Direct Marketing Observations

JANUARY 12, 2018

I don’t know a marketer out there that would say that influence in social media is not a commodity, if you know how to leverage it. I do however, know a lot of marketers out there, who struggle with determining and identifying influence in social media and because of that, can not leverage it; and that’s NOT a commodity!

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B2B Influencer Conversation Social Media 276

Postcron

MAY 29, 2018

Are you getting the most out of your social media strategy? As we approach the halfway point of 2018, now is a good time to refresh your strategy with these seven must-try social media tactics for 2018. Because your competitors probably are, which means your social media strategy needs to keep pace.

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Social Media Hubspot Groups Groups 56

Unmetric

JULY 12, 2019

Brands too celebrate events like this with heartfelt and touching social media campaigns to woo their audience. A post shared by Future Generali India Life (@fglifeind) on Aug 21, 2018 at 5:46am PDT. A post shared by Mercedes-Benz India (@mercedesbenzind) on Aug 25, 2018 at 9:00pm PDT. Brand Factory. Ferns N Petals.

Social Media 120

Social Media Engagement Banking Delicious 120

Unmetric

NOVEMBER 12, 2019

In this article, you are going to learn the first part of doing social media analysis. Audience sizes and fan growth have been derided by many social media managers as being worthless vanity metrics. Social media marketers know that it’s not how big your audience is, but the way they engage with your content.

Social Media 84

Social Media Analysis How To Analytics 84

Ignite Social Media

JANUARY 11, 2019

Going over this distinct group of improvements that people seem to choose at the beginning of the year got me thinking – what if social media channels attempted to improve in the same way we do? Trust in social networks overall is on the decline, but Facebook in particular has been in hot water over the past year.

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Social Media HootSuite Travel Instagram 132

SocMed Sean

JULY 23, 2018

Maria writes for a variety of blogs and today she shares her thoughts on how a variety of emerging technologies could potentially impact our use of social media, including Facebook, Twitter, and YouTube. Let us look at the few technologies which will shape social media usage in 2018 and beyond. Facial Recognition.

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Social Media Avatar Virtual World Metadata 242

Direct Marketing Observations

JANUARY 31, 2018

Lately, I’ve been thinking way too much about organic B2B social media marketing. This is the great struggle for the enterprise in social media. It’s ticking and you need to figure out real quick where social media fits within your org. Where does it fit? Does it fit? That’s for your benefit.

Social Media 164

Social Media B2B Metrics Analytics 164

Sprout Social

JUNE 15, 2020

Is there a link between GDPR and social media? ” Chances are you’ve heard of GDPR or perhaps recall EU companies scrambling to become compliant with data and privacy regulations in May 2018. Given that the regulation took effect in 2018, most of the mad dash for businesses to become GDPR-compliant has passed.

Social Media 131

Social Media Privacy Marketing Policies 131

Unmetric

FEBRUARY 1, 2019

Brands creating Valentine’s Day editions of their products or coming up with witty missives for their posts have helped boost their social media engagement. Pop your heart out’—this simple tagline and a Valentine’s Day version of the of the much-loved chocolate got this post over 700k interactions on social media.

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Social Media Brands Class Film 111

Laurel Papworth

JULY 23, 2018

AUGUST 27TH-29TH 2018 SOCIAL MEDIA WORKSHOP, SYDNEY Australia. Are you looking for an intensive social media strategy and campaign course in Sydney Australia with hands on practical setting up of blogs, Facebook, Twitter and other social media tools? please go to the social media Sydney course page.

Training 40

Training Social Media Press Release Exercises 40

Pixlee

NOVEMBER 15, 2017

Navigating the digital and social media landscape can be overwhelming. Luckily 2018 offers a plethora of insightful conferences to help you stay on the cutting edge of the industry. Social Media Strategies Summit. February 6-8, 2018. February 27-28, 2018. Social Media Marketing World.

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Conference Social Media Class Trends 40

Unmetric

AUGUST 16, 2019

However, the volume of posts around Onam saw a dip in 2018 across all the social networks. The volume of posts on Facebook dropped by 44% in 2018 when compared to 2017. Facebook was the most preferred social network for brands. A post shared by CERA (@ceraindia) on Aug 25, 2018 at 1:13am PDT. Bajaj Electricals.

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Social Media Engagement Campaign Fashion 72

Unmetric

OCTOBER 24, 2019

Veterans Day is when brands take it to social media to honor veterans with special greetings, offers, and more. According to our data, in 2018, 5,826 brands were found to be posting Veterans Day-related brand posts on social media. A post shared by Jeep (@jeep) on Nov 11, 2018 at 6:30am PST. Under Armour.

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Social Media Airlines Analysis Instagram 70

Unmetric

OCTOBER 31, 2019

Brands utilize this time of the year to come up with innovative social media campaigns by being nostalgic and reminding fans of their childhood memories. Hyundai India ran a campaign called #BrilliantKidsMotorShow 2018 which became a huge hit on social media. Reliance General (@RelianceGenIn) November 14, 2018.

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Social Media Insurance CSR Fashion 70

Unmetric

OCTOBER 13, 2019

Victoria’s Secret is a world-renowned lingerie, womenswear, and beauty products brand that has an astounding social media presence. Head to any one of their social media accounts and you’ll find yourself lost in their ocean of visually captivating content. Or wait, is social media Victoria’s Secret?

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Social Media Apparel Fashion Instagram 99

Unmetric

JULY 10, 2019

Brand marketers use occasions like Friendship Day to capitalize on their social media campaigns. A post shared by GoPro (@gopro) on Jul 30, 2018 at 1:40pm PDT. A post shared by United Colors of Benetton (@benetton_india) on Aug 4, 2018 at 10:40pm PDT. A post shared by TATCHA Beauty (@tatcha) on Aug 5, 2018 at 11:37am PDT.

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Social Media Engagement Class Campaign 89

Unmetric

MARCH 29, 2019

In recent times we have brands bringing pranks to social media. Instagram and Twitter saw a small spike in the number of posts in 2017 only to drop again in 2018. In 2018, the majority of April Fool’s Day interactions were on Instagram. This was the most engaging post on Twitter in 2018 with 10,117 interactions.

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Social Media Analysis Instagram Campaign 113

Unmetric

AUGUST 13, 2019

To help spark some ideas for your Ganesh Chaturthi posts on social media, we’ve picked out the top 17 most engaging pieces of content from 2018. A post shared by Cashify (@cashify) on Sep 17, 2018 at 10:39pm PDT. A post shared by Faasos (@faasos) on Sep 12, 2018 at 10:02pm PDT. Utkarsh Bank. Tata Motors.

Social Media 75

Social Media Engagement Banking Avatar 75

Sprout Social

JUNE 17, 2021

Accelerated by the events of 2020, this wave of transformation marks a turn of the tide in how businesses and consumers view, use and value social media—and we’ve got the data to prove it. For businesses wondering when to start making greater investments in social, the time is now. I love when brands engage with you on social.

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Statistics Social Media Marketing Survey 145

Social Media Marketing

MARCH 7, 2018

Gone are the days when social media platforms were just a means of socializing and a virtual school reunion. This new avatar of social media is called Social Media Marketing. This can be done with better consumer insights which are provided with the huge penetration of social media into consumer data.

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Social Media Telecommunications Avatar Microblogging 85

Rebekah Radice

JULY 5, 2018

Social media is more than a traffic and engagement driver. Listen in as I share a few ways you can use social media to sell more products, generate revenue, and create a consistent stream of income. How to Use Social Media to Sell More Products. Get started today and set your 2018 goals!

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Products Social Media Affiliate marketing How To 120

Social Media Strategies Summit

OCTOBER 24, 2018

According to a 2018 industry report by Social Media Examiner , 87% of all marketers indicated that their social media efforts generated more exposure for their businesses and 78% reported increased traffic to sites. Below you will find 9 components that are critical to a successful social media strategy.

Social Media 113

Social Media Strategy Guidelines Template 113

Ignite Social Media

JANUARY 10, 2018

New Year’s resolutions have long been a means to set expectations for ourselves, and looking at social conversations around resolutions, 2018 has been no different. Check out our Social Media Roundup ! Contact us here to learn about how social listening can provide insight for your brand. .

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Conversation Trends Sample Samples 90

Unmetric

APRIL 2, 2019

A few days back, our social media manager chose Mattel, a US-based toy manufacturing company, as the Brand Star of the day for their tweet on BTS-based dolls. A lot of the BTS team’s efforts involve engaging with fans on social media and encouraging them to help BTS beat records on streaming services. Visit Seoul.

Social Media 97

Social Media Brands Marketing Tourism 97

Webbiquity SMM

FEBRUARY 13, 2018

According to Google Trends, social media marketing as a topic if search interest recently turned nine years old (or is about to turn 11 years old, depending on when you place its origin). We’re now long past the days of having to “sell” business executives on the value of social media for marketing.

Social Media 178

Social Media Marketing Hubspot Trends 178

Laurel Papworth

MARCH 13, 2018

Curriculum for the Intermediate Facebook 2 Day Workshop in Sydney CBD 2018. Facebook Analytics , Insights, KPIs and writing Measurement reports? We do go quickly through the basics on day one but speedily move into intermediate areas of Ads and Analytics, Algorithms and so on. We’ll figure it out.

Course 60

Course Social Graph Facebook Analytics 60

Buffer Social

MAY 8, 2018

I’ll also cover several key things to note for social media marketing. Disclaimer : This is my personal understanding of the GDPR based on my research and only covers social media marketing. The regulation will be enforceable from May 25, 2018. Organic social media marketing.

Social Media 111

Social Media Marketing Privacy Policies 111

Unmetric

MARCH 18, 2019

With Holi 2019 looming just around the corner, we came up with a list of Top 10 Holi social media posts to inspire your campaigns for this year. We used Unmetric Discover , a platform which has indexed over 1 billion pieces of content from brands from all over the world to analyze posts by brands related to Holi in 2018.

Social Media 72

Social Media Brands Analysis Eventful 72

Forbes Social Media

DECEMBER 21, 2018

App market data analytics company, App Annie has toted up the numbers for 2018 and found that it has been a record-breaking year for the app economy. Ever stopped to wonder what the most downloaded and profitable games and apps are? Probably not. These figures make interesting reading, however.

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Analytics Data Company Marketing 85

Oktopost

JUNE 1, 2023

Without the right approach, leveraging social media can feel like a constant source of friction. Any marketer has heard plenty about the high ROI that can be extracted from the social channels – in B2C or B2B – but there are still countless companies out there that are having to forgo that ROI. Constraints on time and resources.

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ROI Social Media Marketing Curation 62

Keyhole.co

MARCH 7, 2023

Social media has become a vital aspect of marketing and communication strategies for almost all organizations. However, it is crucial to recognize that social media also comes with its fair share of risks, especially if it is not appropriately managed. This is where social media monitoring comes into play.

Social Media 59

Social Media Apple Trends Reputation 59

Sprout Social

JANUARY 2, 2019

Because coming up with a social media marketing plan means making some big decisions well before the new year gets into full swing. And after all, the social landscape took quite a few twists and turns in 2018. ” We also saw a whole slew of social ad types and fresh business features roll out for brands.

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Campaign Social Media Metrics Trends 111

Sprout Social

JANUARY 19, 2022

We’ll help you lay the groundwork for a smooth product launch using the power of social media to inform every step. And the best way we know how to research an audience is through social listening. What is social listening? If your goal is brand awareness, social media can provide a goldmine of data.

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Products Social Media FAQ Sentiment 134

Rebekah Radice

JANUARY 7, 2019

It can be a scary proposition to analyze your social media performance, but without an audit, there’s zero room for improvement. I’ve broken down 8 steps to help you measure each aspect of your social media performance. How to Measure Social Media Performance. So how do you get started?

Social Media 145

Social Media How To Metrics URL 145

Sprout Social

JANUARY 14, 2020

Social media managers wear many hats, filling necessary and strategic roles ranging from marketing specialist to customer care provider. Fortunately, working in social media builds a broad range of transferable skills. Fortunately, working in social media builds a broad range of transferable skills.

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Social Media Management Social Media Skills Consultant 130

Buffer Social

APRIL 30, 2018

F8 offers developers, marketers, and anyone with a keen interest in the future of social media, a glimpse into what’s ahead for Facebook in both the short and long-term. Here’s everything you need to know about Facebook F8 2018, including some key sessions to keep an eye on and predictions for F8 2018.

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Conference API Facebook Privacy 94

Unmetric

MAY 10, 2019

To help you with your Ramadan 2019 social media campaigns, we’ve curated 13 of the most engaging pieces of related content that brands have done in the past. Shopee’s quiz-based content throughout the entire month of Ramadan grabbed a lot of eyeballs and was a great hit on social. — U Mobile (@umobile) May 19, 2018.

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Engagement Social Media Retail Curation 92