Ignite Social Media

DECEMBER 19, 2018

That’s no surprise, given the amount of time consumers spend on their mobile devices each day. When your goal is to drive online purchases for your brand, think of how you can weave your marketing story into video format, whether its live or pre-recorded video. It increases engagements. So, how to do you create engaging video content?

Video 145

Video Social Media Strategy Case Study 145

The Realtime Report

DECEMBER 20, 2012

On Black Friday, Facebook and Walmart launched the social network’s largest mobile advertising campaign ever. Was the campaign successful, and will Facebook partner with other brands in this way? . Walmart’s “mobile-ad blitz” ran for 72 hours.

Mobile 149

Mobile Team Retail Journal 149

Pam Moore

MARCH 31, 2017

Social Profit Factor is a robust social media, branding, content and digital marketing training academy that provides small business owners, entrepreneurs and marketing leaders the compass and map to master social media for business success. Feel confident in how you present yourself and your brand online.

Training 165

Training Social Media Brands Small Business 165

Social Media Strategies Summit

NOVEMBER 7, 2018

There is a lot of chatter about emerging social media sites, and where brands should make investments in 2019. And the decision for a brand to invest in a new social media platform is a big one. Social media platform your brand should check out: Houseparty. Kik, a cross-platform mobile messaging app.

Platform 272

Platform Social Media Influencer Trends 272

Buffer Social

DECEMBER 14, 2023

0:00 / 0:17 1× They also tend to perform quite well – I’ve only posted a few, but they tend to be one of my top-performing formats, a win for my personal branding efforts. This can help build brand awareness, humanize your brand, and build trust with your audience.

Examples 101

Examples LinkedIn Collaboration Case Study 101

Convince & Convert

FEBRUARY 18, 2015

Are we about to finally crack the mobile marketing code? Here’s the challenge, and this has always been the challenge for mobile. Shazam is now starting to partner with retailers, restaurants, and hospitality brands to use the Shazam app as the iBeacon. Image via BigStockPhoto.com. Get all JayToday episodes at [link].

Mobile 60

Mobile Marketing Discount Retail 60

Pam Moore

AUGUST 17, 2020

SocialZoomFactor · LinkedIn Power Tips to Ignite Your Business and Brand. LinkedIn is one of the most powerful social networking and digital platforms to build your personal and business brand of authority, influence and human connection. Personal Branding Guide and Worksheet . Connect with me on LinkedIn here.

LinkedIn 78

LinkedIn Tips Brands Training 78

The Realtime Report

DECEMBER 31, 2013

From funny to heartwarming, these brands crafted special messages around the holiday and used social media to engage consumers. 8 Brands That Played In The Realtime Marketing Superbowl: Which Was Your Favorite? : And Orapup’s YouTube channel quickly leapt ahead of well-known pet brands like Purina and Iams.

Campaign 168

Campaign Social Media Case Study Study 168

Buzz Marketing for Technology

JUNE 5, 2013

Thanks to the Internet, another critical moment for consumer/brand interactions is also getting attention: the Zero Moment of Truth (or ZMOT). According to a study by Google (who came up with the ZMOT concept), before deciding whether or not to buy: 50% of shoppers used a search engine to get more information on a product or brand.

Bazaarvoice 230

Bazaarvoice Mobile How To Focus Group 230

Buzz Marketing for Technology

OCTOBER 25, 2013

Posted in Advertising Behavioral Targeting Communities Mobile Personalization Testing Web Design. So then I ask myself a simple but very important question: Are CMOS acting like mobile and social “agents” for Hispanic shoppers and giving them exactly what they want (i.e., Is the brand’s Checkout button large and easy to find?

Mobile 225

Mobile comScore Insurance Sites 225

Social Media Strategies Summit

MARCH 25, 2021

Social Commerce Case Studies to Get Your Creative Juices Flowing. In another social commerce “first”, in 2019 tequila brand Patron became the first liquor brand to enable direct ordering via Instagram. For its linkup with fashion influencer Danielle Bernstein, the denim brand ran previews of its new product line.

Examples 223

Examples Retail Instagram Buy 223

The Realtime Report

JANUARY 9, 2013

The brand chose a relevant topic, engaged with the public, and used social media platforms – Facebook, Twitter, YouTube – to reach out to potential customers. To help make this topic relevant to potential customers, the brand sought out public opinion. Build brand recognition for Securian. Choose Relevant Content .

Social Media 186

Social Media Strategy Case Study Airlines 186

The Realtime Report

FEBRUARY 12, 2014

Brands using billboards in Times Square to encourage social media engagement is nothing new, but HTC One took things a step further with the brand’s “ The Most Beautiful Smartphone ” campaign over the holiday season. “This campaign allowed HTC’s fans to express themselves creatively, become part of the campaign.

Campaign 149

Campaign Case Study Mobile Study 149

Convince & Convert

JULY 5, 2013

From Expion , a case study about how H&R Block mobilized 90,000 tax professionals in social media using Expion to guide their activity. They work alongside media relations and branded communications. Her team knows to be courteous, respectful, and as transparent about the brand as possible. via Monsanto.

Social Media 140

Social Media Brands How To Case Study 140

Pam Moore

JUNE 9, 2019

Building a brand that is relevant, memorable and valuable online requires a lot more than fancy visuals, fast moving video or knowing how to play the last social network newsfeed algorithm. Don’t pretend you are someone or a brand you are not. Think about the brands you love. There is only one you, so be that person, period.

Brands 105

Brands Authentication Template Templates 105

Pam Moore

MARCH 23, 2016

The topic of conversation is “The future of brand experience.” Your brand is not defined by your brand guidelines, fancy corporate marketing speak, your website, or even your content marketing strategy and calendar. The future of marketing is brand experience. Customer experience is your brand.

Conversation 110

Conversation Brands Hotels Eventful 110

Buffer Social

DECEMBER 10, 2018

This week we’re looking to help you increase brand awareness and product sales using the highly-engaging format of video. How to use video content to increase brand awareness and sell your product. 81% of people have been convinced to buy a product or service by watching a brand’s video. Let’s dive in!

Products 110

Products Video Brands Content 110

Twist Image

MARCH 15, 2017

With that, we're seeing countless reports, articles and case studies that show both how far some brands have come, but how much further most brands need to go. . The brands who have already transformed digitally are few and far between. All consumers are (mostly) mobile-first. It's time that we admit this.

B2B 80

B2B Case Study Mobile Data 80

Hootsuite

DECEMBER 7, 2022

Twitter advanced search has different powers across different platforms — you will have a different experience using it on mobile vs. desktop, for example. Searching Twitter on mobile. First, the bad news: Twitter doesn’t currently offer an advanced search function on its mobile app. Build a case study.

Twitter 115

Twitter HootSuite Airlines Mobile 115

Oktopost

MARCH 22, 2022

For a moment, let’s put on our customer hats and consider brands that have gone the extra mile for you. An advocacy marketing strategy involves mobilizing and engaging a company’s customers, staff, and other partners to promote products and services. How to Turn Customers into Brand Advocates. Quick Links.

Marketing 89

Marketing Loyalty Case Study Cost 89

Convince & Convert

MAY 19, 2016

They will stay with your brand if you deliver what they want when they want it. Offer them a case study ; 54 percent of marketers believe it is the most effective form of content marketing. The case study dazzles with sharp photos and succinct text describing the project and product. Feature Study.

Drupal 94

Drupal Content Case Study Statistics 94

Pixlee

DECEMBER 22, 2021

This means consumers are far more trusting of third-party opinions on a product than brand-generated content. Sharing case studies from clients. Starting an ecommerce referral program with brand ambassadors. of ecommerce sales in 2021 came from a mobile device, and that percentage is up from 52.4%

UGC 52

UGC Marketing Mobile Review 52

Idaconcpts

JUNE 4, 2014

Because you want your website to scale easily to tablets and other mobile devices. Branding needs to be universal. With so many people switching over to mobile messaging, it’s easy to think that your focus should be on getting people to give you their cell numbers so that you can send them SMSes whenever you have a sale or an update.

Marketing 151

Marketing Case Study Smart Phone SMS 151

Convince & Convert

MAY 10, 2013

This week: From ExactTarget , a free white paper called “ 3 Truths Every CMO Needs to Know About Social Media and the Customer Experience “ From Expion , a case study about how H&R Block mobilized 90,000 tax professionals in social media using Expion to guide their activity. Listen Now . The Social Activator.

Activities 141

Activities Social Media Mobile Geotagging 141

Twist Image

OCTOBER 23, 2012

But, in the world of the real-time Web, mobile devices, Twitter , Facebook updates, YouTube videos and the like, what once was a brand's most powerful tool to communicate directly with consumers, suddenly becomes its worst nightmare. social media case study. social media case study. anti doping agency.

Case Study 106

Case Study Press Release Mobile Study 106

Convince & Convert

JANUARY 15, 2015

Following a 2014 announcement to launch and experiment with BBC Instafax, a collection of :15 second Instagram video clips on popular news topics of the day, the global news outlet has re-branded the program and expanded it to new social media channels. Look closely at the videos, and they all have a consistent branding and structure.

News 60

News Social Media Tumblr Case Study 60

SocialFish

MARCH 1, 2011

Best Practices for Maximizing Mobile App Revenue (GigaOm). Facebook Page Redesign: Why Should Brand Marketers Care? A Tweet’s Effects on Rankings – an Unexpected Case Study (SEOmoz). Case Study: Social Media Customers Are More Valuable Customers (Jason Falls). Priya Ramesh). ReadWriteWeb).

Case Study 170

Case Study Press Release Eventful Analysis 170

Small Business Mavericks

FEBRUARY 27, 2011

If you’ve been sleeping lately and haven’t heard about the new mobile “barcode&# device called QR Code , then allow me to be the first to give you a heads up. I think QR Codes represent the future of online marketing – at least, the future of mobile marketing. Is ‘Like’ The New Share?

Small Business 117

Small Business Case Study Press Release Mobile 117

Convince & Convert

JANUARY 27, 2015

What if you could keep your job, score awesome word-of-mouth for your brand, and turn some of your content production over to someone else? Spending efforts on brand ambassador networks are where many marketers are seeing their most epic outreach marketing results. Image via Bhakti Chai. Key Takeaway. Opt-In Power.

Case Study 60

Case Study Marketing How To Influencer 60

Convince & Convert

NOVEMBER 22, 2010

and Hardees) launching their own mobile loyalty cards via iPhone and Android app. Says Mr. Haley (again, in AdAge): “If you are one of the first ones to offer a card in the mobile wallet, that’s a huge advantage. Tweet Just because you CAN do something in social media, doesn’t mean you SHOULD.

Loyalty 123

Loyalty Social CRM Foursquare Case Study 123

Pixlee

FEBRUARY 2, 2018

Over the past 5 years, Domino’s Pizza has built an impressive, and immersive, digital experience that rivals many traditional e-commerce brands. Patrick Doyle’s tenure is a case study on how digital transformation leads to business value. Knowing the industry was moving to mobile, the brand took a mobile-first approach.

Products 67

Products Class Mobile SMS 67

Hootsuite

MARCH 16, 2020

While searching for examples of effective TikTok ads, we found several major brands advertising on TikTok. Brand Takeover : Ad appears when TikTok users open the app and completely take over the screen for a few seconds before turning into an In-Feed Video ad. . Brand Takeover: $50,000 per day. . TikTok ad options.

Advertising 141

Advertising Marketing Campaign Hashtag 141

Convince & Convert

JUNE 14, 2013

This week: From ExactTarget , a case study about mobile optimization and Careerbuilder’s Responsive Email Design Results. From Expion , a case study about how H&R Block mobilized 90,000 tax professionals in social media using Expion to guide their activity. via LaMar’s. Tomorrow is jealous.

Case Study 118

Case Study Community building Social Media Skills 118

Convince & Convert

SEPTEMBER 10, 2015

In a time when brands are constantly upping the innovation ante, the element of surprise goes a long way in delighting customers. From hidden listings to unique brand extensions and gaming experiences, learn how these five companies embraced the element of surprise and delivered unexpected content to delight their customers.

Brands 60

Brands Content Transportation LinkedIn 60

Talkwalker SM

MARCH 3, 2016

In today’s sprawling digital world, monitoring a brand’s image and sentiment across a myriad of social media and online platforms isn’t the simplest of tasks, especially for leading global corporations like Deutsche Telekom. Positive Outcome.

Telecommunications 60

Telecommunications Case Study Study Sentiment 60

Webbiquity SMM

DECEMBER 16, 2013

Other notable infographic-based posts from her blog include 7 Steps to Successful Content Marketing and 9 Steps to Creating Good Content for Your Brand. Jim Dougherty (again) shares an excellent infographic outlining the content life cycle, from gathering information (from news, trends, brands, etc.)

Content 201

Content Marketing B2B Journal 201

Oktopost

DECEMBER 1, 2020

In the following case study, we will look at the buying process step by step and see how understanding cognitive biases can help shape your marketing efforts and bring your team better results. . Your brain trusts the brand it knows and it used a shortcut to choose it. . The case study: a deep look into a giant European e-shop

Sites 70

Sites Marketing Discount Case Study 70