INDUSTRY INSIGHTS YOUR PEERS ARE READING
Mindjumpers Network is a global network of local country community managers enabling international companies to execute and maintain brand communities in a structured, quality assured and cost effective way across markets with the aim of creating effect and value. MORE
At the other end of the spectrum, the reaction on Twitter was brutal when United Airlines forcibly dragged a passenger off a plane in 2017. Social Media Marketing Twitter BizBash event marketing Motley Fool Oreos twitter lists Twitter marketing United Airlines MORE
The single most important element of your social media program is making your company worthy of discussion. So why do so many companies toe the line of average, yet expect customers to shout from the digital rooftops about amazingly mediocre products and services? MORE
The Post-PC Revolution infographic was created by Moovweb , a company that has released a “Post-PC cloud-based Platform-as-a-Service (PaaS) that syncs content, features and business logic across all Web experiences – in real time.” MORE
Companies are doing away with the silo mentality by unifying goals. A group of engineers from eight different airlines conceived the Bowing 777 to solve their common challenges. Many companies say they want more collaboration, but they don’t reward it,” Gorman stated. MORE
Tweet Laurel Moffat , who is a Communication Specialist at Southwest Airlines, has made a presentation about the company’s successful social media strategy at a January 25 Kansas City American Marketing Association lunch event. MORE
Hints such as airline, flight duration, and local time can assist in identifying the location, but also deduct time from the clock. The top 50 scores have a chance to win two free airline tickets to a destination of their choice. MORE
And related to that was Neil Perkin, with a typically insightful post asking ‘Why big companies get rid of talented people?’ To quote: Despite talking a good game, many large organisations remain relatively poor at moving talent around the company. MORE
Building these strong relationships gives users a renewed faith in your company and causes them to help be your vocal advocates. Southwest Airlines has its famous Nuts about Southwest blog which is a blog promoting an airline and a whole lot more. MORE
These days, with so many new media platforms, companies can end up having a hard time staying on brand across channels. So, it’s nice to see when a company is executing a strategy that engages their target audience while still being able to stay true to their core brand message. One of the companies doing that at the moment is Turkish Airlines. MORE
It's a question of scruples: is what you do off of the company's time any of the company's business? That being said, when you're on the job, you are the company (or at least a representative of it). This past week, two of their executives got drunk on a flight, allegedly became belligerent, were restrained by airline staff and passengers, forced the flight to land and the story just keeps on getting uglier. You are the company that you keep. MORE
Monday, February 15, 2010 How Businesses Use Twitter Today How Businesses Use Twitter Today Southwest Airlines is using it to let people know about flight changes, conditions and more. Zappos is a great online shoe company. You can set up a search for your company name or your competitors' names and receive notifications whenever something is said. MORE
I was on my laptop using the wifi on Southwest Airlines. Bryan and his company, Pure Matter, do a bunch of work for IBM around influencer marketing. More Jay Today Videos From This Week: Jay Today TV bryan kramer IBM jay today southwest airlines technology Video MORE
Mobile and social media will be a focus for airlines over the next few years, according to a recent survey from airline payment processing company WorldPay. A whopping 83% of airlines believe that improvement and deployment of new payment technology is a major business priority. MORE
There are times, though, where companies fail to properly communicate on these platforms. When left unchecked, they turn into PR disasters like what happened to United Airlines recently. The post United Airlines PR Disaster: What you Can Learn from Their #FAIL appeared first on Devumi. MORE
Good customer service and a caring company could have taken care of it without it ever being more than a blip on the web. I’ve been traveling a lot for business lately and so far the only airline I can say I will absolutely use again is Virgin Airlines. MORE
Here’s a real life example with several free ideas I have for United Airlines , or any airline really. How over-booked are the airlines to not have a few extra seats across several flights to two different destinations? The airlines don’t have it. MORE
Unless you’ve been stranded on a remote island for a few weeks, you are well aware of the incident on United Airlines that resulted in a passenger being forcibly removed from the plane. United Airlines CEO Oscar Munoz responded to the incident with what felt like a knee-jerk comment. MORE
that causes so many companies to waste time and leak effectiveness like a 1973 Gremlin dropping oil in the driveway. Plus, the company has a remarkable blog of their own , and the team at Buffer is widely recognized as leading the charge toward business transparency world-wide. MORE
Airline companies and telephone companies are especially targets of a constant, daily stream of negative comments: In the two examples above, the brands found support in brand ambassadors. Tweet. MORE
With each passing conference and industry event, the perennial mainstays of social media case studies tend to remain the same: Dell, Comcast, Southwest Airlines, Starbucks. How do you define success with leveraging social media? MORE
Research by the NN Group has found that while the average website visit lasts less than 60 seconds, the first ten seconds are the most important in how a prospect will perceive your website, and ultimately your company. Here are some examples of companies getting it completely right: 1. MORE
Somebody sending a mean tweet or two about your company doesn’t constitute a crisis. When the volume of public outcry starts gaining speed like a boulder down a mountain before your company has a chance to gather its druthers, then its time to activate crisis mode. MORE
In recent years, the company has improved vastly from what it was several years ago. Who would have thought a logistics company would be great at social? This airline company follows a customer-centric approach to social media and tries to respond to customer queries quickly. MORE
Why would the airlines mind? Was Zaman looking to bring the airlines and travel sites to their knees? It''s a dangerous game because I''m often finding better flights than the ones that the airline websites are showing at the top of their internal search engines. Of course, the most practical thing that the airlines could do in a situation like this, is to sue. airline. This is an interesting one, isn''t it? MORE
Despite promising results, a significant number of professionals in leadership positions were skeptical of social media’s impact on a company’s growth. People who use the term ROI see marketing as something to buy, but smart companies see marketing as an integral part of doing business — a necessity no less important than the company email system, their computers, or their office lease.”. MORE
One company to tie into the craze was Turkish Airlines with this great video: social media Viral Video Kobe Turkish Airlines Messi Selfie Love it or hate it, 2013 was the year of the selfie. MORE
Because our behaviors on the social Web leave a noticeable fingerprint, smart companies can modify the way they engage and interact with us, based on our social graph, purchase history, etc. Would the VP of Customer Satisfaction of Southwest Airlines have called Kevin Smith at home (after he was kicked off a plane for being too portly), if Kevin Smith did NOT have 1.6 Fly more miles, get priority seating on an airline. MORE
A YouTube video by a musician upset at United Airlines for breaking one of its instruments has reached nearly 3 million views in just a few days, and is creating a lot of buzz in social media circles. But this is not a story of how companies should use social media. MORE
He'll complain about politics, the weather, the airline, the airport, the security and the shoe shining session usually ends with the line, "this will be the last day that I am shining your shoes. My friends at Bazaarvoice have a very interesting human resources policy that they call, "the ride home" : if someone no longer wants to work at the company, they pay them a couple thousand dollars to leave. company. "This will be my last day shining your shoes." MORE
If you have a smartphone, make sure to download the app for the airlines you fly with. Most of these airline apps allow you to not only be notified of flight delays and airline schedules, but they also allow you to check-in and receive your digital boarding pass. Being checked-in also means that you do not have to deal with lines at the airline counter (another massive frustration for travelers). airline app. Tags: airline. MORE
Invite bloggers to your company events, give them a peak “under the hood,” and the collective “media coverage” generated can be tremendous. They know the company’s products, people, policies and procedures from the inside. MORE
Tweet As consumers in social media, we rarely go look for information on company websites. Rather, we go to a brand’s Facebook page, since it’s much easier for us to communicate with companies where we are already spending so much of our time online. KLM Airlines. MORE
Airline staff greet me by name and not just because I’ve left my conference name tag on my jacket. This article first appeared in on Smart Company. Online Communities Smart Company social media Facebook retail TwitterI travel. A lot. MORE
For instance, you could post a ton of content to your page that you know will go viral online—gaining tons of impressions in the process—but if that content isn’t actually relevant to your company, it doesn’t really help your cause. MORE
Research uncovered that 63% of consumers say their messaging with companies has increased over the past two years. In business, some companies live by the old adage: If you build it, they will come. KLM Royal Dutch Airlines. MORE
Unless you’ve been stranded on a remote island for a few weeks, you are well aware of the incident on United Airlines that resulted in a passenger being forcibly removed from the plane. United Airlines CEO Oscar Munoz responded to the incident with what felt like a knee-jerk comment. MORE
To help us do this, we selected the blog, Behind the Seeds , from Canadian seed company Canterra Seeds. Make the Blog Part of the Company Culture Blog Rescue isn’t a series on company culture, but let’s address it for just a moment. MORE
helps the company in its marketing communications efforts. When you write an email to me for example – Please address me by name ‘Daksh’ instead of Hey, ‘You got a cool blog’ Hey XXX(well I’ve seen some funny names really We’re a cool company and we think this might be useful for your product. Home About In the Media ATM Redefined A Pleasant Gift December 9, 2007.7:05 05 am Coverage Questions ! MORE
Mid-way on a Southwest Airlines flight home from a speaking engagement in Ft. Will Abraham’s parents ever fly any other airline? For companies that are social at their core, social media just lets the rich get richer. A cried a little on a plane last week. MORE
Karlijn manages social media at KLM (Royal Dutch Airlines), which is no small task, as KLM gets about 60,000 mentions per week on social media. After all, for an airline, people aren’t traveling on a 9-to-5 schedule. MORE
Airlines ranked at 80 for website satisfaction, but drop to 69 for overall satisfaction. The ACSI website scores are based on more than 25,000 interviews, and encompass user experience with websites of more than 200 companies within the 33 industry categories. Airlines 80. MORE
Bloggers worldwide are proving to be fierce competition for mainstream media, as companies decide how to get the best return on investment for their marketing buck. If you have the following seven things, then your blog and social media networks will be highly valuable digital assets, sought after by major companies. If companies are already paying big bucks to advertise to your audience on TV, radio, magazines and newspapers, then you’re in a profitable niche. MORE
Given all of these phenomenal web video statistics continuously released, it seems odd that animation is yet to receive much attention, especially when some of the biggest companies across the world are using animation in their digital marketing. This is a guest post by Manroop Takhar. MORE
The Realtime Report
MARCH 27, 2014
Mobile and social media will be a focus for airlines over the next few years, according to a recent survey from airline payment processing company WorldPay. A whopping 83% of airlines believe that improvement and deployment of new payment technology is a major business priority.
Convince & Convert
FEBRUARY 5, 2013
These days, with so many new media platforms, companies can end up having a hard time staying on brand across channels. So, it’s nice to see when a company is executing a strategy that engages their target audience while still being able to stay true to their core brand message. One of the companies doing that at the moment is Turkish Airlines.
Devumi
APRIL 21, 2017
There are times, though, where companies fail to properly communicate on these platforms. When left unchecked, they turn into PR disasters like what happened to United Airlines recently. The post United Airlines PR Disaster: What you Can Learn from Their #FAIL appeared first on Devumi.
Myrland Marketing
APRIL 18, 2017
Unless you’ve been stranded on a remote island for a few weeks, you are well aware of the incident on United Airlines that resulted in a passenger being forcibly removed from the plane. United Airlines CEO Oscar Munoz responded to the incident with what felt like a knee-jerk comment.
Josh S Peters
OCTOBER 4, 2011
Good customer service and a caring company could have taken care of it without it ever being more than a blip on the web. I’ve been traveling a lot for business lately and so far the only airline I can say I will absolutely use again is Virgin Airlines.
Convince & Convert
APRIL 6, 2015
Karlijn manages social media at KLM (Royal Dutch Airlines), which is no small task, as KLM gets about 60,000 mentions per week on social media. After all, for an airline, people aren’t traveling on a 9-to-5 schedule.
Myrland Marketing
APRIL 18, 2017
Unless you’ve been stranded on a remote island for a few weeks, you are well aware of the incident on United Airlines that resulted in a passenger being forcibly removed from the plane. United Airlines CEO Oscar Munoz responded to the incident with what felt like a knee-jerk comment.
Convince & Convert
MARCH 31, 2015
that causes so many companies to waste time and leak effectiveness like a 1973 Gremlin dropping oil in the driveway. Plus, the company has a remarkable blog of their own , and the team at Buffer is widely recognized as leading the charge toward business transparency world-wide.
Mindjumpers
JUNE 29, 2012
Tweet As consumers in social media, we rarely go look for information on company websites. Rather, we go to a brand’s Facebook page, since it’s much easier for us to communicate with companies where we are already spending so much of our time online. KLM Airlines.
Bare Feet Studios
JULY 2, 2008
Here’s a real life example with several free ideas I have for United Airlines , or any airline really. How over-booked are the airlines to not have a few extra seats across several flights to two different destinations? The airlines don’t have it.
Mindjumpers
FEBRUARY 2, 2011
Tweet Laurel Moffat , who is a Communication Specialist at Southwest Airlines, has made a presentation about the company’s successful social media strategy at a January 25 Kansas City American Marketing Association lunch event.
Webbiquity SMM
MARCH 4, 2014
Invite bloggers to your company events, give them a peak “under the hood,” and the collective “media coverage” generated can be tremendous. They know the company’s products, people, policies and procedures from the inside.
The Way of the Web
JANUARY 1, 2012
And related to that was Neil Perkin, with a typically insightful post asking ‘Why big companies get rid of talented people?’ To quote: Despite talking a good game, many large organisations remain relatively poor at moving talent around the company.
Mindjumpers
AUGUST 9, 2012
Airline companies and telephone companies are especially targets of a constant, daily stream of negative comments: In the two examples above, the brands found support in brand ambassadors. Tweet.
Convince & Convert
DECEMBER 13, 2011
Mid-way on a Southwest Airlines flight home from a speaking engagement in Ft. Will Abraham’s parents ever fly any other airline? For companies that are social at their core, social media just lets the rich get richer. A cried a little on a plane last week.
Writtent Blog
JUNE 27, 2013
Research by the NN Group has found that while the average website visit lasts less than 60 seconds, the first ten seconds are the most important in how a prospect will perceive your website, and ultimately your company. Here are some examples of companies getting it completely right: 1.
Convince & Convert
MARCH 4, 2015
I was on my laptop using the wifi on Southwest Airlines. Bryan and his company, Pure Matter, do a bunch of work for IBM around influencer marketing. More Jay Today Videos From This Week: Jay Today TV bryan kramer IBM jay today southwest airlines technology Video
Socialized
JULY 15, 2009
A YouTube video by a musician upset at United Airlines for breaking one of its instruments has reached nearly 3 million views in just a few days, and is creating a lot of buzz in social media circles. But this is not a story of how companies should use social media.
Twist Image
DECEMBER 6, 2011
It's a question of scruples: is what you do off of the company's time any of the company's business? That being said, when you're on the job, you are the company (or at least a representative of it). This past week, two of their executives got drunk on a flight, allegedly became belligerent, were restrained by airline staff and passengers, forced the flight to land and the story just keeps on getting uglier. You are the company that you keep.
Convince & Convert
APRIL 22, 2012
The single most important element of your social media program is making your company worthy of discussion. So why do so many companies toe the line of average, yet expect customers to shout from the digital rooftops about amazingly mediocre products and services?
Jeff Esposito
DECEMBER 7, 2013
One company to tie into the craze was Turkish Airlines with this great video: social media Viral Video Kobe Turkish Airlines Messi Selfie Love it or hate it, 2013 was the year of the selfie.
Twist Image
JANUARY 1, 2015
Why would the airlines mind? Was Zaman looking to bring the airlines and travel sites to their knees? It''s a dangerous game because I''m often finding better flights than the ones that the airline websites are showing at the top of their internal search engines. Of course, the most practical thing that the airlines could do in a situation like this, is to sue. airline. This is an interesting one, isn''t it?
Convince & Convert
JUNE 4, 2014
To help us do this, we selected the blog, Behind the Seeds , from Canadian seed company Canterra Seeds. Make the Blog Part of the Company Culture Blog Rescue isn’t a series on company culture, but let’s address it for just a moment.
Twist Image
SEPTEMBER 27, 2011
If you have a smartphone, make sure to download the app for the airlines you fly with. Most of these airline apps allow you to not only be notified of flight delays and airline schedules, but they also allow you to check-in and receive your digital boarding pass. Being checked-in also means that you do not have to deal with lines at the airline counter (another massive frustration for travelers). airline app. Tags: airline.
ProBlogger
SEPTEMBER 26, 2011
Bloggers worldwide are proving to be fierce competition for mainstream media, as companies decide how to get the best return on investment for their marketing buck. If you have the following seven things, then your blog and social media networks will be highly valuable digital assets, sought after by major companies. If companies are already paying big bucks to advertise to your audience on TV, radio, magazines and newspapers, then you’re in a profitable niche.
Social Media Network Marketing
FEBRUARY 15, 2010
Monday, February 15, 2010 How Businesses Use Twitter Today How Businesses Use Twitter Today Southwest Airlines is using it to let people know about flight changes, conditions and more. Zappos is a great online shoe company. You can set up a search for your company name or your competitors' names and receive notifications whenever something is said.
Visually SM
SEPTEMBER 17, 2015
For instance, you could post a ton of content to your page that you know will go viral online—gaining tons of impressions in the process—but if that content isn’t actually relevant to your company, it doesn’t really help your cause.
Laurel Papworth
SEPTEMBER 24, 2012
Airline staff greet me by name and not just because I’ve left my conference name tag on my jacket. This article first appeared in on Smart Company. Online Communities Smart Company social media Facebook retail TwitterI travel. A lot.
Techipedia: Tamar Weinberg
AUGUST 14, 2012
Given all of these phenomenal web video statistics continuously released, it seems odd that animation is yet to receive much attention, especially when some of the biggest companies across the world are using animation in their digital marketing. This is a guest post by Manroop Takhar.
Convince & Convert
MAY 22, 2014
Hints such as airline, flight duration, and local time can assist in identifying the location, but also deduct time from the clock. The top 50 scores have a chance to win two free airline tickets to a destination of their choice.
Mindjumpers
MAY 3, 2012
Mindjumpers Network is a global network of local country community managers enabling international companies to execute and maintain brand communities in a structured, quality assured and cost effective way across markets with the aim of creating effect and value.
Cody Ward
MARCH 15, 2013
The Post-PC Revolution infographic was created by Moovweb , a company that has released a “Post-PC cloud-based Platform-as-a-Service (PaaS) that syncs content, features and business logic across all Web experiences – in real time.”
The Marketing Blog
DECEMBER 8, 2007
helps the company in its marketing communications efforts. When you write an email to me for example – Please address me by name ‘Daksh’ instead of Hey, ‘You got a cool blog’ Hey XXX(well I’ve seen some funny names really We’re a cool company and we think this might be useful for your product. Home About In the Media ATM Redefined A Pleasant Gift December 9, 2007.7:05 05 am Coverage Questions !
Techipedia: Tamar Weinberg
DECEMBER 1, 2010
Building these strong relationships gives users a renewed faith in your company and causes them to help be your vocal advocates. Southwest Airlines has its famous Nuts about Southwest blog which is a blog promoting an airline and a whole lot more.
Adam Cohen
MARCH 30, 2011
With each passing conference and industry event, the perennial mainstays of social media case studies tend to remain the same: Dell, Comcast, Southwest Airlines, Starbucks. How do you define success with leveraging social media?
Socialmedia.biz
FEBRUARY 24, 2019
Despite promising results, a significant number of professionals in leadership positions were skeptical of social media’s impact on a company’s growth. People who use the term ROI see marketing as something to buy, but smart companies see marketing as an integral part of doing business — a necessity no less important than the company email system, their computers, or their office lease.”.
Convince & Convert
NOVEMBER 4, 2018
Somebody sending a mean tweet or two about your company doesn’t constitute a crisis. When the volume of public outcry starts gaining speed like a boulder down a mountain before your company has a chance to gather its druthers, then its time to activate crisis mode.
Convince & Convert
APRIL 28, 2010
Because our behaviors on the social Web leave a noticeable fingerprint, smart companies can modify the way they engage and interact with us, based on our social graph, purchase history, etc. Would the VP of Customer Satisfaction of Southwest Airlines have called Kevin Smith at home (after he was kicked off a plane for being too portly), if Kevin Smith did NOT have 1.6 Fly more miles, get priority seating on an airline.
Twist Image
MARCH 21, 2012
He'll complain about politics, the weather, the airline, the airport, the security and the shoe shining session usually ends with the line, "this will be the last day that I am shining your shoes. My friends at Bazaarvoice have a very interesting human resources policy that they call, "the ride home" : if someone no longer wants to work at the company, they pay them a couple thousand dollars to leave. company. "This will be my last day shining your shoes."
Unmetric
MAY 28, 2019
In recent years, the company has improved vastly from what it was several years ago. Who would have thought a logistics company would be great at social? This airline company follows a customer-centric approach to social media and tries to respond to customer queries quickly.
agora pulse
DECEMBER 20, 2016
Research uncovered that 63% of consumers say their messaging with companies has increased over the past two years. In business, some companies live by the old adage: If you build it, they will come. KLM Royal Dutch Airlines.
The Realtime Report
MARCH 25, 2014
Airlines ranked at 80 for website satisfaction, but drop to 69 for overall satisfaction. The ACSI website scores are based on more than 25,000 interviews, and encompass user experience with websites of more than 200 companies within the 33 industry categories. Airlines 80.
Sherrilynne Starkie
JUNE 11, 2018
Companies are doing away with the silo mentality by unifying goals. A group of engineers from eight different airlines conceived the Bowing 777 to solve their common challenges. Many companies say they want more collaboration, but they don’t reward it,” Gorman stated.
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