Happy #CMAD – 10 Articles You Should Read

Mindjumpers

So, today is the day when Community Managers all over the world should feel a bit more appreciated. In this post, I’ll list some great articles on the topic and point out a trend that you as a Community Manager can’t overlook. The role of a Community Manager.

Using Livestreaming to Grow Your Brand, Community, & Influence

Waxing UnLyrical

Over the past two years, I have significantly grown my online community through the power of livestreaming and video content. In this article, I will share three specific ways that livestreaming has helped me grow my community. How is your video content serving your community?

The Changing Face Of Article Marketing

Small Business Mavericks

» The Changing Face Of Article Marketing Article marketing is a mainstay of Internet marketing. But recently, article marketing has taken a huge turn – for better and for the worse. Or find websites within your niche that publish articles.

The Value of Community Management and Customer Interception

Ignite Social Media

Depending on your business objectives, social media marketing can wear multiple hats. ” The article goes on to claim that unhappy customers are more expensive and businesses that invest in strong customer care efforts experience increases in efficiency in cost.

Why Article Marketing Will Never Die

Small Business Mavericks

The True Meaning Of Content » Why Article Marketing Will Never Die A couple of days ago I wrote about Google’s recent algorithm change and how it is beating down the article directories. Article marketing has been around for a long time.

Building a New Kind of Cruise Community

Waxing UnLyrical

Regular WUL readers know that Shonali (a friend and former colleague at Socialmedia.biz ) showcases guest posts about how to build, engage and sustain an online community, among other things. so that others might gain insights for their own community efforts. Our team’s goal is to help bring social, mobile and digital to the cruise world – a huge, sprawling, largely analog $38 billion market. Building a New Kind of Cruise Community. Guest Post by J.D. Lasica.

Why Good Community Management Equals Great Business Development

Convince & Convert

Image via BigStockPhoto The last time I wrote for Jay was way back in 2012 when I was still a community manager for MBA@UNC, the online MBA program at UNC – Chapel Hill (Go Heels!). While there’s been no shortage of articles describing community managers as.

How ‘Google AMP’ & ‘Facebook Instant Articles’ Integration With WordPress Will Transform The Internet?

Kikolani

It would be worth noticing how Google AMP and Facebook Instant articles behave with WordPress, and how the wonderful combination of these three would transform the internet. Now that we are clear with accelerated Mobile Page, let’s move ahead with Facebook Instant Articles.

B2B Marketing: Trust + Community = ROI

Buzz Marketing for Technology

Trust is not a new thing when it comes to marketing and communications as evidenced by one of the most awaited studies in the communications world is always the annual Edelman Public Relations Trust Barometer. This is actually good news for the B2B Marketer.

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Relationship Advice: Your Nonprofit Organization and Building Community Organization Partnerships

Waxing UnLyrical

These are examples of two successful cause-related marketing and social responsibility platforms which are ingrained in our minds so much, we don’t hesitate to understand their connection with each other. Plan ahead and implement social activities, events and community outreach.

How ‘Google AMP’ & ‘Facebook Instant Articles’ Integration With WordPress Will Transform The Internet?

Kikolani

It would be worth noticing how Google AMP and Facebook Instant articles behave with WordPress, and how the wonderful combination of these three would transform the internet. Now that we are clear with accelerated Mobile Page, let’s move ahead with Facebook Instant Articles.

Social media manager vs. community manager: What’s the difference?

Sprout Social

Does the person who post as your brand on Facebook also work to develop the community that the company is part of? You’re simultaneously asked to be a customer support person, marketing person and occasionally, a graphic designer. Replying and engaging current community members.

The New Competition: For-Profit Communities With Deep Pockets (Part 2)

SocialFish

Check out Part 1 of this series for an introduction to the new, for-profit, online communities like Doximity and ResearchGate that are changing the way their members work. Like traditional associations, these communities are a source of news, information and education.

The truth in online health communities

Harp Interactive

Like any company with marketing-savvy, they put in place an aggressive, integrated SEO and social media marketing plan in order to saturate the search engines with “their&# side of the story.

8 ways to deal with negative comments in online communities

Laurel Papworth

How do you respond to a negative comment in an online community, on Facebook? PS: Your marketing intern may not have that skill! Unless they go off and create an anti-community such as Dell Hell, alert the Press and continue to pursue their point of view.

Snapchat Marketing Strategy 101: Getting Started, Building a Community, and Generating ROI – Carlos Gil [SSM027]

Buffer Social

Carlos Gil has been helping brands and businesses successfully develop and implement their Snapchat marketing strategy for years. In 2016, Carlos was listed as one of the world’s top Snapchat marketing influencers by Inc. Tying Snapchat marketing efforts to business ROI.

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The Many Roles of an Internal Community Manager

Social Media Strategery

When someone in the communications industry refers to a “ community manager ,&# they are usually referring to someone that can manage the online relationships for a particular brand, using tools like Facebook, Twitter, and blogs. The Internal Community Manager wears many hats.

Guerilla Community-Building Group Provides Insight to Modernizing Your Organization

SocialFish

In that article, I talk about the ways that Millenials adapt to the times by creating their own paths, adopting a DYI attitude. Their push and call for community is starting out as a digital campaign, and then bringing people together in person in order to strengthen the community.

General Mills Embraces Collaborative Storytelling with “Hello, Cereal Lovers” Social Media Community

Convince & Convert

Inspired by the passion and enthusiasm people have for cereal, there’s a new, “Hello Cereal Lovers” co-branded social media community from General Mills that is generating buzz for its creative and collaborative visual storytelling approach. Love cereal? You’re not alone.

10 Community Manager Responsibilities that Don't Involve Twitter.

Techipedia: Tamar Weinberg

Every time I tell someone I’m a Community Manager , I get a varied response. Really, many people trying to describe Online Community Managers, end up sounding like this: Others may know what Community Manager is, but don’t know exactly how much it entails.

The Five Reasons Why Most Facebook Brand Pages Aren’t True Communities

Convince & Convert

Jessica Malnik is a PR/marketing coordinator, social media specialist, videographer and an avid blogger. Visit her blog for social media, technology, public relations and marketing ramblings. What are the defining characteristics of a community?

Guerilla Community-Building Group Provides Insight into Modernizing Your Organization

SocialFish

In that article, I talk about the ways that Millenials adapt to the times by creating their own paths, adopting a DYI attitude. Their push and call for community is starting out as a digital campaign, and then bringing people together in person in order to strengthen the community.

Here's A Unique Thought On Article Writing

Small Business Mavericks

» Here’s A Unique Thought On Article Writing I don’t read Michael Martinez much, but I trust that he knows what he’s talking about. Such was the case recently when I read his thoughts on how to get quality articles for your website. About Us What’s a Maverick?

How to Be the Architect of a Passionate Community

Convince & Convert

Since that talk though, I’ve started thinking about rooting that back to general community/social media management. From there, I’ve realized that we continuously read articles with tips for community management, rather than community building. However, most of us are tasked with being the architects for a brand’s online presence and community rather than managing big brands and pages. To keep it growing, you are going to need the help of your community.

Community Management Smackdown: To Outsource or Not to Outsource?

SocialFish

According to Jeremiah Owyang, there’s an increasing trend towards outsourcing community management. He cites an increase in offerings of community management services from “emerging&# markets in the face of weak financial markets as among one of several factors influencing this trend. Which do you agree with–the trend towards outsourcing or the necessity for community management to remain an in-house task?

Five content marketing tricks of a great social media consultant

Sherrilynne Starkie

Here’s five content marketing tricks to improve content marketing initiatives. As in most professions, an experienced social media consultant knows certain tricks of the trade to content marketing work better, faster, easier. Dark Arts of Content Marketing.

How to Write a Great Article for the Internet

Social Media Network Marketing

Sections To Read Home Main Page Community - Social Media Network Online Who will benefit from this blog? Friday, October 30, 2009 How to Write a Great Article for the Internet Article writing is one of the best ways to get your knowledge out and provide you with great free exposure for your business or your website. 2) Keep it short People are reading your article because they want information on the topic at hand. Hi Folks, do you work as an Online Community Manager?

How to Discover Irresistible Content Ideas Using Reddit, YouTube, Quora, and Online Communities

Buffer Social

This week on The Science of Social Media , we’re sharing a simple, yet proven formula that you can use time and time again to discover irresistible content ideas using Reddit, YouTube, Quora, and other online communities. Where and how am I going to find my next great content ideas?

Reddit 101

3 Snapchat Announcements Marketers Need to Know

Ignite Social Media

Snapchat has been upping their game lately to stay in the competition making updates to their app to entice marketers to play on their platform. Users can share articles, high scores in games, and more seamlessly.

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2017 Content Marketing Editorial Calendar Template and Tutorial

Pam Moore

If you are responsible for content marketing in your organization you know the importance of proper planning, organization, work flows and structure of content. What is included in this article and episode #228 of the Social Zoom Factor Podcast: . 2017 content marketing statistics.

The difference between an audience and a community in new media

Akamai Marketing

In the marketing world, we toss around some language that can be confusing. Two of those words are “audience&# and “community.&# The maestro directs, he coaxes, he makes the orchestra the best it can be, that’s what a good community manager’s job as well.

Mainstream editors will get articles from bloggers with audience

Laurel Papworth

Why traditional media editors will turn to bloggers for articles in the future. If you are managing a newspaper or TV station or radio, will you contract out work to a freelance journalist… or will you ask a known expert that blogs to write the article? isn’t some marketing fad, but rather a fundamental change to the way we consume and interact with content. Incidentally, I’m available for hire to write a column on social networks and online communities.

Social Media Community Manager's Management

Social Media Network Marketing

Sections To Read Home Main Page Community - Social Media Network Online Who will benefit from this blog? Tuesday, September 7, 2010 Social Media Community Managers Management Monitoring Social Media can be overwhelming. Hi Folks, do you work as an Online Community Manager?

The 32 Best Twitter Marketing Tools

Webbiquity SMM

HubSpot has noted Twitter has more than 300 million active monthly users, and “accounts for 16% of referrals to longer articles from social sites and 14% for shorter news articles.” ” — Marketing Insider Group (Arsenal). Marketing Insider Group (Arsenal).

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Why Relationship Marketing Is the Key to Your Content

Convince & Convert

If you’ve been in the content marketing industry for any amount of time, you’ve heard this statement. Content marketing is an abyss, a black hole that we fall into every day because we’re trying to build a congregation and a fellowship of readers. Content is king.

The Ultimate Guide to Pinterest Marketing 

Later

Are you getting the most out of your Pinterest marketing strategy? . So if you’re not seeing results from your efforts, now’s the time to knuckle down and invest in your Pinterest marketing strategy. . How to Use Analytics to Tailor Your Pinterest Marketing Strategy.

Analytics: what matters to content marketers?

Sherrilynne Starkie

While this can provide a superficial indication of what content gains traction in social media, it does not provide enough insight to determine the return on investment (ROI) of marketing activity. Where do you fit into those online discussions and communities that are key to your success?

Search Engine Optimization THEN Blogging THEN Social Media Marketing

Webbiquity SMM

These are usually the same people who say something like, “We don’t sell anything online” when I ask them about their internet marketing strategy. Can you come up with a better Inbound Marketing Haiku ?). Blogging Supports Social Media Marketing.

Paywall for News.com and Online Community Social Media

Laurel Papworth

As tomorrow is an historic day – The Australian and other news.com sites move behind the paywall – what WILL we pay for, what SHOULD we pay for and what OTHER revenues streams are being missed by News.com refusal to build online communities around their content?

Use an editorial calendar for content marketing

Sherrilynne Starkie

If you are into content marketing make 2014 the year you start an editorial calendar and keep it going all year long. This is an essential tool in producing quality, effective content that consistently supports marketing and business objectives. Related articles.