SocialFish

APRIL 1, 2011

bitly’s Got a Brand New Mobile Site! Real-Time Analytics For Social Plugins (Facebook Developer Blog). The State and Future of the Social Media Management System Space (Jeremiah Owyang). 29 social networks that have at least one million visitors per day (Royal Pingdom). Social Media Explorer). Bitly Blog).

Sysomos 162

Sysomos Vimeo Social CRM Analysis 162

Webbiquity SMM

JANUARY 2, 2013

Social CRM is still confusing. Only 16% of companies say they currently have a social CRM system in place. 21% plan to implement such a system in the coming year, but another 17% “don’t know what a social CRM system is and why businesses need it.” iMedia Connection ).

Social Media 245

Social Media B2B Marketing SEO 245

Convince & Convert

APRIL 6, 2010

Test & Track Create a piece of content (remember to include your key phrases), and post it to the first rung in the ladder (Twitter, in this case) Use a tracking system (I prefer bit.ly) to determine how popular that specific piece of content was with your audience. Yep, let's get the bigger picture people!

Brands 143

Brands Content Social Media Consultant 143

Convince & Convert

SEPTEMBER 14, 2010

The debate on Social CRM (sCRM) could easily become a distraction. As marketers, we need to reach our customers where they are and social media’s potential in that regard is unquestionable. Tagging contacts in your CRM system requires nothing more sophisticated than one or two multi-select lists on your contact record.

Social Media 123

Social Media Social CRM Strategy Consultant 123

Sprout Social

JANUARY 9, 2017

Last week at #SproutChat , we discussed tips and tricks for referencing past conversations within Sprout and dug deep into understanding the value of a social CRM and how it can help your organization reach its 2017 goals. Keep Track of Conversations. A2: Answer specific questions you've been asked, engage!

Social Media 40

Social Media Social CRM Social Media Management ROI 40

Convince & Convert

JULY 29, 2012

Drive Social Media ROI with Content Marketing. Social media’s impact on this lead generation is relatively easy to ascertain, especially using social CRM software that ties to web analytics, such as Argyle Social (a Convince & Convert sponsor and what we use), Awareness , or Expion.

ROI 138

ROI Social Media Social CRM Survey 138

Convince & Convert

NOVEMBER 15, 2011

Too often, we try to wield these case studies as a crude evidentiary weapon, trying to persuade ourselves or our superiors that our belief system around social media, social business, social CRM and all that jazz is in fact correct. Point Less. But in almost every case, you’re bringing a knife to a gunfight.

Case Study 139

Case Study Study Social Media Repository 139

Social Media Network Marketing

MAY 31, 2010

Infact Social Media enables CRM to increase the brand and customer connect, get interactive and be more receptive. Thus increasing the brand awareness, creating a positive brand perspective and thereby encouraging loyalty. Social CRM then, must go to the source, not try to bring the source to it.

Social Media 62

Social Media Social CRM Reputation Widget 62

Convince & Convert

FEBRUARY 15, 2010

Social network connectivity is becoming the post-modern email newsletter. A way for consumers to stay up-to-date with the brand, hear about special offers, and occasionally advocate to their friends. Those two areas are a lot more interesting than the devolution of Social Media into direct marketing.

Social Media 114

Social Media Strategy Social CRM Newsletter 114

Convince & Convert

AUGUST 19, 2010

A collaboration between RESMARK Systems (a provider of hospitality software), Western River Expeditions (an adventure tour company), Compendium (provider of corporate content creation software), and ExactTarget (provider of enterprise messaging software) shows how this can be done day-to-day. Awesome post!!

Social Media 140

Social Media Strategy Tourism Social CRM 140

Convince & Convert

FEBRUARY 10, 2010

Both seek to keep your brand top-of-mind with customers and prospects, communicating in a relevant, timely way that ideally is measurable and testable. Tip of the Iceberg Unlike enterprise-class social anthropology services like Rapleaf , Flowtown is incredibly easy-to-use, and is tuned for the do-it-yourself marketer.

Social Media 127

Social Media Marketing Social CRM Consultant 127

Convince & Convert

JUNE 17, 2010

Assuming, however, that you are not using some sort of @ptbarnum system to generate thousands of followers). Has it given me brand exposure? But, the number of followers you’ve accumulated is a metric that everyone looks at (admit it), and it’s at least a decent barometer of how well you’ve cultivated Twitter.

Twitter 125

Twitter Metrics Social CRM Consultant 125

Convince & Convert

FEBRUARY 5, 2010

We’ve added Disqus as the commenting system. Changed the sharing tools to incorporate Sexy Bookmarks plug-in (Michael Stelzner at Social Media Examiner turned me on to it). Your photo was bigger and I am all for brand equity. All three could work but you have to eliminate clutter around your C & C brand.

Disqus 108

Disqus Social CRM Patterns Consultant 108

Convince & Convert

MARCH 25, 2010

Advanced social media analytics and ROI calculations often require tying together disparate systems, and looking for causation (or at least correlation) between social media success and business outcome. Ive worked with more than 700 brands since then, including 25 of the Fortune 1000.

Social Media 117

Social Media Strategy Statistics Metrics 117

Convince & Convert

JUNE 29, 2010

The internet is the new extension of our central nervous systems. link] Doug Braun Cognitive Surplus – Use Social Connectivity to Change the World: [link] (Good assessment @cshirky @jaybaer) [link] Bob Leonard Turn off your TV. Ive worked with more than 700 brands since then, including 25 of the Fortune 1000. Bravo, Clay.

RSS 118

RSS Collaboration Social CRM Consultant 118

Convince & Convert

MAY 5, 2010

Because you see, unlike most communities that are created based on brand affinity, and then conduct market research as an aside (if at all), JaneNation was built to tap into the minds of America’s females. That only happens if they have a real, ongoing relationship with brands.&# From a business standpoint, it’s brilliant.

Social Media 125

Social Media Case Study Strategy Study 125

Convince & Convert

FEBRUARY 23, 2010

If you’re trying to retain customers, your social program is more about listening, problem resolution, and turning customers into advocates. Brand communities, contests, most social listening, and non-promotional tweeting fits into this category. Businesses will surely veer between the two given the way their focus shifts.

Social Media 117

Social Media Strategy Social CRM Company 117

Convince & Convert

MAY 4, 2010

On mid-1990s projects, for example, typically organizations defined hundreds of requirements and went through protracted RFP processes in search of the best software and system integrator. Ive worked with more than 700 brands since then, including 25 of the Fortune 1000. As for the ideal dynamic today, Enterprise 2.0

Social Media 116

Social Media Strategy Consultant ROI 116

Convince & Convert

APRIL 28, 2010

Finding Your Influencers As noted in the study, the notion of true 1:1 marketing via social media is a bit of a fallacy. It’s really only possible in a reactive sense via social CRM, where individual complaints or questions can indeed be handled. Via @jaybaer: Do brand influencers hang out on Facebook, or Twitter?

Social Media 147

Social Media Strategy Influencer Social CRM 147

Mindjumpers

JUNE 19, 2014

Attending the European Conference of Information Systems in Tel Aviv last week, I was happy to find that areas such as data visualization, predictive analytics, social CRM and ROI etc found their way into the conference. These areas have been somewhat excluded in the past by more traditional information systems research.

Research 194

Research Data Social CRM Wikipedia 194

Convince & Convert

MAY 18, 2011

I get creeped out when a brand on Twitter replies quickly to a comment I just made. It may seem inconsistent and fickle, but we don’t always like a fast response to a brand mention on Twitter. This effect is even worse on social networks. I tell her that she should try Livefyre for her comment system. It’s true.

Twitter 123

Twitter Price Travel Buy 123

agora pulse

OCTOBER 26, 2020

Finding the right social media management tool is essential for everything from building your brand and driving sales to optimizing your digital strategy and maximizing your budget. But with dozens of available options, how do you know which is the best social media tool? Social CRM. Social CRM.

Social Media Management 138

Social Media Management Social Media Tools Social CRM 138

Convince & Convert

MAY 25, 2010

link] Shane Jacob Like this post from @jaybaer nice advice on addin online marketing to an agency's services [link] [link] Shane Jacob Like this post from @jaybaer nice advice on addin online marketing to an agency's services [link] [link] Patrick Reyes The digital eco system can be applied to large companies too!

Marketing 123

Marketing Social CRM Conference Social Media 123

Visually SM

JULY 27, 2020

Social media tools are essential for a smart business to manage important channels in their Digital Marketing routine. These channels are a direct connection between brand and audience. The app also includes a badging system that makes it easier to alert you when an influencer or advocate has posted, as well as clear analytics.

Social Media Management 246

Social Media Management Social Media Tools Domain Name 246

The Realtime Report

DECEMBER 10, 2012

Nearly all (95%) of top brands are active on Twitter, and 23% of top brands have Twitter handles dedicated to customer service, according to a Simply Measured study. But how effectively are brands responding to the tweeted requests, concerns and complaints of individual consumers? Brands Fail to Respond.

Brands 193

Brands Twitter Study Social CRM 193

Convince & Convert

MAY 11, 2010

Now use social listening tools to find blog posts, tweets, forum threads and other discussions about your brand and your products, and as appropriate direct fence-sitters to your new social media answers. Now you’re combining content with marketing, social media with customer service. To really do so.

FAQ 137

FAQ Content Consultant Social Media 137

Convince & Convert

SEPTEMBER 21, 2010

That’s the brand engagement holy grail that we’re all seeking. Working on campaigns for several clients and its been a slow haul, especially for a new brand. Working on campaigns for several clients and its been a slow haul, especially for a new brand. It’s about humanization.

Social Media 149

Social Media Strategy Consultant Web 2.0 149

Convince & Convert

APRIL 13, 2010

Sounds like the playbook for successful brand/customer relationships on the social Web, does it not? For two reasons: 1) their music is part of my nervous system now and still resonates with me; 2) more importantly, theirs is the story of a lifecycle. Let the other person feel that the idea is his or hers. Yes, that's right.

Social Media 112

Social Media Strategy Influencer Education 112

Convince & Convert

APRIL 12, 2012

I think a few years ago the social media world was nervous about what people might say when you make yourself available as a brand or a service organization. How has the ability of customers to complain or praise Hilton hotels via social media changed the way you guys think about customer service? Vanessa : Absolutely.

Hotels 118

Hotels Instagram Authentication Social Media 118

Keyhole.co

JULY 9, 2023

This top Hootsuite alternative helps you right from spotting trends, scheduling posts, tracking campaigns, and even optimizing your overall branding. Here are some features that make Keyhole your go-to partner for branding. Connect your Keyhole account with multiple social media profiles across your favorite platforms.

HootSuite 52

HootSuite Social Media Management Social Media Price 52

agora pulse

APRIL 7, 2020

Finding the right social marketing tool is essential for everything from building your brand and driving sales to optimizing your digital strategy and maximizing your budget. But with dozens of available options, how do you know which is the best social media tool?

Social Media Management 208

Social Media Management Social Media Tools Collaboration 208

Convince & Convert

MAY 17, 2012

Are you looking for increased chatter about your brand or topic across the web? Are you stacking your brand up against a competitor to see who performs best? Manage multiple brands from one account, separated by tabs. Cons : No workflow management system. Includes a CRM system. Unified inbox. Small budgets.

Social Media Management 162

Social Media Management Small Business Social Media Tools 162

Convince & Convert

AUGUST 31, 2010

The problem is not that people are too infatuated with their “personal brands&# and refuse to engage meaningfully. Instead, our lack of social conversation is a byproduct of technological realities that do nothing but create obstacles for actual conversation. Absolutely not. What a change in the dynamic. Insightful.

Conversation 116

Conversation Social Media Social CRM Consultant 116

agora pulse

OCTOBER 31, 2019

These time-saving apps make social media collaboration much easier: Agorapulse: From social media scheduling and engagement to reporting and customer relationship management, Agorapulse is the all-in-one tool for social media collaboration. Store your social media images, policies, and other important files here.

Collaboration 65

Collaboration Social Media How To Energy 65

agora pulse

OCTOBER 31, 2019

These time-saving apps make social media collaboration much easier: Agorapulse: From social media scheduling and engagement to reporting and customer relationship management, Agorapulse is the all-in-one tool for social media collaboration. Store your social media images, policies, and other important files here.

Collaboration 65

Collaboration Social Media How To Energy 65

Convince & Convert

SEPTEMBER 21, 2010

• Competitive analysis: How does your brand stack up to the competition? • On-going monitoring: What are people saying about your brand and how can you use that information to either repair your reputation or identify opportunities? How can your brand participate in this space most effectively? Thanks Katie!

Social Media 155

Social Media Radian6 Strategy SM2 155

Convince & Convert

APRIL 14, 2010

Then, strategize ways you could make those problems disappear by providing better content (as with Geek Squad), faster response (as with Nationwide), or better access to help (as many companies are doing by launching online customer support communities using Get Satisfaction or other systems).

Social Media 128

Social Media Consultant Health Care Questions 128