Ignite Social Media

SEPTEMBER 22, 2022

Social media is constantly evolving. 2023 will be no different as brands need to stay ahead of the curve to remain relevant. . Of course, brands need to have a social media presence — but it’s not enough to just be present. These videos are usually well under 60 seconds and are perfect for social media consumption.

Trends 120

Trends Social Media Authentication Social Graph 120

The Realtime Report

SEPTEMBER 8, 2022

This contrast could be due to Instagram and Facebook’s social graph algorithms that serve users content based on their connections, thus making it more likely that you’ll see content from people who live near you. For smaller local businesses, or franchises of larger brands, this feature will be a gamechanger.

Social Graph 91

Social Graph Comparison Features Communities 91

Proactive Report

JANUARY 9, 2012

Every brand needs to: map their social graph and know their customers. make sure their marketing and PR people know how to deal with an online crisis when it occurs. Search Google for Kryptonite Locks today and you’ll see that negative, damaging content right there on page one.

Social Graph 58

Social Graph Reputation News Training 58

Twist Image

JANUARY 25, 2013

Marketers tend to think that they're not in sales. Our roles are to help a brand connect with a consumer so that the consumer buys a product (or service), talks about it (in a positive way) to their social graph and becomes loyal to the brand. It's not just marketers. social graph. That's sad.

Social Graph 106

Social Graph Marketing Project Conversation 106

Twist Image

MARCH 17, 2012

It's disruption marketing at its finest. Companies are now using hashtag marketing strategies as a way to create attention by rewarding those who are willing to shill for them (more on that here: DigiDay - Has Hashtag Marketing Arrived? ). Tweet this, get that. The issue is one of filtering. This is the time of experimentation.

Hashtag 103

Hashtag Social Graph Marketing Loyalty 103

Webbiquity SMM

APRIL 13, 2021

For anyone not aware of the social conversation’s app brief but remarkable history to date, Clubhouse was launched in April 2020 on the iPhone only. Similarly, Clubhouse is breaking all the established “rules” of social networks. There’s no way (yet) for brands to build a presence there.

Apple 215

Apple Plaxo Microsoft Vimeo 215

Firebelly

APRIL 29, 2013

So what does this mean for your Facebook brand page? It means it’s time for businesses to get social, and I do mean social. Graph Search Optimization: The New SEO and What it Means for Social Advertisers. This article will help you increase your exposure in Facebook Graph Search.

Facebook 203

Facebook Social Graph Guidelines SEO 203

Buzz Marketing for Technology

DECEMBER 15, 2009

So that begs the question – what’s on the horizon specifically for BtoB for marketers next year? Here are 10 concrete ways I think the environment in which BtoB Marketers operate will evolve in 2010. Facebook ads today remind me of Google AdWords in 2001 with low CPC’s on topics and segments many marketers will want to reach.

Marketing 217

Marketing Adwords Mobile Social Graph 217

Twist Image

JUNE 26, 2015

Ads continue to take a back seat in these digital channels, to brands that are creating pieces of content which are augmented with a paid media strategy. The world has changed, but brands have remained (mostly) stagnant. Brands are now an important part of our communities and ecosystems. Your brand is a learning space.

Brands 40

Brands Retail Social Graph Repository 40

Twist Image

JULY 18, 2012

As a brand, do you find it hard to put your message in front of the right audience? If your brand can post your commercial to YouTube and generate tens of millions of views (which is common for ads that are remarkable) for free, what does that say when you have to do a media buy with a guarantee that you will generate fewer impressions?

Adsense 105

Adsense Yahoo Social Graph Adwords 105

Convince & Convert

MARCH 9, 2016

While once thought of as a fading trend , influence marketing is back and hotter than ever. It’s no wonder, with the ever-increasing amount of brand-generated content and ad-blockers making it harder to promote branded content, that brands are looking for new ways to reach their audience. for every $1 spent.

Influencer 60

Influencer Marketing Authentication Social Graph 60

Harp Interactive

AUGUST 3, 2010

Decent social and search visibility means that the candidate should be prominently featured on at least 3 pages worth of Google results. The candidate’s personal/company social graph is perhaps the best barometer for gauging success and skills. What tools do you use for social media management?

Questions 313

Questions Company Social Media Real Estate 313

Buzz Marketing for Technology

DECEMBER 15, 2009

So that begs the question - what’s on the horizon specifically for BtoB for marketers next year? Here are 10 concrete ways I think the environment in which BtoB Marketers operate will evolve in 2010. Facebook ads today remind me of Google AdWords in 2001 with low CPC’s on topics and segments many marketers will want to reach.

Marketing 157

Marketing Adwords Mobile Social Graph 157

Twist Image

MARCH 7, 2013

While many think that photos are the killer app of Facebook (and the reason the company paid a billion dollars to acquire Instagram ), none of that would matter had Facebook not had the insight (and the courage) to imagine, develop and deploy this personal RSS feed of our social graph. Is the newsfeed perfect? Nothing is.

Social Graph 103

Social Graph Facebook RSS Feed 103

Dave Fleet

SEPTEMBER 29, 2010

As Chris Brogan put in a well-timed post on social media metrics today, “The social media metric that I think does matter and that is difficult to fully qualify is sentiment : the positive or negative mentions of a brand, product, service, whatever.&# Influencers.

Conversation 277

Conversation Metrics Social Graph Sentiment 277

Proactive Report

JANUARY 29, 2013

It is a search based on your social graph. Graph search focuses on people, photos, places and interests. Zuckerberg demonstrated how graph search will deliver answers to questions like, “Who are my friends that live in San Francisco?” If you don’t have a well-defined Facebook content strategy, now is the time to do this.

Brands 85

Brands Social Graph Feed Feedly 85

Convince & Convert

NOVEMBER 14, 2013

Creating physical photo “stops” amid a bustling city like London is akin to the scenic vista turnoff along a highway – it prompts the person to pause, photograph the moment and share the experience with their social graph. Ribeiro has also launched a dedicated Tumblr blog, [link]. About the Jessica Gioglio: Follow @savvybostonian.

Project 155

Project Instagram Tourism Airlines 155

Twist Image

FEBRUARY 8, 2013

What has changed since 2008, is that brands have become increasingly smarter at this, and many more players have entered the fray. The growth of content marketing and native advertising also validates this. Suddenly, brands are telling stories in a more personal, human and connected way. In praise of slow.

Social Graph 103

Social Graph Loyalty YouTube LinkedIn 103

Firebelly

JANUARY 29, 2010

Digitalia | Indianapolis Social Media Marketing « Dentyne "Friend Request" Commercial: 60 Connections In Every Bottle | Main | Social Media & The Super Bowl » January 29, 2010 5 Social Marketing Stories You Need To Read Theres a lot going on in the social media space and so much can get lost or overlooked in your RSS feed reader.

Marketing 100

Marketing Feed Reader Paid Search SMS 100

Twist Image

JUNE 28, 2014

that is the common currency of online marketing these days. When brands talk about engaging consumers on social media, they''re not really talking about any depth of engagement or a better way for them to build a direct relationship , or how to have more real interactions between real human beings. It''s hard to get both.

Social Graph 89

Social Graph Metrics YouTube Advertising 89

Convince & Convert

FEBRUARY 3, 2016

One of a marketer’s goals is to make meaningful connections with consumers. Content marketing is meant to be a strategic way to reach and attract a defined audience. I am a 30-something female interested in marketing, sailing, and exploring the great outdoors (so Canadian). This is also one our biggest challenges.

Content 60

Content How To Marketing Case Study 60

Twist Image

FEBRUARY 4, 2013

It's the time of the year when brands are glued to their social media analytics to try and decipher if the millions of dollars spent for a thirty-second spot was extended, enhanced and otherwise optimized by the traction that it may (or may not) have received in the social media space. It's still fairly traditional, isn't it.

Social Graph 110

Social Graph Sentiment Advertising Loyalty 110

Twist Image

JUNE 6, 2011

Does Marketing and Communications change fast enough to keep pace with consumers? It's becoming more difficult and brands are falling behind (in short, no. Marketing is not keeping pace). Go back ten years and ask yourself if you ever thought that individuals would engage and talk about brands the way they do today.

Bazaarvoice 106

Bazaarvoice Retail Social Graph Mobile 106

Buzz Marketing for Technology

SEPTEMBER 22, 2008

Expo Social Networks are clearly here to stay with almost 50% of the population is using these sites (70% of teens). Social Network have all opened up their platforms which means that brands have cost effective access to more than 500M engaged users (250M of them on just Facebook and MySpace alone!)

Applications 100

Applications Social Networking Web 2.0 Brands 100

Twist Image

APRIL 23, 2013

Big brands are trying to make big moves in social media. There is an arm''s race - of sorts - for brands to reach a million fans (or more) on Facebook. Some of the more advanced brands are ditching the like in favor of sharing. It''s not just about social media marketing, either.

Social Media 108

Social Media Tumblr Social Graph Apple 108

Twist Image

OCTOBER 2, 2012

True story: our brand-new dryer broke down. It's not hard to tweet out the brand name in an effort to publicly shame them into speeding up the process. It wouldn't be hard to name names in this posting and have it become an ever-increasing piece of content that defines their brand story. It's not even one year old.

Social Graph 101

Social Graph iPhone Apple Research 101

Audiense

NOVEMBER 1, 2016

Aimed at helping brands and agencies improve the effectiveness of their advertising, these new tools allow clients to be extremely precise with ad targeting to ensure campaigns are delivered to the right people, and drive the value of paid and earned media both on Twitter and beyond the social network across thousands of mobile apps and websites.

Twitter 89

Twitter CPA CPC Social Graph 89

Techipedia: Tamar Weinberg

DECEMBER 5, 2012

For the last few years, social media has taken the marketing world by storm, if you aren’t engaging with your visitors then you’re probably putting yourself at a massive disadvantage against your competitors who do. Like any other form of marketing, if we want the budget and resources to pursue it then we need to prove its worth.

Social Media 260

Social Media Analytics URL Campaign 260

Twist Image

MAY 29, 2012

Well, with over nine hundred million people connected on it, we have a mass audience of eyeballs that are primed for marketing and media messages because they spend so much time on Facebook staring at pictures of people they swore they would never want to see again after high school. canadian marketing association. social graph.

Facebook 108

Facebook iPad Social Graph Apple 108

Keyhole.co

NOVEMBER 6, 2022

Social media monitoring is the act of paying attention to what is being said on social media. That is, what is being said about your brand, your campaign, your competitors, your product, trending topics, etc. But which social media monitoring tool is the best for your brand? Best of all?

Tools 52

Tools Social Media Sentiment Price 52

Convince & Convert

JUNE 15, 2012

Over the past 18 months there has been increased speculation that the concept of “author rank” will play a more important role in determining the value of content (including links) that gets shared, especially on social media platforms. After all, Danny is a known expert on the subject of search engines.

Google 126

Google Content Construction Social Graph 126

Twist Image

MAY 17, 2012

The subtext to this move is not about one brand leaving Facebook advertising, but a sentiment that Facebook advertising doesn't work. Your Facebook marketing is probably at 1%. The most exciting brands on Facebook are doing much more than advertising. And, these same brands are completely missing the point.

Facebook 107

Facebook Automotive Press Release Banking 107

Convince & Convert

APRIL 20, 2016

What an Algorithmic Instagram Feed Means for Marketers. Marketers need to up their game now. This puts the onus on us, as marketers, to produce higher quality content. To demonstrate this, let’s take a look at some of the culture-based communities I’ve identified using Affinio , the marketing intelligence platform.

Feed 60

Feed Feedly Instagram How To 60

Twist Image

JUNE 19, 2015

It's something that marketers need to think about. There have been some brands looking to transcend engagement as a metric in social media (they're not getting enough value out of it). These brands believe that they can be more transactional or direct response-driven in social media platforms. brand pages.

Social Graph 40

Social Graph Adwords Metrics Curation 40

Twist Image

FEBRUARY 1, 2017

Massive technological innovation number one: Facebook mixes your daily usage, these external data sources and your social graph using machine learning. The smartest financial analyst can't possibly understand the market, see the trends, trade and react with the same layers of data, speed and technology that these system possess.

Advertising 40

Advertising Sentiment Social Graph System 40

Convince & Convert

FEBRUARY 10, 2010

Both seek to keep your brand top-of-mind with customers and prospects, communicating in a relevant, timely way that ideally is measurable and testable. But the problem with email and social media is that too many people are positioning it as an either/or scenario. The fee for up to 75,000 sent emails per month is just $99.97.

Social Media 128

Social Media Marketing Social CRM Consultant 128

Proactive Report

NOVEMBER 12, 2011

The number of social media monitoring tools has exploded and at last count there were over 200 on the market. However, there is much more to be learned from these conversations than just brand mentions, complaints and sentiment. Map your brand’s social graph.

Trends 103

Trends Social Media Social Graph Analysis 103