More Metrics Issues for Facebook; Instant Articles and comScore This Time

SocialTimes Facebook

Facebook announced yet another metrics issue , this one involving Instant Articles and comScore. In an update to last week’s Facebook for Business post –which detailed fixes to metrics affecting estimated reach, Reactions counts on posts and a discrepancy involving its like and share buttons—the social network wrote: We’ve uncovered an issue for a small group of Instant Articles publishers that impacts reporting in comScore.

comScore December 2012 Search Engine Rankings

Bill Hartzer

Every month about this time comScore releases the search engine rankings data, and I try to remember report it here. Think of this more as the “market share” for the search engine industry. comScore, Inc. explicit core search market in December 2012 with 66.7

Trending Sources

What the ComScore Digital Year in Review means for small biz marketers

Akamai Marketing

If you thought that 2010 was a big year for digital marketing, you were right. The recent release of ComScore’s Digital Year in Review provides detailed information on search and advertising. Most importantly, what the report says to marketers is INTEGRATE.

comScore April 2013 Search Engine Rankings

Bill Hartzer

Every month about this time comScore releases the search engine rankings data, and I try to remember report it here. Think of this more as the “market share” for the search engine industry. percent market share, followed by Microsoft’s websites ( with 17.3

Facebook Under Fire: Do Marketers Care?

SocialTimes Facebook

Marketers looking to make a decision on whether to advertise on Facebook should consider why they’re looking to advertise on the platform and decide whether they feel comfortable with potential reporting inaccuracy on newer metrics, such as video view statistics. In addition to Moat, Nielsen, comScore and Integral Ad Science , other partners will start to verify ad viewability and attention metrics in the next few months.

comScore January 2012 Search Engine Rankings

Bill Hartzer

Every month about this time comScore releases the search engine rankings data, and I report it here. Think of this more as the “market share” for the search engine industry. comScore, Inc. Google led the explicit core search market in January with 66.2

Facebook Announces Several Metrics Updates, Corrected Bugs

SocialTimes Facebook

Facebook pointed out that it already taps companies including comScore , Moat , Nielsen and Integral Ad Science for third-party verification, and it is exploring additional options.

I Got You vs. I Keep You - The Mobile Brand Crisis

Twist Image

Back in September 2015, MarketingCharts reported on something many of us marketing professionals knew: smartphone users spend the bulk of their time with a few of their favourite apps ( Smartphone App Users Spend Half of Their Total App Time With Their Favorite One ). Exactly half of all time spent on smartphone applications occurs on an adult's single most-used app, says comScore in a new report that contains a host of intriguing data points about mobile app reach and engagement.

The Mobile Commerce Chicken And Egg Conundrum

Twist Image

If brands are ever going to actualize their true market opportunity, the time has come (and, maybe, passed) to ensure that your mobile experience is not a watered-down version of your desktop website, or a responsive design without the usability and experience that mobile does provide. Mobile devices accounted for one-third of every sale on Cyber Monday, and according to a comScore report, they also accounted for 20% of the $84.3 chief marketing officer. comscore.

5 Video Marketing Tips


So you’ve done your content, social media and email marketing campaign. Have you pondered on building a solid video marketing strategy? Here’s why: Video marketing is the next big thing in business! Global media analytics and measurement company, ComScore , states that 45.4%

Video 45

Facebook’s Atlas to Wind Down Ad-Serving Business, Focus on Measurement

SocialTimes Facebook

Facebook then introduced a completely revamped Atlas , focused on “people-based marketing,” at Advertising Week in September 2014. Advertising/Marketing Facebook acquisitions Ad Serving Advertising Week Airbnb Atlas Atlas Solutions comscore Conversion Lift Erik Johnson IAS Integral Ad Science Kantar measurement Microsoft Moat mobile Mobile Polling Neustar Marketshare Nielsen Oracle Data Cloud People-Based Marketing State Farm Visual IQ

Why Your Marketing Needs Real-Time Data

Buzz Marketing for Technology

Another Advertising Week in New York is upon us and so far I have seen some great presentations from companies like Facebook, LinkedIn, Twitter, Quantcast, comScore, and even Yahoo! We often throw this idea around as marketers – “being relevant”, but few people discuss how! The idea focused on how I could show the IAB MIXX audience how to target marketers like themselves with real-time data. We then added to that with web information from Google, comScore, and Quantcast.

Data 79

The Use of Animation in Digital Marketing

Techipedia: Tamar Weinberg

comScore, Econsultancy, TechCrunch, and Mashable all keep tabs on these amazing web video statistics – it’s well worth seeking out some of these statistics and reports to see just how staggering the results really are. Salesforce use animation in their digital marketing to great effect.

Are You Making These Costly Holiday Mobile Mistakes?

Buzz Marketing for Technology

According to comScore, consumers spent approximately $37 billion on holiday shopping in 2011—up about 15 percent from 2010. 5 Ways B2B Can Learn from B2C Marketers Business and consumer brands have traditionally approached marketing from two.

Cost 56

Google's Third Wave Of Innovation

Twist Image

If you''re in the marketing profession, you have to be scratching your head at the moves that Google has made over the past little while. It''s hard to reconcile how a company that was founded on a search engine (and then optimizing an advertising platform so efficiently that it drove them to a $350 billion market cap) could be spending its war chest on technology so nascent and future-focused. Adding some data to this, comScore''s February 2014 U.S. comscore.

The Panic Over Pinterest

Twist Image

According to the article in the newspaper: " meteoric growth for the overnight app sensation slackened, according to two market-research firms. million in January says comScore." comscore. market research. banneradvertising comscore economicvalue facebook googletrends idc instagram karstenweide linkedin marketresearch mediaproperty newspaper onlinemetric onlinenewspaper onlinespaces pageview pinterest socialnetwork socialslam twitter usatoday webanalytics

The More We Stay, the Less We Say

Geoff Livingston

One primary finding was the lack of commenting occurring in mature western markets, including the United States. Marketing commenting ComScore customer feedback Forrester Gina Sverdlov Nate Elliott participation Poll survey technographicsDoes it seem quieter online?

The Shape-Shifting Reality Of Shopping

Twist Image

A combined 51% of time on retail sites took place on devices as of February (37% on smartphones, 14% on tablets) compared to 49% on PCs, according to a new study by mobile ad network Millennial Media and comScore. But comScore indicates that while time spent is shifting toward mobile, it''s helping extend the desktop audience by 45% as consumers that start on PCs continue their shopping experience across devices. comscore. Welcome to the one screen world of shopping.

21 of the Best Social Media Marketing Guides of 2013 (So Far)

Webbiquity SMM

The use of social media and social networks for marketing has rapidly advanced in the past few years from the “should I do it?” ” level to the current “how do I measure and optimize social media marketing efforts?”

B2B 133

30 Resources and Tips for Using Pinterest to Market Your Business


I just started playing around with the platform, collecting images about social media and marketing and other topics. . comScore reports that Pinterest hit 10 million unique U.S. Brand Marketing. The Marketer’s Guide to Pinterest What exactly is Pinterest?

Google Puts Feet on the Street

Geoff Livingston

Marketing Social Media ComScore google Grassroots Intel Pinterest Tumblr Word of Mouth ZyngaGoogle’s DC Office Featured Love Bugs on Valentine’s Day The Wall Street Journal slammed Google last week for launching another social network when one wasn’t needed (um, yeah, that’s why Pinterest is doing so poorly, right?). Meanwhile, Google has quietly been deploying its local offices to meet with businesses and internet aficionados. The company wants [.].

Where The Boys (And Girls) Are

Twist Image

Stepping back further, six years ago it controlled 90% of the market. This moment of purgatory is the exact reason why Marketers struggle. So, Marketers are going to have to place some bets. comscore. digital marketing. marketer. marketing. mobile marketing. In schizophrenic times, there's a good chance you'll see some schizophrenic thinking.

The Trouble With Online Advertising

Twist Image

Bob Hoffman (CEO of Hoffman/Lewis ) runs the blog, The Ad Contrarian , and leverages the platform as a place to debunk the over-exuberance that many digital marketing and social media professionals have when they're chest thumping or declaring the latest online platform that everyone is jumping on as panacea for brands and the future of marketing. Use more exacting measures (like the ones comScore coincidentally offers with its Validated Campaign Essentials [vCE] offering).

comScore April 2011 Search Engine Rankings

Bill Hartzer

Every month about this time comScore releases the search engine rankings data, and I report it here. comScore, Inc. NASDAQ: SCOR) , a leader in measuring the digital world, has recently released its monthly comScore qSearch analysis of the U.S. Google Sites led the explicit core search market in April with 65.4 explicit core search market in April with 65.4 percent market share, followed by Yahoo! source:comScore.

In Rome, Do as the Yelpers Do

Geoff Livingston

website according to Comscore. All jokes aside, local search marketing now extends well beyond traditional SEO mainstays Google, Yahoo! Marketing bing ComScore facebook google Local Search TripAdvisor Yahoo!

Report: How Social Marketing Works for Retail Brands [Report]


Tweet In late June, I wrote about ComScore’s second report called “The Power of Like 2 – How Social Marketing Works” and how it’s not just about getting likes, but rather about creating engagement and interacting with fans. The State of the Internet Marketing World [Statistics].

Study 10

50 Amazing Mobile Marketing Statistics That Will Move You to Action

Writtent Blog

It’s no exaggeration to say that smartphones and tablets are the biggest thing to hit marketing since the internet appeared. Mobile Marketing Statistics on Technology. Source: Chief Marketer ). Mobile Marketing Statistics on Strategy. Source: comScore ).

Search Engine Market Share for December 2013

Bill Hartzer

Every month about this time, comScore releases their data for the search engine market share for the previous month. Google’s search engine market share rose.6 Google’s search engine market share is 67.3 comScore also reported that during December 2013, 68.6

Best Social Media and Digital Marketing Research and Statistics of 2011, Part 2

Webbiquity SMM

Marketers, we’re told, need to think like publishers. How widespread, really, is the use of social media for marketing? How are B2B marketers using social media differently from their B2C counterparts? How are marketers measuring social media success?

How to Improve Your News Feed Ranking on Facebook


According to a research done by comScore called “The Power of Like: How Brands Reach and Influence Fans Through Social Media Marketing&# , users on Facebook spend the majority of their time, more specifically 27% of their time, looking at news feeds and homepages. Tweet.

Search Engine Market Share for December 2011

Bill Hartzer

Every month about this time comScore releases their search engine rankings, the search engine market share, for the previous month. So, since it’s January 2012, we are now seeing the search engine market share for December 2011. comScore, Inc.

November 2013 Search Engine Rankings Released, Google Loses Market Share

Bill Hartzer

comScore has released its monthly search engine rankings, the numbers that detail the search engine market share. percent of the market share for searches, followed by Microsoft (Bing) with 18.1 Google actually lost search engine market share last month, as it went down 0.2

Yahoo 18

Demand Better Content

Twist Image

The closing price on its first day of trading brought Demand Media a market cap of close to $1.9 "The company's sites, which include eHow , Answerbag and Livestrong , ranked the firm as the nation's 17th-biggest Web property overall in November, according to ComScore , as 105 million viewers clicked on its how-to articles and videos on topics such as 'How to sew your own pillow,'" reported the Los Angeles Times in an article titled, Demand Media shares jump 33% in trading debut.

Top 15 Facebook Marketing Obstacles


According to a recent comScore study, 90% of all social media time is spent in Facebook. Based on numerous meetings with all kinds of people and organizations – here are a few of the top reasons that some groups will have a tough time succeeding with their Facebook marketing efforts.

Why Snapchat Memories Will Be Pivotal (And Why Marketers Are So Excited)

Buffer Social

According to numbers from comScore, 14% of smartphone users aged 35 and older use Snapchat, too.

API 25

It’s Time For Retailers To Raise Their Games-Five Quick Reminders

Direct Marketing Observations

According to a study from Accenture , comScore , and dunnhumbyUSA aimed at helping consumer packaged goods (CPG) marketers, visitors to CPG brand websites buy 37% more in retail stores than non-visitors to the brand site. digital marketing retail accenture click and mortar comscore CPG online marketing retail marketingThe static website is dead long live the static website.

comScore December 2009 Search Engine Rankings

Bill Hartzer

comScore, Inc. has recently updated its monthly comScore qSearch analysis of the United States search marketplace. percent search market share, virtually unchanged from 65.6 percent market share, up 0.4 Here’s the actual numbers as released by comScore: December 2009 U.S. Core Search Rankings comScore Core Search Report* December 2009 vs. November 2009 Total U.S. Home/Work/University Locations Source: comScore qSearch.

comScore August 2010 Search Engine Rankings

Bill Hartzer

Every month about this time comScore releases the search engine rankings data, and I report it here. comScore, Inc. NASDAQ: SCOR) , a leader in measuring the digital world, has recently released its monthly comScore qSearch analysis of the U.S. Google Sites led the explicit core search market in August with 65.4 explicit core search market in August with 65.4 percent market share, followed by Yahoo!

Four Areas that Digital Marketers Need to Continue to Focus On

Direct Marketing Observations

Enter the age of Big Data and marketers finally doing something with that data. IDC predicts that the market for Big Data technology and services will reach $16.9 Go Get a Tablet - it’s hard to ignore the mobile and tablet markets.

comScore Report: Twitter Usage Exploding in Brazil, Indonesia and Venezuela

Bill Hartzer

comScore, Inc. The comScore study found that in June 2010, about 93 million Internet users visited An analysis by comScore of the five major global regions revealed that Latin America experienced the strongest audience growth, surging 305 percent to 15.4