Waxing UnLyrical

NOVEMBER 19, 2010

Image: twchoi11 via Flickr , Creative Commons Though I wouldn’t consider myself as devoted as some fan clubs. In 2008, investment and securities trading company Bear Sterns was forced to sell itself to JP Morgan Chase for $10 a share after rumors were spread about the company going bankrupt.

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Techipedia: Tamar Weinberg

MAY 18, 2010

Just because you’ve heard that other companies are doing it doesn’t mean that social media will magically work for you. It finds your customers Companies using traditional marketing methods (e.g. It introduces your brand Is your company new? What are your goals? This builds stronger relationships over time.

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Techipedia: Tamar Weinberg

AUGUST 14, 2009

Are you a company or do you know a company that has immersed itself in the social media waters and succeeded? As small companies with limited budgets, nonprofits may feel that they are unable to dive into the wide world of social media. The big catch: Epic Change is not a large company at all.

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Social Media Strategery

APRIL 23, 2012

Photo courtesy of Flickr user SeRVe Photography. "Let's About making the public think your product is the best or that your company is awesome. What most companies don't realize is that not only is the public more powerful than ever, they are also smarter than ever too. About getting media coverage.

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Waxing UnLyrical

MAY 14, 2011

Yes, I’m sure the ad companies are just dying as I write this. Image: MagnuZ via Flickr, CC 2.0. I don’t watch a lot of commercials on TV, thanks to DVR and on-demand movies. But yesterday, we happened to be switching channels and we came across this now months-old Cheetos commercial.

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Techipedia: Tamar Weinberg

MARCH 4, 2010

Now known as the “social media hotel&# of NYC, Roger Smith is attracting a really incredible bunch of people who have raved about the ambiance and the company’s approachability online. There must be hundreds of businesses that are following all the rules the social media gurus throw at them, and really get it, are authentic etc.

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Techipedia: Tamar Weinberg

JANUARY 28, 2010

To be sure, though, solicit feedback from a group of trusted peers not directly involved in your company or marketing objectives before going ahead with publishing the video, since you need an unbiased opinion. Once it is authentically your truth, people will respond. As Seth Godin says, “you can’t out Amazon, Amazon&#.

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Convince & Convert

SEPTEMBER 21, 2010

Your company needs to be part of that conversation. Social media is not about Facebook or MySpace or Flickr or Twitter or blogs or YouTube. It’s about having a strategy for making your company or organization more like a person and less like a machine. It doesn’t matter what industry you’re in.

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Buzz Marketing for Technology

JUNE 27, 2008

The photographers are all kicking it at flickr, the chatterboxes are tweeting away at Twitter, and you got your musicians over at last.fm Lets say you are connected with Jane on MyBlogLog and are chatting it up with her on twitter and sharing photos on flickr. Company News. rocking out. How does it work? » Recent Readers.

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Convince & Convert

APRIL 1, 2010

Talk about an ad that’s chock full of truth and authenticity. The team has a lot of photographs on Facebook (and also some on Flickr). It's important to make sure the interests and activities of social media are connected at the core of the company, to their advertising to their marketing and even to their customer service.

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Absolute PA

NOVEMBER 26, 2010

provide an avenue to engage with your audience in an authentic way. A blog can be a fantastic marketing tool for the reasons listed above and plays an important part in a company’s brand and image. There are plenty of sharing sites, such as Flickr and Photobucket to source free images for your posts.

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Waxing UnLyrical

SEPTEMBER 6, 2012

When I saw how Kogi BBQ in California used Twitter; to leverage it as a resource to connect with people in a meaningful way , to communicate in real time their location or what was going on with their company. Image: sherrymain via Flickr, CC 2.0. Image: miamism via Flickr, CC 2.0. Lesson: An integrated approach is key.

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Convince & Convert

FEBRUARY 11, 2010

Give me a scenario for web apps that competes with the profit motive of developing for the app store AND is a one stop, one authentication, one click purchase for the end consumer. Ive founded 5 companies, and spent 15 years running digital marketing agencies. In December, that meant $175 million in revenue to developers.

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Techipedia: Tamar Weinberg

MARCH 12, 2009

Using market intelligence, Royal Caribbean identified supporters of the cruise line via social networking sites and took the opportunity to give fifty of the most ardent supporters, called Royal Champions, special privileges, including free paid cruises and invitations to special events with company executives.

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Bare Feet Studios

MARCH 4, 2009

Frequent readers of this blog know I can be a bit hard on those professions, as I was on my Dad, because I am a lover of people, of truth, of respect, and authenticity. I left and started my own company and they had hurt feelings. It is a co-incidence that he worked in marketing and advertising. of what kind of a person he was.

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Bare Feet Studios

MAY 18, 2009

One thing that seems to be a constant is the desire for authentic conversation. If you are someone who uses filtered groups and keyword search notifications to manage your Twitter stream, I have a question for you: What percent of your filtering is for friends vs. business competitors vs. tracking companies from whom you buy things?

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Social Media Strategery

OCTOBER 27, 2009

BE around – Social media is all about openness and transparency and authenticity. BE authentic – Just be a human being, please? Get to know your companies strengths and weaknesses, and be honest about them. Trying to be “transparent&# will require authenticity. It will be more valuable in the long run.

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Social Media Strategery

FEBRUARY 1, 2009

That it’s not just about the benefits of the tool, that it’s about the open, transparent, authentic communications and collaboration that these tools allow. While it’s good to show an executive a tool that can be used to improve their processes, it’s often more important for them to understand the bigger picture.

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Techipedia: Tamar Weinberg

MARCH 17, 2010

In no particular order, here they are: Make Friends In the Industry Community Managing is super easy when you’re working for a well-known tech company in the middle of Silicon Valley. But what if you’re Community Managing for a company that makes matchbooks? Who are the heavy hitters? An audience just sits and listens.

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Social Media Marketing

MAY 29, 2013

Facebook launched verified Profiles and Pages to "help people find the authentic accounts of celebrities and other high-profile people and businesses on Facebook." China’s largest Internet company, Tencent, is eyeing India for further growth for its messaging platform as it ventures overseas. Image credit: hugovk (Flickr).

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Social Media Strategery

DECEMBER 13, 2008

The technology can and will change, but the authenticity and relationships that the technology enables isn’t going anywhere. Image courtesy of Flickr user Paul Likes Pics 101 , getting started , government 2.0 , social media This post was written by: sradick - who has written 82 posts on Social Media Strategery.

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Techipedia: Tamar Weinberg

FEBRUARY 16, 2010

Better yet, having multiple employees at your company engage in Twitter can also help further your company goals. You might also ask, “if this secondary account represents a company, how should I identify myself in the interest of being transparent?&# Transparency. Thanks for posting. So what do you do?

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Kikolani

DECEMBER 26, 2012

Photo Credit: Laurel Papworth and Gary Hayes on Flickr. #1 Finally, make sure that your SMM philosophy authentically represents you and promotes honesty and transparency in all your SMM messages. #2 you might also benefit from giving your audience insight into your company culture. 1 Defining Your SMM Philosophy.

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Webbiquity SMM

SEPTEMBER 12, 2011

9 Ways B2B Companies Can Use Location Based Services by Social Media B2B. He lists nine steps its imperative for companies to take in order to “build enough social karma (yes, I said karma) to facilitate things like guest posting opportunities, retweets, likes, etc.&#. Social Media Strategy and Best Practices.

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Social Media Strategery

MAY 1, 2012

Photo courtesy of Flickr user bitjungle. Whether it's cranking out news releases (where "news" is obviously very loosely defined) or getting paid for covert smear campaigns , the PR industry isn't exactly known for being a bastion of authenticity and impartiality. DiStaso, Ph.D., Here's the problem.

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Techipedia: Tamar Weinberg

FEBRUARY 23, 2010

I’d add authentic but it’s def. Reply Tamar Weinberg February 23, 2010 at 5:45 pm Yup — authenticity is probably a vital part of “passion.&# I don’t think one can be passionate without being authentic. I’d much rather pay homage to this promotional products company. Great work.

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Techipedia: Tamar Weinberg

JULY 8, 2008

People do not want to hear from companies as represented by marketers, they want to hear from other people. Other example may be creating a fan page on Facebook or creating a company account on Twitter that tracks instances of the company name via a service like Summize. It’s not about any of the tools.

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Techipedia: Tamar Weinberg

APRIL 14, 2010

Back then, companies who were engaged were genuinely involved because they wanted to build strong valuable relationships. Just like “social media experts&# want more freebies, so too, consumers expect more of the companies using this space. After all, the companies are intruding on their turf unannounced.

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ProBlogger

JUNE 20, 2018

Big companies can also pursue bloggers for minor, unintentional infractions. Flickr – Some images are copyrighted, while others are licensed under various Creative Commons licenses. Using your own images can make your blog feel especially real and authentic to readers. Getty Images has gathered a bit of a reputation for this.

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Techipedia: Tamar Weinberg

JANUARY 23, 2008

Don’t be a marketer, when interacting with social media sites, be your self, have an authentic voice. Personally I am much more likely to further investigate a product/company/service that was brought to my attention indirectly than say, on a billboard or full-page magazine ad.

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ProBlogger

MAY 25, 2014

Image via Flickr user FutUndBeidl. There are literally hundreds of other people and companies using this pricing technique and finding great success with it…. Online – that means including pictures and videos of yourself, and writing in an authentic, passionate, and sincere voice. company X charges $20,000 for a new website).

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Techipedia: Tamar Weinberg

JANUARY 5, 2011

How to Develop a Social Media Strategy: A Roadmap for Integration (Very Official Blog): Shannon Paul did an amazing job on this post that presents questions and answers that will help companies consider their goals for the creation of a social media strategy. Why not see how some companies are gaining from it right now?

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Myrland Marketing

JUNE 29, 2010

Many thanks to AmandaJoy2008 for the Flickr image used above. At the heart of it, brands need to create compelling, authentic and relevant brand experiences to engage their audience. What has changed are the tools, and people and companies are struggling to learn and use them effectively. Share Share this on del.icio.us

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Techipedia: Tamar Weinberg

APRIL 1, 2010

Has is the youngest BusinessWeek columnist, and just started his own company called Millennial Branding, LLC. Just want to add: Be authentic. Digg Diigo Disqus Dopplr Facebook Fetch Flickr FriendFeed gdgt Google Reader Identi.ca Photos by Shutterstock. Great list overall. When people are articulate but fake it smells bad.

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Techipedia: Tamar Weinberg

JULY 7, 2010

Meanwhile, I’ve been working on building out a social media strategic plan for a really interesting company. Look what Fast Company did. Reply Kwame July 9, 2010 at 5:32 pm Yea, I read something about Fast Company’s influence project on ConversationAgent.com. People think numbers predict influence.

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Bare Feet Studios

DECEMBER 13, 2008

There are many; here are a few that attract my interest: Bill Ford – family member, stock-holder, environmentalist, and passionate company insider. Companies have surrendered control of their brands to their agencies, while customers have been doing their own dance with it unbeknownst to either company or brand.

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Techipedia: Tamar Weinberg

APRIL 28, 2010

But let’s just say that the main admin of a big brand’s page or other type of page leaves the company on bad terms and defaces or even removes the Facebook Page. I HAVE to respond on behalf of the company, even though I’m not at all affiliated with the company anymore. Whose fault was it? I can’t!

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