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8 Demand Generation Tactics to Implement in 2024

Oktopost

Platforms like LinkedIn, Twitter, and Facebook are now indispensable tools for connecting with potential customers, building brand awareness, and nurturing leads. Social media trends such as live video, short-form content, and interactive polls reshape how B2B brands engage with their audience.

B2B 105
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How to Create a Content Marketing Architecture, Framework and Plan

Pam Moore

If you want results with your content marketing effort you must create a content management system inclusive of goals, objectives, editorial calendars, alignment to needs of audience and the list goes on. Designing your content framework. Brand architectures that increase ROI and improve efficiencies.

Content 162
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Prepare Your Website for Geolocation with WordPress

Kikolani

Geolocation software uses global positioning systems (GPS) on smartphones or unique IP addresses on visitors’ computers to identify where a person is located. Many small business owners choose to use a content management system (CMS), such as WordPress, for a hassle-free website and infinite customization options.

WordPress 167
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15 Rocking Content Marketing Tools with Advice from Experts

Writtent Blog

GatherContent helps you manage content creation for the web, is fairly inexpensive, and appears quite convenient to use. The product is proudly made in Scotland, and its focus is digital content creation. Kapost, a content management system with focus on marketing results, has built-in analytics for content.

Curata 110
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Why Brands are Adopting the Digital Newsroom Approach

Proactive Report

So why should a brand bother with creating their own newsroom? Isn’t it enough to have your content posted on all your social accounts? When the media or the public find a piece of content in social media they’re likely to follow a link back to your site. The ability to post different content categories.

Brands 80
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7 Ways to Take the Media World by Storm

Convince & Convert

Most media companies either have legacy systems in print or (I can’t believe I’m saying this) digital. Yes, digital, as in desktop publishing, is becoming a legacy system. Many brands today are leveraging employees and outside influencers as part of their content marketing programs. It’s a challenging juggling act.

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The 15 Most Life-Changing Editorial Calendar Tools

Writtent Blog

Online content marketing may be a relatively new practice, but editorial calendars are virtually as old as the publishing industry. While few brands can afford to be 12 months behind the times in the era of real-time publishing, it’s critical to take a lesson from traditional media in planning and preparedness. Google Docs.