Multimedia with Press Releases Gets More Views and Engagement

Proactive Report

Every so often we hear that press releases are dead. Just recently the Google updates about treating press releases as advertisements had PR folk jittery once again. However, there is ample evidence to show that the digital age has given press releases a new lease on life.

Five Newsworthy Stories for Your Next Press Release

ProBlogger

Most bloggers understand that online press releases can drive traffic. Press releases are powerful ways to reach people through search. As Lee Odden wrote in his book Optimize , “search is an explicit expression of need or want” and online press releases provide the means to reach people at the precise time they are expressing that need. In other words, what are we going to write a press release about?

Best Social PR Guides and Tips of 2010 (So Far)

Webbiquity SMM

Read on to learn how social media is changing PR, how pitching bloggers is different from traditional media outreach, how to optimize press releases for search and online distribution, which tools should be in your social PR toolbox and more here in some of the best articles and blog posts on social PR of 2010 so far. SESNY: 5 Tips To Optimize Press Releases For Search by TopRank Online Marketing Blog.

Ignite Social Media Promotes Bounds to President, Announces Other Management Changes

Ignite Social Media

McClelland has served as the agency’s Vice President of Media and Analytics for the last 6 years. Social Agency Bucks Industry Diversity Trend and Taps Three for All Female Leadership Team. CARY , NORTH CAROLINA August 30 , 2016.

Best Web Presence Optimization Guides and Tips of 2010

Webbiquity SMM

Eric Papczun follows up on his post above with more guidance to help “dominate search engine results pages&# including leveraging alternate domains, creating a corporate presence on social networking and content-sharing sites, and search-optimizing your press releases.

Sprout Social Raises $40.5 Million Series-D Fundraising

Sprout Social

Sprout Social , a leading provider of social media marketing, analytics and advocacy solutions for business, today announced $40.5 ” Sprout has experienced sustained, rapid growth in recent years, acquiring social analytics firm Simply Measured and recently surpassing 25,000 customers and 500 employees around the globe. Press Releasemillion in new funding from Goldman Sachs, New Enterprise Associates and led by Future Fund.

10 Million Free Mentions Giveaway from Buzzlogix Social Media Monitoring Web App

Buzzlogix

Experience the power of the all-in-one Social Media Monitoring, Management & Analytics cloud platform now without any financial commitment. DALLAS, June 6 , 2017 – Buzzlogix today announced that with the release of its next generation Social Media Monitoring , Management & Analytics solution it gives away 10 million free social media mentions. Social Media Monitoring, Analytics, and Engagement is the only solution for effective Social Media Marketing success.

New Instagram Ad Analytics Tools Introduced: Insta-ads

Devumi

The new Instagram ad analytics tools being introduced recently are a way to offer those with money a chance to skip past building a social media following and reach more users. What are the new Instagram ad analytics tools? Why are the new Instagram ad analytics tools being introduced?

5 Steps Required to Building a Best Practice Digital Analytics Function

Convince & Convert

It is not about blasting people with a press release, or cold pitching reporters strictly because a tool said they covered your beat (though a fair bit of that still goes on), or even building a site and hoping people will come. That digital analytics function does not just happen.

Analytics: A Vital Digital PR Skill

Proactive Report

Some teach a statistics course, but not many teach online analytics. Google Analytics is a great tool for PR practitioners. Start by reading SAMS Teach Yourself Google Analytics in 10 Minutes. The Top Digital PR Google Analytics Reports.

5 Goals Every Blogger Should Set Up in Google Analytics

ProBlogger

The simplest way to do this is by using Google Analytics. Google Analytics helps you not only see stats about your visitors, but also lets you create and measure your website goals and objectives. How to measure your Google Analytics goals. if your press release did a good job.

Analytics: A Vital Digital PR Skill

Proactive Report

Some teach a statistics course, but not many teach online analytics. Google Analytics is a great tool for PR practitioners. Start by reading SAMS Teach Yourself Google Analytics in 10 Minutes. The Top Digital PR Google Analytics Reports.

Analytics: A Vital Digital PR Skill

Proactive Report

Some teach a statistics course, but not many teach online analytics. Google Analytics is a great tool for PR practitioners. Start by reading SAMS Teach Yourself Google Analytics in 10 Minutes. The Top Digital PR Google Analytics Reports.

Unmetric integrates competitive intelligence and benchmarking into Hootsuite

Unmetric

Starting from today, when Hootsuite’s Impact, Enterprise, and Business Plan customers click on Analytics, the option to add Unmetric’s competitive intelligence will be offered. Read the full joint press release here.

Talkwalker Team Comes Second In Global AI Challenge

Talkwalker SM

The Allen AI Science Challenge is an important step towards a rational, quantitative assessment of AI’s capabilities, and how these progress over time,” said Dr. Oren Etzioni, CEO at the Allen Institute for Artificial Intelligence, in the event’s press release.

Team 88

Top 5 Digital Skills to Learn in 2018

Proactive Report

Distilling all this data down into one list, here are my picks: Analytics: This one wins hands-down, no contest. If you are not already using analytics to measure your PR and content activities, it must be top of your list for 2018.

Web Presence Optimization Software Review: gShift Labs

Webbiquity SMM

Yes, you could do this from Google Analytics (GA) as well (in fact, gShift pulls a fair amount of its reporting data from GA) but gShift presents it all in one spot, attractively graphed out.

How To Launch and Maintain Successful Link Building

Idaconcpts

Compliment this with social bookmarking submissions (again, available through LinkVana) and press release distribution via various press release hubs, and you have a link building strategy. Web Analytics how to do link building link building successful link building

How To 144

Who’s Looking at Your Product Page?

Idaconcpts

A lot of “marketing gurus” like to talk about the value of a press release, but is your new product really a hot news item? If you do not use Google Analytics , you should install its tracking code on your Web pages immediately.

10 Simple and Reliable Digital Marketing Metrics

Convince & Convert

What: “All Traffic” (from Google Analytics) will show you how many people visited or engaged with your site in total. How to Measure: First, enter your Google Analytics dashboard. Start by connecting your Webmaster Tools property with Analytics.

Best Internet Marketing Posts of 2010

Techipedia: Tamar Weinberg

Analytics. 10 Indicators Your Business Should Rethink Its Twitter Strategy (Klout): Megan Berry of influence analytics provider Klout provides some best practices on how to build loyal Twitter followings. Ever see a press release become popular on Digg?! Analytics.

My Top Posts of 2011 on SEO, PR and Social Media for Publishers

Adam Sherk

PRFilter Shows Press Release Buzzword Abuse Still Prevalent. Beyond Facebook Insights: Useful Facebook Analytics Tools. Press Release Optimization Checklist and Tips. The post on Facebook analytics tools did well considering I just published it last week.

Hearst Skiff Reader Looks Cool

Adam Sherk

My professional, analytical opinion is it looks pretty darn good. Real-time Blogroll (via Google Reader) About.com Founder Scott Kurnit Launches Huge New Startup Called "AdKeeper" New Digg Buttons Released - Upgrade Now!

Tracking News Releases and Measuring Success

Proactive Report

Once you’ve written a news release, distributed it, and posted it to your newsroom and social media accounts, you have to track results and be able to report ROI. What do the people who read our releases do as a result? What News Release Measurement Used to Be.

News 52

3 Website Metrics to Watch Daily

Cody Ward

Below are 3 key website metrics that I watch every day: Daily Visits (Google Analytics) – Although you’re thinking this is an obvious choice, you’d be surprised at how it’s overlooked. Leverage your industry expertise in news articles and press releases. Content Marketing Online Advertising Search Engine Optimization analytics google google webmaster tools metrics reporting

Half the SEO Techniques Used 5 Years Ago Are Now Spam

Bill Hartzer

10 Press Release Distributions (1 Press Release submit in 10 Sites). 1 Press Release writing (350+ words). Google analytics setup. 10 Press Release Distributions (1 Press Release submit in 10 Sites). Google analytics setup.

SEO 150

AOL Newsroom: A Model for the Future or Shades of 2001?

Adam Sherk

by Adam Sherk on February 23, 2010 There is an interesting article in BusinessWeek on how AOL is utilizing software and analytics data in an effort to match content with user interests and monetize it more successfully.

The Future Never Comes When You Can't Nail The Present

Twist Image

This brand is constantly in the media talking about e-commerce, innovation, analytics and more. Still, brands will please the media and Wall Street with press releases, acquisitions and strategic partnerships in order to not look stagnant in the marketplace. analytics. . It's all about the basics. You know this. Your business knows this. To build a brand. you must know this. But the present is often harder to nail down than the future. . Case in two points.

The Ultimate Guide to Instagram Creator Studio

Later

According to Facebook’s press release , one of their biggest goals is to help creators earn money from the content they create, including ad revenue, brand collaborations, and support from fans.

My Top Posts of 2012 on Inbound Marketing and Audience Development

Adam Sherk

Here are my top 10 posts of 2012 by pageviews: The Best Free Tools for Twitter Analytics. Beyond Facebook Insights: Useful Facebook Analytics Tools. I’d also like to give a shout-out to my press release buzzwords post from 2010 which continues to do well.

SEO 146

Search & Owned Media Most Used by Journalists

Proactive Report

Use your current analytics to see the paths visitors take through your site. So make sure that yours is not just bland page with text links to press releases in PDFs! Press Releases.

The 29 Best Social Media Monitoring Tools

Webbiquity SMM

Standard web analytics tools provide only a very narrow view of social media activity: clicks through to your brand website. The analytics tools built into social networks provide a bit more detail, though only within their own platforms. ” — RazorSocial (Analytics).

Tools 271

The Chasm Between Knowing And Doing

Twist Image

We know that we shouldn''t be doing the whole "set it and forget it" when it comes to advertising campaigns, because we can now leverage data and analytics to test, iterate and optimize in real time. analytics. press release. web analytics. We have terrible habits, don''t we? I have so many issues. There are nights when I go to bed without flossing (I''m just too lazy). That''s going to cause some extra scraping by the dental hygienist.

9 Must-Have Online Newsroom Features

Proactive Report

There’s just a list of press release headlines with a link to the full release. Put the contacts on the main page of the newsroom as well as on every press release. Track results. Analytics is another skill that PR pros should master.

The One Marketing Technique that’s Best for Your Launch

Techipedia: Tamar Weinberg

Besides these blogs, our press release got picked up by Marketwire, BizJournals and MSNBC. The press release and its coverage gave us the most calls from recruiters. We did get many large companies that had heard of our name because of seeing the press release.

Book Review: Optimize

Webbiquity SMM

” And there’s much more, including several useful lists such as analytics tools, “20 different content types” and “sources of news to curate.”

Review 219

Tips for measuring marketing impact to prove ROI

Social Media Marketing

Management sometimes mixed up their plans and leads to confusion as to how overwhelming marketing analytics affects the Return on Investment (ROI). Think about how you can corroborate your ideas and analytical abilities into the existing process, like automating marketing emails and introducing new products. Marketing metrics like Facebook fans and press release shares may amaze netizens, but often don’t result in increased revenue. Nowadays, data is almost everywhere.

ROI 70

The Best Time to Post on Instagram in 2019, According to 12 Million Posts

Later

With these changes, your feed will feel more fresh, and you won’t miss the moments you care about,” Instagram wrote in their press release. . When is the best time to post on Instagram?

A Simple Workflow for Keyword Research for Content Planning

Adam Sherk

Mining keyword research, analytics and competitive data to identify new evergreen content opportunities does not always get the attention it deserves from busy editorial teams, despite this being an area with considerable upside for publishers. Press Release Optimization Checklist and Tips.

In The Trust Economy, Marketers Are Bankrupt

Twist Image

Check out these data points from their press release, 70% of CEOs Admit They May Be Responsible for Marketers' Poor Perceived Performance : 80% of CEOs were not very impressed by the work done by Marketers and believed Marketers were poor business performers. analytics. web analytics. It's getting ugly for marketers. Too bad, because marketing is just starting to get good.