Bill Hartzer

MARCH 27, 2009

According to a new report by comScore , Internet users in Singapore spend half of their time online using social and entertainment websites. Singaporeans spent 14 percent of their online time at the Entertainment category, which includes popular Web brands like YouTube and MediaCorp, while social networking accounted for 8 percent.&#.

comScore 91

comScore Report Wikimedia Instant Messaging 91

Firebelly

JANUARY 19, 2012

According to a recent comScore study, 90% of all social media time is spent in Facebook. According eMarketer, 93% of people expect brands to have a presence on Facebook. They think of Facebook as a ‘silver bullet’ that will fix all of their marketing woes. This isn’t surprising to me. Facebook is massive.

comScore 172

comScore Facebook Marketing Organization 172

Social Media Marketing

MARCH 29, 2013

As brands worldwide realize how to use video for business, the focus has shifted from integrating video to developing visual content that’s truly engaging. The YouTube marketing specialists at Pixability recently conducted a major study of 200,000 branded videos on YouTube, and ultimately discovered that more than 50% had lunder 1,000 views.

Engagement 167

Engagement Video Brands comScore 167

Firebelly

AUGUST 1, 2011

ComScore Report: 27% of Facebook Browsing on News Feed, Just 10% on Apps. By Josh Constine Most engagement with branded content happens on the news feed, not Pages, yet the average brand in the top 100 Facebook Pages reaches only 16% of their fans per week if they post five days a week. Calculate Your Blogging ROI in 9 Steps.

comScore 183

comScore Social Media ROI Feed 183

Direct Marketing Observations

JANUARY 30, 2012

According to a study from Accenture , comScore , and dunnhumbyUSA aimed at helping consumer packaged goods (CPG) marketers, visitors to CPG brand websites buy 37% more in retail stores than non-visitors to the brand site. Give the user a reason to be there. Give the user a reason to come back.

Retail 152

Retail comScore Loyalty Study 152

Techipedia: Tamar Weinberg

AUGUST 14, 2012

comScore, Econsultancy, TechCrunch, and Mashable all keep tabs on these amazing web video statistics – it’s well worth seeking out some of these statistics and reports to see just how staggering the results really are. Salesforce use animation in their digital marketing to great effect. Animation and apps go hand in hand.

Airlines 210

Airlines Marketing Statistics comScore 210

Sprout Social

MAY 10, 2019

As video has continued to grow as one of the most compelling channels for marketing and entertainment, YouTube has remained at the forefront. By becoming familiar with some of the latest YouTube statistics, you’ll help ensure your marketing strategy for video content is on a path to success. 1. There are 1.9

YouTube 111

YouTube Strategy B2B Marketing 111

Kikolani

JULY 26, 2012

Pinterest offers a new kind of social media sharing, and at the Internet marketing firm I work for, we’re seeing it swell in popularity (even though it’s still in the beat phase) among bloggers and search engine marketers for building a personal brand online. Across the U.S. Establish your passion in the industry first.

Brands 118

Brands comScore Blogger SEO 118

Twist Image

AUGUST 21, 2012

Bob Hoffman (CEO of Hoffman/Lewis ) runs the blog, The Ad Contrarian , and leverages the platform as a place to debunk the over-exuberance that many digital marketing and social media professionals have when they're chest thumping or declaring the latest online platform that everyone is jumping on as panacea for brands and the future of marketing.

Advertising 102

Advertising comScore Metrics Industry 102

Twist Image

AUGUST 13, 2013

One of the five major movements that have changed brands forever (that corporation are doing little-to-nothing about) that are defined in my second business book, CTRL ALT Delete , is the notion of the one screen world. We live in a world where brands are still thinking in digital ghettos. So, what is a brand to do? e commerce.

comScore 101

comScore Retail Mobile Banking 101

Convince & Convert

SEPTEMBER 29, 2015

Comscore data, reported by BI Intelligence. But overall, the brand is very aware that the content and its presence on Vine is DemoCasting, and seeks to reach the eventual sweet spot for Lowe’s. With the exception of e-commerce and some specific functions, the remainder of the brand’s “website” is now on Tumblr.

Tumblr 60

Tumblr Social Media Real Estate Brands 60

Writtent Blog

JULY 10, 2013

It’s no exaggeration to say that smartphones and tablets are the biggest thing to hit marketing since the internet appeared. Cultural shifts can eat a weak marketing strategy for lunch, which is why it’s crucial for small businesses to immerse themselves in the realities of mobile, and adapt to the change. Source: Chief Marketer ).

Statistics 108

Statistics Mobile comScore Marketing 108

Twist Image

APRIL 16, 2014

If you''re in the marketing profession, you have to be scratching your head at the moves that Google has made over the past little while. Ushering in the era of performance-based advertising, they nurtured search engine marketing into becoming one of the most effective forms of direct-response advertising.

Google 92

Google comScore iPad Mobile 92

The Social Media Incubator

NOVEMBER 8, 2012

The Internet research marketing company, comScore, announced their data for the most visited websites and Pinterest attracted approximately 25.3 million visitors while breaking through to join the top 49 in ranks this past September, continuing on in this online social media marketing frenzy. Wow, did we see this one coming?

comScore 132

comScore Crowdsourcing Loyalty Fashion 132

Ignite Social Media

OCTOBER 16, 2017

From a recent comScore study in June of this year, they found that users between the ages of 18-24 that Snapchat was third on the list of apps they utilize the most. While still popular with teens, they aren’t forgetting about the older users and brands. Yes, Snapchat is still relevant amongst users and brands.

comScore 111

comScore Statistics Instagram Survey 111

Buzz Marketing for Technology

OCTOBER 25, 2013

As more and more marketers are discovering, it’s impossible to think about any digital or e-commerce strategy without acknowledging the critical importance of the overall Hispanic population on today’s electronic marketplace. To be sure, Hispanics are not a monolithic and homogenous market. According to the U.S.

Mobile 225

Mobile comScore Insurance Sites 225

agora pulse

DECEMBER 17, 2019

That might mean cutting down on coffee or saying no to office treats or taking a fresh look at your marketing strategies. This isn’t bad news for marketers. I’ve heard marketers be very dismissive of the boomer generation with regards to their usage of social media. Check out these fun and achievable New Year’s resolutions.

Social Media 82

Social Media Authentication comScore Social Media Management 82

Proactive Report

SEPTEMBER 14, 2009

ComScore’s latest data about advertising online shows that social networks are garnering ad dollars from pretty much everyone except big brands. I would expect that once this addiction to clicks is broken, more of the major brand advertisers will utilize this channel more effectively.&#. Much more so than advertising.

Social Media 58

Social Media comScore Brands Loyalty 58

Social Media Marketing

JULY 24, 2013

customers love to complain on Twitter, Flipboard makes users’ magazines available on the Web, the CIPR issues guidance on social media measurement, the mix of journalism and marketing needed in brand newsrooms, the royal fuss over real-time marketing and more, it''s This Week in Social Media. according to a study by 360i.

Social Media 162

Social Media Flipboard Journal comScore 162

Proactive Report

SEPTEMBER 14, 2009

ComScore’s latest data about advertising online shows that social networks are garnering ad dollars from pretty much everyone except big brands. I would expect that once this addiction to clicks is broken, more of the major brand advertisers will utilize this channel more effectively.&#. Much more so than advertising.

Social Media 53

Social Media comScore Brands Loyalty 53

Waxing UnLyrical

DECEMBER 11, 2013

Due to tight marketing spends, even advertisers are shortening their commercials while maintaining or increasing the number of times they are aired, to ensure maximum spread for their ad spends. India now has nearly 74 million Internet users , according to a recent ComScore report. 2,260 crore (~ $364.5M) and is expected to touch Rs.2,938

comScore 199

comScore Smart Phone SMS Advertising 199

Bill Hartzer

OCTOBER 13, 2010

comScore, Inc. a leading consumer-generated video platform, today announced the results of a study on the marketing potential of user-generated video content. The product reviews were drawn from the EXPO online product review database in a manner similar to that used by advertisers when searching the database for marketing content.

Study 95

Study Review comScore Video 95

Twist Image

NOVEMBER 30, 2016

It's an area that brands are failing at. It's an area that is costing brands huge revenue. Your brands are falling them. Too many brands believe that mobile traffic is not significant enough for them to make the full-on mobile-first leap. And that, dear brand people, falls directly on our shoulders. marketing blog.

Mobile 40

Mobile comScore Retail Data 40

Firebelly

MARCH 5, 2010

Digitalia | Indianapolis Social Media Marketing « Social Media Bootcamp: Facebook For Business | Main | The New Dork - Entrepreneur State of Mind » March 05, 2010 5 Social Marketing Stories You Need To Read This Week Theres a lot going on in the social media space and so much can get lost or overlooked in your RSS feed reader.

Feed Reader 100

Feed Reader Marketing Social Capital Paid Search 100

Writtent Blog

APRIL 25, 2013

7) B2B marketers who use blogs generate 67% more leads than those that do not. 11) 37% of marketers say blogs are the most valuable type of content marketing. 16) Among those who use e-mail marketing, companies that blog get twice as much traffic from their email than those who don’t. Tweet (Source: comScore ).

Statistics 111

Statistics Hubspot comScore Sysomos 111

Twist Image

APRIL 28, 2012

According to the article in the newspaper: " meteoric growth for the overnight app sensation slackened, according to two market-research firms. million in January says comScore." If it dances down the path towards ad revenue driven by users, they may be selling their brand (and the online channel) way too short.

comScore 111

comScore Metrics Instagram Social Networking 111

Bill Hartzer

NOVEMBER 6, 2009

Bing , one of the newest search engines on the block powered by Microsoft, had a great opening with a strong marketing campaign, but lately has been declining on the number of new users to the search engine. This helps to keep a sense of excitement and curiosity around their brand. NASDAQ: SCOR) has released their monthly comScore.

Engineering 117

Engineering comScore Microsoft Yahoo 117

Firebelly

OCTOBER 22, 2009

Digitalia | Indianapolis Social Media Marketing « social media marketing might be for you (and it might not) | Main | Five Reasons Why I Love Wordpress » October 22, 2009 You can’t fight the power of video. Many of the videos, especiallyon Youtube , aren’t marketing a product or brand;they’re just for fun.

comScore 100

comScore Video Apple iPhone 100

Sprout Social

OCTOBER 5, 2016

As a business, you look for ways to humanize your brand and build trust with customers. One of the better avenues to help personalize your brand is social media. With audiences becoming more hyper-focused, brands are seeing success on social by providing user-generated content. How User-Generated Content Helps Your Brand.

Content 111

Content comScore Wiki Social Networking 111

Social Media Marketing

APRIL 23, 2013

Each week, I compose a newsletter that includes a series of links about current events and trends in the worlds of technology, social media, mobile, communications and marketing in order to keep the wider team up to date on changes, newsworthy items and content that might be useful in their jobs. These are those links. Don''t believe me?

Social Media 165

Social Media Tumblr Authentication comScore 165

Webbiquity SMM

NOVEMBER 8, 2011

Ability to monitor media coverage and brand mentions across a very wide range of sources. According to an analysis from Comscore and Experian , as well as evaluations from other sources , PRWeb ranks among the best services for both media reach and SEO. Competitive and share-of-voice analysis and reporting.

Vocus 185

Vocus Radian6 Tools comScore 185

Convince & Convert

MARCH 17, 2016

From providing entertainment to educating to expressing your opinion to marketing a product, videos are a powerful tool. It’s a reality that your brand should not only be aware of but also embrace. As a brand, it is your responsibility to keep tabs on the content that is generated about you. This includes video.

Video 60

Video UGC Content comScore 60

Convince & Convert

JANUARY 20, 2016

It will always be different depending on the industry, and you need to tailor it to your brand and audience. Below are three banner ad best practices that should be avoided in some cases, depending on the industry, brand, and audience. You need to make sure that your image is truly related to your industry and brand.

Guidelines 60

Guidelines comScore Metrics Advertising 60

Bill Hartzer

FEBRUARY 26, 2010

Related posts: Integrated Marketing Summit Comes to St. Louis December 10 The Integrated Marketing Summit is bringing 30 of the United. comScore Releases August 2009 Search Engine Rankings comScore, Inc. NASDAQ: SCOR) has released their monthly comScore. Share this on Technorati. Tweet This!

Joomla 89

Joomla comScore Open Source Content management systems 89

Convince & Convert

FEBRUARY 19, 2016

AIDS-fighting organization RED recently launched a partnership with Snapchat as well, with the Bill and Melinda Gates Foundation donating $3 for every branded filter used. Most marketers aren’t on Snapchat because they assume it’s just for teens. According to Comscore , over the last year in the U.S.,

comScore 60

comScore API Journal Advertising 60

Akamai Marketing

FEBRUARY 9, 2011

If you thought that 2010 was a big year for digital marketing, you were right. The recent release of ComScore’s Digital Year in Review provides detailed information on search and advertising. Most importantly, what the report says to marketers is INTEGRATE. Let your customers make friends with one another too.

comScore 156

comScore Review Klout Marketing 156

Convince & Convert

JULY 7, 2011

I received two emailed press releases with no cover note and no personalization or explanation of any kind from Braintrust Marketing & Communications in Las Vegas (presumably the agency for Buca di Beppo). average, based on Comscore’s findings to that effect in May, 2011). We’re Crazy About Likes. And what now?

Press Release 152

Press Release comScore Cost ROI 152