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United Airlines: Principle Over People & Profits…Was It Worth It?

Myrland Marketing

Unless you’ve been stranded on a remote island for a few weeks, you are well aware of the incident on United Airlines that resulted in a passenger being forcibly removed from the plane. As ugly as that incident was, and that word doesn’t do it justice, the response from the airline matched it. Every airline does it.

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United Airlines: Principle Over People & Profits…Was It Worth It?

Myrland Marketing

Unless you’ve been stranded on a remote island for a few weeks, you are well aware of the incident on United Airlines that resulted in a passenger being forcibly removed from the plane. As ugly as that incident was, and that word doesn’t do it justice, the response from the airline matched it. Every airline does it.

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Why Trend-Hopping Can Lead to Brand Failure on Social

Convince & Convert

American Ballet Theatre Leveraging Taylor Swift audio, audience comments, and rat-tok to promote The Nutcracker – 617.2K They honed in on their USP of creating & working differently as a Gen Z company. It is possible to use trends and have it support and even further brand content.

Trends 146
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Five Ways to Boost Your Brand Value Using Social Amplification

Webbiquity SMM

For example, Southwest Airlines rebranded themselves by implementing a yellow, red, and blue tri-color scheme. Here’s a snapshot from their website that showcases their new color scheme: Images via Southwest Airlines. Feel free to share your tips and insights in the comments below.

Brands 159
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How to create a complaint management system to protect your brand reputation

Sprout Social

For example, Southwest Airlines’ quick response to a customer complaint about a long bag check line reassured the unhappy client they were committed to serving them as quickly as possible. In the end, the customer said the wait wasn’t too long and even praised the airline’s friendly employees.

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7 ways to use social media for market research

Sprout Social

Omsom, a company that creates pantry shortcuts for specific Asian dishes, is regularly tagged in consumer reviews and photos of people’s home cooked meals. Even if they’re tough to digest, the negative comments can actually help brands identify areas for improvement to strengthen their offerings. comments and shares) have in common.

Research 144
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Why brands need a social media monitoring strategy

Sprout Social

More importantly, social media monitoring is not only about direct mentions or comments on your posts. Have you ever Tweeted at a company and received radio silence? That must’ve been frustrating and impacted how you now perceive the company, whether or not you realized it at the time. I'm sorry for any trouble!