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Five Reasons Why I Love Wordpress

Firebelly

Main | Stop tweeting about the # of followers you have » October 23, 2009 Five Reasons Why I Love Wordpress WordPress was originally made as a blog publishing application but has now evolved into a huge content management system (CMS). These are what turn the basic blog program into a full content management system. Essentially, the WordPress theme system is a way to skin your website.

WordPress 100
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How to Create a Content Marketing Architecture, Framework and Plan

Pam Moore

Running your business, as well the marketing and content strategies that support your goals also require a framework and architecture. How much time do you spend creating content to inspire and connect with your audience? Is the content you create built upon or supported by a solid framework and architecture for success? A solid content architecture and framework can make or break your results online. 10 Golden Rules for Content Marketing.

Content 128
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How Qantas Uses Employees to Tell the Brand Story

Convince & Convert

Within that umbrella, she oversees not only social media, but also branded online content, innovation, entertainment, youth initiatives, and content strategy that includes user-generated content and travel-inspired content (among many other pieces of the digital puzzle). The social media piece includes branded content and marketing, social customer care, as well as new developments in social commerce and data analysis.

Brands 89
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Why Brands are Adopting the Digital Newsroom Approach

Proactive Report

So why should a brand bother with creating their own newsroom? Isn’t it enough to have your content posted on all your social accounts? When the media or the public find a piece of content in social media they’re likely to follow a link back to your site. If all your content is not available there, it’s unlikely they will go trolling social media for more content. The ability to post different content categories.

Report 66
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B2B Marketers Are Humans, Too

Convince & Convert

Volvo Trucks bet on the former and successfully demonstrated the precision of its dynamic steering system through an award-winning video that has generated 78 million views. The brand wasn’t targeting consumers, but transport companies. So why make a B2B ad that looks like B2C content? B2B marketers, however, are just as hungry for engaging messaging as their B2C counterparts and deserving of content that’s driven by utility and enjoyment.

B2B 111
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Instagram Scheduling Now Available

Ignite Social Media

Many social media managers have been waiting years for this news – native Instagram scheduling is here! While Instagram finally started allowing third party social media management systems to schedule content on the platform last year, it still required the use of a separate tool and wasn’t always free. Now, social media managers can schedule content through the Facebook Creator Studio, which you may already be using for your Facebook content.

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Foundations for integrated digital marketing

Sherrilynne Starkie

And, all ideas, activities, plans and campaigns are categorized into one of the following four interdependent media categories : Owned Media : You publish and distribute your own content online. You should also create some cornerstone content.

Marketing 254
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Everything You Need To Know While Building A Website

BeingOptimist

Ensure that you choose something that matches the brand identity and stands out from other sites on search engines like Google and Bing. Content Management System (CMS) like WordPress. Planning The Content and User Experience.

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How To Start A Blog For Your Small Business

Buffer Marketing

Another benefit of blogging is your posts are “owned content,” meaning you have complete freedom to create your blog as you please without relying on third parties. Blog posts can also be repurposed on social media — generating more content for your business.

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How To Build Your Own Social Network On WordPress

Firebelly

I’ve touted before all of the different things WordPress can do as a content management system. Will BuddyPress replace the need to manage a Facebook page or replace other social networks? So, do you think a custom social network could benefit your brand? It’s no secret that I’m a WordPress advocate, but I’ve just recently discovered one of the project’s most impressive features– running a social network.

WordPress 157
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How to Make a Link Tree for Instagram in 5 Easy Steps

Hootsuite

And with more links, you can direct traffic exactly where you need it — be it your store, a signup form, a new piece of content or an important business update. Bonus: Check out these 11 winning Instagram bios from top brands. Fonts and colors reflect the brand identity.

HootSuite 104
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Content Marketing: Dos and Dont’s [Report]

Mindjumpers

Skyworld.com has just released their second complimentary white paper from the series on Successful Content Marketing. The first white paper called “How to kick-start your Content Marketing” includes a seven-step approach that can be used by any organization to develop or re-energize a successful content marketing strategy and program. The report defines content marketing as both “an art and a science. Put Content Marketing at the Heart of Your Brand Strategy.

Report 177
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The Beauty (and Benefits) of a 404 Page

Firebelly

Click here to return home,&# nobody will be willing to go to your home page and dig through all of the website’s content to find what they were looking for. You don’t want your brand associated with a bad website all because of one out-dated link. With the rise of GUI content management systems such as WordPress, it’s easy to throw in some codes that will guide your users before they go astray.

WordPress 149
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How To Use Customer Insight To Power Your Business

The Realtime Report

Exploring human reactions and thoughts about your products or services is essential if you are to maintain brand relevance. If you don’t have a collection of customer feedback methods, you won’t be able to use it to help further the aspirations of your brand. Content management systems enable you to A/B test content so that layout, messaging and text can be honed to drive engagement. How To Use Customer Insight To Power Your Business.

Report 99
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5 Ways To Conduct Effective WordPress Developer Test

BeingOptimist

WordPress remains an undefeated champion amongst popular content management systems (CMS). You need the professional to build, maintain and manage your website for consistent smooth performance. Brand message.

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7 Reasons WordPress Rocks for Blogs

The Social Media Incubator

Hosting and managing the software is provided when you work with WordPress.com. 2. It functions as a CMS (content management system), so you don’t need to know HTML to make frequent updates. 6. It comes with thousands of pre-configured themes and allows for complete customization to match your branding or desired design. Did you hear about the Blogger shut-down in May that left thousands of businesses without their blogs for several days?

WordPress 107
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How to Get Verified on Pinterest: A Step-by-Step Guide

Hootsuite

When you have a verification badge, everyone who comes across your account will know you are an authentic, trustworthy brand or business. Save time and easily promote your brand with professional designs. More engagement with your content.

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3 Digital Tools That Improve PR

The Proactive Report

There are many vendors out there that will provide this service, but you can also work with your webmaster or IT department and build one in WordPress or your Content Management System. A newsroom allows you to house your PR content in one place and prepare complete story ideas for the media, making their job so much easier. Then you send them just one link to that content with your pitch. A social media management dashboard.

Report 68
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Microsoft’s Future in Digital Marketing

Buzz Marketing for Technology

Companies have a core set of common questions (How do I create loyalty in my current and potential customer base, how do I create new forms of commerce, how do I expect my brand in meaningful ways, how do I connect to my value chain (partners etc) in a seamless, efficient, and exciting way…) and in each case, digital marketing can provide either the foundation for the solution or elements of the foundation.

Microsoft 207
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The Ultimate Guide How to Start A Blog That Makes Money [Infographic]

Your Escape From 9 to 5

This could be sponsored content, products or advertising. A subscription based website is where you charge each subscriber a fee to access your content. This will help you market your content and form your content strategy. 6 – Market Your Content.

eBook 52
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7 AI-Powered Content Creation Tools for Social Media Managers

Hootsuite

AI-powered content creation: You’ve definitely heard about it, but should you use it? Whether you’re a one-person shop or you have a full marketing team, keeping up with your brand’s content creation needs is always a challenge. How does AI-driven content creation work?

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HubSpot vs. Marketo: Which is Better?

Oktopost

Ad campaign management. for ad campaign management are also available. Project management. Social Media Management. Content Management System (CMS). They owe their success to not only providing a great solution but to building a brand that has become synonymous with inbound marketing. For companies seeking to manage all their marketing (and sales) activities in one place, HubSpot is the right choice.

Hubspot 90
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Prepare Your Website for Geolocation with WordPress

Kikolani

Geolocation software uses global positioning systems (GPS) on smartphones or unique IP addresses on visitors’ computers to identify where a person is located. When you consider all that needs to be done before you can launch your website – completing keyword research, creating branding and messaging, purchasing a domain name and mapping website architecture, it is vital to use a hosting platform that is easy to maintain and update.

WordPress 131
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Must have graphic design skills for social media consultants

Sherrilynne Starkie

Getting such basics wrong could impair the impact of an image and could reflect poorly on a brand. Part of this is understanding how people use and view digital content, often referred to as the user experience (UX). A great social media consultant needs to be able to guide the development of content that is useful, findable and accessible. A social media consultant should understand palettes, know about the Pantone system and have the basics of colour theory.

Skills 359
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WordPress Blog Hosting: WordPress.com or Self-Hosted?

Idaconcpts

Committing to a content management system (CMS) for your blog is a big decision. Branding. If developing a brand is important for you, then you will want to self-host your own WordPress blog. Your web hosting decision should be based on an evaluation of your: available budget, desired branding, required level of customization, and. Given that WordPress hosts 59,914,568 as of 09/25/2011 and that over 301 million people view more than 2.5

Hosting 111
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Daniel Footwear.com Has a Fresh New Look

Idaconcpts

At the end of last year all organisations were struggling to beat the credit crisis and keep consumers engaged with their brand. The main problems with their original site consisted of: Weak checkout system that struggled to provide customers with functions they needed to purchase and make payments sufficiently. Within six months Blueclaw had come up with a brand new site that screamed clean, attractive and proficient.

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Joomla! Surpasses 15 Million Downloads

Bill Hartzer

the industry’s leading open source content management system (CMS), has been downloaded more than 15 million times from JoomlaCode. is a free, award-winning PHP-based content management system that enables users to build Web sites and powerful online applications. is used for everything from small personal Web sites to the backend management for some of the largest enterprises and highest traffic sites on the Web. Open Source Matters , Inc.

Joomla 80
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15 Rocking Content Marketing Tools with Advice from Experts

Writtent Blog

With 9 in 10 organizations marketing with content , it’s evident that we need effective tools to create, publish, distribute, and analyze content published online. I reached out to content marketing experts with the question, “What Are the 3 Content Management Tools Epic Content Creators Can’t Live Without?”. Chapman author of Amazing Things Will Happen and co-author of Content Rules. Content Creation. Managing Content Creation.

Curata 86
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The 15 Most Life-Changing Editorial Calendar Tools

Writtent Blog

Online content marketing may be a relatively new practice, but editorial calendars are virtually as old as the publishing industry. While few brands can afford to be 12 months behind the times in the era of real-time publishing, it’s critical to take a lesson from traditional media in planning and preparedness. Michele Linn of Content Marketing Institute believes editorial tools are critical to “keep your content consistent and relevant.” Content DJ.

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Eight Factors to Consider When (Re)Launching a Business Blog

Webbiquity SMM

In addition to the traditional benefits of business blogging , recent changes in the way search engines rank content have made blogging crucial for obtaining and maintaining high search engine visibility. Three ranking factors that have recently taken on increased importance from Google (and will therefore likely soon become important to other search engines as well) are content quality and authority, social media links and content freshness.

Hubspot 149
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7 Ways to Take the Media World by Storm

Convince & Convert

Editor’s Note: The following is an excerpt from Joe Pulizzi’s new book Epic Content Marketing: How to Tell a Different Story, Break through the Clutter and Win More Customers by Marketing Less (McGraw-Hill, 2013). Most media companies either have legacy systems in print or (I can’t believe I’m saying this) digital. Yes, digital, as in desktop publishing, is becoming a legacy system. Repurpose All Your Content. As a brand, you don’t have this issue.

Curata 96
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21 Content Marketing Tools to Use in 2014

Writtent Blog

What if a marketer was only as good as their content marketing tools? The brands that succeed at content marketing are those that take an agile stance. While some of the content marketing tools trending in 2014 are familiar, many of the rest are brand-new and probably worth adding to your program. I’m well aware that pretty much every list of content marketing tools ever includes Evernote, but did you know you can use it to record audio and turn it into text?

Tools 87
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5 Essential Blog Foundations for Strong SEO

ProBlogger

They choose a popular platform to build on, select an attractive theme with all the bells and whistles, sign up for hosting that appears value for money, before finally writing awesome content and waiting for the audience to explode and their rankings to rocket. Content Management System Choosing the correct Content Management System (CMS) is imperative. A fast Domain Name System (DNS) lookup is also important. Build your brand.

SEO 34
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How to develop a content marketing plan

Sprout Social

Say you’re sitting on a lot of content. Do you have specific goals tied to your content? How about growing your brand awareness and social media presence? If you can’t answer these questions, then you need a content marketing plan. What is a content marketing plan?

Content 89
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World Class Processes, the War of Ideas and Other Content Strategy Wins

Writtent Blog

The media was buzzing about the power of content marketing this week. Between the power of content marketing for talent recruitment and growing attention in the tech realm towards tools for content creators, it’s clear that the discipline continues to be embraced by the brightest minds in business. It’s all too familiar of a fact that content marketing is much harder than it used to be. The Case for Associations Adopting World Class Content Processes.

Class 61
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5 Ways to Build Online Authority Using Content Marketing - A Guest Post By Paul Chaney

Diva Marketing Blog

5 Ways to Build Online Authority Using Content Marketing. One of the best ways to establish your online authority is through the use of content marketing. If you aim to develop a personal brand, it's important to have a domain name that uses your name (i.e., Create Content in the Form of a Blog. And one of the best ways to create such content is through a blog. Most website content management systems incorporate a blog component.

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10 Compelling Calls to Action to Brighten Your Blog

Writtent Blog

However, this button is only one type of call to action that can be included with your content. Simply invite your readers to keep the conversation going by leaving a comment, or checking out some of your other content assets. Your metrics will likely show greater success if you’re able to closely match your content topics – adding a link to an eBook on business blogging can be a great extension of a blog post on the same topic, instead of feeling pushy.

Hubspot 75
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5 Ways to Win the Hearts of Your Customers With Blogging

Writtent Blog

The solution to tripling your bottom line could just be your brand’s current customer base. Researchers have found that 80% of your brand’s future profit s will come from 20% of your current customer base. While there’s an intense focus among marketers to leverage blogging for lead generation and new customer acquisition, content marketing can also be critical to delighting your current clients. Smart Web Content. Incorporate these wins into your content marketing.

Hubspot 67
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How to Optimize Your Blog Posts for SEO: an Easy-Peasy Guide

Writtent Blog

In fact, it’s really difficult to seperate search engine optimization from social media and content marketing, because these three factors form the pillar of a modern inbound marketing strategy. Keyword research and optimization can improve the performance of your SEO blog posts in search, while social media shares send a clear message to Google that your content is quality. Content Marketing = Guaranteed SEO. Everyone loves visual content! Share Your Content.

SEO 70
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70+ Resources on How to Start a WordPress Blog

Kikolani

Google helps us out by showing us some traffic trends on different blogging and content management systems (CMS) on the web. WP Engine – a WordPress hosting solution used by major brands like Foursquare, HTC, Williams-Sonoma, and others. Importing Your Content. If you have blog content on other platforms, including WordPress.com, Blogger, Drupal, Joomla, or others, then you might want to consider importing it into your new WordPress site.

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This Week in Social Media – 7/31/2013

Social Media Marketing

The secrets of success to building a digital newsroom, the secrets of bureaucracy-free content marketing, Sina Weibo was slow to evolve, Quebec loves Twitter, Pinterest and Google+ are gaining on Facebook, what to do with marketing data and more, it''s This Week in Social Media. Industry The History of Social Networking takes us on a journey that begins in the days of the Bulletin Board System. That doesn''t mean a brand has to jump in.

Marketing 131
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How to Build a Content Calendar (Plus a Free Template for 2014)

Convince & Convert

Creating a content calendar for your company from scratch is one of those tasks that seems ridiculously complicated at the outset but which, with a systematic approach and no scruples about stealing other people’s methods, can actually be fairly straightforward. We have no problems with other people borrowing our methods we wanted to offer a content marketer’s guide to building a content calendar along with a free template for the 2014 calendar year.

Template 131
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What Is A Blog? The Question That Won't Go Away

Twist Image

By the way the conversation flowed at this year's BlogWorld & New Media Expo in Los Angeles, you would think that Blogging was brand new. Journal like publishing design - meaning the content runs chronologically from newest to oldest. A semblance of opinion and character in the content. We also see many more corporations building websites on WordPress platforms because the content management system is just that much easier. content.