Social Media 2018 Keynote Presentation: Power of Intent and Perspective in a Digital World of Change

Pam Moore

Just when you thought you had your social media and digital marketing strategy and plan together, 2018 hit many marketers like a load of bricks with fast, unexpected changes. Check out the keynote presentation I delivered at the Midwest Digital Marketing Conference 2018. The only guarantee you have in the world of social media, digital and online marketing in 2018 is change. Don't let the social networks control where and how you focus.

The #1 Reason Why Your Social Media Has Zero Return on Investment in 2018

Pam Moore

Do you feel stuck in a rut when it comes to achieving your business goals and utilizing social media to help you do such? Even some of the most savvy social marketers are finding themselves ready to throw in the towel with social media for business in 2018. According to a recent study from the DMA, only 48% of marketers believe they are receiving a positive return on their investment in social media. Social media is not rocket science.

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How to Develop a Profitable Social Media Strategy and Plan in 2018

Pam Moore

Are you tired of being sick and tired of not achieving a positive ROI from your time and money invested into social media? You feel as if you constantly spin your social media wheels with little real business results. You don't know where to start to build your social media plan. You started your social media plan but gave up as you have no idea how to budget or prioritize. The key inputs needed to succeed using social media for business.

7 Cringeworthy Social Media Fails from 2018

Social Media Today

What's been the biggest social media fail by a brand in 2018? Here are some of the top contenders

Top 10 Content Marketing Myths of 2018 – BUSTED

Pam Moore

No doubt 2018 is a year of change in the digital and social web. From strategies for digital marketing, content marketing, and video to the social networks such as Facebook, LinkedIn, Twitter, Instagram and the list goes on, it seems the foundation for which many marketers have built their business is changing underneath their social feet. Take a listen to episode 244 of the Social Zoom Factor podcast. Does it include digital, social, text and video?

Happy Halloween 2018

Sherrilynne Starkie

The post Happy Halloween 2018 appeared first on Sherrilynne Starkie. Social Media Graphic design Halloween SnappaHappy Halloween everyone! I made this e-card quickly with Snappa, an easy-to-use graphic design tool. Take your communications to a new level with unique visual content. Use this link for your free trial.

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3 Reasons Your Boss Didn’t Approve Your Social Media Budget and Plan

Pam Moore

” Do you have what you think is an amazing social media or digital marketing plan? This blog post includes the following: Top 3 reasons your social media budget and plan are not getting approved. Replay of a webinar I recently hosted with 3 Easy Steps to Get Your Social Media Budget Approved and Boss on Board with Your Plan ( grab a seat to the replay ). ” A social media plan is far more than throwing pretty visuals at Instagram or Facebook.

Don’t Listen to the Facebook Fear Mongers – What You Need to Know on Newsfeed Changes 2018 Webinar

Pam Moore

I am hosting a free Facebook in 2018 Webinar training that will provide you in simple english what you need to know about marketing your business on Facebook in 2018 plus the details of the latest announcement from Facebook. Sign up for the webinar here -> Ge t a Grip on Facebook Marketing in 2018 – What You Need to Know! Mark is changing the goal for his product team from “finding meaningful content to having meaningful social interactions.”

Facebook 2018 News Feed Changes 101: What You Need to Know For Your Business

Pam Moore

It is imperative you take the time to understand these changes if you plan to do any business marketing on Facebook in 2018. Yesterday I saw a Facebook ad from a large social media industry event host with an image and big words reading “Facebook Apocalypse.” If this isn't an attempt at media manipulation to drive an agenda, I don't know what is. I also recently hosted a Facebook in 2018 webinar that goes even deeper.

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October 2018 Social Media Updates

Ignite Social Media

S ocial media networks take this Q4 push to provide updates and release new products, while also provid ing tips and tricks on how to boost traffic, drive sales, and increase video views. Grab your pumpkin spice latte and catch up on the October Social Media Updates. EMarketer’s latest research shows that by the end of 2018, Facebook will account for nearly 25% of all video ad spending over the last year. Don’t want to fall behind on the latest social media news?

SMT's 2018 Social Media Spending Survey - Part 3: Social Media Marketing Goals and Tracking

Social Media Today

We recently conducted a survey of our audience to determine the key social media marketing trends and shifts of 2018. Here's part three of our report

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Why your social media isn’t working

Sherrilynne Starkie

The adage holds true in the world of social and digital media where the pace of change is constant. Despite sinking time and resources into social media, many companies are not seeing the results they want. Bringing in a certified social media consultant can turn things around quickly. Surprisingly, one of the most common roadblocks to social media success is a lack of strategy. Want to get real business benefits from social media?

Social Media and the 2018 World Cup

Ignite Social Media

As a former player and avid soccer fan I am closely watching the games and what is transpiring on social media. Since the United States did not make the cut, I feel like it has been a slower year than in tournaments past in terms of brands trying to jump on the bandwagon; however, the social platform themselves are embracing the primetime event. The post Social Media and the 2018 World Cup appeared first on Ignite Social Media - The original social media agency.

10 Power Tips to Create Facebook Content that Owns the News Feed Like a BOSS

Pam Moore

Register for my free live training Webinar Thursday, February 8th at 2pm et -> “ 10 Power Tips to Create Facebook Content that Owns the News Feed Like a BOSS ” The biggest concern any smart social, digital or content marketer should have right now is ensuring they understand the changes Facebook announced and that they know how to quickly adapt to new strategies and tactics that keep their content in the news feed. Influencer Marketing 2018 Training Webinar (free!).

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SMT's 2018 Social Media Spending Survey - Part 1: Key Channels of Focus

Social Media Today

We recently conducted a survey of our audience to determine the key social media marketing trends and shifts of 2018. Here's part one of our report

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Checking In On 2018 Social Media Predictions

Ignite Social Media

Now that we’re about halfway through the year, we thought it would be a great time to check in on our 2018 social media predictions to see how we did. We’ve seen more than a handful of brands increase their attention to retargeting users on social. “Clients and agencies will become more sophisticated in tracking socially attributed sale as tools such as Facebook Offline Conversions continue to be fine-tuned.”

Conversation Gained-How to Determine Influence in B2B Social Media

Direct Marketing Observations

I don’t know a marketer out there that would say that influence in social media is not a commodity, if you know how to leverage it. I do however, know a lot of marketers out there, who struggle with determining and identifying influence in social media and because of that, can not leverage it; and that’s NOT a commodity! Discussions on influence in social have been around since social began. Do you have a social/digital mindset?

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SMT's 2018 Social Media Spending Survey - Part 2: Where to Allocate Your Social Media Marketing Budget in 2019

Social Media Today

We recently conducted a survey of our audience to determine the key social media marketing trends and shifts of 2018. Here's part two of our report

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What every consultant should know about social media analytics

Sherrilynne Starkie

These are essential skills and talents, but to be a successful social media consultant you must add some ‘left-brain’ qualities. Effective social media analysis takes the right combination of hard skills and softer aptitudes. A good social media consultant will be au fait with: Google Analytics and Tag Manager. Social listening tools such as Cision, Sysomos, Reddit Keyword Monitor Pro, Streamview for Instagram, Keyhole and Snapalitics, among others.

The Biggest Social Media Changes So Far in 2018 - And How to Keep Up

Social Media Today

Here’s a look at the most notable social media changes so far in 2018 If you aren’t staying up-to-date with the latest trends and changes, you’ll likely lose ground to your competitors.

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Best Social Campaigns 2018

Meltwater

Since 2018 brought us contentious and divisive midterms, it not surprising that solidarity movements played out over social media with slightly more of an edge than they did in 2017 or… Read More >>>. Marketing PR & Comms Social Media Trendspotting

Why real social media experts are also great writers

Sherrilynne Starkie

The ability to tell good stories well will be THE disruptive marketing trend for 2018. Why is good writing important for social media success? This takes writing skills and talents across the range of media categories. In owned media, the writer will produce blog posts, social media updates, web content, speeches, video scripts and more. Are you sure your social media expert has the writing chops it takes to succeed?

What to Expect on Social Media in the Second Half of 2018

Ignite Social Media

I don’t know about you, but the first half of 2018 has flown by to me. As social media marketers, we are constantly staying up to date on what is happening in the space and trying to anticipate what is going to happen next. We recently did a check-in on our 2018 social media predictions and it is time conjure up some new predictions for the back half of the year. Reviews will Play a Bigger Role on Social.

The #1 Reason Why Your Social Media Has Zero Return on Investment in 2018

Pam Moore

Do you feel stuck in a rut when it comes to achieving your business goals and utilizing social media to help you do such? Even some of the most savvy social marketers are finding themselves ready to throw in the towel with social media for business in 2018. According to a recent study from the DMA, only 48% of marketers believe they are receiving a positive return on their investment in social media. Social media is not rocket science.

Last Minute Additions to Your 2018 Social Media Strategy

Ignite Social Media

Take a look back at your learnings from 2017 for a reminder of where you are headed in 2018. A few last-minute additions for your 2018 strategy are to include more video, use Pinterest for Search, activate micro-influencers and determine a role for Messenger. Video will continue to grow in importance in 2018. Quality video content is still paramount so keep in mind these best practices when creating video content for social. .

7 Common Social Media Mistakes Brands are Still Making in 2018

Social Media Today

While social media marketing is evolving, many brands are still making some fundamental errors in their process

Top 5 Reasons Your Social Media is Not Working in 2018 and How to Fix it

Pam Moore

Are you doing everything the “experts” tell you to do but still are not seeing measurable business results with your online marketing, social media and digital marketing efforts? Are you sick and tired of being sick and tired of no ROI from your time and money invested into social media? Is it time you finally acknowledge that your social media efforts are simply NOT WORKING? You are still looking for the social media easy button.

2018 Reflections: Our 10 Favorite Articles of 2018

Social Media Today

Looking to get a head start on coming social media marketing shifts? Check out our favorite posts from the last year in this summary

Social Media Roundup- Father?s Day 2018

Ignite Social Media

Today, we’re breaking down who succeeded and who flopped on social media this Father’s Day. — Ty Montgomery (@TyMontgomery2) June 17, 2018. BarkBox is another brand that caught our attention on social media this Father’s Day…again. The video, which has been viewed nearly half a million times across UFC’s social channels, shows a lighter, more approachable side to the heavyweight champion fighters while also generating excitement for their upcoming bout.

World Cup 2018: Social Media Stats and Insights

Social Media Today

With the 2018 World Cup just a few weeks away, here's a listing of key stats and notes on the popularity of the event

Annual Social Media Budget Planning For Companies And Bloggers

SocMed Sean

If your or your organization is actively engaging in the social media space, you need to analyze your current budget allocation and either confirm or increase that commitment to social media in your budget planning activities. Whether you work for a Fortune 100 company or a blogger who relies on revenue from your content to supplement your income, it’s important to think about what goes into your social media headcount.

SEO in 2018, Which Practices You Should Avoid and Why.

Social Media Marketing

To Conclude By avoiding forum posts and by improving already existing strategies, SEO in this second half of 2018 will be an easy task for you and it's proven by stats that these ones are the absolute best approaches you can have within the craft. new seo strategies 2018 seo 2018 seo facts 2018 seo trends in 2018 seo updates 2018 the future of seo 2018SEO is a never-ending race and marketers and bloggers know that.

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Getting everyone social media trained

Sherrilynne Starkie

“Tell me and I forget, teach me and I may remember, involve me and I learn,” said Ben Franklin about social media training never. Most organizations use social media channels in some way as part of their daily business. The use of social media technologies and practices is restricted to those who have the word ‘social’ in their job title. Social media training. Social Media Ambassadors. Brands use social media for PR.

Five content marketing tricks of a great social media consultant

Sherrilynne Starkie

As in most professions, an experienced social media consultant knows certain tricks of the trade to content marketing work better, faster, easier. There is no doubt that social media, when done right, is a time suck. A social media consultant should invested in productive work, and use automation to perform repetitive tasks. There are free tools such as Google Alerts, Social Mention and Mentionmapp. Special Tricks.

4 Emerging Social Media Platforms To Watch In 2019

Social Media Strategies Summit

In the midst of 4th quarter marketing campaigns and the race to end 2018 with a bang, marketers should also start looking ahead to the new year. It’s a good time to take stock of your social media marketing strategies to assess what’s working and where you have room to improve. There is a lot of chatter about emerging social media sites, and where brands should make investments in 2019. So how is a social media marketer to decide?

Our Industry, Your Answers: Breaking Down the 2018 JOTW Communications Survey

Waxing UnLyrical

A recent survey conducted by Ned Lundquist’s Job of the Week (JOTW) in partnership with Sword and the Script Media, LLC sought to find out the true status of our industry. Conducted in February 2018, the online survey solicited the thoughts and opinions of 5,500 JOTW newsletter subscribers, mainly consisting of senior in-house and corporate communications professionals across a variety of industries. Will Work for Media Impressions. Guest Post by Scott Kaminski.

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Facebook Launches 2018 Personalized 'Year in Review' Videos for Users

Social Media Today

Facebook has launched its latest 'year in review' video template, which enables users to create simple video summaries of their 2018 activity

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Top 5 Instagram Marketing Trends CMOs Should Prepare for in 2018

Meltwater

If your brand still doesn’t have a social media marketing strategy in place, you’re falling behind. Social media has become an integral element of every brand’s digital marketing strategy (and… Read More >>>.

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The Last Thing Your Target Customer and Audience Wants From You is More Content

Pam Moore

As the social ecosystem of “experts” broke down, blogged about, and summarized their thoughts on these changes, what surprised me the most was how many marketers that claim to be experts in this space were shocked to see these changes. Facebook and other top social networks have been migrating toward a pay to play model for the last 3-5+ years. Why do they spend time on social networks where their target customer isn't even hanging out on?

15 Golden Rules of Content Marketing in 2018

Pam Moore

Now businesses large and small must learn not just how to inspire and engage their audiences with content, they must also learn the technologies, mediums, social networks and how to orchestrate them all together to somehow rise above the noise. This training is guaranteed to help you lay a solid foundation for your content marketing strategy in 2018 and beyond! Want the blueprint for social marketing success right now?