What every consultant should know about social media analytics

Sherrilynne Starkie

It takes being logical, objective and analytical too. A good social media consultant will be au fait with: Google Analytics and Tag Manager. Native platform analytics including Facebook, Twitter, LinkedIn and Snap.

Top Five: Google Analytics introduces new ‘Audiences’ report

Sherrilynne Starkie

Top Five: Google Analytics introduces new 'Audiences' report. Snapchat finally gives creators analytics. Now tens of thousands creators who make official Stories or have large followings will start seeing a slew of view count and demographic analytics on their Snapchat profile.

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Turning Facebook Analytics Into Action

Jon Loomer

And one of the best tools that helps all of us understand data at a deeper level is Facebook Analytics. Jon and I taught a Facebook Analytics course last December and we received this question, which helped prompt our thinking for a future Analytics course: .

#measurePR Recaps: March-May 2018

Waxing UnLyrical

measurePR March 2018. – Measurement & analytics. measurePR April 2018. measurePR May 2018. Think Google Analytics. Twitter Facebook Google+ LinkedIn The post #measurePR Recaps: March-May 2018 appeared first on Shonali Burke Consulting.

7 Instagram Analytics Tools to Boost Your Platform Strategy

Social Media Today

With the recent changes to the Instagram API, some Instagram analytics tools no longer work. Check this list of 7 tools Instagram analytics tools which worth trying in 2018

Grow Your Business with Later’s New Instagram Analytics

Later

Today we’re excited to announce the launch of our new and improved Instagram Analytics! Increase engagement, get more views on stories, track your follower growth, drive traffic and more with our updated Instagram Analytics. Get More Views with Instagram Stories Analytics.

#measurePR Recap (September 2018): Ethics of PR Measurement

Waxing UnLyrical

Kirk Hazlett, APR (@KirkHazlett) September 13, 2018. Kirk Hazlett, APR (@KirkHazlett) September 13, 2018. globalsultana (@globalsultana) September 13, 2018. globalsultana (@globalsultana) September 13, 2018. Kirk Hazlett, APR (@KirkHazlett) September 13, 2018.

Key Takeaways from MarkeTech 2018

Jenn's Trends

The post Key Takeaways from MarkeTech 2018 appeared first on Jenn's Trends. Social Media facebook facebook marketing google google analytics online marketing social media social media marketing social media strategyWhile I genuinely love to speak at various social media conferences, I also love to geek out as an attendee. I love to learn from others and garner as much knowledge as possible on topics I’m not super familiar with.

Facebook Updates Pixel Data Sharing Process, Announces Advanced Instagram Analytics Beta

Social Media Today

Facebook has announced two analytics updates, both designed to provide more transparency into how your online efforts impact offline results

The Digital Analytics Guide

Quintly

Digital AnalyticsAt the beginning of your digital marketing journey, your main focus lies in the creation of content, pitching your well-crafted articles to other blogs or trying out new methods on the different social media networks.

6 Digital Marketing Analytics Questions Answered

Social Media Today

Here's what you need to know about digital marketing analytics If you aren't measuring the success of your marketing efforts, you aren't doing your job right.

Checking In On 2018 Social Media Predictions

Ignite Social Media

Now that we’re about halfway through the year, we thought it would be a great time to check in on our 2018 social media predictions to see how we did. We have certainly seen that video content remains the undisputed king on social media in 2018. ” -Ryan Sweeney, Director, Analytics and Reporting. So far, so good on our 2018 social media predictions.

The Top B2B Marketing Trends for 2018 – A Meta-Analysis

Webbiquity SMM

Yet another post about 2018 B2B marketing trends? ” — 2018 Trends: B2B Marketing , Edelman. ” — 5 Marketing Trends That Should Influence Your 2018 Budget , ContentStandard. ” — 7 B2B Marketing Trends to Watch in 2018 , circle S studio.

The Future of Analytics: 6 Predictions

The Realtime Report

The Future of Analytics: 6 Predictions. Analytics have become an important part of the decision-making process for many companies in the past few decades, particularly with corporations using data assets as a core competency and point of origin. By Dr. Beverly Wright.

Useful Tips and Tools for Measuring and Learning from Your Social Media Analytics

Social Media Today

In order to improve your digital marketing performance, you need to refer to your analytics. Here are some tips

7 Must-Try Social Media Tactics for 2018

Postcron

As we approach the halfway point of 2018, now is a good time to refresh your strategy with these seven must-try social media tactics for 2018. Chatbots were identified as a key trend at the start of 2018 and they are available for Facebook Messenger.

How to Use LinkedIn Analytics to Better Connect With Your Audience

agora pulse

LinkedIn analytics can help with that. In this post, we’re going to look at how to use both the native analytics and Agorapulse’s new LinkedIn reporting tools to discover how to better connect with your audience on the biggest professional networking platform out there.

Top 5 Data Visualization Tools of 2018—And They’re Free

Meltwater

PR & Comms Data Analysis Reporting & AnalyticsAs businesses and organizations have become more focused on data, the importance of tracking, measuring, and analyzing every interaction has moved to the forefront. This has allowed users to glean… Read More >>>.

Data 103

Nine Social Media Marketing Stats You Can Use

Webbiquity SMM

Success in social media marketing today requires investments in technology not only for monitoring, but also social media management , analytics, and video/visual content production.

Top 7 Web Conference Services of 2018

Socialmedia.biz

Let’s go over the best web conferencing tools for 2018 that you can choose from to organize your next webinar: Livestorm. The post Top 7 Web Conference Services of 2018 appeared first on SocialMedia.biz.

Top Five: Who is social media’s AR winner?

Sherrilynne Starkie

Top 5 must know social media news including Twitter automation, Facebook transparency, Instagram soundtracks, Google Analytics videos, and Snapchat's tennis lens. Jul 04, 2018. In May 2018 Twitter identified more than 9.9 Jul 04, 2018. Jul 04, 2018. Jul 04, 2018.

Instagram Cashes in on Promote for Stories & Fresh Analytics

Social Media Today

New offerings signal that the platform's co-founders' recent exit hasn't slowed down innovation

New Year’s Resolutions: Trends in Social Conversations to Kick Off 2018

Ignite Social Media

New Year’s resolutions have long been a means to set expectations for ourselves, and looking at social conversations around resolutions, 2018 has been no different. Social Media Analytics Social Media Marketing Social Media Measurement New Year's Resolutions

2018 strategy and plan?…nah…no time…

yMarketingMatters

Who has got the time to think about – let alone put together – a strategy and marketing plan for 2018??? How can you drive your business in 2018 without a plan or strategy? We can chat about your plans for 2018 and how I can help you. . The post 2018 strategy and plan?…nah…no

Senior Social Media Professional Training – August 2018

Laurel Papworth

AUGUST 27TH-29TH 2018 SOCIAL MEDIA WORKSHOP, SYDNEY Australia. Has an interest in analytics and measurement, Ads and promotions and taking them to the next step. social media 2018 Australia Course Sydney

How to Build a Google Analytics Funnel to Track your Sales

Razor Social

What is a Google Analytics Funnel. This is where Funnels in Google Analytics come in – they help you visualize this process and the conversion data at each step. Google Analytics Funnel Setup. Imagine if your funnel looked like this: Google Analytics funnel.

Google Adds Cross Device Measurement Tools to Google Analytics

Social Media Today

Google is adding some new tools to Google Analytics to help businesses better evaluate the full customer path to purchase

Why real social media experts are also great writers

Sherrilynne Starkie

The ability to tell good stories well will be THE disruptive marketing trend for 2018. They are more analytical and provide improved clarity and style. It moves content marketing beyond the funnel into true, emotional engagement with stakeholder.

Why your social media isn’t working

Sherrilynne Starkie

It meant no promoted content, a limited use of stories and no analytics. The analytics revealed that Facebook wasn’t referring any traffic to the website and so no online lead generation from a highly-engaged community.

Social Media and Oscars 2018

Audiense

It has become a routine for social analytics platforms to give their own predictions for elections, super bowl, … and the Oscars. The post Social Media and Oscars 2018 appeared first on Audiense.

How to be a Modern Marketer in the Age of Data And Analytics

Social Media Today

In a new episode of The Social Business Engine podcast, Bernie Borges is joined by Victor Belfor, SVP of Channel Sales and Business Development at Conversica

How a social media consultant can help your business

Sherrilynne Starkie

Google Adwords and Analytics certifications are fundamental to online advertising and data insight. These tend to include the following: Data and insights such as Google Analytics, Sysomos, Sprout Social, Facebook Insights, Twitter Analytics, etc.

Facebook F8 2018: What Marketers Need to Know Ahead of Facebook’s Annual Conference

Buffer Social

Here’s everything you need to know about Facebook F8 2018, including some key sessions to keep an eye on and predictions for F8 2018. What to look out for at F8 2018: 3 key areas of focus. You’ve heard that Facebook is investing heavily in security and safety in 2018.

Instagram Ad Analytics – Spending Money Wisely

Quintly

Content Marketing Instagram Analytics Social Media MarketingLuckily there is still organic reach on Instagram, but it is also getting tougher to reach the right people with correct messages. Despite the fact that timelines become increasingly faster, we all want our content to be seen!

Top 10 Social Media Analytics Features

Quintly

When comparing different Social Media Analytics tools, it’s easy to get lost in the jungle of possibilities. For newcomers, it is especially hard to know what features to expect of a social media analytics tool.

Google Adds New Way to Track Google Images Traffic in Analytics

Social Media Today

Google will provide more transparency on Google Images traffic as part of a new update

Facebook Course in Sydney 2018 – Workshop With Laurel Papworth

Laurel Papworth

Curriculum for the Intermediate Facebook 2 Day Workshop in Sydney CBD 2018. Facebook Analytics , Insights, KPIs and writing Measurement reports? We do go quickly through the basics on day one but speedily move into intermediate areas of Ads and Analytics, Algorithms and so on.

Conversation Gained-How to Determine Influence in B2B Social Media

Direct Marketing Observations

It’s amazing to me that in 2018, the questions on influence in social are still pondered as if it were the latest work-out fad, “Yea but will it give me abs?”

B2B 313

Creative Vs. Analytical: How B2B Marketers Can Become Invaluable

Oktopost

10 years ago, being strong on one side was enough. But in today’s digital era, B2B marketers are expected to be a “jack of all trades”, juggling multiple roles, understanding the functionalities of various teams, and possessing complementary skill sets. Are you a right-brain marketer or a left-brain marketer?Click Click To Tweet To stress this point, […]. B2B Marketing Marketing Automation Marketing Director Marketing Tips Marketing Trends Thought Leadership

B2B 83

What’s the Right Social Media Scheduling Tool for Your Business?

Webbiquity SMM

As a full-suite social media management tool, Agorapulse pretty much does it all: monitoring mentions and comments and responding to them, social listening, analytics and reporting, social CRM, as well as, of course, scheduling. Guest post by Lilach Bullock.

Tools 315

Creative Storytelling: Picture This: It’s Not Just the Words – It’s What You Do with Them

Waxing UnLyrical

I have to interject a Super Bowl reference here, because my Eagles won their first championship title in 2018 and I wouldn’t be a good Philadelphian if I did not mention that. Guest Post by Mary Wascavage. Every morning I listen to the Elvis Duran Morning Show on my way in to work.

Guide to Understanding Pinterest Analytics

Sprout Social

The key to confirming that your new social content strategy works is through understanding your analytics reports. In this Pinterest guide, we’ll walk through how to read the networks’ analytics. Pinterest Analytics Requirements. Pinterest Analytics Glossary.

These Were The Most Downloaded And Profitable Games and Apps Of 2018

Forbes Social Media

App market data analytics company, App Annie has toted up the numbers for 2018 and found that it has been a record-breaking year for the app economy. Ever stopped to wonder what the most downloaded and profitable games and apps are? Probably not. These figures make interesting reading, however. NASDAQ:GOOGL NASDAQ:AAPL