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Meta Announces Big Changes to Website Conversion Campaigns

Jon Loomer

We had been hearing whispers of these impending changes to website conversion campaigns from members of our community and through our inbox. In short, Aggregated Event Measurement is Meta’s protocol for reporting web and app events from people who opted out of tracking from iOS 14.5 Now it’s official.

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TikTok For Business: Make your Brand Stand Out

Sherrilynne Starkie

Invite people to participate by creating videos around a brand hashtag campaign and their content will aggregate on the hashtag challenge page. TikTok is a fast-moving community and trends come and go quickly. Engage With Your Community . Ask Me Anything Live events are very popular on Tik Tok. Be On Trend. Go For Live.

Brands 273
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Enforcement of iOS 14 Changes for Facebook Advertisers Begins

Jon Loomer

Let’s run through what you need to know… Optimization for Eight Events Only. If you want to create a conversions campaign, you can only optimize for one of your eight configured events. Before this was enforced, you could still pick an event that wasn’t configured, but you’d get a soft, yellow warning icon.

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TikTok For Business: Make your Brand Stand Out

Sherrilynne Starkie

Invite people to participate by creating videos around a brand hashtag campaign and their content will aggregate on the hashtag challenge page. TikTok is a fast-moving community and trends come and go quickly. Engage With Your Community . Ask Me Anything Live events are very popular on Tik Tok. Be On Trend. Go For Live.

Brands 195
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How to Create a Thriving B2B Advocacy Community

Convince & Convert

jtroyer Tweet This Giving Back to Your Top Influencers Back in 2003, VMware ‘s online community was centered around a forum. Today, despite the fractured social media landscape, their community still has one central home on the web: the VMware Community site. See you next week!

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SMSsummit Speaker Interview with Sarah Barnes of Harvey Mudd College

Social Media Strategies Summit

Presenting a virtual version of the HMC community for alumni, students, prospective students, and parents is the whole point, and no one captures that better than our current students. I love the visual aspect, and I like that it lends itself to posting to build a sense of community. Which social media channel is your favorite and why?

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How to Take a Collaborative Approach to Managing Social Accounts Across Higher Ed Departments

Social Media Strategies Summit

One way Ohio State has overcome silos is by creating a social media community of practice group led by Dani’s team. Bring a warm winter coat to donate to individuals and families in need in our local community. Similarly, she encourages her team to collaborate with text messaging when attending (and promoting) live events.