Ignite Social Media

AUGUST 2, 2022

Brands have got to listen, TikTok is staying. With over 1 billion monthly active users, TikTok is undoubtedly the hottest social media platform — and for good reason. There’s even talk that TikTok will pass Instagram this year as the number two social media site. And yet, in spite of that, many brands are still hesitant to join.

Strategy 175

Strategy Marketing Banking Influencer 175

Dave Fleet

MARCH 2, 2011

Among the features Facebook has revealed: Social relevance – the new plugin uses what Facebook calls “social signals&# to prioritize comments on posts. Comments from people in your social graph, highly-liked comments and active threads rise to the top; those flagged as spam fall to the bottom.

Comments 388

Comments Platform Social Graph Facebook 388

Ignite Social Media

SEPTEMBER 21, 2022

Social media is constantly evolving. 2023 will be no different as brands need to stay ahead of the curve to remain relevant. Of course, brands need to have a social media presence — but it’s not enough to just be present. These videos are usually well under 60 seconds and are perfect for social media consumption.

Trends 136

Trends Social Media Authentication Social Graph 136

Mindjumpers

JANUARY 17, 2013

Much anticipated, Mark Zuckerberg unveiled this week that Facebook has built Graph Search – a search engine within Facebook that combines web search with your social graph thus making it possible to search your entire life and those of your friends. How to Meet Your Consumers’ Social Media Expectations.

Social Graph 205

Social Graph Facebook Foursquare MySpace 205

The Realtime Report

SEPTEMBER 8, 2022

This contrast could be due to Instagram and Facebook’s social graph algorithms that serve users content based on their connections, thus making it more likely that you’ll see content from people who live near you. For smaller local businesses, or franchises of larger brands, this feature will be a gamechanger.

Social Graph 91

Social Graph Comparison Features Communities 91

Ignite Social Media

SEPTEMBER 22, 2022

Social media is constantly evolving. 2023 will be no different as brands need to stay ahead of the curve to remain relevant. . Of course, brands need to have a social media presence — but it’s not enough to just be present. These videos are usually well under 60 seconds and are perfect for social media consumption.

Trends 120

Trends Social Media Authentication Social Graph 120

Webbiquity SMM

APRIL 13, 2021

Similarly, Clubhouse is breaking all the established “rules” of social networks. There’s no way (yet) for brands to build a presence there. This is especially true for B2B leaders with an active social graph on LinkedIn and/or Twitter already. There’s no advertising. It may not matter.

Apple 215

Apple Plaxo Microsoft Vimeo 215

Twist Image

SEPTEMBER 2, 2011

What's a brand to do? For the majority of brands, the most logical and strategic play is to follow back each and every individual who has taken the time to follow, friend, like, or plus you. The mindset in this instance is to think of your brand as a media entity. People are not brands. online social network.

Tweetdeck 108

Tweetdeck Brands Social Graph HootSuite 108

Twist Image

JUNE 26, 2015

Ads continue to take a back seat in these digital channels, to brands that are creating pieces of content which are augmented with a paid media strategy. The world has changed, but brands have remained (mostly) stagnant. Brands are now an important part of our communities and ecosystems. Your brand is a learning space.

Brands 40

Brands Retail Social Graph Repository 40

Firebelly

APRIL 29, 2013

So what does this mean for your Facebook brand page? It means it’s time for businesses to get social, and I do mean social. Graph Search Optimization: The New SEO and What it Means for Social Advertisers. Graph Search Optimization: What Facebook’s Social Search Means for Brands.

Facebook 203

Facebook Social Graph Guidelines SEO 203

Ignite Social Media

AUGUST 2, 2022

Brands have got to listen, TikTok is staying. With over 1 billion monthly active users, TikTok is undoubtedly the hottest social media platform — and for good reason. There’s even talk that TikTok will pass Instagram this year as the number two social media site. And yet, in spite of that, many brands are still hesitant to join.

Strategy 91

Strategy Marketing Banking Influencer 91

SocialFish

JANUARY 11, 2011

Not one, but two events that I’d love to attend are just around the corner– The Social Graph Clinic DC , and What’s Next DC. The Social Graph Clinic DC. As it happens, both are taking place in Washington, DC at George Washington University. Thursday, January 20 from 9:00 am-5:00 pm.

Eventful 184

Eventful Upcoming Social Media Social Graph 184

Proactive Report

JANUARY 29, 2013

It is a search based on your social graph. Graph search focuses on people, photos, places and interests. Zuckerberg demonstrated how graph search will deliver answers to questions like, “Who are my friends that live in San Francisco?” If you don’t have a well-defined Facebook content strategy, now is the time to do this.

Brands 85

Brands Social Graph Feed Feedly 85

Twist Image

JANUARY 25, 2013

Our roles are to help a brand connect with a consumer so that the consumer buys a product (or service), talks about it (in a positive way) to their social graph and becomes loyal to the brand. social graph. Marketers tend to think that they're not in sales. That's sad. We're in the business of sales.

Social Graph 106

Social Graph Marketing Project Conversation 106

Small Business Mavericks

JULY 26, 2012

There are two primary reasons you should link from your website or blog to social media websites : It builds your social authority. Your Social Authority. Just as there is a link graph the search engines use to measure your authority, there is a social graph. Social Media As SEO. It’s good SEO.

Social Media 107

Social Media Social Graph Reputation SEO 107

Twist Image

MARCH 7, 2013

While many think that photos are the killer app of Facebook (and the reason the company paid a billion dollars to acquire Instagram ), none of that would matter had Facebook not had the insight (and the courage) to imagine, develop and deploy this personal RSS feed of our social graph. Is the newsfeed perfect? Nothing is.

Social Graph 103

Social Graph Facebook RSS Feed 103

Twist Image

MARCH 17, 2012

With so many people connected and sharing on Twitter , what's the big deal if a handful of those tweets are people telling us about a brand and - in doing so - they get some kind of rebate? Brands don't know what to do with hashtags, and Twitter probably hasn't figured out a clear program to help these brands find a definition.

Hashtag 103

Hashtag Social Graph Marketing Loyalty 103

Dave Fleet

SEPTEMBER 29, 2010

As Chris Brogan put in a well-timed post on social media metrics today, “The social media metric that I think does matter and that is difficult to fully qualify is sentiment : the positive or negative mentions of a brand, product, service, whatever.&# Influencers.

Conversation 277

Conversation Metrics Social Graph Sentiment 277

Harp Interactive

AUGUST 3, 2010

Decent social and search visibility means that the candidate should be prominently featured on at least 3 pages worth of Google results. The candidate’s personal/company social graph is perhaps the best barometer for gauging success and skills. What are some marketing goals that social media can help us achieve?

Questions 313

Questions Company Social Media Real Estate 313

Buzz Marketing for Technology

SEPTEMBER 22, 2008

Expo Social Networks are clearly here to stay with almost 50% of the population is using these sites (70% of teens). Social Network have all opened up their platforms which means that brands have cost effective access to more than 500M engaged users (250M of them on just Facebook and MySpace alone!)

Applications 100

Applications Social Networking Web 2.0 Brands 100

Twist Image

FEBRUARY 8, 2013

What has changed since 2008, is that brands have become increasingly smarter at this, and many more players have entered the fray. Suddenly, brands are telling stories in a more personal, human and connected way. In short, brands have to be personable and interesting. Again, this takes time. Don't scoff at this question.

Social Graph 103

Social Graph Loyalty YouTube LinkedIn 103

Twist Image

JUNE 28, 2014

When brands talk about engaging consumers on social media, they''re not really talking about any depth of engagement or a better way for them to build a direct relationship , or how to have more real interactions between real human beings. Social media is no different than online advertising. It''s hard to get both.

Social Graph 89

Social Graph Metrics YouTube Advertising 89

Twist Image

JUNE 12, 2012

Who owns your brand? I don't mean this in a "does you consumer now control the brand?" I mean it in a, "where do people go to connect with your brand?" They're just using Facebook as a place to have a less-interactive and less-branded website. Why is it less-branded? Brands are getting lazy.

MySpace 105

MySpace Social Graph Mobile YouTube 105

Twist Image

FEBRUARY 4, 2013

It's the time of the year when brands are glued to their social media analytics to try and decipher if the millions of dollars spent for a thirty-second spot was extended, enhanced and otherwise optimized by the traction that it may (or may not) have received in the social media space. There is a new digital experience in town.

Social Graph 110

Social Graph Sentiment Advertising Loyalty 110

Mindjumpers

SEPTEMBER 23, 2011

Expansion of the Open Graphs. First there was the Social Graph, then the Open Graph last year that consisted of plugins allowing users to Like or Recommend things across the web. What does it mean for brands? Now brands get a chance to develop their own apps to capture different lifestyle areas of customers.

Facebook 169

Facebook Patterns Film Social Graph 169

Convince & Convert

NOVEMBER 14, 2013

Creating physical photo “stops” amid a bustling city like London is akin to the scenic vista turnoff along a highway – it prompts the person to pause, photograph the moment and share the experience with their social graph. Ribeiro has also launched a dedicated Tumblr blog, [link].

Project 153

Project Instagram Tourism Airlines 153

Twist Image

JULY 18, 2012

As a brand, do you find it hard to put your message in front of the right audience? If your brand can post your commercial to YouTube and generate tens of millions of views (which is common for ads that are remarkable) for free, what does that say when you have to do a media buy with a guarantee that you will generate fewer impressions?

Adsense 105

Adsense Yahoo Social Graph Adwords 105

Twist Image

MAY 3, 2011

Brands that are leveraging Twitter to connect with their consumers may be in for a surprise. That feeling of frustration that we have all experienced as consumers of a brand is not a constant or lingering feeling that turns someone from a consumer (or even a brand advocate) into a non-consumer (or a brand terrorist).

Airlines 102

Airlines Twitter Social Graph Loyalty 102

Twist Image

JUNE 6, 2011

It's becoming more difficult and brands are falling behind (in short, no. Go back ten years and ask yourself if you ever thought that individuals would engage and talk about brands the way they do today. This cuts down the response time afforded most brands and moves retail into the real-time Web (probably kicking and screaming).

Bazaarvoice 106

Bazaarvoice Retail Social Graph Mobile 106

Twist Image

APRIL 23, 2013

Big brands are trying to make big moves in social media. There is an arm''s race - of sorts - for brands to reach a million fans (or more) on Facebook. Some of the more advanced brands are ditching the like in favor of sharing. It''s bigger than simply monitoring who is saying what about these brands.

Social Media 108

Social Media Tumblr Social Graph Apple 108

Twist Image

OCTOBER 2, 2012

True story: our brand-new dryer broke down. It's not hard to tweet out the brand name in an effort to publicly shame them into speeding up the process. It wouldn't be hard to name names in this posting and have it become an ever-increasing piece of content that defines their brand story. It's not even one year old.

Social Graph 101

Social Graph iPhone Apple Research 101

Proactive Report

DECEMBER 20, 2010

Building social graphs has not been part of our PR practice. They need to develop an easy-to-use vocabulary set for understanding data mining and social graphs and communicating about it. Right now ‘social network analysis’ just doesn’t trip off the average person’s tongue.&#.

Social Graph 69

Social Graph Analysis Survey Data 69

Twist Image

JULY 18, 2011

It's amazing to see how many people retweet other people's links without even clicking on it to see if it's good and/or worthy of sharing with their own social graph. The Brand Jacker Troll. Did you happen to see what Brand B did to me?" online social network. social graph. book publishing.

Types 111

Types Twitter Wikipedia Social Graph 111

Stay N' Alive

APRIL 10, 2011

It's time for Google to realize that Facebook owns your social graph. I don't see them checking into already social places like Foursquare or Facebook Places. I would ask nothing else from any other brand I like. Google's "+1" button does neither of that, and if it were to send an email that would just annoy them.

Google 111

Google Social Graph Facebook API 111

Audiense

NOVEMBER 1, 2016

Aimed at helping brands and agencies improve the effectiveness of their advertising, these new tools allow clients to be extremely precise with ad targeting to ensure campaigns are delivered to the right people, and drive the value of paid and earned media both on Twitter and beyond the social network across thousands of mobile apps and websites.

Twitter 89

Twitter CPA CPC Social Graph 89

Proactive Report

JANUARY 27, 2013

Smaller does not necessarily mean more nimble in social media. In conclusion the report suggests that mapping the online social graph of a brand and identifying and engaging with the influencers in each sector should be part of a brand’s research and decision making. “We

Reputation 101

Reputation Social Graph B2B Survey 101

Twist Image

MAY 29, 2012

A brand's ability to get a message through to an individual with such a small amount of connections is challenging. online social network. social graph. social media. They're not on Facebook to read the news, watch a funny music video or edit a piece of content. to say the least. Nothing more. Nothing less.

Facebook 108

Facebook iPad Social Graph Apple 108