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Nine Winning Digital Marketing Strategies From The B2B World

Webbiquity SMM

But what does this mean for brands, especially B2B vendors, that have traditionally relied on more conservative means of attracting their audiences? Here are nine distinct digital marketing strategies by brands in the B2B space, and how they’re redefining the state of the art in B2B marketing.

B2B 249

101 Vital Social Media and Digital Marketing Statistics for (the Rest of) 2013

Webbiquity SMM

B2b vendors? Facebook, Twitter and Google+ are the most popular social networks with search engine marketers. B2B Infographics ). 54% of consumers say that “smaller communities have greater influence on a topic than larger ones.” Facebook = mobile.

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Why CMOs Should Stop Being Addicted to Pay-per-Click Ads

Buzz Marketing for Technology

Now there is a great deal more available in terms of competitive products from other search engines like Bing. Why would you spend a lot of money, resources and staff hours on mobile ads if the online or mobile experience itself frustrates, irks and turns away customers?

Best Internet Marketing Posts of 2010

Techipedia: Tamar Weinberg

As many of you know, I have an annual tradition of giving back to the community on my birthday, which is why this year is no different. Since I can’t read everything written by the Internet Marketing community, I ask my Twitter and Facebook followers for their own recommendations.

Best Social Media Stats, Facts and Marketing Research of 2010

Webbiquity SMM

How are consumers and b2b decision makers using social media in their buying processes? Mobile internet activity is different, however, with the dominant share of time (42%) spent on email, and just 11% on social media. 80% of Twitter use is on mobile devices.

103 Compelling Social Media and Marketing Statistics for 2013 (and 2014)

Webbiquity SMM

How does social media use differ in B2B vs. B2C companies? How do marketers separate hype from reality in mobile? 93% of online research starts with a search engine, and 68% of consumers check out companies on social networking sites before buying. B2B Marketing Insider ).

Best Social Media and Digitial Marketing Research and Statistics of 2011, Part 1

Webbiquity SMM

” Or that49% of B2B journalists write blogs, and 84% are on Twiter? Or that a third (or more, depending on which study you believe) of all clicks go to the top result on a search engine query? Social Media Stats, Facts and Research Does Facebook Need To Build A Search Engine?

25 of the Best Web Presence Optimization Guides of 2012

Webbiquity SMM

PR, social media, and the production of fresh, high-quality content are vital for maximizing search engine visibility. David Erickson shares a presentation from Performics detailing “the cumulative and powerful effect of combining search engine advertising and search engine optimization.”

106 More Amazing Social Media and Marketing Statistics for 2014 and 2015

Webbiquity SMM

Image credit: Business 2 Community. How does B2B social media marketing differ in effectiveness from B2C use? Which network drives half of all social traffic to B2B websites and blogs? 54% of B2B marketers said they have generated leads from social media. (

78 (of the) Best Social Media Marketing Tips, Guides, Tools and Strategies of 2010 (So Far)

Webbiquity SMM

Building Social Bookmarking Networks 101 by Search Engine Journal. 10 Principles for B2B Sales by Better Closer. 10 Essential Social Media Tips for B2B Marketers by Mashable. Christina Warren tells b2b marketers how to use Twitter effectively, find their “social voice,&# efficiently monitor industry developments through social media, expand their influence and more in this excellent post. Where To Find Social Media Power Users by Search Engine Land.

Tools 197

The Top #Nifty50 Women in Technology on Twitter for 2012

Webbiquity SMM

Not only leaders in their professional lives, nearly all these women use their social profiles to express their passions outside the workplace, which range from NASCAR, art, travel, billiards, wine and music to community service, politics and, of course, family.

October Marketing Updates: losing likes, a less creepy ‘gram and an awesome acquisition… mazel!

Oktopost

The platform is a big piece of marketing plans for brand awareness, community building and lead generation, with ads providing much of the fuel for the Facebook engine. Subscribe to “B2B Marketing Now” to stay up to date !

Three Ways to Get the Most From Your Brand’s Blog

SocialFish

At the same time, it didn’t take a rocket scientist to tell that they’d spent more time worrying about writing for search engines and less on actually writing for people.

Brands 246

5 Social Media Tips for Social Good Companies That Will Get Your Message Heard (In Less Than 10 Minutes Per Day)

SocialFish

All of the social platforms out there have mobile apps that you can download on your smartphone, so you can access your accounts at any time, from anywhere. respond to your community members, and to engage with other organizations and industry influencers.

Is Starbucks the Most Dangerous Competitor to Facebook? | E.

Convince & Convert

August 25th, 2010 |Written By: Jay Baer | View Comments Tweet Today’s post is a collaboration with Clinton Bonner , community connectivity expert, futurist, and blogger at Everything to Everything. Starbucks is not only offering free Wi-Fi in all stores come this fall, but also unveiling their Starbucks Digital Network that all in-store web and mobile users will have the opportunity to enjoy (it’s a partnership with Yahoo!).

Best Twitter Tips, Tools and Tactics of 2011

Webbiquity SMM

Community manager Jen Lopez explains how SEOmoz increased its total Twitter followers by 250% to over 27,000 people. Hint: it helps to have a community manager. Twitter for B2B Marketing. 5 Ways Twitter Can Be Leveraged for B2B Search Engine Marketing by Search Engine Watch.

The Nifty 50 Top Women of Twitter for 2011

Webbiquity SMM

Many of these were other B2B marketers, but others were social media experts, journalists, PR professionals, or just plain fascinating personalities. A B2B marketer, strategist, writer and Author of eMarketing Strategies for the Complex Sale.

The 12 Startups I’ve Invested In and Why

Convince & Convert

It’s secure, mobile-friendly, super easy to use, and affordable. Addvocate.com the Breather mobile app Breather – Quiet on Demand Breather is the brain-child of the uber-smart Julien Smith. It’s a game-changer for B2B.

Recognizing our Agency Partner Founding Members

Sprout Social

Social Babies is a social media agency that specializes in strategy, content, community management and paid social advertising. SocialSEO is a digital agency that specializes in search engine optimization, social media marketing and search engine marketing services.

88 Expert Content Marketing Posts Worth Another Read

Webbiquity SMM

The New B2B Buyer And The Collaborative Economy by Tony Zambito. Understanding the new B2B Buyer in the Collaborative Economy can be difference between longevity and struggle. Tony Zambito explains why some traditional B2B marketing tactics no longer works—and what does now.

The 5 Most Important Social Media Trends to Watch for in 2020

Hootsuite

It’s all about developing a relationship between the brand and its customers, and creating a sense of community. These include community impact, talent development, and diversity and inclusion. Use new video formats to build community.

Trends 110

Best Internet Marketing Posts of 2009

Techipedia: Tamar Weinberg

40 Key Elements to Getting Started in Social Media (Louis Gray): Mike Fruchter writes an awesome blog post on Louis Gray’s blog about how to get involved in social media, from branding to blogging to Twitter to community.

37 Free Marketing and Social Media Classes to Elevate Your Skills Today

Buffer Social

This free social media class on how to monitor what your audience and customers are saying online is for marketers looking to keep a finger on the pulse of their community. Search Engine Optimization (SEO). PPC for lead generation and B2B. PPC for lead generation and B2B.

Class 114

The 21 Best Content Curation Tools

Webbiquity SMM

Although content marking is now a nearly universal practice—with 93% of B2B marketers using content marketing— half of all marketers still rank “producing enough content” as one of their top five challenges.

55 (of the) Best Social Media Tips, Tactics and Tools of 2010

Webbiquity SMM

How to Use Social Media for B2B Marketing by Inc. McCorvey explains how to integrate targeting, monitoring, content sharing and analytics into a coordinated b2b social media marketing program. How to: Use B2B Social Media for Lead Generation by TopRank Online Marketing Blog.

Tips 249

How to Choose the Best Social Media Site for Your Business

Rebekah Radice

Compared to many B2C customer oriented social platforms, LinkedIn focuses on cultivating B2B relationships. Share great content, get involved in the conversation, become a part of the community. Business both large and small use Google Plus for search engine optimization.

Sites 124

30 Must-Read Growth Hacking Resources for Digital Marketers

Writtent Blog

This is a vibrant community for agile, growth-obsessed marketers and developers to connect, share and get inspired. Quora’s community of resident braniacs compiled this renowned list of hacks that you know will work in the field. Does Growth Hacking Actually Work for B2B Startups?

17 Digital Marketing Experts Share Their Top Tips, Tricks, and Tools

Techipedia: Tamar Weinberg

The truth is that there are no shortcuts to community building , it requires sustained time, effort and dedication: at least to create a community that is truly activated and interested. Jay Berkowitz is is the owner and founder of B2B marketing company TenGoldenRules.com.

Tools 283

38+ Cool Social Media and Web Tools and Reviews

Webbiquity SMM

It works on desktops, laptops, and mobile devices. On mobile devices Hotspot Shield enables data compression, increasing the amount of data a user has under their mobile data plan and thus saving users money on mobile data.

Tools 254

The 2011 #Nifty50 Top Twitter Men Reprise

Webbiquity SMM

Today, Tom Pick ( @TomPick ), Online Marketing Executive at KC Associates , who blogs at his award winning B2B Webbiquity , and I ( @ckburgess – Blue Focus Marketing @BlueFocus360 ) present 50 remarkable men on our 2011 #Nifty50 Top Twitter Men list.

Which Social Media Channels Work for Your Brand?

Sprout Social

YouTube has become a huge search engine in its own right, and users are highly active in video comments. Reddit, as mentioned earlier, is a great place to conduct online listening research and tap into active niche communities. For B2B companies, LinkedIn is also a great choice.

24 More of the Best Facebook Guides, Stats and Rants of 2012

Webbiquity SMM

SEO for Facebook – New Video Revealed by Search Engine Journal. Adria Saracino points readers to a video produced by Facebook that provides business owners and marketers with tips on how to optimize their Facebook pages for search engines.

Types 230

10 Ways Marketing Agencies Rock the Web with Content

Writtent Blog

Nashville, Tennessee-based content agency Hammock wasn’t given a small task by B2B organization Health to You. The American Indian Science & Engineering Society has a long-standing magazine, Winds of Change. Is there anything better than a real-life content marketing success story?

How to Get an Influencer's Attention

Techipedia: Tamar Weinberg

For example, I write a lot about AOL, and after the recent layoffs, I wrote how the entire mobile advertising team took a voluntary buyout and quit the company. They know that I actually care about my community and that they’re not an audience. He also founded Search Engine Watch.

Women in Blogging: 125 Fearless Female Bloggers

Kikolani

Ann is an SEO consultant, the brains behind the hugely popular My Blog Guest site for bloggers to network and acquire guest blogging opportunities, and a regular contributor to Search Engine Journal. Her blog, She Geeks , covers education, mobile, social media, web, and technology.

Your Guide to the Crowdsourced Workforce - ReadWriteWeb

Buzz Marketing for Technology

A number of large web development discussion communities host contest areas, including NamePros , v7 Network , and Webmaster Talk. The software development community -- especially the open source community -- has long used "bounties" to help lure developers to certain tasks. Fixya is a question and answer community, in which people ask and answer technical support queries. EngineS WEB | May 12, 2008 6:12 AM. mobile. mobile web. ReadWriteWeb.

130 most important social media acronyms and slang you should know

Sprout Social

B2B – Business to business. CMGR – Community manager. They are responsible for managing and nurturing a brand’s relationship with its community – not to be confused with social media manager. SoLoMo – Social, local and mobile. SEM – Search engine marketing.

CPM 114

6 Lessons Learned From the Demise of MySpace | facebook | Social.

Convince & Convert

gave up their search engine duties in U.S. Mobile is Critical MySpace was slow to adopt mobile technology, and the lack of MySpace in your pocket was part of what killed them. Facebook has been mobile-focused since it was even marginally practical to be so, and the most recent estimates I’ve seen show that upwards of 65 million Americans access Facebook from a mobile device monthly. Further, mobile users actually spend more time on Facebook, not less.

The FASTForward Blog " Managing Personal Knowledge: Setting a Foundation for Transformation? : Enterprise 2.0 Blog: News, Coverage, and Commentary

Buzz Marketing for Technology

Community. mobile. Mobile Messaging 2.0. Mobile Phones. B2B Vertical Search: Enabling Information Discovery and Decision Making for an Industry Communityâ?? - John Marshall, VP Global Product Development for McGraw-Hill/ Platts, will discuss how his organization was able to significantly increase revenue from its online industry community by boosting the number of subscribers â?? Future of Communities. Search Engine Watch.

Co-op SEO and the Future of Websites | Guest Posts | Social Media.

Convince & Convert

“I can publish search engine optimized pitches for free, really?&# Aside from optimizing the structure of the site and the pitches themselves, sheer volume and traffic drove our authority with Google and other search engines. It’s the power of the users, the crowd, that makes the engine rev. Unlike your blog, which is on an island, the Pitch is mobile and travels around to all the places you need it to – email, social networks, search engines, etc.,

SEO 84

Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

If you have a search engine on your website, look at a report that shows what people type into that box. Make sure you’re not just shopping who you think your competitors are, but also who Google says your competitors are, based on search engine results. Mater of fact that gets a standing ovation… But now I want to share it… Feel my pain… I have to leave my email to a browser… on a mobile device that could well spell a don't bother.

14 Things I Think I Think About Social Media

Convince & Convert

YouTube is the second largest search engine in the world, and yet video content continues to be under-leveraged. " @jaybaer [link] [link] Debi Davis "YouTube is the 2nd largest search engine in the world, and yet video content continues to be under-leveraged." " @jaybaer [link] [link] Debi Davis "YouTube is the 2nd largest search engine in the world, and yet video content continues to be under-leveraged."

Please Help Me Pick a New Look For My Blog

Convince & Convert

Regarding comments about the search box location, I'm used to a left or central location on search engines (Google, Yahoo, etc.), Also, since you’re in the process of fixing up your blog I wanted to remind you that Mofuse is not doing justice to your mobile site – [link] I tried switching to Disqus but had lots of trouble importing my comments from WordPress, did you have any trouble with that?