Buffer Social

DECEMBER 14, 2023

0:00 / 0:17 1× They also tend to perform quite well – I’ve only posted a few, but they tend to be one of my top-performing formats, a win for my personal branding efforts. This can help build brand awareness, humanize your brand, and build trust with your audience.

Examples 101

Examples LinkedIn Collaboration Case Study 101

The Realtime Report

FEBRUARY 12, 2014

Brands using billboards in Times Square to encourage social media engagement is nothing new, but HTC One took things a step further with the brand’s “ The Most Beautiful Smartphone ” campaign over the holiday season.

Campaign 149

Campaign Case Study Mobile Study 149

Buzz Marketing for Technology

JUNE 5, 2013

Thanks to the Internet, another critical moment for consumer/brand interactions is also getting attention: the Zero Moment of Truth (or ZMOT). According to a study by Google (who came up with the ZMOT concept), before deciding whether or not to buy: 50% of shoppers used a search engine to get more information on a product or brand.

Bazaarvoice 230

Bazaarvoice Mobile How To Focus Group 230

Convince & Convert

JULY 5, 2013

From Expion , a case study about how H&R Block mobilized 90,000 tax professionals in social media using Expion to guide their activity. Monsanto’s social media team is a part of their corporate affairs department. They work alongside media relations and branded communications. via Monsanto.

Social Media 140

Social Media Brands How To Case Study 140

Idaconcpts

JUNE 4, 2014

Because you want your website to scale easily to tablets and other mobile devices. Branding needs to be universal. With so many people switching over to mobile messaging, it’s easy to think that your focus should be on getting people to give you their cell numbers so that you can send them SMSes whenever you have a sale or an update.

Marketing 151

Marketing Case Study Smart Phone SMS 151

Webbiquity SMM

JANUARY 2, 2013

With 92% of companies now incorporating social media into their marketing efforts, it’s no longer sufficient to just “be there” on social networks. 25 Social Media Facts and Statistics. Just 4% of marketers said their companies were “very effective” at measuring social marketing in 2012. . •

Social Media 245

Social Media B2B Marketing SEO 245

SocialFish

MARCH 1, 2011

Best Practices for Maximizing Mobile App Revenue (GigaOm). Facebook Page Redesign: Why Should Brand Marketers Care? The Power of Facebook plugins, and other social sharing tools (Debra Askanase). A Tweet’s Effects on Rankings – an Unexpected Case Study (SEOmoz). Priya Ramesh). ReadWriteWeb). Ecosystems.

Case Study 170

Case Study Press Release Eventful Analysis 170

Webbiquity SMM

DECEMBER 16, 2013

Other notable infographic-based posts from her blog include 7 Steps to Successful Content Marketing and 9 Steps to Creating Good Content for Your Brand. Jim Dougherty (again) shares an excellent infographic outlining the content life cycle, from gathering information (from news, trends, brands, etc.)

Content 201

Content Marketing B2B Journal 201

Pam Moore

AUGUST 7, 2018

According to a recent study from the DMA, only 48% of marketers believe they are receiving a positive return on their investment in social media. This is disappointing in that 77% of marketers are using at least one social network for business. The goal is not to “do social media.”

Social Media 149

Social Media Training Startup Social Networking 149

Firebelly

SEPTEMBER 2, 2010

You’ll learn how to identify your content assets, use a push and pull approach, the social platforms that can work for you, a review of the monitoring tools, and see case studies of companies doing it right. We look forward to seeing you in Dallas! Having trouble reading this image? View an alternate.

Social Media 190

Social Media Paid Search Reputation SMS 190

Hootsuite

MARCH 16, 2020

Download the full Social Trends report to get an in-depth analysis of the data you need to inform your social strategy in 2020. While searching for examples of effective TikTok ads, we found several major brands advertising on TikTok. Brand Takeover: $50,000 per day. . Who should advertise on TikTok? . TikTok ad options.

Advertising 141

Advertising Marketing Campaign Hashtag 141

Firebelly

AUGUST 18, 2010

Youll learn how to identify your content assets, use a push and pull approach, the social platforms that can work for you, a review of the monitoring tools, and see case studies of companies doing it right. Having trouble reading this image? View an alternate.

Paid Search 135

Paid Search Reputation SMS Conference 135

Harp Interactive

OCTOBER 9, 2009

Over the last three days, I’ve spoken to four HUGE brands in America that are considering social media for one project or another, and there are many more out there working on how these tools might integrate into their business needs. Help companies participate in existing social networks, and build relationships on their turf.

Social Media 232

Social Media Press Release Marketing Widget 232

Razor Social

OCTOBER 11, 2017

Marketers know this, brands know this, and that’s exactly why the competition for first page search engine rankings is now fiercer than ever before. Everybody is producing content to gain targeted traffic and get their brand known! Build brand mention links. Why internal linking is essential. Pre-promote content.

Tools 111

Tools Tips Content Marketing 111

Buffer Social

DECEMBER 4, 2019

Social commerce is one of the hottest trends in social media today, and it looks to have an even bigger impact in 2020. Continue reading to find out the latest on what social commerce is, what it looks like, and how you can make the most of this buzzworthy new channel to further your brand and your business.

Social Media 98

Social Media Instagram Apparel Groups 98

Keyhole.co

JANUARY 27, 2023

A study by Statista reveals that the majority of B2B marketers around the world report that LinkedIn produces the highest ROI for them. Ultimately, the best channel for your brand depends on your customer base and the strategies you use to reach them. This makes it the ideal platform for B2B marketers on social media.

ROI 52

ROI B2B Social Media How To 52

Convince & Convert

MAY 17, 2013

This week: From ExactTarget , a free white paper called “ 3 Truths Every CMO Needs to Know About Social Media and the Customer Experience “ From Expion , a case study about how H&R Block mobilized 90,000 tax professionals in social media using Expion to guide their activity. Listen Now .

Social Media 161

Social Media Study Statistics Aggregator 161

Adam Cohen

JULY 12, 2010

Are they fickle with the brand of toothpaste they buy? Do they use social platforms and if so, how often and why? While we’re at it, how do our customers use social media vs. the mainstream population? Understanding the Effectiveness of Current and Historical Marketing This applies to branding initiatives too.

Research 265

Research Social Media Marketing Retail 265

Absolute PA

APRIL 3, 2011

It was in the very early stages of the book’s inception that he got in touch and asked if I would be a case study. First of all, it’s not like many of the how-to social networking guides available. That was late 2010 and Twitter Your Business has now been successfully launched. A subtle but huge difference.

Review 72

Review Twitter Case Study Small Business 72

Pam Moore

SEPTEMBER 9, 2020

Drive brand awareness. They will learn the most popular brands and options available to them. All of the data insights the buyer has gathered to this point help them narrow down options and begin to prioritize their top choices as well as filter out brands that don't interest them. Generate leads! Middle of Funnel.

Conversation 78

Conversation Template Templates Marketing 78

Saying It Social

AUGUST 24, 2010

Saying It Social Your Social Media Marketing Resource Home About Polls Our Services Testimonials How to Get People to Your Social Sites and Keep them Coming Back You have all of these great social sites but nobody knows about them! Here are some ways to drive people to your social sites and then keep them engaged.

Sites 204

Sites How To Foursquare Social Networking 204

Pam Moore

AUGUST 7, 2018

According to a recent study from the DMA, only 48% of marketers believe they are receiving a positive return on their investment in social media. This is disappointing in that 77% of marketers are using at least one social network for business. The goal is not to “do social media.”

Social Media 60

Social Media Training Startup Social Networking 60

Ari Herzog

SEPTEMBER 30, 2010

Summary : Co-founder and partner at Bonsai Interactive, offering smart marketing and social media business solutions, as well as mobile applications and social education. Founder of the 12for12k Challenge, a community-driven social media charity initiative to connect globally and help locally. Social Media Education.

LinkedIn 89

LinkedIn Radian6 Education Fashion 89

Convince & Convert

JULY 19, 2011

Guest post by Petri Darby , APR, the director of brand marketing & digital strategy for the Make-A-Wish Foundation of America. Your brand is different than every other company’s. A Practical Case Study of Tracking Engagement. Subscriptions Initiated: email, print, and mobile signups through wish.org.

Engagement 121

Engagement Metrics ROI Sites 121

Convince & Convert

JULY 19, 2011

Guest post by Petri Darby , APR, the director of brand marketing & digital strategy for the Make-A-Wish Foundation of America. Your brand is different than every other company’s. A Practical Case Study of Tracking Engagement. Subscriptions Initiated: email, print, and mobile signups through wish.org.

Engagement 116

Engagement Metrics ROI Sites 116

Buffer Social

AUGUST 22, 2019

Launched in 2015, Daily Harvest has become one of the fastest growing direct-to-consumer food brands in the world. If you’ve ever interacted with the brand before the imagery on its site also feels incredibly familiar. and on a product page: Expansion is also important for most DTC brands. It’s an incredible story.

Marketing 71

Marketing YouTube SEO Engineering 71

Convince & Convert

AUGUST 13, 2015

FINIS, a line of swimming gear known for its innovation, chose to use their most loyal fans as brand ambassadors and use their social media content in their marketing strategy. Trapit technology allowed HD Vest to help advisors find content to disperse on social networks and analyze results.

Content 60

Content Crowdsourcing Marketing Hubspot 60

Convince & Convert

JUNE 8, 2012

But the one who really struck me the most, is that only 33% of Americans have ever followed any sort of company in social media. So, that means 2/3 of Americans have never followed a brand on Twitter, have never followed a brand on Facebook, have never subscribed to a company’s YouTube channel. Jim : Yeah. I am there.

Publishing 118

Publishing Case Study Buy Company 118

Convince & Convert

MAY 12, 2010

I feel like the other guy in the story- will you try social media if I give you some great case studies? Could I get you to reply to the people who like you and your company on Facebook if we can demonstrate that it strengthens your brand recognition? Will you embrace Twitter if I can show you ROI?

Consultant 121

Consultant Social CRM MySpace Social Media 121

Writtent Blog

DECEMBER 6, 2023

Having a blog, YouTube channel, and podcast on iTunes in addition to social media makes you more well known and credible. You get more sales and brand ambassadors for less. Create customer case studies. Optimize your website for mobile. It’s not just another social network. Go get them!

Small Business 98

Small Business Marketing Compete Directory 98

Laurel Papworth

APRIL 9, 2010

I’ve structured this post with a List of Cyberstalking behaviour, further indepth analysis of cyberbullying and cyberstalking and the difference, and then a case study – unfortunately where I am on the receiving end – which is pretty well a classic Year In the Life of A CyberBully. Social Network by Laurel Papworth.

Case Study 104

Case Study Study Blogger Communities 104

Webbiquity SMM

SEPTEMBER 12, 2011

Deftly weaving in a dinner analogy to social media, Jeremiah Owyang compares Twitter to shish-kabob (bite-sized morsels of information) that are tasty but need to be supplemented by “steak&# –infographics, Slideshare presentations, blog posts–and topped off with online video for dessert. Social Media Case Studies.

Social Media 257

Social Media Trendrr SM2 Alterian 257

The Realtime Report

JANUARY 22, 2014

Twitter has proven itself to be a valuable marketing tool for edgy clothing brand American Apparel. In an interview recently posted on the Twitter blog , American Apparel’s Director of Marketing Ryan Holiday discusses a single flash sale on Twitter that earned $50,000 for the clothing brand. ” Consistently Engaging.

Apparel 161

Apparel Twitter Retail Case Study 161

Hootsuite

JULY 15, 2020

Your buyer persona will guide everything from product development to your brand voice to the social channels you use. Build your social strategy based on helping your personas meet their goals, and you’ll build a bond with the real customers they represent. It’s all about boosting sales while creating brand loyalty and trust.

Template 145

Template Templates How To Tourism 145

Buffer Social

MARCH 22, 2017

But one stat really stood out to us: Square video (1:1) takes up 78% more real estate in a person’s mobile newsfeed than does landscape video (16:9). And with mobile content consumption on a dramatic rise, this felt like something we had to get to the bottom of. But first, a few key takeaways to set the study up! What’s Next?

Video 111

Video CPM Real Estate Mobile 111

Webbiquity SMM

MAY 23, 2017

But what does this mean for brands, especially B2B vendors, that have traditionally relied on more conservative means of attracting their audiences? The rules of the game are changing, and establishing a digital presence has gone well beyond having a basic website and occasionally updated social media pages. Dig right in!

B2B 198

B2B Strategy Marketing Microsoft 198

Techipedia: Tamar Weinberg

JANUARY 5, 2010

Social Media: Getting Started Why You Have to Engage in Social Media, Even if You Don’t Want to (A Smart Bear): Jason Cohen (@asmartbear) makes a compelling argument into why social media must be considered, even if you have no interest in it. The article has examples of how social media worked too.

Marketing 265

Marketing SEO Journal Engineering 265