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Finding the Right Platforms for Your Agency: When to Adopt and When to Abandon a Channel

Social Media Strategies Summit

As a government agency social media marketer, you have a lot of demands on your time — and limited resources to deal with them. So, it’s essential you focus on the social channels that deliver the biggest impact for your organization. But this is easier said than done, with platforms regularly popping up and dying off.

Platform 130
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8 Demand Generation Tactics to Implement in 2024

Oktopost

The Rise of Social Media One of the most significant changes is the rise of social media as a powerful demand-generation engine. Platforms like LinkedIn, Twitter, and Facebook are now indispensable tools for connecting with potential customers, building brand awareness, and nurturing leads.

B2B 105
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7 AI-Powered Content Creation Tools for Social Media Managers

Hootsuite

When artificial intelligence takes care of mundane writing tasks, writers (and non-writer marketers) can use their skills for more valuable aspects of content creation, like content mix and conversion strategies. Read on to see if AI content creation is right for you. How does AI-driven content creation work?

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How to Create a Content Marketing Architecture, Framework and Plan

Pam Moore

In addition you must be crystal clear on your message so that you can create creative visuals, audio, text, social media posts and even video to inspire and connect your audiences. Designing your content framework. Customer case study and the power of content marketing planning and organization. Knowing your audience.

Content 162
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Instagram Scheduling Now Available

Ignite Social Media

Many social media managers have been waiting years for this news – native Instagram scheduling is here! While Instagram finally started allowing third party social media management systems to schedule content on the platform last year, it still required the use of a separate tool and wasn’t always free.

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How to optimize your marketing budget: Do more with less

Sprout Social

Managing social media and other marketing channels in this economy can be challenging. What is your current brand perception? There might be significant shifts in the market that push your strategy in a certain direction or internal changes that will influence your brand marketing strategy.

Marketing 130
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How Buffer’s Content Team Collaborates + Our Content Calendar Template

Buffer Social

The world of social media and content marketing is a fast-moving space. At Buffer, not only are we writing and publishing blog and social media posts every day, we’re also a fully remote and distributed company. We also publish to social media every day of the week across six social media platforms.