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How to Take a Collaborative Approach to Managing Social Accounts Across Higher Ed Departments

Social Media Strategies Summit

Higher education social media marketers face unique challenges. We gathered five leading higher ed social media marketers to discuss how to manage social accounts across an institution’s various departments. One way Ohio State has overcome silos is by creating a social media community of practice group led by Dani’s team.

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A Brief Introduction to The New Community Rules: Marketing on the.

Techipedia: Tamar Weinberg

The New Community Rules talks about the important role social media has begun playing in our lives. You’ll get exposure to case studies of companies that do this well and review cases of companies where listening severe impacted the effectiveness of marketing campaigns. Fortunately, we have social media communities to inspire us.

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On IWD, Advice for Women in PR, From (Mostly) Women in PR

Waxing UnLyrical

Here’s a snippet from the article, you really must read it: “The world’s third-largest asset manager installed a bronze statue of a defiant girl in front of Wall Street’s iconic charging bull statue on Tuesday morning as part of its new campaign to pressure companies to add more women to their boards. VERY smart.).

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Instagram Does the Two Step - And Steps In It

Social Media Marketing

And just like that, the photo sharing app market is up for grabs. It's not too long ago (okay, in social media terms, it was eons ago) that Flickr was one of the major social networks. More on that at the end of this article. And yet, through all of this, the Dude abides Flickr remains. So what happened? Backed by Yahoo!,

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Top 25 Must Read Content Marketing Blogs

Writtent Blog

The marketing industry is diverse and ever changing, and one of the easiest ways to stay on top is to read the most relevant and pertinent blogs. There are thousands of marketing blogs out there that focus on different aspects of the marketing industry from optimization, conversion, advertising, and content. Copypressed.

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The Arrogance Of Being Right

Waxing UnLyrical

Two articles have recently drawn my attention to a problem I’ve seen in the myriad posts making the rounds in the business/marketing/PR communities. ” I have issues with the premises of both articles, but that’s not what really irks me about them. .” Image: phunkstarr via Flickr, CC 2.0.

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Shedding Light on Black PR

Waxing UnLyrical

” Image: Arjen Toet via Flickr, CC 2.0. For example, content marketing is as much about reputation as anything else ; after all, we (organizations, or clients, or simply human beings) want people to think well of us, and to come to us for the right reasons… right? (I’ve as well, disgusting as the practice is.