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How to Create a Content Marketing Architecture, Framework and Plan

Pam Moore

Running your business, as well the marketing and content strategies that support your goals also require a framework and architecture. How much time do you spend creating content to inspire and connect with your audience? A solid content architecture and framework can make or break your results online.

Content 162
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How to optimize your marketing budget: Do more with less

Sprout Social

Marketers are finding it increasingly difficult to set the right budget, optimize it and keep the leads flowing. Managing social media and other marketing channels in this economy can be challenging. Do your research You need to be aware of the market conditions to allocate the right marketing budget.

Marketing 130
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8 Demand Generation Tactics to Implement in 2024

Oktopost

67% of marketers admit they need an up-to-date understanding of their customers’ needs and preferences, which hinders their ability to meet demand generation objectives. Platforms like LinkedIn, Twitter, and Facebook are now indispensable tools for connecting with potential customers, building brand awareness, and nurturing leads.

B2B 105
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Content Marketing: Dos and Dont’s [Report]

Mindjumpers

Skyworld.com has just released their second complimentary white paper from the series on Successful Content Marketing. The first white paper called “How to kick-start your Content Marketing” includes a seven-step approach that can be used by any organization to develop or re-energize a successful content marketing strategy and program.

Report 216
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Finding the Right Platforms for Your Agency: When to Adopt and When to Abandon a Channel

Social Media Strategies Summit

As a government agency social media marketer, you have a lot of demands on your time — and limited resources to deal with them. Jameil Weldon , Social Media Manager for Mecklenburg County, NC, understands this challenge better than most. But this is easier said than done, with platforms regularly popping up and dying off.

Platform 130
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Microsoft’s Future in Digital Marketing

Buzz Marketing for Technology

Over the weekend I got to meet with Romi Mahajan the World Wide Director of the Digital Marketing Platform Group at Microsoft. I was really surprised and excited to learn that Microsoft is taking the Digital Marketing place very seriously since they are one of the largest players in the space!

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Instagram Scheduling Now Available

Ignite Social Media

Many social media managers have been waiting years for this news – native Instagram scheduling is here! While Instagram finally started allowing third party social media management systems to schedule content on the platform last year, it still required the use of a separate tool and wasn’t always free.