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#measurePR Recap (November 2016): Measuring Engagement

Waxing UnLyrical

The November edition of #measurePR focused on measuring engagement. Here’s some of what we talked about: On defining engagement: 1/3 Engagement is anything that provokes an action. A2: They key for engagement is knowing your audience. Know what drives them to engage. measurepr A2 “SM engagement is an action that typically occurs in response to content on owned channels” #measurepr. is not engagement.

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Customer Experience: The Future of Business & Marketing #AdobeSummit 2016 Recap

Pam Moore

2016 was my 2nd year being paid as an Adobe Insider to cover the event. These are geeks that understand not only data, coding and marketing, but the importance of inspiring, connecting, engaging and serving the customer. Recap of the Adobe Summit 2016 event in Las Vegas. 2016 was my 2nd year being paid as an Adobe Insider to cover the event. In March I spent almost a week with 10k digital marketers at the Adobe Summit event.

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3 Effective Ways to Spend the Rest of Your 2016 Media Budget

Ignite Social Media

Here are some ways you can spend your 2016 media budget wisely within in the few weeks left in the year. By trying new platforms, you may uncover one that your audience is more engaged on or that proves to be more efficient on than your current platforms. By trying out new ad formats you may find a format that garners more engagements or is more efficient than your current roster of ad formats.

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Twitter Best Practices For 2016

Firebelly

Check out my three Twitter best practices for 2016 and beyond! Twitter Best Practices For 2016. You’ll get awareness and engagement. The post Twitter Best Practices For 2016 appeared first on Firebelly | Social Media Marketing & Management Company. Brands ask their customers for a lot on Twitter—follows, likes, retweets—all the time, but they’re awful about returning the love. How can this be remedied?

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#measurePR Recap (October 2016): Measuring Content

Waxing UnLyrical

Engagement matters, empty likes are just that. If no engagement from the community, numbers mean nothing #measurepr. In November, we’ll be talking about measuring engagement with a really great panel: Ashley Brown , Head of Global Communications at Spredfast; Austin Gaule , Media Analysis Director at Universal Information Services; and Angie Jeffrey , Vice President Brand Management at ABX Advertising Benchmark Index.

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4 Top Social Media Promotions of 2016

Ignite Social Media

Throughout the year we keep our eyes peeled for those social media promotions that stick out from the pile, from the innovative to the simple activations, here are four of the top social media promotions that we felt shined in 2016. However, their prize, which was a little more than $1 million given away to 17 people did cost but the engagements and the reactions they received were top notch. Leaving 2016, we’re excited to see what new promotions surface for 2017.

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The 4 Secrets of Influencer Engagement

Waxing UnLyrical

Influencer engagement is the difference between a successful long-term influencer strategy and an influencer campaign that yields marginal results. The challenging part of influencer engagement is that there is no formula for getting influencer engagement right. Each influencer has unique wants and your engagement strategy should cater to their needs. Influencer engagement is not one-size-fits all. Do you have an influencer engagement secret?

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3 Social Media Strategy Lessons Learned in 2016

Ignite Social Media

2016 was a year of change in social media marketing. While this will always be the space of frequent change, 2016 was marked with continued growth among the “baby” networks (Snapchat), an evolution of content (video is now a top priority), and a notable swing in how users are interacting on the platforms (increasingly reading/digesting and sharing less of their own information). You can still expect engagement, but expect fewer shares.

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#measurePR Recap (Feb 2016): Measuring Community

Waxing UnLyrical

On how online community impacts PR and vice versa: A3: An engaged community can be a fantastic PR resource, esp in times of disaster. An engaged and loyal community is worth it’s weight in gold. A4) Social engagement is an important metric that can’t be discounted. Twitter Facebook Google+ LinkedIn #measurePR Recap (Feb 2016): Measuring Community.

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How to Use Facebook Live to Engage with Your Audience

Ignite Social Media

In just the few short months since being rolled out to the public in early 2016, Facebook Live has captivated social media audiences around the world. From Buzzfeed’s exploding watermelon to a Metropolitan Museum of Art exhibit , brands of all sizes and industries are experimenting with how to employ one of the most engaging tools available to social media users. The only question is: how do you use it to engage with audiences?

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3 Viral Marketing Lessons from the 2016 Super Bowl Commercials

Talkwalker SM

Lesson 2: Humor is King for Driving Engagement. But when it comes to live events, Super Bowl 2016 showed Twitter is still the platform of choice for viral marketing. Facebook drove more audience interaction in the build up to Super Bowl 50 while Twitter got more engagement during the event itself. SOCIAL MEDIA NEWS social listening super bowl 2016 super bowl commercials viral marketing

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IPL 2016 Recap : Most Engaging Brand Posts

Unmetric

And so, here I take a look at some of the most engaging Facebook posts and Tweets by brands during the IPL season. Within seconds, I was browsing through brand Posts arranged in the order of engagement they received online. With another click, I was looking at the most engaging Tweets. Each of the following posts had an Engagement Score of 1,000. The Unmetric Engagement score is a measure of the engagement a post gets on social media, out of a maximum of 1,000.

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#measurePR Recap (March 2016): Meet the Measurement Mavens

Waxing UnLyrical

Conversions & engagement r good options #measurepr. Twitter Facebook Google+ LinkedIn #measurePR Recap (March 2016): Meet the Measurement Mavens. From Women’s History Month to International Women’s Day, March is all about women. Amirite ladies? This month’s #measurePR’s edition was no exception.

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Social Engagement Is More Important Than Ever

Mindjumpers

If a piece of content resonates with a user, they’re more likely to engage with it. Engagement is the greatest form of social attention. And people don’t want to spend time engaging with a piece of content unless they capture both quality and context. It’s still engagement. In three years time, 80% of the internet will be video , which will absolutely affect the way we engage. Platform features affect the way users engage.

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10 Brands Killing It On Instagram in 2016

Talkwalker SM

How do you regularly produce engaging content? Based on Talkwalker’s new and improved Instagram analytics (and our own appreciation), here are 10 brands killing it on Instagram to kickstart your social media strategy for the last months of 2016. between July 27th and September 8th , 2016). With over 500 million monthly active users , Instagram has become a prime target for brands trying to reach new audience segments.

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Use Statistics to Engage Consumers

Meltwater

Engage ConsumersBusiness people aren’t the only ones who appreciate facts and figures. Consumers love them… Read More.

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5 Social Media & Digital Marketing “Must Haves” for 2016

yMarketingMatters

In this Part One, I recommend concentrating on and implementing the following “Must Have” tactics in 2016 to see fast, powerful and reliable results in your marketing and sales for your B2C or B2B business. Five “Must Have” Tactics for 2016. For 2016, having a social media presence for your business is a must, not a choice , if you want to expand your customer reach. more engagement than those without images.

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Instagram Engagement Rates Will Drop If You Keep Doing This

agora pulse

In this post we’ll go over some habits to drop if you want to increase Instagram engagement rates for your brand or business. Posting here and there won’t help improve your Instagram engagement rates. Post consistently to stay in front of your audience’s eyes and keep growth and engagement going. Getting in the habit of using hashtags is one of the simplest ways to increase Instagram engagement rates.

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ICYMI: 11 Of The Best Insights From #SMWLDN 2016

Audiense

At FHF we use a measurement model which allows us to align our client’s objectives with KPIs across each stage of the framework: Exposure, engagement, influence, activation and loyalty. We’re now able to pull data out of how people are engaged with other apps, and use that to put targeting data into social ads. The post ICYMI: 11 Of The Best Insights From #SMWLDN 2016 appeared first on Audiense.

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Davos 2016: DiCaprio, Macri and Biden Dominate the Social Headlines

Talkwalker SM

We dug a little deeper to identify the cream of the crop this year and used Talkwalker social media analytics to gain insights into what social said about Davos 2016. Davos 2016: The Big Picture on Social. The winners of the 2016 Crystal Awards // Image taken from weforum.org. An article on the subject by Vancitybuzz’s Lauren Sundstrom took the top spot as the most shared Davos article overall, with over 150k engagements. That’s it for our Davos 2016 recap!

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10 Top Influencers to Guide You through the Social-Media Jungle in 2016

Socialmedia.biz

Rebekah is the CMO of the social-media engagement app Post Planner , and she co-founded the digital marketing agency Imagine WOW. While visibility and engagement are tough nuts to crack, my answer is simple. Emotion, stories and general levity can increase engagement and create positive association with brands.” in 2016, and listed as one of the top 50 content marketing influencers globally in 2015. Post by Adi Englander.

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Why Podcasting Is The New Marketing For 2016 (And Beyond)?

Kikolani

Why Podcasting Is The New Marketing For 2016 (And Beyond)? If you create a podcast which is engaging, interesting and listenable, your consumers will want to listen to it right to the end. When it comes to creating a great podcast, there are a few things that should be considered to help engage your audience better. This is why podcasting is the new marketing tool for 2016 and beyond. You're reading Why Podcasting Is The New Marketing For 2016 (And Beyond)?

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3 Live Event Marketing Tips from Gucci’s Social Dominance at Oscars 2016

Talkwalker SM

The Oscar’s brings friends, family and social media communities together to watch and engage with one another online, and via various forms of media. SOCIAL MEDIA NEWS event marketing Gucci influencer marketing influencers movies oscars 2016 social listening social mediaThere are few annual events that can attract a mass audience like the Oscars. Social media hype around the ceremony was substantial with around 12.5

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Using Social Media to Predict the College Football Playoff

Ignite Social Media

Question #2: Who has the most engaged Twitter followers? Since our teams weren’t kind enough to tweet the same number of times, I instead applied their average engagements (retweets + likes) per tweet to the tune of 2000 tweets. engagements per fan. engagements per fan. Question #2: Who has the most engaged Twitter followers? engagements per fan. engagements per fan. Question #2: Who has the most engaged Twitter followers?

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Top 10 Socially Sorted Blog Posts in 2016

Socially Sorted

It’s engaging. I share the simple strategies that the card dealer and their staff are using to drive engagement and traffic on social media. It was first published in January, 2016 and at the time was titled “How to use SlideShare to Attract 450k Views of Your Content” Then something happened… While only posting 2 more slide decks, my content views went from 450k to 650k in just 10 months.

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Facebook Page Engagement Custom Audiences: Target Those Who Interact

Jon Loomer

When Facebook first released Engagement on Facebook Custom Audiences, it was exciting to think of the targeting possibilities. We’re now able to target those who engage with videos , lead ad forms and Facebook Canvas. And now we can add one more: Facebook Page Engagement Custom Audiences. You can create audiences based on the following types of engagement: Everyone who engaged with your Page. People who engaged with any post or ad.

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10 Standout Social Media Marketing Examples From 2016

Sprout Social

In order to help get those creative juices flowing, we’ve put together a list of some of the top social media marketing examples of 2016. BarkBox was very creative on social media in 2016, with a particular focus on YouTube and Instagram. We may be saying R.I.P. to Vine in 2017, but that doesn’t take away from the creative social media marketing campaigns we saw from brands in 2016. With the year coming to a close, it’s time set your eyes toward 2017.

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How to Engage Event Attendees with Pokemon Go

Ignite Social Media

Meaning, how can conference and event planners incorporate the game into their meetings to keep attendees engaged? Why not engage them in the conference by rewarding them for their play? The post How to Engage Event Attendees with Pokemon Go appeared first on Ignite Social Media - The original social media agency. Image Source: PC Mag. About four weeks ago the world was blessed with Pokémon GO, the biggest U.S. Mobile Game Ever according to Survey Monkey.

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5 Innovative Social Media Campaigns of 2016

Ignite Social Media

While the year isn’t over just yet, a lot has already happened in 2016. LowesFixInSix has become an ongoing campaign for Lowe’s that can be used in an engaging and educational way, and includes a variety of subject matter, featuring both seasonal and timely content. The post 5 Innovative Social Media Campaigns of 2016 appeared first on Ignite Social Media - The original social media agency.

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Social Media for Schools #NBN October 2016

Laurel Papworth

how to find and engage with key influencers and bloggers who can help deliver the message more effectively? . How to create step by step social media campaigns from monitoring platforms to measurement for higher engagement. developing a voice in social & what to say so it’s engaging and not boring/ignored. .

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How to Boost Social Media Engagement with Influencer Marketing

Waxing UnLyrical

Marketers who participated in the survey said that influencer engagement was effective in building brand awareness, generating leads and nurturing loyalty. The benefits of an effectively executed influencer engagement program can be many, as can be the challenges. Here are 5 ways to take audience engagement on social media to the next level with influencer marketing: 1. So it’s important that you don’t treat influencer engagement like a buy-out.

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How Social Media Engagement Has Changed Over the Past 3 Years

Ignite Social Media

With social media being considered by many brands as part of the traditional marketing mix, it may be tempting to constantly push a commerce message, but that approach will kill your social media engagement. Ensuring that your brand has engagement-driving posts as part of your ongoing social media content mix will not only build loyalty among your fans, but it will also mark the beginning of a wonderful relationship with the consumer. So what’s that mean for engagement?

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6 ways to boost engagement on Instagram

Socialmedia.biz

However, if you use Instagram as a marketing tool, you are already thinking of ways to boost your engagement on this social media platform. Similar to how you worked to find ways to generate a Facebook following for your small business , it’s important to know just how to boost engagement on Instagram. Here are six tips you should incorporate to build more engagement and ensure your posts reach more people, given recent changes to the algorithm. Engage with others.

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5 Strategies for Boosting Engagement on Instagram

Convince & Convert

A straight-forward chronological order will be replaced with Facebook-like algorithm that takes into account many social signals, including engagement and past likes to predict “relevancy” of posts. To truly leverage the new algorithm to your own advantage, you will need to post content that consistently generates high levels of engagement. This simple yet powerful strategy increases engagement because it straightforwardly asks for it. Engage With Storytelling.

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How To Improve Social Media Engagement

The Realtime Report

How To Improve Social Media Engagement. Let’s check out the different ways to boost social media engagement. They also attract more shares, views and thus promote high levels of engagement for brands. Without gainsaying, contests are effective means of increasing engagement, especially if giveaways like products or services are inclusive. Creating valuable content is meaningless without reaching the right audience.

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How to Engage Clients in Your B2B Public Relations

Meltwater

Nothing improves B2B public relations like a happy customer’s voice. Whether it’s a recorded interview… Read More.

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3 Incredible Social Media Campaigns from 2016 and What We Learned as Marketers – Bonus Episode [SSM022]

Buffer Social

This week we’re chatting all about some of our favorite social media campaigns from 2016 , why they rocked, and what we can learn as marketers. Here’s what we chat about in this episode: 3 incredible social media campaigns from 2016 and why they worked. 3 Incredible Social Media Campaigns from 2016 and What We Learned as Marketers. 28 of the Best Social Media Campaigns from 2016 – The Buffer Blog.

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How Brands Can Create Social Engagement Via Music Festivals

Ignite Social Media

These are the record-breaking statistics coming out of Coachella 2016, the popular, multi-day, annual April concert that kicks off a plethora of outdoor music festivals across the U.S. EXAMPLES OF BRANDS WHO DID IT RIGHT AT #COACHELLA 2016: Cupcake Vineyards. The post How Brands Can Create Social Engagement Via Music Festivals appeared first on Ignite Social Media - The original social media agency. $704 million Generated by Coachella and Stagecoach. 99,000 people per day.

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The Future of Social Media (And How to Prepare For It): The State of Social Media 2016 Report

Buffer Social

To better understand how social media marketing is changing, we collected data from over 1,200 marketers to create the State of Social Media 2016 report. The most popular reason for using social media among those surveyed was brand awareness (85%), followed by community engagement (71%). In 2016, 42% of respondents saw an increase in spend compared to 2015, with only 7% of companies decreasing their social media marketing budgets.

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5 Tools That Will Boost Your On-Site Engagement

Kikolani

Visitor engagement – It’s the Holy Grail of marketing. Engagement improves visitor Time on Site, Reduces Bounce Rate and improves SERPS. Quizzes and Polls are great ways to engage your users and give them reasons to remain on your site. A free ProProfs subscription still gives you the user engagement, but without reports and integrations. Giveaways are a great way to build user engagement, and Rafflecopter is an easy way to handle them.

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A Year in Review: Top 3 Social Media Themes of 2016

Ignite Social Media

It probably isn’t surprising that this is one of the top social media themes of 2016. This all proves that live streaming is the new hot way to engage with audiences in social. Videos, live streaming and customer care were the top three most prevalent themes in social media during 2016. The post A Year in Review: Top 3 Social Media Themes of 2016 appeared first on Ignite Social Media - The original social media agency.

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5 Facebook Ad Types That Improve Mobile Engagement

agora pulse

What’s the best way to engage mobile users on Facebook with sponsored content? Use at least one the following five Facebook ad types to improve mobile engagement and effortlessly build trust with your brand. We are more likely engage people, companies, and brands we already know, sometimes just because we have seen their websites. With retargeting, engagement on social media through Facebook Ads can be more effective than advertising on cold users.

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4 Social Media Trends and How to Adjust Your Social Strategy

Ignite Social Media

Another emerging trend that will become more prominent in 2016 is that Facebook will dominate the social landscape. Even though Twitter had gained a lot of attention, Facebook has surpassed it in terms of audience, engagement and all other aspects. If the brand does not post something new for days or even weeks on Facebook, the engagement is much higher on Facebook than Twitter (even though it posts regularly on Twitter).

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