article thumbnail

Social Networking to Advance Your Career

Janet Fouts

Silicon Valley Tech Women held a panel at the shiny new SalesForce offices in downtown San Francisco entitled Leveraging Social Networking to Advance Your Career. Global Social Media Marketing, Cisco Systems. Takeaways from the discussion were many, and largely about developing a professional brand, creating real networks of people who are interested in the same topics, staying in good standing in the community and supportive of others in their extended networks.

article thumbnail

How To Build Your Own Social Network On WordPress

Firebelly

I’ve touted before all of the different things WordPress can do as a content management system. It’s no secret that I’m a WordPress advocate, but I’ve just recently discovered one of the project’s most impressive features– running a social network. BuddyPress markets itself as “social networking in a box.&# Will BuddyPress replace the need to manage a Facebook page or replace other social networks?

WordPress 157
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Jake's Take: A Slew of Social Network Ideas

Firebelly

Digitalia | Indianapolis Social Media Marketing « YouTube Tuesday: What The HELL Is Social Media? Main | Are We Addicted To Social Media? » June 24, 2010 Jakes Take: A Slew of Social Network Ideas Almost everyone is aware of the major social networkingwebsites in existence. But did you know there’s a social network dedicated to people who like totravel to different baseball parks? Each could do wonders for any brand.

article thumbnail

Personal Branding Strategy: 5 Pillars to Develop a Brand of Authority and Influence

Pam Moore

SocialZoomFactor · Personal Branding: 5 Pillars to Build a Brand of Authority and Influence. Do you need a personal brand in business today? Personal branding is a requirement for any business leader in any niche. Your brand is who YOU are.

Brands 78
article thumbnail

How Human is Your Brand? Here are 13 Characteristics of Human Brands

Pam Moore

A brand is not a logo, colors, fancy tag line or even a fancy Super Bowl commercial. A brand is not your Facebook page cover video, Twitter background or set of beautifully designed Pinterest boards or images on your Instagram profile. The truth is your brand is all of these things and more. Your brand is what you say, do and think. It’s everything from your privacy policy, social media policy to the amount of spam email you send. What is your brand personality?

Brands 131
article thumbnail

5 Reasons You Need a Personal Branding Strategy and Plan

Pam Moore

One of the most overlooked aspects of social business and social media is the power of the personal brand. Unfortunately, many marketers and business leaders wrongly assume that personal branding is only for those looking to be “famous” or become some type of online or social marketing “guru.” When is the last time a branded logo or corporate branded sign spoke back to you? When was the last time that branded Twitter avatar called you back?

Brands 131
article thumbnail

The Top 130 Minnesota Tech Companies on Twitter

Webbiquity SMM

Twitter is consistently rated as the second-best social network for B2B and tech companies, behind only LinkedIn. Which businesses understand the “social” part of social network, and which are just there to broadcast? AVI Systems. ABILITY Network.

Company 141
article thumbnail

Will Facebook replace your B2B Marketing email system?

Buzz Marketing for Technology

What seemed like a pretty basic message about an upgrade message of their current email system which is rather archaic (you know, the one that makes you delete messages one by one!) The point here for B2C and B2B Marketers is that as Facebook makes their platform rich in interaction and captures more users and hence more conversations about your brand – you will need to be there and engage with their user base.

System 179
article thumbnail

3 New Social Media Features to Consider for Your Brand

Ignite Social Media

Implementing new features on social media can be an intimidating task to take on. The moment you see that buzzworthy headline about a new feature on social media during your morning coffee, you’re likely asking yourself the following questions. Could this work for my brand? These features could be a benchmark for future content, trends, and social communication. Here are a few of our favorites, and how you could implement them for your brand.

Brands 94
article thumbnail

Brand Strategy in a Nutshell – 5 Reasons to Invest in Branding Your Business

Pam Moore

Your brand is the foundation and one of the most important aspects of your business. Bottom line, you have one chance to make a first, second and third brand impression. Your brand is who you are. It is what your customers experience when they come in contact with your brand and the people who make it what it is, good or bad. Your Brand is a Promise Delivered. In a nutshell your brand is your promise to all those who come in contact with your brand.

Brands 60
article thumbnail

5 Steps to Build a Rock Solid Personal Brand for Business in 2020 [podcast + FREE worksheet]

Pam Moore

Personal branding can not be ignored in 2020. Even if you are not a marketer and never want to be one, you have a personal brand regardless if you have consciously designed it or thought about it or not. Setup your social profiles online. Your personal brand is: .

Brands 78
article thumbnail

15 Top Digital Marketing & Branding Trends for 2020 [podcast]

Pam Moore

What are the biggest digital marketing and branding trends shaping the year ahead? How will marketers approach increasing brand awareness, attracting new customers and growing revenue in an always on digital world where the only guarantee is change? Brands Get More Human.

Trends 78
article thumbnail

Social Trust Factor: 10 Tips to Establish Trust and Credibility for Your Brand

Pam Moore

Many marketing and business leaders spend months developing an integrated online platform, brand architectures, message platforms, social media strategies and plans, logos, and more. Social media is far different than handing someone a business card. In the social realm it's easy to validate who you are, where you have worked, what references you have, who your clients are, who your contacts are within only a few clicks. Social proof. How Human is Your Brand?

Brands 131
article thumbnail

Marketing Nutz Launches Social Profit Factor: Social Media, Branding Training Academy for YOU!

Pam Moore

I am thrilled to announce that Social Profit Factor is finally here! It is THE social media training academy for small business owners, entrepreneurs, marketers, CMOs, CEOs, directors, recruiters, sales professionals, real estate agents, speakers, authors, network marketers, artists, franchisees, franchisors and YOU! We have worked on Social Profit Factor for more than a year to solve for an underserved need in the world of online business and internet marketing today!

Training 130
article thumbnail

TikTok Analytics Defined for Brands and Marketers

Ignite Social Media

It’s no secret that TikTok has become a powerhouse social media network, but for brands and marketers using the app for their businesses it’s important to understand what TikTok analytics are accessible, and more importantly, what each metric means. Social Media Analytics TikTo

Analytics 131
article thumbnail

How to Create a Content Marketing Architecture, Framework and Plan

Pam Moore

Or are you winging it with a little bit of social spaghetti thrown at the social network walls, hoping it sticks? In addition you must be crystal clear on your message so that you can create creative visuals, audio, text, social media posts and even video to inspire and connect your audiences. Brand architectures that increase ROI and improve efficiencies. Content inventory systems (know what ya' got). Humanizing your content and brand.

Content 128
article thumbnail

Feature Friday: How to Choose the Best Comment System for Your Blog

Ari Herzog

While many bloggers prefer to stick with their native comments system, whether it’s WordPress, Blogger or any other of the popular platforms, others are preferring to use third-party systems like Disqus , IntenseDebate and Livefyre , amongst others. So is there any benefit in using one system over the other, and if so, which one is right for you? Of course, there are a ton more benefits to using the vanilla commenting system than just the design angle: Less load time.

Comments 147
article thumbnail

How to Create Content that Inspires, Connects and CONVERTS Lookers to Buyers: FREE Webinar

Pam Moore

Your epic piece of content is shared all over the social and digital web, once again. Social currency on the web today = attention + action. Unfortunately many marketers confuse social buzz with social bucks. Marketers and business owners responsible for the success of their social media, marketing and content efforts need to step up and own the results. Want the blueprint for social marketing success right now? Another day of amazing content creation.

Content 128
article thumbnail

Friendgiftr Lets You Send Gift Cards on Any Social Network or Social Media Website

Bill Hartzer

If you are like me and you spend quite a bit of time hanging out on social networks and social media websites online, then you know that your friends’ and family members’ birthdays and other special occasions tend to pop up out of nowhere, and you are left to scramble and purchase something online and send it to them. We are internet power users, and tend to make most of our purchases now online rather than rely on the old antiquated snail mail system.

article thumbnail

Five Reasons Why You Absolutely, Positively Need to do Online Brand Monitoring

Webbiquity SMM

And you’d certainly never talk about your brand or product at a business conference or networking event…while wearing noise-cancelling headphones. Why then do so many brands fail to do basic brand monitoring on social networks, and across the Internet more generally? ” Further: “As a follow-on experiment, 22 brand monitoring software tools were reviewed in a separate post, which was tweeted out multiple times.

article thumbnail

How to Deal with Brand Controversy on Social Media

Convince & Convert

Janice Person , Social Media Director for Monsanto , joins the Social Pros Podcast this week to discuss dealing with controversy on social media, respecting transparency, and proactive versus reactive social media strategies. From Expion , a case study about how H&R Block mobilized 90,000 tax professionals in social media using Expion to guide their activity. Monsanto’s social media team is a part of their corporate affairs department.

Brands 95
article thumbnail

Fetching Friday – Resources Mashup, ASW11 & Productivity Systems

Kikolani

This post is part of a weekly series, Fetching Friday, featuring the resources mashup, who’s going to Affiliate Summit West, and productivity systems on kikolani.com. The simple technique that will make everything you write more popular – and it’s not SEO or social media related. 20 tips for a better blog launch – covers design, branding, content, SEO, and promotion. Politics have hit social media – simple infographic with intersting statistics.

Resources 113
article thumbnail

Let’s Get Real… Does Your Content Convert?

Pam Moore

Is the time you invest researching your audience, learning the social networks and pounding out mounds of content fruitful? Are you increasing your social currency with your actions? Social currency = attention + action. If you want to not only compete and win now but also be in business 5 years from now, you better figure out how to get on the positive side of the social currency equation. Want the blueprint for social marketing success right now?

Content 129
article thumbnail

9 Brands Driving Meaningful Change on Instagram

Later

We’ll let you in on a little secret: we love brands with purpose. Given similar price and quality, 91% of consumers are likely to switch to a brand that supports a good cause. And social media is a great way to share that mission with your community.

article thumbnail

Bayler Healthcare System Takes A Leap Into Pinterest: Interview with Ashley Howland (Part 1)

Diva Marketing Blog

The relatively fast Pinterest adoption rate, of what we might call nontraditional to social media verticals , is amazing to me. I was very excited when Ashely Howland from Bayler Healthcare System agreed to tell us the back-story of Bayler's Pinterest strategy. About Ashley Howland is the social media manager for Baylor Health Care System. She took on Baylor’s social media efforts in 2009 “on the side” and it quickly turned into a full time job.

System 77
article thumbnail

Qantas Airways on Twitter and the Black Face criticism

Laurel Papworth

My view is that there are deeper issues here -Qantas brand voice on social media is not their traditional marketing voice. Staff should be backed on social media and the Community is NOT always right! For once my social network let me down – I was off Twitter and therefore unaware of the Black Face incident! In the interest of completeness, below is what I rattled off to Maddie, in full about social networks and value systems.

article thumbnail

How to Create People-Powered Content That Works for Your Brand

Convince & Convert

Brands are spending millions of dollars and countless hours producing content in an effort to vie for their customer’s attention. While brands should be applauded for shifting from delivering ads to delivering valuable content, that approach only goes so far, especially when you’re trying to introduce yourself to new customers. Your customer is spending the majority of their time interacting with other people across a variety of social networks.

Brands 131
article thumbnail

How to Use Social Media for Personal Branding

Techipedia: Tamar Weinberg

Social Media Consultant and Tech Geek at Heart Home About Press Consulting Contact Sitemap Home > Social Media > How to Use Social Media for Personal Branding How to Use Social Media for Personal Branding by Tamar Weinberg on April 1, 2010 Share This is a guest post by Dan Schawbe l. Most people online are building “a brand,&# but sometimes people forget whose brand they are building and if they are making the right strategic moves.

Brands 193
article thumbnail

How 3 top brands provide social media customer service and support

Sprout Social

Social media customer service has become a consumer staple. Immediate and accessible, social media provides a much-needed direct line between buyers and businesses. This guide breaks down how brands can create a seamless social media support strategy.

Team 83
article thumbnail

A Commenting System to Rule them All: Why Choosing the Right Comment System can Make or Break your Blog

ProBlogger

Although we often take comments for granted as a feature that is generally present at the bottom of most articles and blog posts, considering what a powerful tool it is for UGC ( User Generated Content ), it’s important for online publishers, community managers and everyone else to invest in the right comment system to maximize its full potential. So read on for the lowdown on these top-notch commenting systems, so you can make the best decision for your publication.

System 25
article thumbnail

Bayler Healthcare System Takes A Leap Into Pinterest: Interview with Ashley Howland (Part 2)

Diva Marketing Blog

The secret to success in any social network, or blog, marketing strategy is elevating the content direction to beyond just messaging about the brand product. The challenge is to ensure that this value-added, or what I call "selfless content", supports the brand promise and values. . Ashely Howland , Bayler Healthcare System's social media manager,talks about how she and her team are executing a successful Pinterest strategy. Don’t be a self-serving brand.

System 62
article thumbnail

How to Develop Your Social Media Brand Strategy

Rebekah Radice

While it may take some time to create your perfect social media strategy, it’s important to nail it down sooner than later. It could make the difference between an oops you can’t recover from and a strategy that builds brand awareness, conversation, and engagement. In this episode of the Brand Authority podcast, you’ll learn how to quickly establish your social media brand strategy. Subscribe to Brand Authority Podcast in iTunes.

Brands 94
article thumbnail

Big Announcement! THE Social Media Training Academy and Member Community for Business is Here!

Pam Moore

Do you have social media, digital marketing and branding problems? We have been working the past year on a game changing online social media training academy and member community to help solve your biggest problems and challenges related to social media marketing, digital marketing, and branding. I am excited to announce that TODAY we officially open the public doors to our brand new Social Profit Factor training academy and member community!

Training 131
article thumbnail

Crowdsource: BP Oil Spill and social media

Laurel Papworth

Crowdsourced innovation social networks. We have a way to contain the oil coming up from the seabed and we manufacture a boom system that far, far exceeds anything you have ever seen. Crowdsource: BP Oil Spill and social media is a post from: Laurel Papworth- Social Network Strategy. Australia Event: Social Networks and P.R. (9). White Paper: Social Networking Primed To Go Mobile (0). Twitter: Social StoryTelling (14).

article thumbnail

Quit Trying to DO Social Media: Focus on Measurable Results Instead

Pam Moore

Start doing social media they said. The truth is social media is not free. Doing social media is NOT the objective. We work with organizations of all shapes and sizes from entrepreneurs to Fortune 10 brands. We help them integrate new media and social technologies combined with traditional and digital marketing to achieve measurable business goals and objectives. Measurement system inclusive of key performance indicators. QUIT trying to DO social media.

article thumbnail

Don’t Listen to the Facebook Fear Mongers – What You Need to Know on Newsfeed Changes 2018 Webinar

Pam Moore

Mark is changing the goal for his product team from “finding meaningful content to having meaningful social interactions.” ” He also adds “you'll see less public content like posts from businesses, brands, and media.” Because this is not any different than many of us have been trying to inform, educate and help business owners and social marketers understand for many years. Social media including Facebook is NOT a solution to your marketing woes.

Facebook 129
article thumbnail

The Permanent Brand

Twist Image

Have you ever read a book about branding? When you study the art of branding, any good book on the subject will - at some point early on - turn to the neologism of the word "branding" in terms of marketing and communications. Inevitably, there is some quaint reference to cows being branding with a hot iron stick as an identifier. Because branding is all about leaving a mark (emotional, physical, you name it). The age of the permanent brand. brand.

Brands 85
article thumbnail

Use Social Currency Systems to Grow Your Blog

ProBlogger

Now, in the days of social media, more and more companies are adopting social promotion strategies to reach a wider audience. Some have even gone as far as to launch their businesses wholly through social means, as did Dollar Shave Club , whose YouTube video became a viral sensation and put them on the map. More recently, social currency systems have been developed that can add to your overall social marketing strategy. What are social currency systems?

System 33
article thumbnail

How to Use Hashtags, Expand Your Reach and Develop Brand Awareness

Socialmedia.biz

Forward-thinking social sellers, digital marketers, and social media managers can benefit from the audience and awareness growth that hashtag marketing brings to the table. Any large event can be searched for and discussed using specific hashtags on social networks.

Hashtag 78
article thumbnail

7 Top Digital Marketing Strategies for the Brave and Bold in 2020

Pam Moore

?. Brands are feeling the weight of competition in a digital world that never shuts off. Our agency, Marketing Nutz has been helping entrepreneurs to Fortune 10 brands embrace digital change for the past 10 years. The brands who know the most about their customers win, always!

article thumbnail

Interview with Heather Morgan Shott of Meredith's Mixing Bowl Social Network Community

Diva Marketing Blog

New social networking communities seem to be on every virtual corner these days. Marketers understand that social media can be a powerful strategy that supports niche or segmentation marketing. However, when brands build out communities it's obviously a business decision that has incurred significant resources - including dollars. About Mixing Bowl Editors touch every piece of content that exists on our branded sites.

article thumbnail

7 Steps to Develop a Profitable Social Media & Digital Marketing Plan [podcast]

Pam Moore

· 7 Steps to a Profitable Digital and Social Media Marketing Plan. Developing a digital marketing and social media marketing plan that delivers measurable results requires more than a few pretty visuals or snazzy bite size videos you post on LinkedIn, Facebook and Instagram.

article thumbnail

8 ways to deal with negative comments in online communities

Laurel Papworth

Many social media guidelines have a one-size-fits-all approach when it comes to addressing negative criticism in social networks, but assessing the situation and the potential positive vs negative outcomes of responses is a skill that comes from experience. Ignore the negative social media commenter. I’m not convinced that the social media equivalent of “any publicity is good publicity&# works, but it certainly makes you known.