Jon Loomer

OCTOBER 19, 2020

In this post, we’re going to discuss the differences between the three types of users (People, Partners, and System Users) and how to add them. If you are the brand and looking to add a partner agency who will manage your ads, you would select the first option. System User. Click to add a system user.

Facebook 199

Facebook System Eventful Aggregator 199

Social Media Today

MAY 15, 2018

Facebook's testing a new business Page rating system, which could help improve recommendation accuracy.

Facebook 166

Facebook System Brands 166

Ignite Social Media

APRIL 2, 2021

My team and I recently discussed the advice we’d give brands and agencies for effectively supporting their social media teams. After all, your social team is your front-line representation of your brand. Night and weekend monitoring has become essential for many brands during the pandemic. Say Goodbye to One-Man-Shows.

Social Media Management 191

Social Media Management Social Media Brands Guidelines 191

Sprout Social

JUNE 8, 2023

With the rise of customer care requests in DMs, comments and posts, brands need a way to manage them all while providing a stellar experience. These enable brands to deliver better customer support and a positive experience by optimizing support teams’ workflows so they can engage with customers faster and more efficiently.

Social Media 112

Social Media Brands Tools Conversation 112

Sprout Social

JANUARY 30, 2023

Secretly, every customer wants their experience with a brand to be like the set of Cheers—where everybody knows your name. According to the 2022 Sprout Social Index™, 30% of consumers will switch to a competitor if a brand takes too long to respond to questions or feedback. This goes for brands as well. This approach pays off.

Examples 109

Examples Brands How To Social Media 109

Sprout Social

NOVEMBER 17, 2022

With the ability to publish longer videos and consumers’ love of short form video, there’s a lot of Reel-estate for brands to get creative and boost their engagement. Instagram Reel ideas for fashion and retail brands. Push creative boundaries for your brand with these ideas: 1. Promote hot in-store items.

Instagram 115

Instagram Types Brands Social Media 115

Sprout Social

AUGUST 30, 2023

Social media is much bigger than marketing and branding alone. The benefits of a social media employee training process There are likely many employees at your company who want to get involved in social—on behalf of your brand, or to build their personal one. Think: posting anxiety or brand risk.

Social Media 107

Social Media Training Brands Social Media Management 107

Sprout Social

AUGUST 22, 2023

In doing so, they have leveled the playing field for brands of all sizes and industries. Within these tools, conversational analytics harnesses the power of customer conversations and discussions by identifying and tracking hidden brand insights. Here is a closer look at the key benefits.

Analytics 82

Analytics Conversation Brands How To 82

Keyhole.co

NOVEMBER 16, 2023

And while traditional branding is important, it is the voices of your employees that really make a difference. In this article, we’ll explore the power of employee testimonials and show you how to use them to build a strong brand that talent will want to join. What is an employee testimonial? Source: Marriott Careers 5.

Brands 52

Brands Social Media Hashtag Reputation 52

Hootsuite

APRIL 25, 2023

Fake social media accounts are an ongoing problem for both social media platforms and for brands. Impostors on social media present a real challenge for all major brands. Here’s what you can do to help protect your brand and your customers. They think they have found and followed your brand or organization.

Social Media 91

Social Media Brands HootSuite Tips 91

Sprout Social

DECEMBER 14, 2022

The metaverse is the new internet frontier and popular brands are taking advantage of this evolving technology. In this article, we’ll discuss how top brands are approaching metaverse brand activations and industries making the largest strides. Metaverse brand activations: What they look like today.

Examples 104

Examples Brands Industry Real Estate 104

Ignite Social Media

MARCH 18, 2021

It’s safe to assume that more than one person manages many of those Pages, especially when you look at larger brands that are dedicating significant budgets to social media efforts. Major Issues with Facebook’s Brand Pages. Both Facebook and Instagram give brand managers the run around when it comes to page access.

Facebook 156

Facebook Brands Social Media Instagram 156

Buffer Social

JULY 3, 2023

When did you last pay attention to a generic brand video that wasn’t for research purposes? Many social media users share my perspective, so many brands struggle to create content that connects with their audience in popular formats like short-form video. People want people, not brands or ads. The probable reason?

Brands 89

Brands How To Social Media Fashion 89

Pam Moore

MARCH 8, 2018

A brand is not a logo, colors, fancy tag line or even a fancy Super Bowl commercial. A brand is not your Facebook page cover video, Twitter background or set of beautifully designed Pinterest boards or images on your Instagram profile. The truth is your brand is all of these things and more. The Living, Breathing, Human Brand.

Brands 167

Brands Social Media Facebook Instagram 167

Ignite Social Media

JUNE 3, 2021

It’s no secret that TikTok has become a powerhouse social media network, but for brands and marketers using the app for their businesses it’s important to understand what TikTok analytics are accessible, and more importantly, what each metric means. Audience Location/Territories. Subscribe to Social You Should Know.

Analytics 156

Analytics Brands Marketing Social Media 156

Jon Loomer

OCTOBER 20, 2020

In this post, we’re going to discuss the differences between the three types of users (People, Partners, and System Users) and how to add them. If you are the brand and looking to add a partner agency who will manage your ads, you would select the first option. System User. Click to add a system user.

Facebook 155

Facebook System Eventful Aggregator 155

Sprout Social

OCTOBER 4, 2023

Sprout’s Tagging feature has changed the reporting game for many brands. In this article, we’ll show you how 3 brands have created a Tagging strategy for marketing campaigns, cross-org reporting and better insights. Luckily, there is a light at the end of the ask-hard-questions tunnel: Tags in Sprout reports. Let’s dive in.

Strategy 116

Strategy Brands Social Media Marketing 116

The Realtime Report

AUGUST 14, 2020

Blockchain: Bloggers, Influencers and Branding. If the technology identifies that there has been some alteration in the data, the entire system shuts down completely. Blockchain Impact on Bloggers And Brands. This information is utilized by brands so that they can set up the right campaigns. There are many advantages.

Blogger 113

Blogger Influencer Brands Advertising 113

Koka Sexton

AUGUST 23, 2023

Startup founders are constantly searching for ways to achieve their foundational goals of lead generation and brand awareness. Fortunately, advances in AI technology are transforming the way startups create content, offering a powerful tool for building brands and capturing leads.

Brands 52

Brands Startup Content Metrics 52

Sprout Social

AUGUST 16, 2023

Plus, we’re sharing stories from brands that are driving smarter, faster business impact after making the switch to Sprout. No one jumps out of bed and thinks, “I can’t wait to implement a brand new tool today!” Here are two brands that have accelerated social’s impact on their business by switching to Sprout Social.

Brands 66

Brands Social Media Management Social Media Authentication 66

Sprout Social

MARCH 14, 2022

Every year, marketing and brand teams gather together to plan out their content calendars and campaigns. Depending on the type of industry they’re in or the demographics of their customers, some brands may place more emphasis on specific cultural moments than others. Many brands are already leading the way. Ben & Jerry’s.

Campaign 106

Campaign Brands Communities Content 106

Keyhole.co

NOVEMBER 22, 2023

With over 3 billion monthly active users, Facebook provides a vast pool of potential customers for businesses and brands. From creating engaging content to optimizing ad performance, we’ll explore strategies to maximize your reach, enhance brand visibility, and drive conversions. It should be concise and relevant to your brand.

Facebook 52

Facebook Brands Marketing Social Media 52

Webbiquity SMM

NOVEMBER 12, 2019

And you’d certainly never talk about your brand or product at a business conference or networking event…while wearing noise-cancelling headphones. Why then do so many brands fail to do basic brand monitoring on social networks, and across the Internet more generally? Your fans are advocating for your brand.

Brand Monitoring 152

Brand Monitoring Brands Social Media B2B 152

Ignite Social Media

JUNE 30, 2020

Over the last few days, some large, reputable brands have announced that they plan to withhold all social media advertising on Facebook and Instagram throughout the month of July (some as long as the remainder of 2020). Of course, this is a highly personalized decision for each brand to make based on a wide array of factors.

Facebook 119

Facebook Brands Social Media Advertising 119

Sprout Social

FEBRUARY 15, 2023

This was a time when we saw global brands from Sephora to Yelp release social responsibility statements and pledges to commit more resources to diversity, equity and inclusion in all areas of their business. In 2023, brands continue to be held accountable by their customers—but the bar is higher.

Collaboration 92

Collaboration Brands Press Release Social Media 92

Dave Fleet

MARCH 8, 2012

We, meanwhile, see it as giving brands a new way to tell their story as communications becomes more and more focused on exactly that. One aspect of the new system – the potential for issues – doesn’t seem to be getting a lot of attention. My friend Jay Baer says it betrays small businesses. See that circled post?

Curation 389

Curation Facebook Brands Forums 389

Keyhole.co

SEPTEMBER 20, 2023

Do you lie awake at night worrying about what PR disaster will derail your brand image online? So, it’s fair to say that a positive online brand reputation is a business’s greatest asset today. Your brand reputation management must consistently improve to sustain a good name. You are not alone. For that, follow these steps: 1.

Reputation 59

Reputation Brands Social Media How To 59

Pam Moore

JUNE 30, 2017

When many entrepreneurs, small business owners and even experienced marketers in larger organizations think of the term “brand” they think of pretty colors, expensive logos, fancy graphics, Facebook cover photos, Pinterest boards and traditional tv or radio advertisements. Smart marketers know branding is much more than a logo.

Brands 167

Brands Strategy Social Media Authentication 167

Amy Porterfield

FEBRUARY 14, 2023

Listen on… The decision to have a personal brand or a company brand is a strategic one – here’s what you should consider If you’re thinking about starting a business, have you thought about whether you want to have a personal brand or a company brand?

Brands 80

Brands Company Marketing Organization 80

Sprout Social

AUGUST 21, 2023

They’re also excellent brand awareness, SEO and market research tools. Generates new business Google reviews work wonders in driving brand awareness. Also look at whether the app integrates with your existing systems and has positive user feedback (hint: reviews.) The result? Want to try it for yourself?

Review 82

Review Google Brands Sentiment 82

Pam Moore

OCTOBER 25, 2020

SocialZoomFactor · Personal Branding: 5 Pillars to Build a Brand of Authority and Influence. Do you need a personal brand in business today? Personal branding is a requirement for any business leader in any niche. You have a personal brand regardless if you consciously designed it or not. . The answer is yes!

Influencer 78

Influencer Brands Strategy Social Media 78

Oktopost

FEBRUARY 2, 2023

Episode Summary Marketing teams’ holy grail is to create and boast a brand customers trust. And even more debated in marketing circles, how is brand trust effectively and accurately measured? In this episode, Talia unravels why at the very core of understanding the effectiveness of brand trust is data.

Brands 62

Brands How To B2B YouTube 62

Pam Moore

FEBRUARY 7, 2020

Do you have a brand story that you share with people who come in contact with your brand? A story that serves as the connective tissue and foundation representing the who, what and why your brand exists on this planet today? What is your brand story? Who are the characters in your brand story? What is the setting?

Brands 78

Brands Content Social Media Communities 78

Sprout Social

OCTOBER 15, 2020

Your business’s health and longevity means keeping a watchful eye on the public perception of your brand. What is brand monitoring? Brand monitoring is the process of tracking different channels to identify where your brand is mentioned. Brand monitoring vs. social monitoring. Why brand monitoring matters.

Brand Monitoring 139

Brand Monitoring Brands Sentiment Social Media 139

Pam Moore

MAY 12, 2019

Many business and marketing leaders think a brand starts and ends with a logo, colors and design. However, experienced brand marketers know branding is far more than a logo or a simple social media image that gets a ton of likes on Facebook or LinkedIn. Your brand is not your logo! Big difference.

Brands 109

Brands Strategy Social Media Reputation 109

Sprout Social

JULY 14, 2022

Or is it something brands can genuinely take advantage of? Major companies and startups alike are becoming early adopters, collaborating with metaverse companies to create branded activations and more. It refers to the systems, protocols, rules, applications and technologies that enable users to travel seamlessly between metaverses.

Brands 109

Brands Avatar Fashion Social Media 109

Buffer Social

APRIL 26, 2023

We’re in an era where if you are trying to create a personal brand online or share your work, you do that by creating content — and creating content is a fantastic way to build your brand, make new connections, and level up your knowledge. Here is that system. Art is not about thinking something up.

Content 75

Content System Social Networking Social Media 75