Oktopost

MAY 30, 2024

In today’s world, social activity goes beyond personal use—it’s a powerful asset for both employees and brands. Using social media professionally offers numerous benefits, boosting brand visibility and enhancing employee engagement. Increasing share of voice Social media is a noisy place, and standing out is a challenge.

Activities 83

Activities Social Media Brands Skills 83

Sprout Social

DECEMBER 6, 2023

Influencer marketing has long been a staple for business-to-consumer (B2C) brands looking to cultivate more authentic connections with their audience. It’s time for B2B brands to embrace the power of influencers. However, influencer marketing is not only viable for B2B brands; it can play a crucial role in B2B social media strategies.

B2B 130

B2B Influencer Brands Marketing 130

Pam Moore

MAY 7, 2023

Social Cat Review – Social Cat Paving the Way for Small Business and Agencies Influencer Marketing Social Cat Review Influencer Marketing As the owner of a thriving digital brand marketing, training and consulting agency, I'm always on the lookout for cutting-edge tools and platforms that can help my team and our clients smash their goals.

Small Business 78

Small Business Review Influencer Collaboration 78

Sprout Social

FEBRUARY 1, 2021

From ancient family crests to corporate branding, we use logos to represent who we are and what message we want to share with the world. In 2018, we refreshed our company values and created a logo system to illustrate our culture, our aspirations and what we stand for as an organization. Read on to learn more and see the end result.

System 107

System Groups Groups Resources 107

Sprout Social

MARCH 14, 2022

Every year, marketing and brand teams gather together to plan out their content calendars and campaigns. Depending on the type of industry they’re in or the demographics of their customers, some brands may place more emphasis on specific cultural moments than others. Many brands are already leading the way. Ben & Jerry’s.

Campaign 125

Campaign Brands Communities Industry 125

Social Media Strategies Summit

MARCH 1, 2024

Image source Actions for Marketers Succeeding in a world dominated by short-form video is about communicating your branding and message as quickly as possible. So brands are forced to push the boundaries with ever more outlandish lenses, filters, and other effects.

Video 229

Video Trends Marketing Mobile 229

Sprout Social

AUGUST 22, 2023

In doing so, they have leveled the playing field for brands of all sizes and industries. Within these tools, conversational analytics harnesses the power of customer conversations and discussions by identifying and tracking hidden brand insights. Here is a closer look at the key benefits.

Analytics 90

Analytics Conversation Brands Sentiment 90

Sprout Social

NOVEMBER 18, 2020

Nike and Colin Kaepernick said that in 2018 , and even in the short time since then, consumers’ expectations for brand activism have continued to evolve. Yet, since the wave of black squares and transformative commitments, many brands haven’t had much to say publicly. It’s sharing how your brand is making good on its promises.

Activities 127

Activities Brands Social Capital Compete 127

Sprout Social

JULY 14, 2023

Sales and marketing alignment, also called smarketing, refers sales and marketing team collaboration within a business to achieve common goals. Research by Freshworks showed 72% of leaders believe that by aligning their sales and marketing functions, they can boost brand performance. Missed opportunities Dubious prospects buy nothing.

Collaboration 83

Collaboration Marketing Team Hubspot 83

Oktopost

JULY 8, 2024

Platforms like LinkedIn, Twitter, and Facebook are now indispensable tools for connecting with potential customers, building brand awareness, and nurturing leads. Social media trends such as live video, short-form content, and interactive polls reshape how B2B brands engage with their audience.

B2B 105

B2B Influencer ROI Authentication 105

Keyhole.co

SEPTEMBER 20, 2023

Do you lie awake at night worrying about what PR disaster will derail your brand image online? So, it’s fair to say that a positive online brand reputation is a business’s greatest asset today. Your brand reputation management must consistently improve to sustain a good name. You are not alone. For that, follow these steps: 1.

Reputation 59

Reputation Brands Construction How To 59

Webbiquity SMM

JUNE 1, 2021

A proven system that yields results, regardless of industry segment? Diversify your content: Although your core communication channel, along with video content, will take your brand to new places, that’s not enough. Brands today run on the attention economy. Brands today run on the attention economy.

Tips 356

Tips Marketing Privacy Influencer 356

Likeable

MAY 18, 2022

With so many platforms and so many metrics, it’s difficult (if not impossible) to manage a brand’s online presence without the help of a social media management system. The post Our Favorite Social Media Management Tools for Brands first appeared on Likeable. Interested in learning more? Get in touch today.

Social Media Management 52

Social Media Management Tools Social Media Brands 52

Sprout Social

NOVEMBER 29, 2022

How your brand takes action can set it up to create lasting connections with audiences that are looking to put their money where their mouths are. To help you promote your company’s program, we’ve gathered seven corporate social responsibility examples from top brands using social media to spread the word on how they’re giving back.

Examples 104

Examples CSR Airlines Collaboration 104

Sprout Social

MARCH 7, 2022

Maybe you think you’re in a happy relationship with your current brand survey routine. Twice a year, you go on the brand health reporting equivalent of an excellent date. Plus, social insights can give you everything you got from your brand survey and more. What is a brand survey? But what about the rest of the year?

Survey 101

Survey Brands Sentiment Template 101

The Realtime Report

APRIL 16, 2024

Those hoping to game the search engine’s algorithm will have to face new changes to its ranking systems, designed to help surface good content in results and hide some of the worst and most cynical stuff on the web. Collaborate with AI: Think of AI as a collaborator rather than a replacement.

Google 91

Google Aggregator Authentication Collaboration 91

Convince & Convert

JULY 8, 2014

Brands are spending millions of dollars and countless hours producing content in an effort to vie for their customer’s attention. While brands should be applauded for shifting from delivering ads to delivering valuable content, that approach only goes so far, especially when you’re trying to introduce yourself to new customers.

Brands 167

Brands Content Fashion Influencer 167

Sprout Social

FEBRUARY 19, 2024

The intuitive collaboration between artificial intelligence (AI) and human effort is driving innovation across a range of industries such as health sciences, supply chain management, manufacturing and research & development. AI automation has revolutionized how brands approach their business and marketing strategies.

Strategy 118

Strategy Sentiment Patterns Marketing 118

BeingOptimist

JULY 21, 2024

Unlike traditional AI systems that follow predefined rules, generative AI models create new content by learning patterns from data. Example : NVIDIA and King’s College London have collaborated to develop AI models that generate synthetic brain MRI images, which are used to train other AI systems for detecting brain tumours.

Patterns 63

Patterns Privacy Applications Training 63

Sprout Social

JUNE 7, 2021

The key to successfully balancing a high volume of Instagram DMs, story mentions, comments and @mentions is having the right systems and tools for the job. We’ll cover how to develop those systems, as well as how Sprout Social can help you further centralize and streamline all of your social messaging workflows. . Save your FAQs.

Instagram 137

Instagram Team Notification Collaboration 137

Keyhole.co

JULY 20, 2023

Some alternatives, like Keyhole, have the ability to track real-time mentions of your brand and sentiment analysis. This is particularly useful for brands that want to track their social media presence, track competitors, and monitor customer feedback in real time. As you get better at monitoring, you’ll need customization options.

Industry 52

Industry News Google Brands 52

Hootsuite

MAY 6, 2024

You should also look for tracking and reporting features that turn a simple social inbox tool into a true management system for social messaging and social customer support. All of those team members can draw from a library of saved replies that help standardize your brand voice and reduce manual typing time.

Tools 84

Tools HootSuite Team Social Media 84

Sprout Social

MAY 11, 2021

Client-agency relationships get stronger when these processes become mini-opportunities for collaboration. Approval workflows promote more active collaboration between you and your client’s teams. Promote collaboration in times of crisis. Opportunities for agency-client collaboration can be found in surprising places.

Collaboration 138

Collaboration Review Process Banking 138

Sprout Social

FEBRUARY 8, 2024

This approach works as an escalation system, so support agents can handle issues aligned with their set of abilities and system accesses. For instance, a software company may require a more specialized support tier structure compared to that of a retail brand. Why do organizations use tiered support?

How To 120

How To FAQ Issues Software 120

Social Media Strategies Summit

DECEMBER 16, 2022

Research from TINT found that: 72% of consumers believe reviews and testimonials submitted by customers are more credible than brands talking about their products. 93% of marketers agree that consumers trust content created by customers more than content created by brands. Planning for the Future.

Social Media 130

Social Media UGC Project Collaboration 130

Sprout Social

SEPTEMBER 18, 2023

What is your current brand perception? There might be significant shifts in the market that push your strategy in a certain direction or internal changes that will influence your brand marketing strategy. Getting teams to collaborate and find synergies between different channels can save money. How has AI impacted the market?

Marketing 139

Marketing How To Sample Samples 139

Hootsuite

MAY 1, 2023

Social media managers have a tough gig, often juggling multiple accounts , managing complex campaigns, and collaborating with stakeholders. A social media workflow is a system for managing your social media post creation, publication, and promotion. This helps promote collaboration while reducing redundancy and duplication of effort.

Template 137

Template Templates Social Media Tips 137

Sprout Social

NOVEMBER 19, 2020

It’s a common and necessary inquiry for any brand or agency selecting a software vendor, particularly in the marketing technology space. We all know that a brand’s online reputation has never been more important, and certainly brand perception goes beyond just your customers to include your employees as well.

Reddit 117

Reddit Hubspot API Reputation 117

Webbiquity SMM

APRIL 13, 2021

Meetings are an effective tactic for collaborative work, when they are truly necessary and properly managed. It was a closed, proprietary system released at a time when open systems were all the rage. There’s no way (yet) for brands to build a presence there. Breaking the rules can work. It may not matter.

Apple 224

Apple Plaxo Microsoft Vimeo 224

Sprout Social

OCTOBER 23, 2019

Consumers have endless options when it comes to the things they want to buy and yet 90% still report being brand loyal. Brand loyalty will build ambassadors and help you retain customers long term. Read on to learn how you can bring the concept of brand loyalty into focus through your marketing. Provide stellar customer service.

Loyalty 93

Loyalty Brands How To Discount 93

Pam Moore

JANUARY 19, 2020

What are the biggest digital marketing and branding trends shaping the year ahead? How will marketers approach increasing brand awareness, attracting new customers and growing revenue in an always on digital world where the only guarantee is change? 15 Digital Branding Trends You Can't Ignore in 2020. Brands Get More Human.

Trends 78

Trends Brands Marketing Influencer 78

Buffer Social

DECEMBER 14, 2023

0:00 / 0:17 1× They also tend to perform quite well – I’ve only posted a few, but they tend to be one of my top-performing formats, a win for my personal branding efforts. This can help build brand awareness, humanize your brand, and build trust with your audience.

Examples 101

Examples LinkedIn Collaboration Case Study 101

Sprout Social

APRIL 24, 2023

Consumers transfer their feelings about influencers onto your brand, whether that’s trust, excitement or relatability. Influencer marketing is far from over—but it is undergoing systemic change. Endorsement expectations are familiar territory for brands and marketers. Influencers are a powerful force. The signs are everywhere.

Influencer 134

Influencer Marketing Social Media Travel 134

Sprout Social

APRIL 6, 2023

Calendars can also help streamline collaboration and track marketing performance. A content calendar establishes a reliable system to bring your marketing strategy to life, ensure consistency and guide the way to positive content return on investment (ROI). Resources availability: Check who you’re collaborating with.

Content 87

Content Collaboration Project Template 87

agora pulse

FEBRUARY 11, 2021

Collaborations. Perhaps it’s a room about branding or how to grow your Instagram engagement. Collaborations. Collaborations are another main reason agencies will find value with Clubhouse! As these connections occur, collaborations start to form. Why Should an Agency Care About Clubhouse? Start engaging.

Collaboration 167

Collaboration Instagram Conversation Domain Name 167

The Realtime Report

MARCH 20, 2023

Car Fleet Flexibility is one of the main advantages of a car rental system. Brand recognition can be increased through strategic partnerships. Start collaborating with other companies such as airlines, hotels, or travel agencies. For this purpose, you will need a specialized car rental management system.

Transportation 91

Transportation Insurance Discount Hotels 91

Sprout Social

DECEMBER 20, 2022

Your brand is so much more than a logo, tagline or advertising campaign. This is your sign to create a “meet the team” social media post series to highlight employees who play a crucial role in shaping your brand—from your culture to your content to your finished products. Humanize your employer brand. Harness employee advocacy.

Meeting 109

Meeting Team Social Media How To 109