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7 statistics that prove the importance of social media marketing in business

Sprout Social

Accelerated by the events of 2020, this wave of transformation marks a turn of the tide in how businesses and consumers view, use and value social media—and we’ve got the data to prove it. For businesses wondering when to start making greater investments in social, the time is now. I love when brands engage with you on social.

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What’s next? 8 career paths for social media managers

Sprout Social

Social media managers wear many hats, filling necessary and strategic roles ranging from marketing specialist to customer care provider. Fortunately, working in social media builds a broad range of transferable skills. Fortunately, working in social media builds a broad range of transferable skills.

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Allen Gannett on Developing the Right Ideas at the Right Time

Oktopost

Allen was the founder and CEO of TrackMaven, a marketing analytics platform whose clients included Microsoft, Marriott, Saks Fifth Avenue, Home Depot, Aetna, Honda, and GE. In 2018 it merged with Skyword, the leading content marketing platform, where he became the Chief Strategy Officer. Catch all episodes here. Meet Allen Gannett.

B2B 118
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A Sustainable Future: How This Renewable Energy Company Found the Perfect Side-Kick

agora pulse

Finding the right social media management tool isn’t easy– especially when you are merging teams and creating a brand new strategy. So when they began the search for a social media marketing tool, they needed something that supported the entire company yet was lean enough to let them start small.

Energy 114
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Top 10 Content Marketing Tools for Serious Marketers

Kikolani

Skyword automates everything from content creation to measurement and analytics. As one of the hottest content marketing companies today, Trendspottr uses real-time data to identify trending information across social media platforms before these topics become popular. Search Engine Expertise. Google Analytics.

Tools 94
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Digital Marketing is a Necessity

Social Media Marketing

Digital Marketing A Tool To Boost Business The typical digital marketing strategies used today are content marketing, data analytics, search engine optimization, social media marketing, and of course the all popular video marketing services.

Marketing 121
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Pinterest for Business: How to Go Beyond Pretty Pins and Engage More Customers

agora pulse

Savvy social media managers also know how to tap into Pinterest for business for their clients. In the meantime, we want to provide tips to set up social media managers for Pinterest success.). It seems like finally there’s a social media site giving us what we want. Pinterest for Content Marketing.