Sprout Social

FEBRUARY 1, 2024

Most marketing professionals constantly grapple with two questions: What do our customers actually want and how can we turn them into our biggest champions? Without a deep understanding of their audience, even the most seasoned marketers, at times, find themselves in a cycle of guesswork and reactive strategies. Here’s how.

Social Media 110

Social Media Sentiment Loyalty Microsoft 110

Sprout Social

JULY 7, 2020

Throughout 2020, brands have been challenged to maintain their social media presence as audiences invest their attention into major social movements and changes to their way of life. Consistently, the message has been that audiences seek brands’ participation on social issues. Why do audiences look to brands on social issues?

Brands 120

Brands Survey Microsoft Issues 120

Convince & Convert

MAY 29, 2013

I come from a background of 20 years in marketing, and gained my Associate Marketing Degree from the Chartered Institute of Marketing almost 15 years ago. I cut my teeth on the Four Ps of Marketing – Product, Price, Promotion and Place – and used that quadrant for clients and employers alike.

Influencer 148

Influencer Marketing ROI Hubspot 148

Social Media Strategies Summit

NOVEMBER 14, 2019

Members also include 92% of Fortune 500 companies, 90 million senior-level influencers, and 63 million decision-makers. These demographics make LinkedIn an enticing and important channel for brands. But given its professional nature, brands need to stay in tune with what their LinkedIn audiences crave.

Class 100

Class LinkedIn Brands Microsoft 100

Sherrilynne Starkie

MARCH 11, 2013

So says Ken Evraire , the Ottawa branding consultant for Bytown Sports, according to an Ottawa Citizen story last week. Evraire must rue the day he thought that properly researching something as important as the name of a new professional sports franchise could be skipped in an attempt to avoid complexity in marketing.

Sports 281

Sports Brands Focus Group Microsoft 281

Buzz Marketing for Technology

JANUARY 27, 2016

This week I moderated another Social Media Today webinar as part of their Best Thinker webinar series, this time on the topic of The ROI of Influencer Marketing. We discussed ideas and tips from finding influencers for your brand to calculating ROI on your program. This webinar featured Eric T.

ROI 50

ROI Influencer Storify Marketing 50

Sprout Social

JANUARY 27, 2021

Every February, brands suddenly find they have something to say (or sell) on social media regarding Black History Month. But following a year of racial justice protests and more companies than ever taking a stand on social and political issues, brands are under pressure to get Black History Month 2021 right. Shelby?????

Brands 129

Brands Authentication Communities Campaign 129

Sherrilynne Starkie

NOVEMBER 5, 2018

Now is your chance to win a copy of a The Gen Z Frequency: How brands Tune In and Build Credibility. It’s co authored by Gregg L Witt and Derek E Baird and is a comprehensive guide for any brand or organization trying to reach this demographic. ” (Stefan Heinrich, Head of Global Marketing, ByteDance).

Case Study 170

Case Study Microsoft Authentication Study 170

Likeable

MARCH 10, 2020

Wherever this many captive eyeballs are gathered, brands are likely not to be too far behind, vying for the opportunity to get between users and their content. Let’s take a look at some of the brands that have taken the leap and actually activated on this platform. The brand is playing all the angles. Wendy’s.

Brands 79

Brands Hosting Microsoft Fashion 79

Oktopost

MARCH 5, 2019

Staying relative has always been a challenge for marketers. Attention spans decrease and the public becomes desensitized to marketing messages. This means marketers need to to up their game. Done right, real time marketing (RTM) captures (and holds) the attention of your target audience. What is Real-Time Marketing?

Strategy 125

Strategy B2B Marketing Conference 125

Pixlee

MARCH 18, 2019

A recent survey report conducted by Havas Media revealed that consumers would not care if 77% of 1,800 brands from 31 markets and 22 industries disappeared. Even more, the study revealed that 58% of brand content is not meaningful. What makes a brand meaningful? The Most Meaningful Brands of 2019.

Brands 74

Brands Automotive UGC Education 74

Buffer Social

OCTOBER 2, 2023

LinkedIn + YouTube + TikTok LinkedIn With Microsoft’s Immersive Reader, LinkedIn adds text-to-speech and real-time translations, enhancing platform accessibility. TikTok's Bodybuilding Drug Scandal: Alarmingly, some TikTok influencers are pushing bodybuilding drugs to a teen audience, raising ethical and safety red flags.

News 80

News Report Social Media Instagram 80

Audiense

JUNE 27, 2018

One of the most notable moments of the recently concluded Cannes Lions festival was the reaction of some brands against bad practices in influencer marketing, highlighting not only companies and influencers but also platforms that operate in that market. Audiense Influencers Report. Use case for B2B.

Analysis 96

Analysis Advertising Journal B2B 96

Webbiquity SMM

JULY 15, 2014

and Microsoft have been making acquisitions that could change the way digital marketing is done in the near future. What seemed to be objects of science-fiction books and shows are now being developed in the real world, and may be used for marketing. Digital Marketing will be about Heightened User Experiences.

Yahoo 195

Yahoo Marketing Apple Analytics 195

Oktopost

DECEMBER 22, 2019

In an interpersonal scenario, active listening means you’re really trying to understand the person speaking to you, and it’s no different when we’re talking about social media marketing. Customers like responsive brands, and more than three quarters of consumers are more likely to buy from brands they follow on social media.

Tools 116

Tools B2B Sentiment Notification 116

Ignite Social Media

MARCH 25, 2021

I’m Jim Tobin, the founder of social media agency Ignite Social Media (2007) and influencer marketing agency Carusele (2015). While other companies have pivoted over the years to add web development, digital marketing, or some related field, we’ve stayed true to our roots. How Social Media Marketing Operated in 2007.

Social Media 172

Social Media Advertising Team Hubspot 172

Webbiquity SMM

FEBRUARY 28, 2011

Airline. • Morgan Johnston – Manager Corporate Communication at JetBlue Airways. • Bowen Payson – Manager of Online and Digital Marketing at Virgin America. Nystrom – Digital Marketing Manager – Social Media, Red Bull. • Debbie Weinstein – Senior Director, Global Media, Unilever. List of Corporate Social Strategists for 2011.

List 155

List Twitter Brands Microsoft 155

Laurel Papworth

SEPTEMBER 4, 2014

Using trolling as a marketing campaign on social media. Today it seems that every brand voice is experimenting with being obnoxious to get those much needed eyeballs that wander the ‘net lost in the Attention Economy. And activating your customers as an army leads to hooliganism that is usually reserved for soccer brands.

Social Media 110

Social Media Microsoft Apple Banking 110

Sprout Social

MAY 9, 2022

If you’ve spent any time scrolling through TikTok, you’re likely impressed by the seemingly endless video ideas brands and content creators alike are able to produce. Take a look at this great example of a quick, 20-second Microsoft Excel tutorial: @cheatsheets. How can you emulate this for your own brand?

Engagement 121

Engagement Video Trends Education 121

Twist Image

FEBRUARY 1, 2013

That while the company in a post- Steve Jobs world is still churning out cutting-edge consumer electronics and digital services, that the market for that may be hitting a plateau (this is why their last quarter was seen as a disappointment to Wall Street when - in reality - it was one of the best quarters that any company has ever had).

Apple 107

Apple Microsoft iPhone Loyalty 107

Keyhole.co

JANUARY 15, 2024

Imagine you’ve partnered with what appeared to be a solid influencer for your marketing campaign, but soon after you launch, some unsavory tweets from the past emerge that show your values really don’t align. By offering real-time monitoring, you can have real-time data and actionable insights to protect your brand.

Sentiment 52

Sentiment How To Reputation Analysis 52

Buffer Social

SEPTEMBER 11, 2023

The reality is that the best LinkedIn users are marketing machines. This is your street credibility and personal brand all rolled into one. Thanks to that hard work and consistency, I've established a personal brand grounded in credibility and respect, and grown my follower count to 45,000. What’s the true ROI?

LinkedIn 113

LinkedIn Tips Skills URL 113

Socialmedia.biz

JUNE 8, 2018

Social Media Marketing World . The conference is being labeled as the largest social media marketing conference in the World. You’ll have the opportunity to interact with some of the social media industry’s top professionals and marketers. Digital Marketing Innovation Summit . The Social Shake-Up .

Conference 79

Conference Eventful Social Media Microsoft 79

Pixlee

JUNE 8, 2021

A whopping 73% have even gone as far as to demand that brands take action to ensure that they aren’t operating at the expense of the clean environment. . Take it from Microsoft that took it to Instagram to share some of the things the company is dedicated to achieving in the next decade.

Instagram 52

Instagram Engagement CSR How To 52

Sprout Social

NOVEMBER 19, 2020

It’s a common and necessary inquiry for any brand or agency selecting a software vendor, particularly in the marketing technology space. Earlier this year, Sprout announced a new integration with Microsoft Dynamics 365 which complements our existing suite of CRM and help desk integrations including Salesforce, HubSpot and Zendesk.

Reddit 105

Reddit Hubspot API Reputation 105

Socialmedia.biz

JUNE 8, 2018

Today, social media is the best marketing and promotional tool. Therefore, social media marketing is more effective than traditional marketing techniques. This process enables them to increase brand awareness and capture profitable trends. Also, it allows you to identify bad influencers. Small – $49/month.

Crimson Hexagon 76

Crimson Hexagon Social Media Sysomos Price 76

Pixlee

DECEMBER 29, 2017

We’ve put together our list of the 10 must-attend travel marketing conferences of 2018 for anyone looking to network with top travel professionals, learn about emerging trends, and build out an innovative tourism marketing strategy that speaks to today’s travelers. The NY Times Travel Show : New York City, NY (January 26 – 28 2018).

Travel 40

Travel Conference Tourism Forums 40

Proactive Report

JUNE 19, 2017

Influencer marketing is all the rage right now, but how many brands are doing fan-centric marketing? Interviewed at Envision 2016 Microsoft CMO Chris Capossella described this marketing strategy as part of the digital transformation in an organization. And that’s where fan-centric marketing comes in.

Microsoft 45

Microsoft Influencer Newsletter Software 45

Likeable

DECEMBER 17, 2019

This approach relies heavily on the algorithm making some educated guesses when it comes to content, and A-list influencers being able to maintain mass appeal in an increasingly atomized ( and somewhat hostile ) social space. The age of the micro influencer. For brands, we see at least two major ways in: Originals and exclusives.

Trends 57

Trends Social Media Influencer Feed 57

Socialmedia.biz

OCTOBER 13, 2016

Target audience: Businesses, brands, digital marketers, advertising agencies, SEO specialists, entrepreneurs, educators, journalists, Web publishers. Market share of radio, billboards, print advertisements and TV has been shrinking for years, and will continue to slip in an increasingly digital world. Post by Megan Totka.

Advertising 60

Advertising Marketing Small Business Creative Commons 60

Writtent Blog

MARCH 4, 2014

What if a marketer was only as good as their content marketing tools? The brands that succeed at content marketing are those that take an agile stance. While some of the content marketing tools trending in 2014 are familiar, many of the rest are brand-new and probably worth adding to your program.

Tools 111

Tools Content Marketing WordPress 111

Sprout Social

JULY 30, 2018

Katrina Mentor, Program Specialist at REI, manages REI’s Local social program, marketing REI events, classes, and experiences. Shaun Kehrberg , Director of Product Marketing at Marchex, uses social targeting to launch and manage B2B products. We look at what kind of content other brands are putting out. Are they failing?

Microsoft 57

Microsoft Data Eventful Class 57

Twist Image

JULY 25, 2017

"I'm fascinated by IKEA , and it's overwhelming influence on the aesthetics of our living spaces. Why Microsoft stock is at an all-time, 31-year high - Recode. How is Microsoft doing? digital marketing. digital marketing agency. digital marketing blog. marketing agency. marketing blog.

Microsoft 45

Microsoft Apple Analytics Review 45

Pixlee

DECEMBER 29, 2016

We’ve put together our list of the 10 must-attend travel marketing conferences of 2017 for anyone looking to network with top travel professionals, learn about emerging trends, and build out an innovative tourism marketing strategy that speaks to today’s travelers. The NY Times Travel Show : New York City, NY (January 27 – 29 2017).

Travel 47

Travel Conference Tourism Hotels 47

Firebelly

OCTOBER 9, 2012

Q&A With CEO of Klout, Microsoft’s Latest Big Investment. By Matthew Lynley Microsoft has invested an undisclosed amount of money in Klout, a San Francisco-based start-up that measures social influence on sites like Twitter and Facebook. That number’s accuracy is critical for more than online bragging rights.

Klout 176

Klout Hotels Microsoft Class 176

agora pulse

DECEMBER 17, 2019

That might mean cutting down on coffee or saying no to office treats or taking a fresh look at your marketing strategies. This isn’t bad news for marketers. I’ve heard marketers be very dismissive of the boomer generation with regards to their usage of social media. Check out these fun and achievable New Year’s resolutions.

Social Media 82

Social Media Authentication comScore Social Media Management 82

Writtent Blog

JULY 10, 2013

It’s no exaggeration to say that smartphones and tablets are the biggest thing to hit marketing since the internet appeared. Cultural shifts can eat a weak marketing strategy for lunch, which is why it’s crucial for small businesses to immerse themselves in the realities of mobile, and adapt to the change. Source: Chief Marketer ).

Statistics 108

Statistics Mobile comScore Marketing 108