social networking guides available. That was late 2010 and Twitter Your Business has now been successfully launched.

Review 72

Review Twitter Case Study Small Business 72

Pam Moore

SEPTEMBER 9, 2020

Although many marketers and business owners who are new to digital and social marketing may think that by simply adding social media to their bag of ninja marketing tricks, all of their problems will be solved. Social media and digital marketing requires your greatest asset which is time. It does not work this way!

Conversation 78

Conversation Template Templates Marketing 78

Ari Herzog

SEPTEMBER 30, 2010

Summary : Co-founder and partner at Bonsai Interactive, offering smart marketing and social media business solutions, as well as mobile applications and social education. Founder of the 12for12k Challenge, a community-driven social media charity initiative to connect globally and help locally. New Media.

LinkedIn 89

LinkedIn Radian6 Education Fashion 89

Convince & Convert

JULY 19, 2011

A Practical Case Study of Tracking Engagement. Subscriptions Initiated: email, print, and mobile signups through wish.org. Content Shares: pages, stories, videos shared to social networks or emailed from wish.org. Visitor Promotion: downloaded banners/badges or creation of personal fundraising pages.

Engagement 121

Engagement Metrics ROI Sites 121

Convince & Convert

JULY 19, 2011

A Practical Case Study of Tracking Engagement. Subscriptions Initiated: email, print, and mobile signups through wish.org. Content Shares: pages, stories, videos shared to social networks or emailed from wish.org. Visitor Promotion: downloaded banners/badges or creation of personal fundraising pages.

Engagement 116

Engagement Metrics ROI Sites 116

Convince & Convert

AUGUST 13, 2015

It also involves folding SEO into your content, as well as getting the most out of social media, automation, and distribution. FINIS, a line of swimming gear known for its innovation, chose to use their most loyal fans as brand ambassadors and use their social media content in their marketing strategy.

Content 60

Content Crowdsourcing Marketing Hubspot 60

Convince & Convert

MAY 12, 2010

Skip to content Skip to navigation Skip to footer Convince and Convert Blog: Social Media Strategy and Social Media Consulting Social Media Strategy Blog Social Media Consulting Blog Social Media Consulting Speaking Newsletter Free Social Media Tools Twitter Interviews About Lijit Search Would You Try It With a Fox?

Consultant 120

Consultant Social CRM MySpace Social Media 120

Convince & Convert

JUNE 8, 2012

This is Episode 19 of the Social Pros Podcast : Real People Doing Real Work in Social Media. Huge thanks to data-driven social media management software company Argyle Social for their presenting sponsorship, as well as Infusionsoft , Janrain , and Jim Kukral at DigitalBookLaunch. Listen Now.

Publishing 118

Publishing Case Study Buy Company 118

Webbiquity SMM

SEPTEMBER 12, 2011

Social media marketing has gone well beyond the hype stage and is now mainstream business practice. Still, questions remain: how do I use social media most effectively across the enterprise? Which social media monitoring tools should I use? What social media developments and trends should I be watching?

Social Media 257

Social Media Trendrr SM2 Alterian 257

Buffer Social

AUGUST 22, 2019

Pinterest is somewhat of a sleeper in the social media world. According to Google’s mobile site speed comparison tool , it’s a lot slower than competitors sites,” Allsopp shared. And no matter where you interact with the brand, that message remains consistent.

Marketing 71

Marketing YouTube SEO Engineering 71