Ignite Social Media

DECEMBER 29, 2016

2016 has been a very eventful year, especially in the world of social media marketing. The Ignite Mystery Trip 2016: Destination Revealed , by Jessica Gaylord. 4 Emerging Social Media Communities , by Jordan Hefty. At times the changes can feel overwhelming, but this post certainly helps recognize four emerging social media communities we were beginning to see this past year. 2016 had a lot going on, and i’m sure next year won’t be any different.

Social Media 122

Social Media Trends Analytics Analysis 122

Waxing UnLyrical

FEBRUARY 19, 2016

Seeing as how February, as a month, is all about love, I wanted to focus this month’s #measurePR chat on the folks who give us the most love in our businesses: our community. On how online community impacts PR and vice versa: A3: An engaged community can be a fantastic PR resource, esp in times of disaster. Online communities are formulating networks, convos, and opinions in real time around the world. It fuels community fire and gives lift to PR efforts.

Communities 104

Communities Consultant Discount Engagement 104

Firebelly

FEBRUARY 15, 2016

Check out my three Twitter best practices for 2016 and beyond! Twitter Best Practices For 2016. The post Twitter Best Practices For 2016 appeared first on Firebelly | Social Media Marketing & Management Company. Community Management Social Media Management TwitterBrands ask their customers for a lot on Twitter—follows, likes, retweets—all the time, but they’re awful about returning the love. How can this be remedied?

Twitter 123

Twitter Study Brands Engagement 123

Waxing UnLyrical

NOVEMBER 21, 2016

In December, #measurePR gets into the holiday spirit with a chat focused on and around measuring community. Our guests include Denise Chan , the Senior Content & Community Manager at Bitly; Jordan Feise who does digital, events & influencer marketing for Traackr; Corina Manea , Chief Community Officer at SpinSucks & Arment Dietrich and Founder of NutsPR; and Erica Moss , Community Manager at Trello.

Engagement 143

Engagement Banking Communities Analysis 143

Waxing UnLyrical

OCTOBER 28, 2016

If no engagement from the community, numbers mean nothing #measurepr. Founder and publisher of Waxing UnLyrical, Shonali Burke helps smart businesses make bank by taking their communications from corporate codswallop to community cool™. Twitter Facebook Google+ LinkedIn #measurePR Recap (October 2016): Measuring Content. So much has been going on, with all the travel… more on that soon! For now, let’s catch up on #measurePR.

Content 144

Content Comparison Banking Consultant 144

Waxing UnLyrical

FEBRUARY 26, 2016

In the social space, there’s a lot of talk about “community.” ” We hear it all the time and, rightly so; because community is just that important. Like Rome, however, a community can’t be built in a day. But community is a funny thing; you’re either all in, or you’re out. So that kept me thinking about how one puts the “we” in any community forum, as well as how one sustains it.

Communities 118

Communities Forums Construction Consultant 118

Pam Moore

FEBRUARY 1, 2016

Know how to not only build community but build real relationships with human beings built on trust and authenticity. 2016 Social Media & Digital Marketing Predictions . How to Build an Emotional Brand – 8 Foundations to More Human Brand Connections 10 Questions You Must Answer Yourself Before Hiring a Social Media Agency in 2016. Achieving measurable social media ROI is very similar to teens and sex. Everyone is talking about it but very few are actually doing it!

Social Media 95

Social Media Research Small Business ROI 95

Waxing UnLyrical

JUNE 3, 2016

Founder and publisher of Waxing UnLyrical, Shonali Burke helps smart businesses make bank by taking their communications from corporate codswallop to community cool™. Twitter Facebook Google+ LinkedIn #measurePR Recap (May 2016): Measuring Media Relations. The May edition of #measurePR brought together three fabulous guests who were ready to share their smarts on measuring media relations.

Metrics 107

Metrics Analysis Banking ROI 107

Waxing UnLyrical

APRIL 22, 2016

They included: Gini Dietrich , CEO of Arment Dietrich and queen creator of the popular Spin Sucks blog community; Founder of the influencer marketing platform Traackr (my client), Pierre-Loic Assayag (my friend!); Robert Scoble (@Scobleizer) April 14, 2016. Community member Lucy Rendler Kaplan had this to say: A3 Looking at it as a one & done “campaign” rather than developing a mutually beneficial relationship is one of the biggest I see #measurepr.

Influencer 104

Influencer Marketing Banking Communities 104

Ignite Social Media

MAY 27, 2016

So, when I was asked to share what the future of community management would be like, at first it felt like an impossible task. Perhaps you are feeling the strife of defining “community management”, or trying to figure out where a discipline that touches so many areas of your business fits on your org chart. This is a pivotal time in the discipline of community management, and many brands are asking these very questions.

Communities 95

Communities Team ROI Forums 95

Waxing UnLyrical

JUNE 24, 2016

Community member Christine Perkett offered this insight: A4) also not showing how strategy will change as a result of analysis. Founder and publisher of Waxing UnLyrical, Shonali Burke helps smart businesses make bank by taking their communications from corporate codswallop to community cool™. Twitter Facebook Google+ LinkedIn #measurePR Recap (June 2016): Live from #AMECSummit. You know what’s awesome about a digital event? Doing it live from a REAL event!

Analysis 102

Analysis Banking Curation ROI 102

Waxing UnLyrical

MARCH 11, 2016

Community member Amanda Roe also had this to say: @shonali A3:always include competitive comparison; align w/co’s goals & how relationships positively impact sales. Our guests will be … drum roll please … Gini Dietrich , CEO of Arment Dietrich and creator of the popular Spin Sucks blog community; founder of the influencer marketing platform Traackr, Pierre-Loic Assayag ; Jason Falls , SVP of Elasticity (though Jason really needs no introduction!);

Meeting 107

Meeting Comparison Banking Retail 107

Ignite Social Media

AUGUST 2, 2016

Today, let’s examine four recently emerging social media communities. Snapchat enjoyed a steady growth pattern from the 16-24 age demographic until Q1 2016 when a new trend emerged. Having only scratched the surface of the latest emerging social communities, it is easy to see that there is much to be learned and studied in order to stay on top of the most current trends. Social media is a constantly changing force to be reckoned with.

Communities 86

Communities Social Media Instagram Patterns 86

Talkwalker SM

SEPTEMBER 7, 2016

Based on Talkwalker’s new and improved Instagram analytics (and our own appreciation), here are 10 brands killing it on Instagram to kickstart your social media strategy for the last months of 2016. between July 27th and September 8th , 2016). With over 59 million followers in its community, the magazine has posted some of the most popular images on Instagram over the last year, with its average post generating over 500,000 likes and 1,000 comments.

Instagram 96

Instagram Brands Sports Airlines 96

Audiense

SEPTEMBER 23, 2016

The value isn’t in the hardware, it’s in the community and how they use it. To show that Philips was actually making a difference, we built our campaign around the insight that companies need to connect with the needs of communities to show societal change. The post ICYMI: 11 Of The Best Insights From #SMWLDN 2016 appeared first on Audiense.

Influencer 96

Influencer Embedding Campaign Patterns 96

Ignite Social Media

MAY 25, 2016

For the first time ever, Ignite Social Media is offering a detailed, 3-hour Master Class on Community Management Best Practices for 2016. As the job of community manager evolves (yet again), keeping up is increasingly challenging. We’ll cover: The evolution of the Community Manager. Reactive community management. Proactive community building.

Class 93

Class Communities Discount Collaboration 93

Socialmedia.biz

OCTOBER 29, 2016

in 2016, and listed as one of the top 50 content marketing influencers globally in 2015. A quote to remember: “Every single community that grows on social media has its own unique DNA. While they may share some similarities, they will have different personalities based on the people, tone of voice for the people running the community, and rules – written or unwritten. These unique elements make social media communities successful and sometimes fail.

Influencer 111

Influencer HootSuite Social Media Hotels 111

Ignite Social Media

NOVEMBER 23, 2016

We’ve almost made it to the end of 2016. Community Managers like myself reacted kind of like this…. Holiday Marketing Humor Social Media Trends 2016 2016 Social Media Changes Changes in Social Media Social Media Changes Social Media Marketing Social Media Thanks Social Media Updates Thankful Thankful Social Media News Thanksgiving Updates in Social MediaCongratulations, everyone! It’s certainly been an … interesting … year.

Social Media 129

Social Media Sentiment Eventful Cost 129

Ignite Social Media

DECEMBER 14, 2016

Community Management Humor Social Media Measurement Social Media Stats 2016 College Football Playoff 2016 College Football Playoff Predictions 2016 social media College Football Playoff College Football Playoff Predictions Predicting the College Football Playoff Predictions social media predictionsYou’ve seen the headlines. Social Media Predicted (insert disaster/major event here)”. However, it seems these headlines only appear after an event takes place.

Social Media 95

Social Media Hashtag Sentiment Questions 95

Ignite Social Media

MAY 30, 2016

Master Class on Community Management in 2016 Offered at $100 Off. Our team handles community management for many of the world’s best brands, so they have a ton of knowledge. Our Master Class on Community Management Best Practices in 2016 is now open for registration. It’s a great way to make sure you’re up to date on content and channel strategy, editorial planning, reactive community management, social listening and much more.

Class 83

Class Communities Discount Training 83

Pam Moore

NOVEMBER 23, 2016

It enables even the smallest of businesses to increase brand awareness, build community, nurture relationships. Using Facebook live to connect with your local community and influencers / thought leaders. Facebook Live video streaming enables brands and businesses of all sizes to tap into the power of video marketing and social media. Smart and savvy marketers know they can even use Facebook Live to conduct customer research as well as increase leads and sales!

Small Business 131

Small Business Video Facebook Instagram 131

Talkwalker SM

MARCH 1, 2016

The Oscar’s brings friends, family and social media communities together to watch and engage with one another online, and via various forms of media. SOCIAL MEDIA NEWS event marketing Gucci influencer marketing influencers movies oscars 2016 social listening social mediaThere are few annual events that can attract a mass audience like the Oscars. Social media hype around the ceremony was substantial with around 12.5

Eventful 72

Eventful Fashion Wikimedia Hashtag 72

Convince & Convert

MAY 10, 2016

The online community pendulum is swinging back. It’s no longer enough to rely on social networks for community infrastructure. Smart companies are now combining owned and rented community functions into a 1+1=3 scenario I call Omni-Social. Here’s an overview of Omni-Social: The original “social media” consisted mainly of brand-owned channels like the old-school HOG ( Harley Owners’ Group ) community built and facilitated by Harley-Davidson.

Communities 90

Communities Aggregator UGC MySpace 90

Ignite Social Media

JUNE 16, 2016

Father’s Day can be a tough one for community managers. Why It Works: Sometimes, the best content is that which comes from the community. In this case, the videos were not submitted directly by the Dove community (rather, the company sourced reactions from high-rating YouTube videos) but the organic and audience-oriented aspect is still there.

Communities 88

Communities Content Tips Campaign 88

Ignite Social Media

OCTOBER 7, 2016

So, we interviewed Ashlie Lanning, our Vice President of Community Management, to get the Dos and Don’ts on election content and conversation for brands targeting consumers in the US. Sure, that topic makes sense for some brands (certainly not all) to talk about if, again, it provides some meaning to the brands’ community and also represents the brand purpose and voice.

Brands 114

Brands Conversation Policies Guidelines 114

Socially Sorted

DECEMBER 22, 2016

3 The reaction I got from you, my community, in terms of comments on social media, emails to me about the content and general excitedness. This article got a lot of great feedback including stories about how some of my community have used it to get an instant increase in traffic and readers to their blog. I know when a post is popular from shares, but I know when something is truly important to my community when it comes to quality comments.

Tourism 70

Tourism Instagram Patterns Communities 70

Ignite Social Media

NOVEMBER 28, 2016

While the year isn’t over just yet, a lot has already happened in 2016. The brand recognition of these Mickey Mouse Ears alone drove people to participate in this community-centered program. The post 5 Innovative Social Media Campaigns of 2016 appeared first on Ignite Social Media - The original social media agency. From the Olympics to Harambe, the elections and everywhere in between, it has been a busy year.

Campaign 129

Campaign Social Media Examples Delicious 129

Laurel Papworth

OCTOBER 16, 2016

This is a Social Media webinar for Schools interested in a multi disciplinary approach to Social Media: Many Marketing and Public Relations professionals want more structure than simply competitions and promotions on Facebook & Twitter and broadcasting content on LinkedIn – this course will enable you to create a great social media strategy for your School that really builds community around the school brand: .

Strategy 59

Strategy Social Networking Module Avatar 59

Ignite Social Media

AUGUST 23, 2016

Philadelphia 76ers (@Sixers) July 12, 2016. posting about “The Dress” in 2016) long after the trend has ended can make your brand look as if it’s jumped the shark. Does everyone on your Twitter timeline seem to be obsessed with a new movie, television show, or mobile app? Are all your Facebook friends talking about the next big sporting event, upcoming holiday, or election?

Trends 94

Trends Sentiment Brands Social Media 94

Buffer Social

NOVEMBER 14, 2016

To better understand how social media marketing is changing, we collected data from over 1,200 marketers to create the State of Social Media 2016 report. The most popular reason for using social media among those surveyed was brand awareness (85%), followed by community engagement (71%). In 2016, 42% of respondents saw an increase in spend compared to 2015, with only 7% of companies decreasing their social media marketing budgets.

Survey 88

Survey Report Social Media Video 88

Pam Moore

AUGUST 3, 2016

Building community and followers on Snapchat is difficult for both brands and people like you and me. Brands have already invested in community and relationships on Instagram. community. Instagram recently announced a new feature called Instagram Stories that looks, smells, feels and behaves a LOT like SnapChat! The new Stories features empowers users to share their favorite moments in 10 second increments.

Instagram 95

Instagram Community building Feed Feedly 95

Laurel Papworth

JUNE 7, 2016

Beyond the basics of Facebook and Twitter, this social media course takes you through writing a social media strategy, developing online community campaigns, running Facebook competitions, key influencer strategies for Bloggers and Twitterati, setting up social media monitoring dashboards, understanding the various algorithms on Facebook and LinkedIn and so on. On Wednesday 3rd August 2016 to Friday 5th August 2016 I am teaching a social media intensive in Sydney.

Training 59

Training Strategy Course Social Networking 59

Twist Image

JUNE 3, 2016

Mary Meeker is back with her Internet Trends for this 2016. While her insights always capture the tech community's attention, there are massive implications for businesses and brands as well. Here is Mary Meeker's presentation: Internet Trends 2016 : Here is Mary Meeker 's full slide presentation: Internet Trends 2016. 2016 Internet Trends Report from Kleiner Perkins Caufield & Byers. internet trends 2016. Stop everything.

Trends 48

Trends Conference Report Company 48

Ignite Social Media

AUGUST 31, 2016

The content shared gives their communities an inside look at what goes on behind closed doors. utilized Instagram Stories very effectively with its Sports Illustrated brand and the 2016 Summer Olympic Games. Instagram Stories is only a few weeks old but brands have already leaped at this new opportunity to engage with their fans. In this blog, we’ll be highlighting some of the opportunities that brands have identified and which brands are successfully achieving results.

Instagram 91

Instagram Brands Sports Examples 91

Waxing UnLyrical

DECEMBER 14, 2016

Community Strategy employee advocacy leveraging employees for PRGuest Post by Jessica Davis. When doing my due diligence for this post, I came across a transcript of the #PRprochat that happened in July 2014. During that chat Shonali said something very interesting about PR goals: A4: Ultimately, all business efforts tie back to a) increasing revenue, b) lowering costs, c) improving cust. satisfaction (cont) #PRprochat. Shonali Burke (@shonali) July 10, 2014.

Nielsen 178

Nielsen Reputation Exercises Metrics 178

Sprout Social

OCTOBER 31, 2016

Professionals in the field are constantly having to evolve with their social media marketing and community management best practices. All of the upcoming chats for November 2016 are listed below. November 2, 2016: Using Keyword Search for Twitter & Instagram. With the sheer volume of social messages posted every second, it’s worth it for your brand to be keeping an ear to the ground for keywords and phrases that your industry and community are engaging with.

Upcoming 63

Upcoming Analysis ROI Communities 63

Convince & Convert

FEBRUARY 18, 2016

Topcoder is a community of designers, developers, and data scientists who specialize in design and technology. This community develops enterprise-level work for some of the biggest companies in the world. As such, Clinton’s job is to serve two masters: the community of designers and developers as well as the clients signing up to tap this community. How to effectively build and nurture a community. “Topcoder was always community first.

Communities 66

Communities Engagement Crowdsourcing FAQ 66

Waxing UnLyrical

DECEMBER 12, 2016

We officially launched in September of 2016 at Content Marketing World. Founder and publisher of Waxing UnLyrical, Shonali Burke helps smart businesses make bank by taking their communications from corporate codswallop to community cool™. Today’s a big day. Not just because I can now say, “Christmas is next week,” (yay!)

Film 211

Film Authentication Banking Data 211

Janet Fouts

FEBRUARY 23, 2016

A talented community manager is a nurturer, an arbiter of quarrels, a font of information and resources, and a facilitator of discussions that encourage growth. Corporate Social Media mindful social

Communities 70

Communities Resources Social Media 70

Dave Fleet

FEBRUARY 4, 2016

This aggressive push led Facebook to become less and less about communities of ‘people like me’ and more replete with brands advertising to users. While the personalized 1:1 experience is there, the ability to stay in touch with communities of interest is much diminished, and there’s a saturation of brands pushing content “at” people, with a focus on sales vs helpful, interesting information.

Social Media 235

Social Media News Trends Eventful 235

Convince & Convert

APRIL 20, 2016

Michael believes in research, knowing your message, giving back to community, more research, and keeping your own inspiration alive by inspiring others. We’re all anticipating their launch of Imagine Commerce at Catalyst 2016! For me an influencer is someone that’s really trying to make a difference in the community, really trying to give back to their audience.” —@MGeorgiou22. Catalyst 2016. Are You Helping? Think it’s all about you? Not so.

Communities 77

Communities Engagement Research Influencer 77

Waxing UnLyrical

NOVEMBER 28, 2016

For me the community around Shonali alone is worth the investment and more. Founder and publisher of Waxing UnLyrical, Shonali Burke helps smart businesses make bank by taking their communications from corporate codswallop to community cool™. I love introducing you to all my Social PR Virtuosos, but this week, I’m particularly stoked! You see, Duncan Alney – who’s profiled below – and I have known each other since high school.

Banking 210

Banking Conference Influencer Training 210

Waxing UnLyrical

OCTOBER 24, 2016

In my opinion, Social PR has become the key to connect with and influence communities and to succeed in business. Founder and publisher of Waxing UnLyrical, Shonali Burke helps smart businesses make bank by taking their communications from corporate codswallop to community cool™. This week, I’m psyched to introduce to you a very special Social PR Virtuoso: Dinean Robinson.

Delicious 208

Delicious Banking Sports Education 208