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#measurePR Recap (April 2016): Influencer Marketing

Waxing UnLyrical

The April edition of #measurePR brought together a group of pretty heavy-hitting influencers in our space to chat about – what else? – influencer marketing best practices, relationship-building, and measuring your efforts. They included: Gini Dietrich , CEO of Arment Dietrich and queen creator of the popular Spin Sucks blog community; Founder of the influencer marketing platform Traackr (my client), Pierre-Loic Assayag (my friend!);

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Customer Experience: The Future of Business & Marketing #AdobeSummit 2016 Recap

Pam Moore

2016 was my 2nd year being paid as an Adobe Insider to cover the event. Recap of the Adobe Summit 2016 event in Las Vegas. 2016 was my 2nd year being paid as an Adobe Insider to cover the event. In March I spent almost a week with 10k digital marketers at the Adobe Summit event. Once again we were honored to take our #GetRealChat on the road and chatted on Twitter with the Adobe team and other industry leaders live from the event in Las Vegas.

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Influence your PR campaign with Influencer Marketing

Waxing UnLyrical

This is where influencer marketing comes to the rescue. Loosely defined as a marketing strategy involving influencers to impact buyer decisions and boost a brand’s visibility by using their online personality and popularity, influencer marketing has many takers. Well then, who are these so-called “influencers?” ” Often, marketers equate influencers with celebrities. As opposed to celebrities, influencers are very regular people.

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#measurePR Recap (September 2016): 2nd Annual #measurePR-palooza

Waxing UnLyrical

Sahana (@hellosahana) September 8, 2016. Richard Bagnall (@richardbagnall) September 8, 2016. Richard Bagnall (@richardbagnall) September 8, 2016. (We’ve Angela Sinickas (@sinickasa) September 8, 2016. Katie Delahaye Paine (@queenofmetrics) September 8, 2016. Chip Griffin (@ChipGriffin) September 8, 2016. Johna Burke (@gojohnab) September 8, 2016. Pierre-Loic Assayag (@pierreloic) September 8, 2016. Johna Burke (@gojohnab) September 8, 2016.

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#measurePR Recap (November 2016): Measuring Engagement

Waxing UnLyrical

Our guests include Denise Chan , the Senior Content & Community Manager at Bitly; Jordan Feise who does digital, events & influencer marketing for Traackr; Corina Manea , Chief Community Officer at SpinSucks & Arment Dietrich and Founder of NutsPR; and Erica Moss , Community Manager at Trello. Twitter Facebook Google+ LinkedIn #measurePR Recap (November 2016): Measuring Engagement. The November edition of #measurePR focused on measuring engagement.

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The 4 Secrets of Influencer Engagement

Waxing UnLyrical

Ed: Jordan works for Traackr, an SBC client; we developed the Academy of Influencer Marketing together. Influencer marketing has officially gone mainstream. 84% of brands plan to integrate influencers into their current marketing strategy. Agencies and enterprises alike are investing in and executing successful influencer marketing campaigns. Often, the most daunting part of influencer marketing is beginning to build a relationship with an influencer.

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Influencer Marketing During the Holiday Season

Ignite Social Media

Influencer marketing during the holiday season can be a great idea for brands. Every so often though I think to myself, self, what do influencers really want? Keeping engaged with your influencers is a great idea and an even better idea is reaching out to them every so often just to keep a pulse on what they are looking for in brand relationships. Influencers have families also. Not saying you won’t secure influencers if you wait, it just might make it more difficult.

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How to Repurpose Influencer Content for Your Brand

Ignite Social Media

When it comes to asking whether or not your brand should be repurposing its influencer-generated content – there’s really no question about it. If you search the internet for “influencer marketing success” it doesn’t take long to find articles like Forbes ’ “ Love It Or Hate It: Influencer Marketing Works ,” which cites studies from TapInfluence , Deloitte , Tomoson , and McKinsey on just how powerful influencer marketing can be during the buyers’ journey.

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Mind the Most Important Influencer: You

Waxing UnLyrical

As PR professionals, our best thinking is spent targeting influencer groups with proactive engagement strategies, educating key audiences and moving them out of indifference to a product, service or issue. We know that the best public relations and marketing programs include employees as core influencers, a group necessary for ensuring a cohesive message inside and outside the organization. Mind the Most Important Influencer: You. Guest Post by Heathere Evans-Keenan.

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The Three Word Shortcut to Great Influencer Relations

Waxing UnLyrical

Recently I’ve been getting a lot of pitches from companies wanting to “leverage” my “influence.” ” That’s not surprising, since “influencer marketing” is the buzzword du jour. So it’s also not surprising that for every company or marketer who’s trying to do this thoughtfully , there are tens, if not hundreds, of others, trying to make a quick buck by creating an influencer marketplace. There isn’t one.

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10 Things I Thought About in 2016 that Will Still Matter in 2017

Direct Marketing Observations

It’s rather interesting in that you can track my thinking in the tech industry in 2016 and see how much we might be thinking about it in 2017. January 2016. February and March of 2016 Digital Transformation. April 2016. May/June 2016. ” July /August 2016. Influencers? When did influenceing the influencers become a thing? September/October 2016. November/December 2016. Which takes me to December 16th 2016.

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3 Social Media Strategy Lessons Learned in 2016

Ignite Social Media

2016 was a year of change in social media marketing. While this will always be the space of frequent change, 2016 was marked with continued growth among the “baby” networks (Snapchat), an evolution of content (video is now a top priority), and a notable swing in how users are interacting on the platforms (increasingly reading/digesting and sharing less of their own information).

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#measurePR Recap (June 2016): Live from #AMECSummit

Waxing UnLyrical

PR has moved fr/ being just the media liaison to the PR influencer w/ all stakeholders incl. Twitter Facebook Google+ LinkedIn #measurePR Recap (June 2016): Live from #AMECSummit. You know what’s awesome about a digital event? Doing it live from a REAL event! As you might remember, last week I moderated the June #measurePR Twitter chat live from the AMEC International Summit in London.

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10 Brands Killing It On Instagram in 2016

Talkwalker SM

Based on Talkwalker’s new and improved Instagram analytics (and our own appreciation), here are 10 brands killing it on Instagram to kickstart your social media strategy for the last months of 2016. between July 27th and September 8th , 2016). In order to optimize your digital strategy, you need to use reliable indicators to benchmark your performance, identify new visual influencers for your brand and pinpoint the most engaging content.

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Three Influencer Marketing Secrets to Drive Traffic

Webbiquity SMM

In 2016, we may very occasionally pay attention to ads, but generally consider them a nuisance. Because of this aversion to ads, using influencers to sell products has become all the rage. But though the practice of influencer marketing —driving content by leveraging influencers—has been around for awhile, you may not have fully capitalized on this powerfully effective way to increase your website’s social media traffic, links, and search visibility.

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How to Determine and Prioritize Social Media Marketing Goals and Objectives

Pam Moore

2016 Social Media & Digital Marketing Predictions . Influencer Marketing in a Nutshell. How to Build an Emotional Brand – 8 Foundations to More Human Brand Connections 10 Questions You Must Answer Yourself Before Hiring a Social Media Agency in 2016. Achieving measurable social media ROI is very similar to teens and sex. Everyone is talking about it but very few are actually doing it!

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The 10 Best Social Media Roundup Blogs of 2016

agora pulse

Here are the roundup posts I’ve found most useful in 2016. ” Last week, I learned about Facebook’s “Creative Hub,” confirmed suspicions with a review of influencer marketing in 2016, and shook my groove thang to a disco-eque track by SlothBoogie. ” Recent roundups have listed resources on social media influencers, Instagram live video, and social media ROI. How do you choose what social media news you read each day?

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4 Things Marketers Can Learn From Influencers

Ignite Social Media

We are constantly learning more and more about the world of influencers. Some of these items are more “in-general” learnings however, here are four lessons that we’ve learned from working with influencers that can benefit you in the coming year. The world of influencers is heavily connected, they network, they attend conferences together and some may even be real-life friends. Having trouble getting influencers to bite on a campaign? Influencer Marketing

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Getting Started With Influencer Marketing? Traackr’s Got You Covered

Waxing UnLyrical

If you’re planning on getting started with influencer marketing this year (and not a moment too late, we’re already into Q2), you’re not alone. Some of you might remember the Sunrise Samplers at the Influence Saloon ;), where brands (even non-profits) were trying all sorts of things to get attention. And here at WUL, we are dedicating this entire month to influencer marketing. Traackr’s Academy of Influencer Marketing.

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Monday Roundup: Influencer Marketing

Waxing UnLyrical

If you’re not already leveraging the power of influencer marketing for your campaigns, you’re missing out. Next week will see the monthly #measurePR Twitter chat (April 14, 12-1 pm ET), where we’ll welcome four heavy-hitting influencers to talk about measuring influencer marketing and more. In the meantime, let’s see what they and several past #measurePR guests have had to say about influencer marketing in this week’s roundup.

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3 Live Event Marketing Tips from Gucci’s Social Dominance at Oscars 2016

Talkwalker SM

Get your influencers and brand ambassadors actively involved on your social channels as these are the people who can take your social presence to another level. SOCIAL MEDIA NEWS event marketing Gucci influencer marketing influencers movies oscars 2016 social listening social mediaThere are few annual events that can attract a mass audience like the Oscars. Social media hype around the ceremony was substantial with around 12.5

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#measurePR Recap (March 2016): Meet the Measurement Mavens

Waxing UnLyrical

In April, the #measurePR chat will focus on influencer marketing; best practices, relationship-building, and, of course, how to measure your efforts. Our guests will be … drum roll please … Gini Dietrich , CEO of Arment Dietrich and creator of the popular Spin Sucks blog community; founder of the influencer marketing platform Traackr, Pierre-Loic Assayag ; Jason Falls , SVP of Elasticity (though Jason really needs no introduction!);

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Influencer with a Cause: How Nonprofits Can Identify and Work with Influencers

Meltwater

Although much of the influencer marketing conversation centers around consumer brands and their partnerships, influencer… Read More.

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7 Pillars of Solid Influencer Marketing Programs

Waxing UnLyrical

As more and more brands jump on the influencer marketing bandwagon, how they structure influencer programs and communications is becoming increasingly important. What exactly is it you want influencers to do? It’s usually at least some combination of the first two, but if you’re not clear about what it is you’re looking for, your influencer marketing program will be off to a rocky start. Designate a point person for influencer communications.

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5 Reasons Listening to Influencers Will Better Inform Your Content Strategy

Ignite Social Media

Of what use can influencers be to our brands? This is an important question, but one that rarely yields a response beyond the obvious, they have influence. In efforts of helping you articulate the subtler advantages to be had through influencer cooperation, we’ve compiled this list of five surefire reasons that listening to influencers will better inform your own brand’s content strategy. Influencers Understand the Audience You Want to Target. “So

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ICYMI: 11 Of The Best Insights From #SMWLDN 2016

Audiense

At FHF we use a measurement model which allows us to align our client’s objectives with KPIs across each stage of the framework: Exposure, engagement, influence, activation and loyalty. Why Have A Kardashian When You Can Have An Influencer? Choosing the right influencer for your campaign is so important that we wrote a whole eBook on how to find the right influencers for your campaign.

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The Shocking ROI of Influencer Marketing

Convince & Convert

Four trends are converging to make influencer marketing an increasingly important part of any B2C or B2B marketing program: There is a glut of content being created, and breaking through the noise is more difficult than ever. This last point is a major key, as the perceived authenticity of other humans contributes not only to the rise of influencer marketing, but also its cousin – employee advocacy programs. Influencer Marketing Isn’t New.

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Davos 2016: DiCaprio, Macri and Biden Dominate the Social Headlines

Talkwalker SM

We dug a little deeper to identify the cream of the crop this year and used Talkwalker social media analytics to gain insights into what social said about Davos 2016. Davos 2016: The Big Picture on Social. The winners of the 2016 Crystal Awards // Image taken from weforum.org. One of the most surprising developments about Davos 2016 was the shift in topics towards the end. Out of the top five influencers by engagement, four are Argentinian publications.

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Monday Roundup: Influence in Unusual Places

Waxing UnLyrical

Though “influence” is buzzing louder than a swarm of bees these days, there’s really nothing new about it. After all, marketing doesn’t own influence. We can be influenced and impacted in all sorts of ways, and by all sorts of people… and that can have an impact on how we practice our own work. After all, that’s real influence, don’t you think? Four Common Errors that Limit a Leader’s Ability to Influence.

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9 Elements Successful Influencer Marketing Agreements Contain

Meltwater

You’ve identified the right influencers to help spread the word about your new product. They’ve… Read More.

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What Makes Audiences Trust Your Influence Marketing

Convince & Convert

While once thought of as a fading trend , influence marketing is back and hotter than ever. I’ve worked in influence marketing, working directly with brands looking to connect with their target audience through a trusted source. While analyzing the profiles prospective influencers, I regularly saw clients shy away from an “ideal fit” and towards the influencers with the most followers. These influencers have built an audience from scratch.

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2016 Marketing Predictions from 10 Top Influencers

Buzz Marketing for Technology

The year 2016 is gearing up to be a game-changer in the realm of marketing and across several categories, and if one wants to survive in this ever-evolving landscape, it’s vital to take a close look at what’s coming. We queried several of these marketing influences for their thoughts and predictions on the direction of marketing in 2016. Take a closer look at each one here 2016-predictions-from-10-top-influencers

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How Influence Marketing Differs from Celebrity Endorsement

Convince & Convert

Many marketers are praising this as an expertly executed influence marketing campaign, but really, it’s just celebrity endorsement in SNS wrapping paper. But if you want to make your influencer marketing strategy effective, you really need to know the difference. What Is Influence Marketing? Looking at surface-level definitions “celebrity endorsement” and “influence marketing,” you can see why the strategies seem to overlap.

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How to Boost Social Media Engagement with Influencer Marketing

Waxing UnLyrical

Influencer marketing is more than just a buzzword. According to a 2015 report by Augure , marketers are increasingly achieving positive results with influencer marketing campaigns. Marketers who participated in the survey said that influencer engagement was effective in building brand awareness, generating leads and nurturing loyalty. The benefits of an effectively executed influencer engagement program can be many, as can be the challenges.

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How to Make the Most of Your Influencer Strategy

Ignite Social Media

Influencers have taken the marketing world by storm. As demand grows within the marketing industry, so does the need to get the most out of influencer strategy and to use these influential content creators in unique ways. Read on for some of our top recommendations on how to get the most out of your influencer strategy. Your dollars were well-spent on high-quality, original content produced by influencers… but now what? Take Your Influencers Offline.

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4 Tactics to Influence Brand Loyalty through Social Media

Ignite Social Media

Fortunately for you, we’re here to share with you four essential tactics to influence brand loyalty through social media. Utilizing reputable and relevant influencers is a terrific way to influence your audience to dive even deeper into your brand. It’s essential, in order to convey honesty and plausibility to your audience, to find influencers who are already known within the niche your brand occupies.

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B2C Marketing Best Practices with Influencers

Meltwater

When it comes to B2C Marketing, consumers own the conversation—and they’re adding to it at… Read More.

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Finding the Right Influencers to Partner with Your Brand

Meltwater

It’s clear that finding the right influencer is not simply about finding the people with… Read More.

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It’s Time to Jump Off the Influencer Marketing Bandwagon

Jenn's Trends

Welcome to “influencer marketing” This has been the buzzword… The post It’s Time to Jump Off the Influencer Marketing Bandwagon appeared first on Jenn's Trends. Social Media digital marketing marketing online marketing social media social media influence social media manager social media marketingI’m gonna go out on a limb, and likely ruffle some feathers with this post. But I’m ok with that.

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The Best Teachers for Influence Marketing

Convince & Convert

Increasingly, the answer is to work with influencers and advocates. You’ve probably heard and read a lot about influence marketing and working with advocates. If so, you know what I know from working with our clients at Convince & Convert, and that’s the fact that influence marketing is still very much an ungoverned space , with a WIDE variety of approaches, metrics, best practices, and guidelines. The Best Influence Marketing Education.

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Using Social Media to Predict the College Football Playoff

Ignite Social Media

Using social media to predict events like this requires an assumption that the volume of social media mentions, fan activity, sentiment or other trends surrounding a topic somehow influence or indicate the likelihood of an event. You’ve seen the headlines. Social Media Predicted (insert disaster/major event here)”. However, it seems these headlines only appear after an event takes place. What if we evaluate social media for trends to predict the future?

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Influencer Marketing: Social Media Participation Tips

Meltwater

Sharing on social media in support of your company or brand can halt even the… Read More.

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The 15 Best Business Books Of 2016

Twist Image

From my side of the bookmark, 2016 saw a slew of new and interesting business books for us to devour. Here are my personal top fifteen business books of 2016. Invisible Influence - The Hidden Forces that Shape Behavior by Jonah Berger. There are subtle, secret influences that affect the decisions that we make. You can also listen to my conversation with Jonah about the book, right here: SPOS #519 - Invisible Influence With Jonah Berger. best business book 2016.