The Challenge of Authenticity in Social Networking

Waxing UnLyrical

How easy is it, really, to be authentic online? But online, you may also feel more comfortable communicating directly to a CEO of some big company what you may hold back in person. Guest post by Erica Holt.

How to Build an Influential Brand Through Authentic Advocacy (including Social PR)

Waxing UnLyrical

At the same time, the business climate has put increasing importance on the way company culture informs company success. The combination of these two developments has resulted in what is know as “authentic advocacy.” Guest Post by Brooklin Nash.

Snapchat – Proof That Simplicity & Authenticity Wins

Mindjumpers

Because of its “in the moment” nature, Snapchat began as a more personal and authentic alternative to Instagram and all its filters. And somehow, the further development of Lenses has been successfully implemented and hasn’t damaged the spontaneous “here and now”, authentic feel – it has combined filters with real-time. Creating cool snaps on a regular basis requires a lot of resources for brands and the high expectation for authenticity can be hard to meet.

The Secret to Recruiting the Best Talent: Authentic Employer Branding

SocialFish

Join Jamie Notter and Charlie Judy at WorkXO for the first in our new HR webinar series in partnership with QuestionPro about The Secret to Recruiting the Best Talent: Authentic Employer Branding. But what a company says about itself is not necessarily the same as what its employees think. So how can employers be more authentic about what it’s really like to work there? We will explore: Why authenticity matters. Have you enjoyed our culture-related content?

The Secret to Recruiting the Best Talent: Authentic Employer Branding

SocialFish

Join Jamie Notter and Charlie Judy at WorkXO for the first in our new HR webinar series in partnership with QuestionPro about The Secret to Recruiting the Best Talent: Authentic Employer Branding. But what a company says about itself is not necessarily the same as what its employees think. So how can employers be more authentic about what it’s really like to work there? We will explore: Why authenticity matters. Have you enjoyed our culture-related content?

The Secret to Recruiting the Best Talent: Authentic Employer Branding

SocialFish

Join Jamie Notter and Charlie Judy at WorkXO for the first in our new HR webinar series in partnership with QuestionPro about The Secret to Recruiting the Best Talent: Authentic Employer Branding. But what a company says about itself is not necessarily the same as what its employees think.

How to Craft an Authentic Brand Voice & Maintain It Across Social Media Platforms Successfully

agora pulse

Wendy’s, for example, has created a unique brand voice both hilarious and a little ruthless; the company frequently roasts competitors and customers alike.

Creating an Authentic Brand Story at Swiftpage

Convince & Convert

He engineers opportunities for his team members to live their true brand story, creating an authentic and personable brand identity that both customers and employees want to be a part of. These three companies fuel the growth of solopreneurs and small businesses. Living Brand Story.

How to Maintain Your Brand’s Authentic Voice

Convince & Convert

Brooks Thomas , Communications Specialist at Southwest , joins the Social Pros Podcast this week to discuss the progressive setup of the Southwest social media team, the widespread success of a long-running corporate blog, and keeping an authentic voice for a large brand.

4 Ways To Lead With Authenticity In Uncertain Times

Twist Image

Here are the four way to lead with authenticity in uncertain times: I See You. Great leaders don't build great companies or great teams. authenticity. There is something that all great leaders do. There is something that all great leaders do that we can all learn from. Many of the best leaders (in business, community, politics and entertainment) study leadership traits like presentation skills, body language, persuasion with a depth and riguer that few of us do.

3 Things I’m Thinking About Today: Authenticity, Consistency, and Caring

Firebelly

Authentic). My wife’s company, Air-Tan, is a model for consistent marketing with measurable results. There are a lot of “fancy&# things going on in social marketing, but I’m convinced that the basics will get me (and you) further. Keep it it Real (a.k.a.

How to Develop an Authentic eCommerce Brand to Drive Holiday Sales

Pixlee

The holidays are the most important time of year for your eCommerce business—and authenticity is on the top of every consumer’s mind right now. If you want to make an impact this holiday season—and earn the sales to match—develop your authentic eCommerce brand now.

How to Build a Company Culture That Works

SocialFish

Then we will take a core group of your staff through the results of the assessment and help them start to identify ways to align your company culture with the internal capacities you need to make social media management work for you.

Social Recruiting Tips to Attract Top Talent to Your Company

Socialmedia.biz

Attracting top talent to your company is one of the most difficult tasks facing any owner, recruiter or business manager. You’ll need to understand each platform and its user demographics when creating content with which to promote your company.

How to be an Authentic Leader?

Buzz Marketing for Technology

So what is an authentic leader? The survey was a single question: Who do you think is the most authentic leader? Warren Buffet emerged as the most admired authentic leader.

Content, Authenticity And The Road To Professional Speaking

Twist Image

Today, most brands and businesses are also trying to be a media company. Whether it's an engaging social media presence or valuable email marketing campaign--this new expectation of content creation provides an unprecedented marketing opportunity for companies all over the world. However, if we're not careful, we can fall into the abyss of marketing noise; following templates and sticking to the norms will mask your authentic voice and have you hidden in the crowd.

Seven Reasons Your B2B Marketing Should Include Cats

Webbiquity SMM

Felines have made their way into marketing campaigns from companies like GoDaddy , Ikea , and many others. Using Cats Gives Your B2B Marketing More Authenticity. People (even B2B buyers) crave authenticity and newness. Guest post by Emma Williams.

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Importance of UGC and Creating Brand Advocacy

Ignite Social Media

75% of users say that user-generated content makes messaging more authentic. Once UGC is acquired, it can be utilized across social channels to help amplify key messages while engaging users in an authentic manner.

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How to Build the Perfect LinkedIn Company Page

Sprout Social

Be honest: when’s the last time you updated your LinkedIn company page? Although the platform may not seem to be scoring as many headlines as Facebook or Instagram, companies can’t afford to sleep on their LinkedIn presence. At a glance, running your LinkedIn company page might seem pretty simple. Below we’ve broken down the anatomy of the perfect LinkedIn company page whether you’re looking to optimize your current profile or start from scratch.

#SproutChat Recap: Company Culture Content

Sprout Social

More and more brands are incorporating company culture into their social strategies. This week at #SproutChat , we discussed incorporating company culture in a business’ social content strategy.

5 Tips on How to Communicate to Your Customers Online

Mindjumpers

Tweet When thinking about establishing a presence online – or improving the already established presence of your company – your social media voice is one of the most important elements to keep in mind. 3) Be personal and show what your company stands for.

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Things That Go Tweet in the Night

Waxing UnLyrical

If you haven’t already, please turn on two-factor authentication (2FA) if you haven’t already. This is when companies need you to complete at least two steps to login, e.g. PIN + Touch ID, password + Touch ID, password + code sent to your mobile phone, etc.

3 Top Reasons CEOs Fear Social Media, Social Selling and New Media

Pam Moore

These are the same exact strategies we have used with hundreds of companies, big and small. How to set yourself and your company up for success as you plan and implement your new digital marketing, social media or content marketing program.

15 Golden Rules of Content Marketing in 2018

Pam Moore

I can remember the advice from one of my favorite CMOs at an enterprise software company I worked at for 7.5 Content marketing is becoming more challenging even for the most experienced marketers.

How to Create Exciting Social and Digital Content for Unsexy, Boring and Regulated Industries

Pam Moore

Marketers working in any size company wanting to succeed in 2018. Creating content that inspires, connects and converts is not an easy task. Even if your product or service is “sexy” it can be tough.

Travel Brands that Are Doing Social Right

Ignite Social Media

By leveraging creator, influencer, and fan assets, these brands deliver a steady stream of #travelgram content that highlights these destinations in the most authentic, and engaging manner – through the eyes of their audiences.

Content Marketing for Regulated, Boring and Unsexy Industries

Pam Moore

Marketers working in any size company wanting to succeed in 2018. Creating content that inspires, connects and converts is not an easy task. Even if your product or service is “sexy” it can be tough.

23 Tips to Build a Brand that is a Sweet Orange in a World of Bitter Apples

Pam Moore

Focus on consistent avatars, logo placement, colors, value proposition messages, company and product descriptions, bios, titles, fonts. How do you build a brand that is a sweet orange in an online social world of bitter apples? How do the brands that leave lasting imprints in your head do it?

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8 Professional Speaker Tips to Ignite Trifecta Success for Audience, Event Hosts and YOU!

Pam Moore

This strategy helped me survive 13 major layoffs at one company alone. The better you know your audience before walking onto the stage, the better you can authentically serve and connect with them. Be human and connect with your audience in an authentic and meaningful way.

Professional Keynote Speaker Tips for the Magic Trifecta Success with Your Audience, the Event and YOU!

Pam Moore

This strategy helped me survive 13 major layoffs at one company alone. The better you know your audience before walking onto the stage, the better you can authentically serve and connect with them. Be human and connect with your audience in an authentic and meaningful way.

15 Reasons You Need to Stop Random Acts of Marketing & Social Media (RAMs) Now

Pam Moore

He or she has a new idea that is going to “save the company.” There you sit in the executive conference room watching everyone nod their heads about the latest idea from the new executive on the block.

4 Marketing Lessons From the Creator Movement

Convince & Convert

With the proliferation of text and user preference toward visual and audio-based content, the highly connected user bases of the big social networks, and trust in peers vs. companies, I have no doubt as to why the creators movement is taking off.

Content Marketing for Regulated, Boring and Unsexy Industries

Pam Moore

Marketers working in any size company wanting to succeed in 2018. Creating content that inspires, connects and converts is not an easy task. Even if your product or service is “sexy” it can be tough.

The Rise of “Open Business”

Convince & Convert

It’s broken barriers between companies and their customers, completely changing the way people interact with the brands they choose to do business with. In the process, a new way of “company-customer” interaction has emerged. Authenticity. Image via BigStockPhoto.com.

Cheetos, Don’t Mess With Chopsticks

Waxing UnLyrical

Yes, I’m sure the ad companies are just dying as I write this. Personal Public Relations Shonali Burke authenticity cheetos chopsticks improving on the originalI don’t watch a lot of commercials on TV, thanks to DVR and on-demand movies.

Link Love Monthly: Best of September 2010

SocialFish

How To Be The Jack Bauer Of Your Company (Adam Singer). Tags: Uncategorized art of social authenticity blogging datalicious event 2.0 Here’s a monthly selection of links to some of the most interesting posts that we’ve read and shared over the last 30 days.

How To Make Customers Your Brand Ambassadors

Mindjumpers

A lot of companies like Starbucks and GE have involved their customers in the brand, but this practice is yet to emerge as a fully grown trend. A few on top of my mind are – company can let them run a blog on their site or let them engage in replying to the bloggers on company’s behalf.

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A Simple (But Hard) Truth That Will Change Your Marketing Forever

Twist Image

It''s about something more than authenticity. It is, somewhat, amazing that we live in a day and age when people talk about brands and authenticity like it is some kind of given. Just because brands have been forced to engage with consumers in a much quicker and more transparent fashion, it doesn''t make them any more authentic. Few brands are truly authentic. Take note of the ones that are truly authentic. authentic brand. authenticity.

How to Leverage Your Internal Resources in External Marketing Efforts

Convince & Convert

The catch is determining what “secrets” you or your company are willing to share. These companies use internal resources to inform the public on how great they are. It holds your company accountable for its image and voice. Company Culture.

Is Auto-Posting for Social Media a Good Policy?

The Social Media Incubator

Baratunde Thurston, director of digital at The Onion , shared an experience of a past crisis in the September issue of Fast Company. It can take a simple check of a box to differentiate between being a spammer and an authentic user.