article thumbnail

Using Livestreaming to Grow Your Brand, Community, & Influence

Waxing UnLyrical

Over the past two years, I have significantly grown my online community through the power of livestreaming and video content. In this article, I will share three specific ways that livestreaming has helped me grow my community. Discovering and refining the focus of my show has helped my brand grow substantially. How is your video content serving your community? The more I listen to my community, the more they are interested in coming to my show.

article thumbnail

Become the Pied Piper of Community Building

Waxing UnLyrical

Communities have been around for centuries, however online communities have only been around for a few decades. According to Computerworld the first “online community” came about in 1973 when Talkomatic for the PLATO time-sharing system released a text-based group chat. Bulletin Board Systems (BBSs), finally leading us to modern day social networks. One thing that all of these have in common is the notion of community building.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Your Brand is NOT Your Logo – 5 Reasons You Need a Brand Strategy and Architecture

Pam Moore

When many entrepreneurs, small business owners and even experienced marketers in larger organizations think of the term “brand” they think of pretty colors, expensive logos, fancy graphics, Facebook cover photos, Pinterest boards and traditional tv or radio advertisements. Smart marketers know branding is much more than a logo. In reality, the logo is the easy part and only one small yet very important component of your brand. Your brand is not your logo!

Brands 131
article thumbnail

How Human is Your Brand? Here are 13 Characteristics of Human Brands

Pam Moore

A brand is not a logo, colors, fancy tag line or even a fancy Super Bowl commercial. A brand is not your Facebook page cover video, Twitter background or set of beautifully designed Pinterest boards or images on your Instagram profile. The truth is your brand is all of these things and more. Your brand is what you say, do and think. The Living, Breathing, Human Brand. The human brand is much like a living, breathing organism. Human brands are humble.

Brands 131
article thumbnail

Big Announcement! THE Social Media Training Academy and Member Community for Business is Here!

Pam Moore

Do you have social media, digital marketing and branding problems? We have been working the past year on a game changing online social media training academy and member community to help solve your biggest problems and challenges related to social media marketing, digital marketing, and branding. I am excited to announce that TODAY we officially open the public doors to our brand new Social Profit Factor training academy and member community!

Training 131
article thumbnail

10 Reasons We All Need Community in Business and Life

Pam Moore

As your knowledge deepened, community expanded and influence rose you somehow forgot those little things you once celebrated. It reminds us just how important community is to us both personally and professionally. Community Doesn't Happen Overnight.

article thumbnail

Your Logo is Not Your Brand – Why You Need a Brand Architecture and Strategy

Pam Moore

Many business and marketing leaders think a brand starts and ends with a logo, colors and design. However, experienced brand marketers know branding is far more than a logo or a simple social media image that gets a ton of likes on Facebook or LinkedIn. In reality, the logo is the easy part and only one small yet very important component of your brand. To survive in business today marketers must know how to build a brand architecture and strategy.

Brands 92
article thumbnail

Personal Branding Strategy: 5 Pillars to Develop a Brand of Authority and Influence

Pam Moore

SocialZoomFactor · Personal Branding: 5 Pillars to Build a Brand of Authority and Influence. Do you need a personal brand in business today? Personal branding is a requirement for any business leader in any niche. Your brand is who YOU are.

Brands 78
article thumbnail

Audiences or communities? Defining the new social media landscape

Sprout Social

If you picked up TikTok during the pandemic, you might have been looking for a lockdown diversion—a goal that TikTok recognizes as it brands itself as an “ entertainment platform ” rather than a social media platform. Now think of a community, like a small town.

article thumbnail

Once Upon a Digital Brand: 6 Brand Storytelling Must Have Content Elements

Pam Moore

Do you have a brand story that you share with people who come in contact with your brand? A story that serves as the connective tissue and foundation representing the who, what and why your brand exists on this planet today? What is your brand story?

Brands 78
article thumbnail

You are NOT the Main Character of Your Brand Story, Your Customer Is

Pam Moore

Your audiences and customers need to feel the heartbeat of your brand in every touch. It takes 6-7 brand touches for someone to remember a brand. It is the heart of where the digital brand magic happens! The main character in your brand story is NOT YOU!

Brands 78
article thumbnail

Brand Strategy in a Nutshell – 5 Reasons to Invest in Branding Your Business

Pam Moore

Your brand is the foundation and one of the most important aspects of your business. Bottom line, you have one chance to make a first, second and third brand impression. Your brand is who you are. It is what your customers experience when they come in contact with your brand and the people who make it what it is, good or bad. Your Brand is a Promise Delivered. In a nutshell your brand is your promise to all those who come in contact with your brand.

Brands 60
article thumbnail

Marketing Nutz Launches Social Profit Factor: Social Media, Branding Training Academy for YOU!

Pam Moore

The first version of this academy has already been launched with our client and partner, Loreal / Redken and is available in a private learning system for 150,000+ Redken Salons and Stylists! Private support community answers your questions and connect you with other business leaders just like you. Social Profit Factor is designed as a SYSTEM – your compass and map to social media for business success! Feel confident in how you present yourself and your brand online.

Training 130
article thumbnail

5 Reasons You Need a Personal Branding Strategy and Plan

Pam Moore

One of the most overlooked aspects of social business and social media is the power of the personal brand. Unfortunately, many marketers and business leaders wrongly assume that personal branding is only for those looking to be “famous” or become some type of online or social marketing “guru.” When is the last time a branded logo or corporate branded sign spoke back to you? When was the last time that branded Twitter avatar called you back?

Brands 131
article thumbnail

The Top 130 Minnesota Tech Companies on Twitter

Webbiquity SMM

The world’s most experienced #dataprotection & #ransomwareprotection provider, safeguarding applications & systems on-prem + in the cloud #protectwhatspriceless. Key resource for B2B marketers for brand impact and lead generation. AVI Systems. Revation Systems.

Company 141
article thumbnail

Personal Branding for Business: 7 Sample Goals To Help Build Your Strategy

Pam Moore

Marketers and business leaders must take the time in 2020 to understand the power of personal branding. Gone are the days that a brand can throw out a press release and expect massive brand awareness, media and sales to come rolling in. You need to define personal branding goals!

Sample 78
article thumbnail

23 Tips to Build a Brand that is a Sweet Orange in a World of Bitter Apples

Pam Moore

How do you build a brand that is a sweet orange in an online social world of bitter apples? How do the brands that leave lasting imprints in your head do it? Why do you consistently buy one brand over another? There is a reason that the brands, jingles are stuck in your head.

Brands 78
article thumbnail

15 Top Digital Marketing & Branding Trends for 2020 [podcast]

Pam Moore

What are the biggest digital marketing and branding trends shaping the year ahead? How will marketers approach increasing brand awareness, attracting new customers and growing revenue in an always on digital world where the only guarantee is change? Brands Get More Human.

Trends 78
article thumbnail

Velma Hart Talks Open Community

SocialFish

This is the second in a series of interviews we are conducting with CEO’s and senior executives about their take on the concepts in Open Community. Here, we talked to Velma Hart, CAE, an accomplished association executive with more than 20 years experience in nonprofit management, who was just recently appointed as Executive Director of Giving Initiatives and Alternatives and as CFO of B-Security Systems LLC. And keep an eye out for more executive viewpoints on open community.

article thumbnail

How we designed a logo system for Sprout Social’s Business Resource Groups

Sprout Social

From ancient family crests to corporate branding, we use logos to represent who we are and what message we want to share with the world. In 2018, we refreshed our company values and created a logo system to illustrate our culture, our aspirations and what we stand for as an organization.

System 72
article thumbnail

‘Tis the Season to Double Down on Social Customer Care (and Protect Your Community Managers)

Convince & Convert

Just when we thought we, as social media strategists and community managers, could rest up from the twists and turns of the last 18 months, the holiday season is upon us. . Ensure Your Community Management Team Has The Right Software.

article thumbnail

5 Steps to Build a Rock Solid Personal Brand for Business in 2020 [podcast + FREE worksheet]

Pam Moore

Personal branding can not be ignored in 2020. Even if you are not a marketer and never want to be one, you have a personal brand regardless if you have consciously designed it or thought about it or not. Your Personal Brand is Made of Perceptions. Your personal brand is: .

Brands 78
article thumbnail

How to Create Content that Inspires, Connects and CONVERTS Lookers to Buyers: FREE Webinar

Pam Moore

It's easy to sit on Facebook, Periscope and Instagram live streams and listen to people teach you how to do brand storytelling and hustle 24/7. Check out our new online social media and branding training academy, the Social Profit Factor , designed to help you create a solid social media and content marketing strategy and plan that will connect you with your ideal customer in a human way! Another day of amazing content creation. You create yet another epic piece of content.

Content 128
article thumbnail

Bringing Open Community To Public Relations

Waxing UnLyrical

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Bringing Open Community To Public Relations November 22nd, 2010 Tweet Color me thrilled When Maddie Grant and Lindy Dreyer asked me to participate in a virtual book tour to explore concepts from Open Community (they call it “a little book of big ideas for associations navigating the social web&# ), I was thrilled.

article thumbnail

Social Trust Factor: 10 Tips to Establish Trust and Credibility for Your Brand

Pam Moore

Many marketing and business leaders spend months developing an integrated online platform, brand architectures, message platforms, social media strategies and plans, logos, and more. There could be many different reasons why your communities are reluctant to engage with you. If you don't take time to fix your own identity, online persona, brand, website, content, sales processes, business process why should anyone else believe you can do it for them? How Human is Your Brand?

Brands 131
article thumbnail

3 Major Trends in Community Management

Likeable

Community management is essential to brands in so many ways: it helps create and showcase your brand’s identity and personality, it helps build trust with your audience, and it gives an added value that can clearly separate you from your competitors. You know the basics of community management , but it’s an ever-evolving practice—and like most of marketing, if you aren’t ahead, you’re behind. Interacting With Other Brands. Involving the Community.

article thumbnail

Emotional Branding 101: Make Your Brand More Human with These 8 Foundations

Pam Moore

Brands that inspire a higher emotional intensity receive 3x as much word-of-mouth as less emotionally-connected brands. As the digital and social web gets louder and more crowded, marketers are always looking for new ways to better connect with their audiences and communities in a meaningful, authentic and memorable way. Branding strategies, brand storytelling and even emotional branding is not new. Foundations of emotional branding.

Brands 60
article thumbnail

10 Community Manager Responsibilities that Don't Involve Twitter.

Techipedia: Tamar Weinberg

Social Media Consultant and Tech Geek at Heart Home About Press Consulting Contact Sitemap Home > Marketing , Social Media > 10 Community Manager Responsibilities that Don’t Involve Twitter and Facebook 10 Community Manager Responsibilities that Don’t Involve Twitter and Facebook by Tamar Weinberg on March 17, 2010 Share This is a guest post by Itamar Kestenbaum. Every time I tell someone I’m a Community Manager , I get a varied response. A community participates.

article thumbnail

Community Bootstrapping: Tools & Strategies To Build A Community.

Jason Yormark

jasonyormark.com Home About Me My Videos My Resume Contact Me Browse > Home / Community / Community Bootstrapping: Tools & Strategies To Build A Community On A Budget | Subcribe via RSS Community Bootstrapping: Tools & Strategies To Build A Community On A Budget July 22nd, 2009 Posted in Community Tweet Share Having a thriving community where your users or customers frequently visit, interact, provide feedback and evangelize your products/services is an extremely valuable scenario.

article thumbnail

4 Real-Time Monitoring Tools that Save Your Brand Time

Ignite Social Media

How does one brand monitor and listen to the thousands, if not millions of members in its community? This daunting task seems like a nightmare to any individual managing a social channel for a brand or organization. Many people have dedicated their lives to developing tools to help brands monitor and listen to their communities in real-time. This levies itself to helping a brand with proactive social media engagement.

Tools 86
article thumbnail

How to Create a Content Marketing Architecture, Framework and Plan

Pam Moore

If you want results with your content marketing effort you must create a content management system inclusive of goals, objectives, editorial calendars, alignment to needs of audience and the list goes on. In this episode of the Social Zoom Factor podcast I explain how to get started building a content marketing system, set goals, as well as strategies to help you get started and ensure you truly understand the needs of your audience and much more. Humanizing your content and brand.

Content 128
article thumbnail

Will Facebook replace your B2B Marketing email system?

Buzz Marketing for Technology

What seemed like a pretty basic message about an upgrade message of their current email system which is rather archaic (you know, the one that makes you delete messages one by one!) The point here for B2C and B2B Marketers is that as Facebook makes their platform rich in interaction and captures more users and hence more conversations about your brand – you will need to be there and engage with their user base.

System 179
article thumbnail

Feature Friday: How to Choose the Best Comment System for Your Blog

Ari Herzog

While many bloggers prefer to stick with their native comments system, whether it’s WordPress, Blogger or any other of the popular platforms, others are preferring to use third-party systems like Disqus , IntenseDebate and Livefyre , amongst others. So is there any benefit in using one system over the other, and if so, which one is right for you? Of course, there are a ton more benefits to using the vanilla commenting system than just the design angle: Less load time.

Comments 147
article thumbnail

Social Media Community Management: An Interview with Kathryn Peck of EA SPORTS

Techipedia: Tamar Weinberg

Her community outreach on behalf of Electronic Arts was amazing and her engagement with customers gives all of us lessons to live by. I knew that as a community manager myself, I had to ask her about her own experiences with social media within a company that seemed to have been an early adopter of sorts in the social media community management realm. What’s a typical day like for you as the EA SPORTS Active Community Manager?

Sports 169
article thumbnail

Don’t Listen to the Facebook Fear Mongers – What You Need to Know on Newsfeed Changes 2018 Webinar

Pam Moore

” He also adds “you'll see less public content like posts from businesses, brands, and media.” Yes, Facebook is continuing to favor content that is engaging and focused on building community, conversation etc. Yes, brands must continue to work smarter. Yes, brands must continue and/or learn how to tell brand stories that are not just about bragging about yourself but are focused on engaging your audience to learn and grow with you on your journey.

Facebook 129
article thumbnail

6 Tools for Community Managers That Should Be in Their Work Portfolio

The Realtime Report

6 Tools for Community Managers That Should Be in Their Work Portfolio. So here is a list of tools for community managers, ideal for optimizing daily tasks. Another function Postcron incorporates for improving the work of community managers is the tool “Content Gallery.”

Report 91
article thumbnail

Panel: Brand Management in the Social Media Jungle

Socialized

I’ll be participating Wednesday, September 23, 2009 from 8:30 AM - 12:00 PM (PT) in a panel discussion titled Brand Management in the Social Media Jungle. We’ll talk about the opportunities and risks of managing a brand in the world of social media. If you’re in the Silicon Valley, I hope you can come out: Bloggers and Tweeters Are Devouring my Brand. Brand Management in the Social Media Jungle. Silicon Valley Brand Forum at Electronic Arts.

Brands 140
article thumbnail

Hiring a Social Media or Digital Marketing Agency? Answer These 10 Questions First

Pam Moore

Businesses of all sizes from solo-entrepreneurs, startups, small businesses to Fortune 50 brands often turn to social media and digital marketing agencies to help them develop a social media and digital marketing strategy. The goal is to earn trust and bring people closer to your brand.

article thumbnail

Vanns Community Manager Update: I Turned The Opportunity Down

Jason Yormark

jasonyormark.com Home About Me My Videos My Resume Contact Me Browse > Home / Community , Social Media / Vanns Community Manager Update: I Turned The Opportunity Down | Subcribe via RSS Vanns Community Manager Update: I Turned The Opportunity Down September 14th, 2009 Posted in Community , Social Media Tweet Share Because so many of my family, friends, friends of friends, etc. Vanns already has a community site up and running.

article thumbnail

3 New Social Media Features to Consider for Your Brand

Ignite Social Media

Could this work for my brand? We’re here to tell you that 1) everything will be okay, and 2) these new ways for brands to use social media are here to add value to your pages and your brand, so while they may seem out of reach at first, don’t be too hesitant to embrace them. Here are a few of our favorites, and how you could implement them for your brand. If you’re looking to step up your brand’s content game in a big way, consider 360 video.

Brands 94
article thumbnail

Facebook Timeline for Brands: Curation and Palpitation

Dave Fleet

We, meanwhile, see it as giving brands a new way to tell their story as communications becomes more and more focused on exactly that. One aspect of the new system – the potential for issues – doesn’t seem to be getting a lot of attention. Here’s what we didn’t realize back in October: The Timeline you see on a brand page is personalized by your friends’ actions.

Curation 309
article thumbnail

Small Staff Organizations and Open Community

SocialFish

This is a repost of an Open Community Virtual Book Tour post I recently wrote for Splash! And there’s no quick fix – no consultant or agency can nurture your community for you, though they can help you build your infrastructure and they can help you with specific campaigns. Your Open Community, which we define as your people who are bonded by what your organization represents and care enough to talk to each other (hopefully about you!)

article thumbnail

How to Cut Costs with Your Own Support Community

Techipedia: Tamar Weinberg

While most brands look to make a name for themselves on Facebook and Twitter, other businesses take a more introspective approach. Maintaining traditional channels like phone, email and live chat support are a must—but a solid support community can cut that burden drastically, saving you time and money. But good communities are more than support channels. They entice higher brand loyalty by enhancing ‘insider’ status. Now, community managers run WUGspace.

Cost 123