Sprout Social

JANUARY 26, 2021

So instead of trying to anticipate the next big thing for 2021, we’re going in the opposite direction and sharing what not to do on social media based on what we learned in 2020. From taking a stand on current events to embracing the rise of TikTok, here are six things to keep in mind when executing your 2021 social strategy.

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Social Media Strategies Summit

SEPTEMBER 9, 2022

In 2021, two-thirds of Americans were unfamiliar with them, whereas only 7% don’t know what they are today. The soft drinks behemoth launched its first NFT venture in July 2021, selling a batch of collectibles in an online auction for $575,883.61. McDonald’s (@McDonalds) November 1, 2021. Coca-Cola got this right.

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Social Media Strategies Summit

JUNE 24, 2022

So if you’re already using TikTok — or you’re planning to add it to your social media marketing strategy — you should consider doing the same with Reels. How to Use Reels for Instagram: 10 Real-World Examples. This example encourages educators to take advantage of its teacher discount: View this post on Instagram.

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Social Media Strategies Summit

OCTOBER 21, 2021

Having a CEO with an active presence on social media can be beneficial for the organization for several reasons. According to research from Brunswick Group , 63% agree they would prefer to work for a company where the CEO uses digital and social media. But there are also plenty of good examples of CEOs using social media.

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Ignite Social Media

JANUARY 12, 2021

Here’s are some thoughts on how you might ensure your brand’s social media channels are prepared: 1. If you jumped on the social justice bandwagon last year by turning your profile image black for a day or adding a #BLM to one Tweet, you have missed the mark and need to go back to the drawing board. So, is your brand prepared?

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Sprout Social

FEBRUARY 8, 2021

Social media reports can help you synthesize your data succinctly and package it in an easily digestible format to share with a variety of stakeholders across your organization. This social media report provides comprehensive performance metrics broken down by network and tracks progress across weeks, months and years.

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Sprout Social

JANUARY 4, 2021

It’s another to pitch a social media marketing campaign and secure your boss’ approval to execute it, especially when you consider the impact the events of 2020 have had on marketing as a whole. In this article we’ll walkthrough: Content themes that have potential for 2021. Using social data to prepare your pitch.

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Sprout Social

JUNE 22, 2021

Rather than employ the spray and pray method, identifying which social media platforms a brand’s customers use is a more effective way to connect with one’s target audience. According to the latest Sprout Social Index™ Edition XVII: Accelerate , Facebook, Instagram and YouTube are the top three platforms where consumers follow brands.

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Sprout Social

OCTOBER 28, 2021

The role of social media has evolved dramatically since the days of MySpace. Now, a new shift brings social media beyond the realm of brand marketing and into the world of sales. Now, a new shift brings social media beyond the realm of brand marketing and into the world of sales.

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Visually SM

FEBRUARY 1, 2021

While it’s always nice to have a large follower count, engagement is the social media marketing metric you should pay attention to in 2021 and beyond. For years, social media marketing strategies have largely been centered around growing the audience of your social media channels as much as possible.

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Sprout Social

FEBRUARY 14, 2023

There are few sure bets when it comes to organic reach on social media. And yet, social advocacy examples continue to be the exception. Social advocacy empowers employees to amplify your brand message in a way that’s consistent with your business’s voice and tone. It piques interest.

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Social Media Today

DECEMBER 14, 2021

The examples could help to get you thinking on your own Tweet marketing strategy.

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Sprout Social

OCTOBER 11, 2021

Look, it isn’t essential to be funny on social media—but my goodness, it helps. Humour is a hugely powerful currency on social, but beyond likes and engagement, how does cracking a joke on social media actually impact your bottom line? TheJennyLi) August 30, 2021. They will appreciate it ??.

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Social Media Strategies Summit

JANUARY 22, 2021

As we head into 2021, marketers are reflecting on how much consumer behavior has changed over the course of the last year. Text message marketing is a prime example of meeting your audience where they are, serving to enrich your brand’s mobile experience. Take Temple University , for example. Screentime 2015-present.

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Sprout Social

DECEMBER 5, 2022

Ah social media. As social media platforms have changed over the years (RIP, Vine), so too have the pros and cons of social media. Not so long ago, brands and executives were still wondering whether they should be on social media at all. Why social media is good.

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Sprout Social

SEPTEMBER 14, 2020

Any social media manager will tell you part of the job is learning how to deal with and adapt to the unexpected. In 2020 alone, social marketers have had to pivot from their original strategies to deal with both a pandemic and nationwide protests. People follow brands on social to stay up to date on new products and services.

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Sprout Social

AUGUST 26, 2021

To stay on top of the latest trends and maintain a more accurate pulse on your audience, you need to incorporate social media market research into your strategy. What is social media market research? Social media market research is also: Affordable. 7 market research insights you can get from social media.

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Social Media Strategies Summit

AUGUST 28, 2019

Examples of AI in Marketing. In fact, by 2021, companies are expected to be spending $57 billion on AI platforms. To help you get started, we’ve compiled 10 impressive examples of AI in marketing. For example, one digital ad written by humans read: “Access cash from the equity in your home.” Source: Smart Insights.

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Sprout Social

JULY 12, 2022

To that end, we’ve rounded up a handful of successful crisis communication examples and synthesized them into a list of lessons marketers can learn from them. The role of social media in crisis communication. Successful crisis communication examples from the last five years. Aldi’s hairy caterpillar predicament (2021).

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Oktopost

MARCH 20, 2021

To reach your goals in 2021, you’ll need a marketing mindset change. 7 Growth Hacking Strategies for 2021. A good example is optimizing your website to be mobile-friendly or upgrading its SEO. If you want growth in 2021, don’t think of referral marketing as low-hanging fruit. Get a Social Media Advantage.

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Sprout Social

AUGUST 3, 2021

— Laura Lexx (@lauralexx) July 27, 2021. Using Sprout Social’s Advanced Listening , we analyzed over 4.4 million Tweets from July 1, 2021 to August 3, 2021 to learn more about how brands and fans are using social to stay engaged from several thousand miles away. — NowThis (@nowthisnews) July 23, 2021.

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Sprout Social

JUNE 23, 2021

For example, they kick things off with an onboarding email series with recommended next steps… …meanwhile, their site is brimming with resources in a variety of formats. And of course, promoting these materials and how-tos is central to the brand’s social media strategy. You’re invited. ??. No surprises here.

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Pixlee

MAY 3, 2021

The coveted ‘blue check’ or verified symbol can play an integral role in a brand’s social media marketing strategy. When your social media account is verified, it serves as immediate credibility. Although popular, TikTok and Reddit do not have verification processes like the other social media platforms, yet.

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Sprout Social

MARCH 17, 2021

, social marketers can all agree it’s one challenge that calls for some creative problem solving. The Sacramento Kings, for example, have turned this tactic into a regular Friday ritual where fans can get a follow back from their favorite team only after they Retweet and Like a Tweet. ?? ???????????? ???????????? . Hear me out….

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Laurel Papworth

FEBRUARY 28, 2021

In today’s news broadcast we are covering body image on social media, how health info is gathered and sold by Government, and how negative criticism online can lead to TV shows chasing the story down. A good example of why a corporate pressroom or business blog lets you manage the spin! and again in 2021 to Palantir/CIA.

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Sprout Social

NOVEMBER 29, 2022

According to The Sprout Social Index™ 2022 , company alignment with personal values is 74% more important to consumers today than it was in 2021. Now, if your corporate social responsibility practices are lacking, it doesn’t only impact the public. — Amanda Nicole (@AmandaNicole487) April 21, 2021. Let’s dive in.

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Sprout Social

JULY 22, 2021

Social media usage is on the up and up. Our Sprout Social Index™ 2021: UK & Ireland Edition report found 76% of consumers have used social media more in the past year, and 63% have bought from it. Success on social media starts with defining your target audience.

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Sprout Social

JANUARY 3, 2022

To create an effective marketing, sales or social media strategy, you must first have a clear idea of who is consuming your content and why. In this guide, we’ll show you how to better understand your target audience by creating buyer personas built on social media data. And their social media game is tight.

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Sprout Social

MAY 26, 2022

With engagement like this, the network is quickly moving away from the fringes of the social media landscape and into the center of forward-thinking brands’ strategies. billion in revenue in 2021. billion users at the end of 2021, and is projected to reach 1.5 billion users at the end of 2021, and is projected to reach 1.5

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Sprout Social

JULY 7, 2021

Imagine, for example, you reach out to a brand on Facebook Messenger because you’re looking for a particular shoe. — Alicia Thomas (@thealiciathomas) June 25, 2021. While conversational commerce often takes place on social media messaging apps, it’s not quite the same as social commerce.

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Buffer Social

NOVEMBER 13, 2023

To help you stand out from the crowd, here’s some guidance — complete with tried-and-tested examples. uwamktg6 pic.twitter.com/ykwwVBX3XR — Charlotte Gibbs (@Charlottemg2000) March 22, 2021 Lush has also used Black Friday to show off their brand values, albeit slightly differently. billion in the U.S.

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Hootsuite

SEPTEMBER 16, 2022

Looking for chatbot examples for your business? We’ve compiled a list of the best chatbot examples, categorized by use case. You’ll see the three best chatbot examples in customer service, sales, marketing, and conversational AI. Bonus: Learn how to sell more products on social media with our free Social Commerce 101 guide.

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Social Media Strategies Summit

SEPTEMBER 25, 2019

By 2021, it is expected that 50% of enterprise companies will spend more on bots and chatbot creation than they will on traditional mobile app development. To help you prepare for the revolution, here are five examples of how AI Chatbots can help you boost your brand’s marketing power. Photo Credit: Social Media Today.

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Sprout Social

JANUARY 4, 2022

The sheer number of available formats and venues for social media video illustrates the point well (think TikTok, Instagram Reels and Facebook Stories, just to name a few). Of those social media marketers who use video, 93% say it’s a vital component of their strategies. Social media video marketing statistics.

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Hootsuite

APRIL 26, 2021

Google My Business welcome message examples. Bonus: Get a free social media strategy template to quickly and easily plan your own strategy. But that changed in February 2021. This means you can manage and respond to Google My Business messages in real time alongside all your other social media interactions.

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Sprout Social

MARCH 21, 2022

Holiday product Guides are excellent examples of how you can position your products around an exciting moment. For example, you can create product Guides like a “Clean skincare routine starter kit” or a “What to bring camping checklist.”. 6 Instagram Guide examples to elevate your brand. Post Guide examples.

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Hootsuite

AUGUST 19, 2021

Working as a freelance social media manager can provide a lot of freedom. Luckily, social media management can be done from anywhere, as long as you have access to a reliable Wi-Fi connection. Bonus: Customize our free, professionally designed resume templates to land your dream social media job today.

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