Waxing UnLyrical

MARCH 21, 2011

How easy is it, really, to be authentic online? But online, you may also feel more comfortable communicating directly to a CEO of some big company what you may hold back in person. Guest post by Erica Holt. She points out, “If you’re you online, you’ll be you offline.&#. Asynchronous communications.

Authentication 229

Authentication Social Networking Flickr Examples 229

The Realtime Report

AUGUST 29, 2023

The Ultimate Guide to Choosing the Best SEO Company for Your Small Business Choosing the right SEO firm, especially for SEO in Perth , can feel akin to finding your way through a labyrinth. And while an occasional hiccup in reviews is expected for any company, a consistent echo of complaints or unending areas of discord should raise eyebrows.

Small Business 91

Small Business SEO Company Price 91

Webbiquity SMM

JANUARY 24, 2023

This year, in an effort to put out more authentic and organic-looking content, companies are stepping up to collaborate with smaller content creators to help generate brand awareness and loyalty. The success of live video initiatives makes it clear that consumers want to see the faces behind their favorite companies.

Advertising 238

Advertising Social Media Strategy Authentication 238

The Realtime Report

APRIL 16, 2024

The measures taken by Google include prioritizing original and authentic reviews over recycled information that passes around aggregator sites. “AI Companies can enhance their content creation process and maintain the integrity and quality of their content by striking a balance when human writers use AI as a resource to support their work.”

Google 91

Google Aggregator Authentication Collaboration 91

Convince & Convert

APRIL 26, 2013

Brooks Thomas , Communications Specialist at Southwest , joins the Social Pros Podcast this week to discuss the progressive setup of the Southwest social media team, the widespread success of a long-running corporate blog, and keeping an authentic voice for a large brand. This, they hope, keeps it authentic. Holy Social!

Authentication 137

Authentication Nielsen How To Case Study 137

Firebelly

MAY 26, 2011

Authentic). My wife’s company, Air-Tan, is a model for consistent marketing with measurable results. There are a lot of “fancy&# things going on in social marketing, but I’m convinced that the basics will get me (and you) further. Keep it it Real (a.k.a. In fact, I’d like to say I live that way. Consistency.

Authentication 185

Authentication Eventful Conversation Company 185

Oktopost

DECEMBER 16, 2021

Natalie Binns, VP Marketing at Oktopost takes the hot seat on who should own social media at a B2B company. Her experience includes marketing leadership roles at start-ups and high-growth companies such as Instart (later acquired by Akamai), Sauce Labs and Centrify (later acquired by Thycotic), and CA Technologies. Meet Natalie Binns.

B2B 62

B2B Company Social Media Apple 62

Meltwater

MARCH 21, 2017

For digital media and publishing companies, content is their business. Magazines create must-read articles just… Read More.

Authentication 125

Authentication Content Publishing Company 125

Bill Hartzer

APRIL 4, 2024

United Airlines doesn’t just meet this challenge; they consistently outperform key performance indicators, crafting an authentic engagement strategy that forges strong emotional connections with their audience.” Its parent company, United Airlines Holdings, Inc.,

Airlines 87

Airlines Social Media UGC Authentication 87

Convince & Convert

DECEMBER 16, 2015

He engineers opportunities for his team members to live their true brand story, creating an authentic and personable brand identity that both customers and employees want to be a part of. As the President and CEO of Swiftpage, John has brought together a trio of companies that offer customer relationship management software: Act!,

Authentication 60

Authentication Brands Small Business Team 60

Webbiquity SMM

NOVEMBER 8, 2022

Through produced by companies, case studies are built on verifiable customer experiences and direct quotes from business buyers. Brands integrating social proof into their marketing campaigns boost legitimacy and authenticity in their products and services. They also seek reviews of your offerings and company from impartial sources.

comScore 299

comScore Marketing Case Study Review 299

Sprout Social

FEBRUARY 5, 2024

With budget cuts, resignations and layoffs in diversity, equity and inclusion (DEI) departments, professionals and consumers alike have noticed a trend in companies backtracking on their social justice commitments made in 2020. Cultural heritage months like Black History Month are a cornerstone to many DEI initiatives for brands.

Social Media 111

Social Media Authentication Communities Campaign 111

Pixlee

OCTOBER 24, 2018

The holidays are the most important time of year for your eCommerce business—and authenticity is on the top of every consumer’s mind right now. If you want to make an impact this holiday season—and earn the sales to match—develop your authentic eCommerce brand now. This authentic messaging is what sets you apart from competitors.

Authentication 42

Authentication Brands CSR Hotels 42

Ignite Social Media

SEPTEMBER 25, 2023

Over at our sister company Carusele, our influencer marketing experts just shared their top 15 tips for beauty brands looking to maximize their influencer marketing results. You’ll come away with insights and strategies to help your brand authentically connect with beauty consumers through influencers.

Influencer 113

Influencer Brands Marketing Embedding 113

Buffer Social

DECEMBER 9, 2021

While a brand isn’t necessarily a tangible thing, it’s important for connecting with customers, shaping their perception of your company, and building trust among them. With that in mind, here’s a step-by-step process that companies of any size can use to create a standout, memorable brand.

Company 84

Company Brands Apple Small Business 84

Ignite Social Media

NOVEMBER 27, 2023

Can we authentically connect it back to our brand mission and values? But a B2B software company likely wouldn’t have an authentic way to engage with that meme. Choosing Trends That Align With Your Brand Goals The key to successfully using trends for your brand is relevance.

Trends 167

Trends Social Media Brands Meme 167

Sprout Social

OCTOBER 10, 2023

Our survey shows expanding brand reach to new audiences (68%), boosting engagement rates (50%) and enhancing brand authenticity and trust (47%) are considered to be the three most valuable benefits of influencer marketing. Dunkin’ Dunkin’ is a great example of a company stepping outside the box for brand partnerships.

Examples 126

Examples Influencer Campaign Marketing 126

Sprout Social

JANUARY 24, 2024

They harness the creator’s following, trustworthiness and authenticity to increase credibility between a brand and their target audience. According to the survey, companies are focused on the following influencer-brand partnerships: giveaways, product collaborations and influencer-led advertisements.

Influencer 102

Influencer Brands Collaboration Authentication 102

Social Media Strategies Summit

JULY 28, 2022

At Pink Orange, we value an education company’s power from a storytelling perspective; it sets them apart from their competitors and makes them authentic. I lead the development and execution of long-term (sustainable and inclusive) business strategies for both my company and our clients.

Education 190

Education Authentication Team Hubspot 190

The Realtime Report

JANUARY 23, 2023

Expect to see a wave of innovations emerge from bear market conditions in 2023, as companies double down on building strong, scalable solutions, especially by leveraging AI and blockchain. We will also see a wave of M&A across finance and technology as legacy financial firms absorb crypto companies weakened by market conditions.

Authentication 91

Authentication Startup Avatar Applications 91

Buffer Social

JANUARY 22, 2024

He says, “With new and emerging to established creators building up audiences on LinkedIn, thanks to its strong organic reach, this year, we will see more brands looking to capitalize on this and tap into this pool of talent for influencer marketing campaigns, especially companies wanting to get in front of B2B audiences.”

Social Media 101

Social Media Authentication LinkedIn B2B 101

Buffer Social

MARCH 5, 2021

She's the Social Media Manager at Southern Elegance Candle Company (SECC), a home fragrance and budding lifestyle brand that captures the warmth and hospitality that the South is known for. Southern Elegance Candle Company is a home fragrance and budding lifestyle brand that captures the warmth and hospitality that the South is known for.

Company 89

Company Social Media Instagram Social Media Management 89

Oktopost

JANUARY 23, 2023

Cat unpacks tactical ways to make your content less boring and more authentic, even in highly regulated industries. She believes that the companies that win on social are the ones who dare to be different and think of social media as stories. Stay until the end to hear Cat’s playbook for personal branding–P.S.

B2B 136

B2B Apple How To Authentication 136

Ignite Social Media

SEPTEMBER 5, 2023

After California experienced a one-of-a-kind, simultaneous hurricane and earthquake this month, the dictionary company quickly chimed in with, “ ‘Hurriquake’ is a new one for us, too. ” ‘Hurriquake’ is a new one for us, too. Their post got a high level of engagement, including tons of reposts. It was spot-on.

Social Media 161

Social Media Brands Content UGC 161

Social Media Strategies Summit

APRIL 21, 2023

But whatever a trend looks like for your specific brand and audience, one thing’s clear: you should only get involved authentically. Consumers crave authenticity. Indeed, research from Forrester shows that 71% of Americans feel they can relate to authentic brands — and therefore want to back them. Do they even care about this?

Conversation 130

Conversation Brands Authentication Trends 130

Social Media Strategies Summit

SEPTEMBER 9, 2022

Many organizations — including conservation charity WWF and video game company EA — have faced backlash from fans and supporters for launching (or even just planning) NFT initiatives. Research from 5WPR found that 83% of Millennials believe it’s essential for the companies they buy from to share their beliefs and values. Image source.

Examples 177

Examples Brands Avatar Authentication 177

Jon Loomer

FEBRUARY 6, 2023

Facebook/Meta is one of the techiest of all tech companies and is known for advancements in ads optimization and machine learning. So, that June update was expected to improve the authenticity and trustworthiness of reviews. An authentic review wouldn’t include contact info. So… Why does Facebook suck so bad at this?

Facebook 188

Facebook Authentication Review Report 188

Bill Hartzer

OCTOBER 10, 2023

Interestingly, a majority of Arab youth (92%) believe that major tech companies like Meta, Apple, Netflix, and Google wield too much power. Similarly, an overwhelming majority (92%) feel that social media companies should do more to combat disinformation on their platforms.

Social Media 165

Social Media Survey Sample Samples 165

Bill Hartzer

FEBRUARY 2, 2024

The company is betting against the grain, rejecting the noisy landscapes of Meta, X, and TikTok, and placing its chips on fostering meaningful connections with those who truly matter. The announcement of a major redesign signals a bold move to strip away the noise from social media and resurrect the magic of authentic relationships online.

Social Networking 95

Social Networking Widget Privacy Authentication 95

agora pulse

MAY 18, 2019

Wendy’s, for example, has created a unique brand voice both hilarious and a little ruthless; the company frequently roasts competitors and customers alike. Insurance companies may not want to rely exclusively on hard-hitting humor because the people they’re dealing with regularly are dealing with at least some sort of hardship.

Authentication 101

Authentication Platform Social Media Brands 101

BeingOptimist

JANUARY 21, 2024

The significant key components are a VPN Client, VPN Server, Encryption Protocols, Authentication and a Secure Tunnel. Site-to-Site VPN Used mostly in large companies that have several offices scattered across many geographic locations, this VPN allows them to connect their network resources over the Internet.

Privacy 104

Privacy Transportation Authentication Policies 104

Webbiquity SMM

JUNE 21, 2022

According to recent statistics, 57% of companies in the U.S. This landscape is in constant flux, which presents companies with a huge challenge in increasing their influencing power. There are a lot of other aspects of their offering, including company culture, customer service, giving back, etc. Guest post by Ron Stefanski.

Influencer 288

Influencer Brands Policies Privacy 288

Oktopost

MARCH 26, 2024

In a world where authenticity, transparency, and efficiency are not just valued but expected, direct communication between brands and their customers is the heartbeat of modern-day business. It adds a message button to your Company page and an inbox to the admin center, so page admins and super admins can view and respond to members directly.

B2B 62

B2B LinkedIn Authentication Loyalty 62

Sprout Social

APRIL 4, 2023

Why brand advocacy matters for your company How to determine if brand advocacy is effective What is a brand advocate? For employees it’s about loving their work, the company culture and, of course, the product. Their user generated content (UGC) is considered to be much more authentic than brand messaging.

Brands 128

Brands ROI UGC Authentication 128

Hootsuite

JANUARY 13, 2022

For example, photos of employees packing or making up orders or a video of your team talking about why they love working for your company. This behind-the-scenes content helps establish brand identity and works across social and ads to showcase authenticity. Takes authenticity to the next level. And with consumers 2.4

UGC 145

UGC Content HootSuite Authentication 145

Sprout Social

JANUARY 27, 2017

More and more brands are incorporating company culture into their social strategies. This week at #SproutChat , we discussed incorporating company culture in a business’ social content strategy. Content focused on company culture isn’t going to help you reach your sales goals. Humanize Your Brand. K4BdAA7w9k.

Company 40

Company Content UGC Authentication 40

Socialmedia.biz

JULY 19, 2018

Attracting top talent to your company is one of the most difficult tasks facing any owner, recruiter or business manager. You’ll need to understand each platform and its user demographics when creating content with which to promote your company. Try out your company website for yourself. Think like a marketer. So show them.

Company 61

Company Tips Applications Mobile 61