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Nine Winning Digital Marketing Strategies From The B2B World

Webbiquity SMM

But what does this mean for brands, especially B2B vendors, that have traditionally relied on more conservative means of attracting their audiences? Here are nine distinct digital marketing strategies by brands in the B2B space, and how they’re redefining the state of the art in B2B marketing. Did anybody say B2B is boring? Make it interesting: Mobile gaming. The mobile game app is the perfect example of an idea that is just as educational as it is entertaining.

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Why CMOs Should Stop Being Addicted to Pay-per-Click Ads

Buzz Marketing for Technology

Now there is a great deal more available in terms of competitive products from other search engines like Bing. You don’t just have an array of search ads; now there are native ads on Google that replicate the search experience, remarketing display ads, mobile ads, Facebook-sponsored ads, sponsored tweets via Twitter and LinkedIn ads. I’m not talking about search engine optimization (SEO).


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101 Vital Social Media and Digital Marketing Statistics for (the Rest of) 2013

Webbiquity SMM

B2b vendors? Facebook, Twitter and Google+ are the most popular social networks with search engine marketers. B2B Infographics ). 54% of consumers say that “smaller communities have greater influence on a topic than larger ones.” Facebook = mobile. Half of all mobile web traffic in the U.K. Search Engine Journal ). Search Engine Journal ). Search Engine Journal ). Search Engine Journal ). B2B Infographics ).

7 Growth Hacking Strategies for 2021


Growth hacking is a term coined to establish the link between growing your business and using clever tactics (hacks) that reverse-engineer that process. A good example is optimizing your website to be mobile-friendly or upgrading its SEO. Connect with Your Community.

Best Internet Marketing Posts of 2010

Techipedia: Tamar Weinberg

As many of you know, I have an annual tradition of giving back to the community on my birthday, which is why this year is no different. Since I can’t read everything written by the Internet Marketing community, I ask my Twitter and Facebook followers for their own recommendations. Local/Mobile Search. Community Management/Engagement. You might want to be a community builder, beehive, or friend.

Where The Consumers Are

Twist Image

" At bare minimum, a website, some search engine marketing and rudimentary email marketing can take a brand very far. Now, with mobile and touch coming on strong, connectivity and technology is becoming core to our daily lives - much in the same way as water, electricity and heating. Since when was a business not about being a true value to the community that it serves? community. mobile. search engine marketing.

Best Social Media Stats, Facts and Marketing Research of 2010

Webbiquity SMM

How are consumers and b2b decision makers using social media in their buying processes? Mobile internet activity is different, however, with the dominant share of time (42%) spent on email, and just 11% on social media. Roundup of the Top Internet and Social Media Statistics by Awareness Community. 80% of Twitter use is on mobile devices. Social Media Facts & Figures for B2B Sales by Inside View. B2B Marketing and Social Media.

Best Social Media and Digitial Marketing Research and Statistics of 2011, Part 1

Webbiquity SMM

” Or that49% of B2B journalists write blogs, and 84% are on Twiter? Or that a third (or more, depending on which study you believe) of all clicks go to the top result on a search engine query? Social Media Stats, Facts and Research Does Facebook Need To Build A Search Engine? Citing these and other statistics, Laurie Sullivan ponders the meaning of the term “search engine.” 85% of B2B journalists are on Facebook.

Top 14 Social Media Management Tools for 2021


Social selling has become an almost inevitable part of B2B selling. This makes sense when you consider that 46% of B2B decision-makers are now between the ages of 18 and 34 years old. But who likes a challenge more than a B2B marketer?

78 (of the) Best Social Media Marketing Tips, Guides, Tools and Strategies of 2010 (So Far)

Webbiquity SMM

Building Social Bookmarking Networks 101 by Search Engine Journal. 10 Principles for B2B Sales by Better Closer. 10 Essential Social Media Tips for B2B Marketers by Mashable. Christina Warren tells b2b marketers how to use Twitter effectively, find their “social voice,&# efficiently monitor industry developments through social media, expand their influence and more in this excellent post. Where To Find Social Media Power Users by Search Engine Land.

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The Top 130 Minnesota Tech Companies on Twitter

Webbiquity SMM

Twitter is consistently rated as the second-best social network for B2B and tech companies, behind only LinkedIn. Not a perfect score, but better than the 54% level of B2B tech companies overall. Advance your skills in front-end engineering, Node.js, and beyond!

25 of the Best Web Presence Optimization Guides of 2012

Webbiquity SMM

PR, social media, and the production of fresh, high-quality content are vital for maximizing search engine visibility. David Erickson shares a presentation from Performics detailing “the cumulative and powerful effect of combining search engine advertising and search engine optimization.” internet users used search engines either daily or fairly often. Search Marketing: Time To Re-engineer by MediaPost Marketing Daily.

106 More Amazing Social Media and Marketing Statistics for 2014 and 2015

Webbiquity SMM

Image credit: Business 2 Community. How does B2B social media marketing differ in effectiveness from B2C use? Which network drives half of all social traffic to B2B websites and blogs? 54% of B2B marketers said they have generated leads from social media. ( Business 2 Community ). Not as believable.) ( Business 2 Community ). B2B Marketing Insider ). Consumer marketing is about mobile, B2B is about content. B2B Marketing Insider ).

October Marketing Updates: losing likes, a less creepy ‘gram and an awesome acquisition… mazel!


The platform is a big piece of marketing plans for brand awareness, community building and lead generation, with ads providing much of the fuel for the Facebook engine. Subscribe to “B2B Marketing Now” to stay up to date ! On the one hand this is good, since this will give advertisers a more holistic reach within the Google ecosystem (especially with mobile and multi-device browsing).

The Top #Nifty50 Women in Technology on Twitter for 2012

Webbiquity SMM

Not only leaders in their professional lives, nearly all these women use their social profiles to express their passions outside the workplace, which range from NASCAR, art, travel, billiards, wine and music to community service, politics and, of course, family. As with this year, we will be asking our community to nominate their favorite leaders in this field. ” She was named B2B Magazine’s 2012 Digital Marketer of Year.

Best Twitter Tips, Tools and Tactics of 2011

Webbiquity SMM

Community manager Jen Lopez explains how SEOmoz increased its total Twitter followers by 250% to over 27,000 people. Hint: it helps to have a community manager. Twitter for B2B Marketing. 5 Ways Twitter Can Be Leveraged for B2B Search Engine Marketing by Search Engine Watch. Derek Edmond details five ways B2B marketers can use Twitter as one of their online marketing channels, such as for link building initiatives and brand monitoring.

The 12 Startups I’ve Invested In and Why

Convince & Convert

It’s secure, mobile-friendly, super easy to use, and affordable. the Breather mobile app Breather – Quiet on Demand Breather is the brain-child of the uber-smart Julien Smith. Captora has a very powerful engine that analyzes the entirety of your digital marketing efforts and the efforts of your competitors, in real-time (and all the time). It’s a game-changer for B2B.

Recognizing our Agency Partner Founding Members

Sprout Social

Social Babies is a social media agency that specializes in strategy, content, community management and paid social advertising. SocialSEO is a digital agency that specializes in search engine optimization, social media marketing and search engine marketing services. Idea Grove is a Dallas-based PR firm with an international roster of B2B technology clients. Two years ago, we launched our Agency Partner Program with the help of key agencies, our founding members.

The Nifty 50 Top Women of Twitter for 2011

Webbiquity SMM

Talking recently with Cheryl Burgess ( @ckburgess )—partner and CMO at Blue Focus Marketing, a B2B social branding consultancy firm in Bridgewater, New Jersey; 2011 & 2010 winner of the Twitter Shorty Awards in Marketing; and author of the Blue Focus Marketing Blog —we were both struck by how many of the same people we know through social media (and we both learned about some interesting new people to follow as well).

The 5 Most Important Social Media Trends to Watch for in 2020


It’s all about developing a relationship between the brand and its customers, and creating a sense of community. These include community impact, talent development, and diversity and inclusion. Use new video formats to build community.

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Best Internet Marketing Posts of 2009

Techipedia: Tamar Weinberg

Social Media Consultant and Tech Geek at Heart Home About Press Consulting Contact Sitemap Home > Blogging , Business , Google , Industry News , Internet , Interviews , Marketing , Search Engine Optimization , Social Media , Viral Marketing , Web Design > Best Internet Marketing Posts of 2009 Best Internet Marketing Posts of 2009 by Tamar Weinberg on January 5, 2010 Share It’s my birthday! It’s good to know that there are ways to bring Facebook community closer together.

37 Free Marketing and Social Media Classes to Elevate Your Skills Today

Buffer Social

This free social media class on how to monitor what your audience and customers are saying online is for marketers looking to keep a finger on the pulse of their community. Search Engine Optimization (SEO). PPC for lead generation and B2B. You can also access a number of webinars and white papers to enhance your digital marketing expertise, and best of all, everything’s mobile-friendly so you can learn on the go, whenever you have time! Mobile app analytics.

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88 Expert Content Marketing Posts Worth Another Read

Webbiquity SMM

The New B2B Buyer And The Collaborative Economy by Tony Zambito. Understanding the new B2B Buyer in the Collaborative Economy can be difference between longevity and struggle. Tony Zambito explains why some traditional B2B marketing tactics no longer works—and what does now. 5 Things B2B Buyers Want Your Content To Do by Content Marketing Institute. The Best Content Types for Each Stage of the B2B Sales Cycle [Infographic] by MarketingProfs. by Social Media B2B.

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30 Must-Read Growth Hacking Resources for Digital Marketers

Writtent Blog

This is a vibrant community for agile, growth-obsessed marketers and developers to connect, share and get inspired. Quora’s community of resident braniacs compiled this renowned list of hacks that you know will work in the field. In addition to a steady stream of content on emerging trends, you’ll find case studies and eCourses on analytics, mobile marketing, and user onboarding. Does Growth Hacking Actually Work for B2B Startups? Growth Engineering.

How to Choose the Best Social Media Site for Your Business

Rebekah Radice

Compared to many B2C customer oriented social platforms, LinkedIn focuses on cultivating B2B relationships. Share great content, get involved in the conversation, become a part of the community. Business both large and small use Google Plus for search engine optimization. And don’t forget Communities and their ability to help you connect with like-minded individuals. Does it feel like a new social network pops up almost daily?

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17 Digital Marketing Experts Share Their Top Tips, Tricks, and Tools

Techipedia: Tamar Weinberg

The truth is that there are no shortcuts to community building , it requires sustained time, effort and dedication: at least to create a community that is truly activated and interested. I have seen clients able to manage a community very successfully using the web-based interfaces of social sites while others prefer applications to manage multiple communities in one dashboard. Jay Berkowitz is is the owner and founder of B2B marketing company

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Is Starbucks the Most Dangerous Competitor to Facebook? | E.

Convince & Convert

August 25th, 2010 |Written By: Jay Baer | View Comments Tweet Today’s post is a collaboration with Clinton Bonner , community connectivity expert, futurist, and blogger at Everything to Everything. Starbucks is not only offering free Wi-Fi in all stores come this fall, but also unveiling their Starbucks Digital Network that all in-store web and mobile users will have the opportunity to enjoy (it’s a partnership with Yahoo!).

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10 Ways Marketing Agencies Rock the Web with Content

Writtent Blog

Nashville, Tennessee-based content agency Hammock wasn’t given a small task by B2B organization Health to You. The American Indian Science & Engineering Society has a long-standing magazine, Winds of Change. What they did right: Taking the magazine digital was a key step for PohlyCo, who recognized that engineers and scientist’s today are highly sophisticated when it comes to technology. Is there anything better than a real-life content marketing success story?

The 21 Best Content Curation Tools

Webbiquity SMM

Although content marking is now a nearly universal practice—with 93% of B2B marketers using content marketing— half of all marketers still rank “producing enough content” as one of their top five challenges. Access your account anytime and share anything from your computer, mobile and tablet. Find relevant content delivered to you automatically, all in one place, from hundreds of thousands of sources, using Curata’s self-learning engine.

55 (of the) Best Social Media Tips, Tactics and Tools of 2010

Webbiquity SMM

How to Use Social Media for B2B Marketing by Inc. McCorvey explains how to integrate targeting, monitoring, content sharing and analytics into a coordinated b2b social media marketing program. How to: Use B2B Social Media for Lead Generation by TopRank Online Marketing Blog. The 8 Steps of B2B Social Media Marketing by EngageSciences. Use your community to help you promote your products…Customer advocacy drives sales.&#.

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Which Social Media Channels Work for Your Brand?

Sprout Social

YouTube has become a huge search engine in its own right, and users are highly active in video comments. Reddit, as mentioned earlier, is a great place to conduct online listening research and tap into active niche communities. For B2B companies, LinkedIn is also a great choice. On top of that, both of these mobile-first apps focus heavily on content, and less on advertising. Lead generation: For lead generation, LinkedIn is the clear winner for B2B social media.

How to Get an Influencer's Attention

Techipedia: Tamar Weinberg

For example, I write a lot about AOL, and after the recent layoffs, I wrote how the entire mobile advertising team took a voluntary buyout and quit the company. They know that I actually care about my community and that they’re not an audience. He currently serves as the community guy at Building 43. Matt Cutts Matt Cutts is a blogger and Principal Engineer at Google, where he heads Google’s Webspam team. He also founded Search Engine Watch.

The 2011 #Nifty50 Top Twitter Men Reprise

Webbiquity SMM

Today, Tom Pick ( @TomPick ), Online Marketing Executive at KC Associates , who blogs at his award winning B2B Webbiquity , and I ( @ckburgess – Blue Focus Marketing @BlueFocus360 ) present 50 remarkable men on our 2011 #Nifty50 Top Twitter Men list. It takes a community to build a community. So much of building a community requires understanding people and engaging with them. Now you may wonder, “ How do we build a community?

38+ Cool Social Media and Web Tools and Reviews

Webbiquity SMM

It works on desktops, laptops, and mobile devices. On mobile devices Hotspot Shield enables data compression, increasing the amount of data a user has under their mobile data plan and thus saving users money on mobile data. 5 Awesome Spreadsheet Apps for the iPhone by Search Engine Journal. Billing itself as a real-time social search engine, Topsy is reasonably good at finding topical and brand references across the social web.

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24 More of the Best Facebook Guides, Stats and Rants of 2012

Webbiquity SMM

SEO for Facebook – New Video Revealed by Search Engine Journal. Adria Saracino points readers to a video produced by Facebook that provides business owners and marketers with tips on how to optimize their Facebook pages for search engines. ” Though targeted at consumer marketers, many of the tips apply to b2b marketing as well.

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Your Guide to the Crowdsourced Workforce - ReadWriteWeb

Buzz Marketing for Technology

A number of large web development discussion communities host contest areas, including NamePros , v7 Network , and Webmaster Talk. The software development community -- especially the open source community -- has long used "bounties" to help lure developers to certain tasks. Fixya is a question and answer community, in which people ask and answer technical support queries. EngineS WEB | May 12, 2008 6:12 AM. mobile. mobile web. ReadWriteWeb.

6 Lessons Learned From the Demise of MySpace | facebook | Social.

Convince & Convert

gave up their search engine duties in U.S. Mobile is Critical MySpace was slow to adopt mobile technology, and the lack of MySpace in your pocket was part of what killed them. Facebook has been mobile-focused since it was even marginally practical to be so, and the most recent estimates I’ve seen show that upwards of 65 million Americans access Facebook from a mobile device monthly. Further, mobile users actually spend more time on Facebook, not less.

Women in Blogging: 125 Fearless Female Bloggers


Ann is an SEO consultant, the brains behind the hugely popular My Blog Guest site for bloggers to network and acquire guest blogging opportunities, and a regular contributor to Search Engine Journal. Her blog based on the book, Stories That Sell Guide , covers B2B marketing, case studies, leveraging customer stories, video testimonials, and more. Her blog, She Geeks , covers education, mobile, social media, web, and technology.

The FASTForward Blog " Managing Personal Knowledge: Setting a Foundation for Transformation? : Enterprise 2.0 Blog: News, Coverage, and Commentary

Buzz Marketing for Technology

Community. mobile. Mobile Messaging 2.0. Mobile Phones. B2B Vertical Search: Enabling Information Discovery and Decision Making for an Industry Communityâ?? - John Marshall, VP Global Product Development for McGraw-Hill/ Platts, will discuss how his organization was able to significantly increase revenue from its online industry community by boosting the number of subscribers â?? Future of Communities. Search Engine Watch.

Co-op SEO and the Future of Websites | Guest Posts | Social Media.

Convince & Convert

“I can publish search engine optimized pitches for free, really?&# Aside from optimizing the structure of the site and the pitches themselves, sheer volume and traffic drove our authority with Google and other search engines. It’s the power of the users, the crowd, that makes the engine rev. Unlike your blog, which is on an island, the Pitch is mobile and travels around to all the places you need it to – email, social networks, search engines, etc.,

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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

If you have a search engine on your website, look at a report that shows what people type into that box. Make sure you’re not just shopping who you think your competitors are, but also who Google says your competitors are, based on search engine results. Mater of fact that gets a standing ovation… But now I want to share it… Feel my pain… I have to leave my email to a browser… on a mobile device that could well spell a don't bother.

130 most important social media acronyms and slang you should know

Sprout Social

B2B – Business to business. CMGR – Community manager. They are responsible for managing and nurturing a brand’s relationship with its community – not to be confused with social media manager. SoLoMo – Social, local and mobile. The merging of mobile marketing with social media marketing efforts that are locally targeted. SEM – Search engine marketing. The practice of increasing visibility on search engines through paid ads.

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14 Things I Think I Think About Social Media

Convince & Convert

YouTube is the second largest search engine in the world, and yet video content continues to be under-leveraged. " @jaybaer [link] [link] Debi Davis "YouTube is the 2nd largest search engine in the world, and yet video content continues to be under-leveraged." " @jaybaer [link] [link] Debi Davis "YouTube is the 2nd largest search engine in the world, and yet video content continues to be under-leveraged."