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#measurePR Recap (September 2016): 2nd Annual #measurePR-palooza

Waxing UnLyrical

Sahana (@hellosahana) September 8, 2016. Richard Bagnall (@richardbagnall) September 8, 2016. Richard Bagnall (@richardbagnall) September 8, 2016. Richard Bagnall (@richardbagnall) September 8, 2016. Angela Sinickas (@sinickasa) September 8, 2016. Katie Delahaye Paine (@queenofmetrics) September 8, 2016.

Analysis 211
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The Power of Nostalgia in Social Media Marketing

Social Media Strategies Summit

It’s a double-win, allowing brands to engage audiences who remember when it first came out in 2016, while also targeting consumers who feel nostalgic for the show’s iconic 1980s setting and aesthetic. Remember, Stranger Things season one came out in 2016. No problem.

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Customer Experience: The Future of Business & Marketing #AdobeSummit 2016 Recap

Pam Moore

2016 was my 2nd year being paid as an Adobe Insider to cover the event. Recap of the Adobe Summit 2016 event in Las Vegas. 2016 was my 2nd year being paid as an Adobe Insider to cover the event. In March I spent almost a week with 10k digital marketers at the Adobe Summit event. In this 20 minute podcast you will learn: .

Marketing 165
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Infographic: Changes To The Social Media Industry In 2016 and Early 2017

SocMed Sean

Throughout 2016 and into the early months of 2017 there have been some noteworthy headlines surrounding social media. From efforts to prevent the spread of ‘fake news’ to the announcement of Snapchat’s first physical product (Spectacles) – it’s been an interesting last year in the social media space!

Industry 169
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Target Frequency Added to Awareness Campaigns

Jon Loomer

Up until now, you’ve only had the option of a Frequency Cap, which has been around since at least 2016 (I wrote about it then!). It’s been around for more than a year (I wrote about it last October), but now it’s coming to Awareness campaigns using the Auction buying type. This set a maximum number of times you want to reach people.

Campaign 173
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Facebook And Fallout From The 2016 Presidential Election

The Social Media Hat

In 2014, millions of Facebook user profiles were sold to Cambridge Analytica and used to help create detailed profiles on American voters. How did this happen, and what's next for Facebook?

Facebook 168
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2016’s Best 10 Infographics + 1 Bonus

Meltwater

At Meltwater we have a saying, “Data is everywhere, we help you frame it.” ” An… Read More.

Data 152