Waxing UnLyrical

APRIL 22, 2016

The April edition of #measurePR brought together a group of pretty heavy-hitting influencers in our space to chat about – what else? – influencer marketing best practices, relationship-building, and measuring your efforts. They included: Gini Dietrich , CEO of Arment Dietrich and queen creator of the popular Spin Sucks blog community; Founder of the influencer marketing platform Traackr (my client), Pierre-Loic Assayag (my friend!);

Influencer 104

Influencer Marketing Banking Communities 104

Pam Moore

APRIL 28, 2016

2016 was my 2nd year being paid as an Adobe Insider to cover the event. Recap of the Adobe Summit 2016 event in Las Vegas. 2016 was my 2nd year being paid as an Adobe Insider to cover the event. In March I spent almost a week with 10k digital marketers at the Adobe Summit event. Once again we were honored to take our #GetRealChat on the road and chatted on Twitter with the Adobe team and other industry leaders live from the event in Las Vegas.

Startup 130

Startup Small Business Marketing Metrics 130

Waxing UnLyrical

APRIL 13, 2016

This is where influencer marketing comes to the rescue. Loosely defined as a marketing strategy involving influencers to impact buyer decisions and boost a brand’s visibility by using their online personality and popularity, influencer marketing has many takers. Well then, who are these so-called “influencers?” ” Often, marketers equate influencers with celebrities. As opposed to celebrities, influencers are very regular people.

Influencer 157

Influencer Campaign Marketing API 157

Waxing UnLyrical

OCTOBER 5, 2016

Sahana (@hellosahana) September 8, 2016. Richard Bagnall (@richardbagnall) September 8, 2016. Richard Bagnall (@richardbagnall) September 8, 2016. (We’ve Angela Sinickas (@sinickasa) September 8, 2016. Katie Delahaye Paine (@queenofmetrics) September 8, 2016. Chip Griffin (@ChipGriffin) September 8, 2016. Johna Burke (@gojohnab) September 8, 2016. Pierre-Loic Assayag (@pierreloic) September 8, 2016. Johna Burke (@gojohnab) September 8, 2016.

Analysis 159

Analysis Metrics Publishing Consultant 159

Waxing UnLyrical

NOVEMBER 21, 2016

Our guests include Denise Chan , the Senior Content & Community Manager at Bitly; Jordan Feise who does digital, events & influencer marketing for Traackr; Corina Manea , Chief Community Officer at SpinSucks & Arment Dietrich and Founder of NutsPR; and Erica Moss , Community Manager at Trello. Twitter Facebook Google+ LinkedIn #measurePR Recap (November 2016): Measuring Engagement. The November edition of #measurePR focused on measuring engagement.

Engagement 143

Engagement Banking Communities Analysis 143

Waxing UnLyrical

APRIL 20, 2016

Ed: Jordan works for Traackr, an SBC client; we developed the Academy of Influencer Marketing together. Influencer marketing has officially gone mainstream. 84% of brands plan to integrate influencers into their current marketing strategy. Agencies and enterprises alike are investing in and executing successful influencer marketing campaigns. Often, the most daunting part of influencer marketing is beginning to build a relationship with an influencer.

Influencer 159

Influencer Engagement Brands Campaign 159

Ignite Social Media

OCTOBER 25, 2016

Influencer marketing during the holiday season can be a great idea for brands. Every so often though I think to myself, self, what do influencers really want? Keeping engaged with your influencers is a great idea and an even better idea is reaching out to them every so often just to keep a pulse on what they are looking for in brand relationships. Influencers have families also. Not saying you won’t secure influencers if you wait, it just might make it more difficult.

Influencer 122

Influencer Marketing Blogger Campaign 122

Ignite Social Media

AUGUST 4, 2016

When it comes to asking whether or not your brand should be repurposing its influencer-generated content – there’s really no question about it. If you search the internet for “influencer marketing success” it doesn’t take long to find articles like Forbes ’ “ Love It Or Hate It: Influencer Marketing Works ,” which cites studies from TapInfluence , Deloitte , Tomoson , and McKinsey on just how powerful influencer marketing can be during the buyers’ journey.

Influencer 94

Influencer Brands Content UGC 94

Waxing UnLyrical

APRIL 27, 2016

As PR professionals, our best thinking is spent targeting influencer groups with proactive engagement strategies, educating key audiences and moving them out of indifference to a product, service or issue. We know that the best public relations and marketing programs include employees as core influencers, a group necessary for ensuring a cohesive message inside and outside the organization. Mind the Most Important Influencer: You. Guest Post by Heathere Evans-Keenan.

Influencer 159

Influencer Patterns Comparison Sentiment 159

Waxing UnLyrical

APRIL 29, 2016

Recently I’ve been getting a lot of pitches from companies wanting to “leverage” my “influence.” ” That’s not surprising, since “influencer marketing” is the buzzword du jour. So it’s also not surprising that for every company or marketer who’s trying to do this thoughtfully , there are tens, if not hundreds, of others, trying to make a quick buck by creating an influencer marketplace. There isn’t one.

Influencer 157

Influencer Banking Training Consultant 157

Direct Marketing Observations

DECEMBER 16, 2016

It’s rather interesting in that you can track my thinking in the tech industry in 2016 and see how much we might be thinking about it in 2017. January 2016. February and March of 2016 Digital Transformation. April 2016. May/June 2016. ” July /August 2016. Influencers? When did influenceing the influencers become a thing? September/October 2016. November/December 2016. Which takes me to December 16th 2016.

Pluck 130

Pluck Marketing Crowdsourcing Mobile 130

Ignite Social Media

DECEMBER 20, 2016

2016 was a year of change in social media marketing. While this will always be the space of frequent change, 2016 was marked with continued growth among the “baby” networks (Snapchat), an evolution of content (video is now a top priority), and a notable swing in how users are interacting on the platforms (increasingly reading/digesting and sharing less of their own information).

Strategy 110

Strategy Social Media YouTube Video 110

Waxing UnLyrical

JUNE 24, 2016

PR has moved fr/ being just the media liaison to the PR influencer w/ all stakeholders incl. Twitter Facebook Google+ LinkedIn #measurePR Recap (June 2016): Live from #AMECSummit. You know what’s awesome about a digital event? Doing it live from a REAL event! As you might remember, last week I moderated the June #measurePR Twitter chat live from the AMEC International Summit in London.

Analysis 102

Analysis Banking Curation ROI 102

Talkwalker SM

SEPTEMBER 7, 2016

Based on Talkwalker’s new and improved Instagram analytics (and our own appreciation), here are 10 brands killing it on Instagram to kickstart your social media strategy for the last months of 2016. between July 27th and September 8th , 2016). In order to optimize your digital strategy, you need to use reliable indicators to benchmark your performance, identify new visual influencers for your brand and pinpoint the most engaging content.

Instagram 96

Instagram Brands Sports Airlines 96

Webbiquity SMM

OCTOBER 25, 2016

In 2016, we may very occasionally pay attention to ads, but generally consider them a nuisance. Because of this aversion to ads, using influencers to sell products has become all the rage. But though the practice of influencer marketing —driving content by leveraging influencers—has been around for awhile, you may not have fully capitalized on this powerfully effective way to increase your website’s social media traffic, links, and search visibility.

Influencer 170

Influencer Marketing Class Notification 170

Pam Moore

FEBRUARY 1, 2016

2016 Social Media & Digital Marketing Predictions . Influencer Marketing in a Nutshell. How to Build an Emotional Brand – 8 Foundations to More Human Brand Connections 10 Questions You Must Answer Yourself Before Hiring a Social Media Agency in 2016. Achieving measurable social media ROI is very similar to teens and sex. Everyone is talking about it but very few are actually doing it!

Social Media 95

Social Media Research Small Business ROI 95

agora pulse

DECEMBER 26, 2016

Here are the roundup posts I’ve found most useful in 2016. ” Last week, I learned about Facebook’s “Creative Hub,” confirmed suspicions with a review of influencer marketing in 2016, and shook my groove thang to a disco-eque track by SlothBoogie. ” Recent roundups have listed resources on social media influencers, Instagram live video, and social media ROI. How do you choose what social media news you read each day?

Social Media 102

Social Media Curation Journal SEO 102

Ignite Social Media

NOVEMBER 16, 2016

We are constantly learning more and more about the world of influencers. Some of these items are more “in-general” learnings however, here are four lessons that we’ve learned from working with influencers that can benefit you in the coming year. The world of influencers is heavily connected, they network, they attend conferences together and some may even be real-life friends. Having trouble getting influencers to bite on a campaign? Influencer Marketing

Influencer 122

Influencer Social Media Campaign Marketing 122

Waxing UnLyrical

APRIL 1, 2016

If you’re planning on getting started with influencer marketing this year (and not a moment too late, we’re already into Q2), you’re not alone. Some of you might remember the Sunrise Samplers at the Influence Saloon ;), where brands (even non-profits) were trying all sorts of things to get attention. And here at WUL, we are dedicating this entire month to influencer marketing. Traackr’s Academy of Influencer Marketing.

Influencer 138

Influencer Klout Module Marketing 138

Waxing UnLyrical

APRIL 11, 2016

If you’re not already leveraging the power of influencer marketing for your campaigns, you’re missing out. Next week will see the monthly #measurePR Twitter chat (April 14, 12-1 pm ET), where we’ll welcome four heavy-hitting influencers to talk about measuring influencer marketing and more. In the meantime, let’s see what they and several past #measurePR guests have had to say about influencer marketing in this week’s roundup.

Influencer 104

Influencer Marketing Banking Guidelines 104

Talkwalker SM

MARCH 1, 2016

Get your influencers and brand ambassadors actively involved on your social channels as these are the people who can take your social presence to another level. SOCIAL MEDIA NEWS event marketing Gucci influencer marketing influencers movies oscars 2016 social listening social mediaThere are few annual events that can attract a mass audience like the Oscars. Social media hype around the ceremony was substantial with around 12.5

Eventful 72

Eventful Fashion Wikimedia Hashtag 72

Waxing UnLyrical

MARCH 11, 2016

In April, the #measurePR chat will focus on influencer marketing; best practices, relationship-building, and, of course, how to measure your efforts. Our guests will be … drum roll please … Gini Dietrich , CEO of Arment Dietrich and creator of the popular Spin Sucks blog community; founder of the influencer marketing platform Traackr, Pierre-Loic Assayag ; Jason Falls , SVP of Elasticity (though Jason really needs no introduction!);

Meeting 107

Meeting Comparison Banking Retail 107

Meltwater

DECEMBER 11, 2016

Although much of the influencer marketing conversation centers around consumer brands and their partnerships, influencer… Read More.

Influencer 127

Influencer Conversation Brands Marketing 127

Waxing UnLyrical

APRIL 15, 2016

As more and more brands jump on the influencer marketing bandwagon, how they structure influencer programs and communications is becoming increasingly important. What exactly is it you want influencers to do? It’s usually at least some combination of the first two, but if you’re not clear about what it is you’re looking for, your influencer marketing program will be off to a rocky start. Designate a point person for influencer communications.

Influencer 107

Influencer Marketing Banking Guidelines 107

Ignite Social Media

SEPTEMBER 7, 2016

Of what use can influencers be to our brands? This is an important question, but one that rarely yields a response beyond the obvious, they have influence. In efforts of helping you articulate the subtler advantages to be had through influencer cooperation, we’ve compiled this list of five surefire reasons that listening to influencers will better inform your own brand’s content strategy. Influencers Understand the Audience You Want to Target. “So

Influencer 92

Influencer UGC Strategy Content 92

Audiense

SEPTEMBER 23, 2016

At FHF we use a measurement model which allows us to align our client’s objectives with KPIs across each stage of the framework: Exposure, engagement, influence, activation and loyalty. Why Have A Kardashian When You Can Have An Influencer? Choosing the right influencer for your campaign is so important that we wrote a whole eBook on how to find the right influencers for your campaign.

Influencer 96

Influencer Embedding Campaign Patterns 96

Convince & Convert

APRIL 19, 2016

Four trends are converging to make influencer marketing an increasingly important part of any B2C or B2B marketing program: There is a glut of content being created, and breaking through the noise is more difficult than ever. This last point is a major key, as the perceived authenticity of other humans contributes not only to the rise of influencer marketing, but also its cousin – employee advocacy programs. Influencer Marketing Isn’t New.

ROI 94

ROI Influencer Nielsen Marketing 94

Talkwalker SM

JANUARY 25, 2016

We dug a little deeper to identify the cream of the crop this year and used Talkwalker social media analytics to gain insights into what social said about Davos 2016. Davos 2016: The Big Picture on Social. The winners of the 2016 Crystal Awards // Image taken from weforum.org. One of the most surprising developments about Davos 2016 was the shift in topics towards the end. Out of the top five influencers by engagement, four are Argentinian publications.

Influencer 62

Influencer Analysis Forums Flickr 62

Waxing UnLyrical

APRIL 25, 2016

Though “influence” is buzzing louder than a swarm of bees these days, there’s really nothing new about it. After all, marketing doesn’t own influence. We can be influenced and impacted in all sorts of ways, and by all sorts of people… and that can have an impact on how we practice our own work. After all, that’s real influence, don’t you think? Four Common Errors that Limit a Leader’s Ability to Influence.

Influencer 102

Influencer Banking Skills Training 102

Meltwater

OCTOBER 2, 2016

You’ve identified the right influencers to help spread the word about your new product. They’ve… Read More.

Influencer 121

Influencer Products Marketing 121

Convince & Convert

MARCH 9, 2016

While once thought of as a fading trend , influence marketing is back and hotter than ever. I’ve worked in influence marketing, working directly with brands looking to connect with their target audience through a trusted source. While analyzing the profiles prospective influencers, I regularly saw clients shy away from an “ideal fit” and towards the influencers with the most followers. These influencers have built an audience from scratch.

Influencer 87

Influencer Authentication Marketing Social Graph 87

Buzz Marketing for Technology

DECEMBER 21, 2015

The year 2016 is gearing up to be a game-changer in the realm of marketing and across several categories, and if one wants to survive in this ever-evolving landscape, it’s vital to take a close look at what’s coming. We queried several of these marketing influences for their thoughts and predictions on the direction of marketing in 2016. Take a closer look at each one here 2016-predictions-from-10-top-influencers

Influencer 124

Influencer Industry Data Content 124

Convince & Convert

FEBRUARY 24, 2016

Many marketers are praising this as an expertly executed influence marketing campaign, but really, it’s just celebrity endorsement in SNS wrapping paper. But if you want to make your influencer marketing strategy effective, you really need to know the difference. What Is Influence Marketing? Looking at surface-level definitions “celebrity endorsement” and “influence marketing,” you can see why the strategies seem to overlap.

Influencer 90

Influencer Marketing Fashion Communities 90

Waxing UnLyrical

APRIL 6, 2016

Influencer marketing is more than just a buzzword. According to a 2015 report by Augure , marketers are increasingly achieving positive results with influencer marketing campaigns. Marketers who participated in the survey said that influencer engagement was effective in building brand awareness, generating leads and nurturing loyalty. The benefits of an effectively executed influencer engagement program can be many, as can be the challenges.

Influencer 104

Influencer Engagement Social Media Collaboration 104

Ignite Social Media

JUNE 16, 2016

Influencers have taken the marketing world by storm. As demand grows within the marketing industry, so does the need to get the most out of influencer strategy and to use these influential content creators in unique ways. Read on for some of our top recommendations on how to get the most out of your influencer strategy. Your dollars were well-spent on high-quality, original content produced by influencers… but now what? Take Your Influencers Offline.

Influencer 86

Influencer Strategy Fashion Collaboration 86

Ignite Social Media

AUGUST 8, 2016

Fortunately for you, we’re here to share with you four essential tactics to influence brand loyalty through social media. Utilizing reputable and relevant influencers is a terrific way to influence your audience to dive even deeper into your brand. It’s essential, in order to convey honesty and plausibility to your audience, to find influencers who are already known within the niche your brand occupies.

Loyalty 90

Loyalty Influencer Brands Social Media 90

Meltwater

SEPTEMBER 20, 2016

When it comes to B2C Marketing, consumers own the conversation—and they’re adding to it at… Read More.

Influencer 123

Influencer Conversation Marketing 123

Meltwater

SEPTEMBER 25, 2016

It’s clear that finding the right influencer is not simply about finding the people with… Read More.

Influencer 119

Influencer Brands 119

Jenn's Trends

SEPTEMBER 8, 2016

Welcome to “influencer marketing” This has been the buzzword… The post It’s Time to Jump Off the Influencer Marketing Bandwagon appeared first on Jenn's Trends. Social Media digital marketing marketing online marketing social media social media influence social media manager social media marketingI’m gonna go out on a limb, and likely ruffle some feathers with this post. But I’m ok with that.

Trends 95

Trends Influencer Marketing Social Media Management 95

Convince & Convert

FEBRUARY 17, 2016

Increasingly, the answer is to work with influencers and advocates. You’ve probably heard and read a lot about influence marketing and working with advocates. If so, you know what I know from working with our clients at Convince & Convert, and that’s the fact that influence marketing is still very much an ungoverned space , with a WIDE variety of approaches, metrics, best practices, and guidelines. The Best Influence Marketing Education.

Influencer 76

Influencer Nielsen Guidelines Marketing 76

Ignite Social Media

DECEMBER 14, 2016

Using social media to predict events like this requires an assumption that the volume of social media mentions, fan activity, sentiment or other trends surrounding a topic somehow influence or indicate the likelihood of an event. You’ve seen the headlines. Social Media Predicted (insert disaster/major event here)”. However, it seems these headlines only appear after an event takes place. What if we evaluate social media for trends to predict the future?

Social Media 94

Social Media Hashtag Sentiment Questions 94

Meltwater

OCTOBER 12, 2016

Sharing on social media in support of your company or brand can halt even the… Read More.

Influencer 117

Influencer Tips Social Media Company 117

Twist Image

DECEMBER 2, 2016

From my side of the bookmark, 2016 saw a slew of new and interesting business books for us to devour. Here are my personal top fifteen business books of 2016. Invisible Influence - The Hidden Forces that Shape Behavior by Jonah Berger. There are subtle, secret influences that affect the decisions that we make. You can also listen to my conversation with Jonah about the book, right here: SPOS #519 - Invisible Influence With Jonah Berger. best business book 2016.

Conversation 82

Conversation Influencer Company Education 82