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How to Find The Best Influencer For Your Brand

Social Media Strategies Summit

Today, it’s become integral to many brands’ marketing strategies — and it’s only getting more popular. It’s no surprise that Influencer Marketing Hub research revealed more than three-quarters of brands planned to spend their budget on influencer marketing in 2022, with two-thirds of marketers intending to increase spending on influencers.

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Top 10 Brands Excelling at Pinterest Marketing

Social Media Strategies Summit

The #1 reason people use Pinterest is to find new products and brands , which makes the visual social media platform an absolute gold mine for social media marketers looking to drive sales and reach new audiences. Which makes the platform an ideal fit for IKEA, one of the world’s biggest home decor brands. Let’s get into it.

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A Guide to Social Media Collaboration

Buffer Social

A viral collaboration that benefits both parties and their audiences. In this article, we will explore the ins and outs of social media collaboration, its effectiveness, real-life examples, and how to approach a potential collaboration to maximize its potential. What is social media collaboration? The result?

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7 Creators On The Systems That Support Their Content Creation

Buffer Social

It also relies on a well-structured and often-overlooked powerhouse – Systems. These systems are the backbone of a sustainable content-creation business. I think of systems as part of the broader PARTS model of becoming a creator (Product, Audience, Revenue, Trust, Systems) as created by Jay Clouse).

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How brands can collaborate with Black creators in 2023

Sprout Social

This was a time when we saw global brands from Sephora to Yelp release social responsibility statements and pledges to commit more resources to diversity, equity and inclusion in all areas of their business. In 2023, brands continue to be held accountable by their customers—but the bar is higher. Some Black people have disabilities.

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The Biggest Challenge Digital Communicators Face

Dave Fleet

In a system where we’re able to foster, curate and engage communities of interest around common goals, the approach of making a big splash then disappearing is highly inefficient. These are characterized by large spikes in activity which drive spikes in attention from target audiences. Again, a shift.

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2012 Is The Year of Visual Communication

Mindjumpers

Here are three key reasons why brands should put more effort into producing and distributing visual content as a part of their social media marketing tactics. Facebook’s ranking system EdgeRank evaluates posts that include images higher as it gains more Likes and comments. “A Strengthen your brand identity.