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Enforcement of iOS 14 Changes for Facebook Advertisers Begins

Jon Loomer

Let’s run through what you need to know… Optimization for Eight Events Only. If you want to create a conversions campaign, you can only optimize for one of your eight configured events. Before this was enforced, you could still pick an event that wasn’t configured, but you’d get a soft, yellow warning icon.

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How to use Facebook audience insights for more effective targeting

Sprout Social

With these powerful insights, you can validate assumptions about your audience, start creating more targeted a/b testing, refine your current audience profiles and aggregate audience data across profiles. of Facebook users access the platform from a mobile device. For example, according to Statista , 23.7%

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Brand experience: Why it matters and how to build one that works

Sprout Social

This could be via your social media channels, website, in-store, during events or with your customer care team. It also means a unified experience across all the channels you use such as your website, social media, mobile apps, advertising or physical stores.

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71 Realtor Hashtags To Help You Shine On Social Media

Hootsuite

Hashtags can be used to aggregate social media posts like tweets into categories. In practice, hashtags can connect social media content to a specific topic, event, theme, or conversation. Twitter Fun fact: Hashtags actually originated on Twitter as a way to aggregate tweets. Apparently, this can increase ad attention by ~10%.

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50 Ways Marketers use Social Media to Improve Their Marketing

Harp Interactive

Build community platforms around real communities of shared interest. Experiment with Flickr and/or YouTube groups to build media for specific events. Map out an integrated project that incorporates a blog, use of commercial social networks, and a face-to-face event to build leads and drive awareness of a product.

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A Walk Through Twitter’s Walled Garden

The Realtime Report

What’s at stake are the eyeballs attention of the people who are currently using Twitter outside of its official mobile and desktop apps, and outside of its web site. Events: Pictures Twitter Or It Didn’t Happen. Once you’re in the advertising business, you’re in the audience aggregation business.

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ISeeChange and NASA Launch Citizen Science App

The Realtime Report

Communities in Harlem, New Orleans, and Los Angeles will pilot investigations that document environmental change and enhance climate research. “We’ve made something utterly unique–a way to combine stories and CO2 data that puts communities in charge of their own climate records,” said Drapkin. ” Click To Tweet.