Razor Social

SEPTEMBER 20, 2017

Are you using Google Analytics to check your content marketing efforts? Google even has a dedicated Analytics Academy to help you understand it. Previously on Razor Social, we’ve covered the most important terms and reporting in Google Analytics. The plugin was originally called Google Analytics for WordPress.

Analytics 107

Analytics WordPress Samples Sample 107

Waxing UnLyrical

MARCH 11, 2016

and Amir Zonozi , Chief Strategy Officer of Zoomph, a real-time streaming analytics platform. Twitter Facebook Google+ LinkedIn #measurePR Recap (March 2016): Meet the Measurement Mavens. Shonali is mad about ABBA, bacon, cooking, dogs, and Elvis, though not necessarily in that order. Wouldn't you like to be in her kitchen?

Meeting 100

Meeting Comparison Banking Retail 100

Sprout Social

AUGUST 26, 2019

Instagram Stories launched in August 2016 and brought a totally new approach to content on Instagram with photos, Boomerangs and videos that disappear within 24 hours of being posted. Find out how you can delve into your Stories analytics and figure out what works with a free trial of Sprout Social.

Analytics 104

Analytics Instagram How To Metrics 104

Talkwalker SM

FEBRUARY 8, 2016

When such large sums of money are being invested into Super Bowl ad campaigns, going viral is pretty much a must, so we decided to use social media analytics to take a look at the lessons brands can learn from what worked and what didn’t work at Super Bowl 50. Lesson 1: It’s All About the Pre-Game.

Hashtag 93

Hashtag Marketing YouTube Campaign 93

Convince & Convert

NOVEMBER 13, 2017

According to Apptopia , Snapchat lost six percent of its daily users from May 2016 to May 2017. Analytics Tools. Snapchat has never been a friend to marketers in the analytics department. Snapchat forces influencers and marketers to check their story analytics and take screenshots to share their metrics with brands.

Instagram 162

Instagram Marketing Analytics Influencer 162

agora pulse

APRIL 23, 2020

Hashtag analytics. If you want to find out how popular your hashtags are , take a look at the analytics tool. Check out Hashtagify for comprehensive Twitter hashtag analytics. You can get limited data for free or choose a subscription level for more advanced analytics. Hashtag analytics. Like what you see?

Hashtag 206

Hashtag Tools Analytics Influencer 206

Social Media Strategies Summit

AUGUST 28, 2019

Starbucks Uses Predictive Analytics to Serve Personalized Recommendation. According to the research firm Aberdeen , companies that are identifying customer needs and wants through predictive analytics are able to increase their organic revenue by 21% year-over-year , compared to an average of 12% without predictive analytics.

Examples 245

Examples Marketing Retail Automotive 245

Ignite Social Media

JUNE 26, 2017

Since launching Instagram Stories in the fall of 2016, they have taken off. Delmondo reports that Snapchat Stories has experienced a 50% decline compared to June of 2016. Analytics include unique viewers per post. . Use analytics to optimize your Instagram stories in the future. A view is counted at 1 second.

Instagram 143

Instagram How To Analytics Publishing 143

Convince & Convert

JULY 17, 2017

percent in 2016. Analytics software was selected as the most-needed resource for marketers in 2017 to do their best work, by both brands and agencies. Brands reported almost evenly that analytics software (44.8 percent) reported the need for analytics software to optimize social strategies, and 34.1 ROI, Once Again.

Marketing 159

Marketing Software ROI Comparison 159

Sprout Social

JANUARY 4, 2017

There was no shortage of changes to the social media industry in 2016, which included several new features, consumer preferences and brand opportunities. — High Castle (@HighCastleTV) December 17, 2016. In fact, Facebook already tested facial lenses for its mobile interface in 2016. pic.twitter.com/tvuobzId7V. The Verge ).

Trends 112

Trends Social Media Analytics Instagram 112

Webbiquity SMM

FEBRUARY 13, 2018

Success in social media marketing today requires investments in technology not only for monitoring, but also social media management , analytics, and video/visual content production. Spending on social media marketing, as a percentage of total marketing budgets, has increased 234% in the past seven years, rising from 3.5% Skyword ).

Social Media 190

Social Media Marketing Hubspot Trends 190

Sprout Social

FEBRUARY 16, 2022

2015-2016: Satisfaction & personalization. In 2016, YouTube released a paper on its algorithm for its recommendation systems. 2016-present: Demonetization & policy updates. Check your YouTube Analytics Traffic Sources to see how often your channel is appearing on others’ Home pages. Do what works for you.

YouTube 142

YouTube Notification Video Trends 142

Talkwalker SM

SEPTEMBER 7, 2016

Based on Talkwalker’s new and improved Instagram analytics (and our own appreciation), here are 10 brands killing it on Instagram to kickstart your social media strategy for the last months of 2016. According to Talkwalker’s social media analytics , 37 of Dior’s 72 Instagram posts were videos. Adidas (@adidas).

Instagram 60

Instagram Brands Sports Travel 60

SocMed Sean

JUNE 16, 2018

Nicholson (@socmedsean) on Oct 27, 2016 at 11:42am PDT. Purchased bot traffic does nothing but pollute your analytics and potentially raise warning flags with the search engine algorithms that you get your content penalized and potentially your domain punished. Have tips for speeding up your organic traffic?

Google 272

Google Analysis Engineering Organization 272

Ignite Social Media

NOVEMBER 9, 2017

At Ignite Social Media, we believe the answer begins with quality analytics and sound analysis of thousands of posts what makes them engaging. Bazilian’s infographic details the types of posts that garner the most common types of engagements, average fan reach, and the median fan reach for organic posts that were tested as part of the study.

Engagement 113

Engagement Brands Facebook Analysis 113

The Realtime Report

FEBRUARY 7, 2020

With the shadow of the 2016 election hacking crisis still hanging over us, the idea of cybersecurity is more important than ever. A computer programmer could be paid as low as $50,000 for a simple job or as much as $140,000 depending on where they work and what projects they are attached to. Information Security Systems Manager.

Skills 168

Skills System Data Applications 168

Ignite Social Media

APRIL 20, 2020

Since launching in 2016, this singular feature of Instagram not only garners the attention of over 500 million users every day but 25% of Millennials and Gen Z users leverage Stories for product consideration, making it a very powerful business tool for brand marketers to leverage. Stories Analytics: What Metrics to Expect.

Instagram 189

Instagram Brands Marketing Geotagging 189

Hootsuite

AUGUST 18, 2020

2016: Machine learning (a.k.a. In 2016, YouTube released a whitepaper that made some waves. Source: Deep Neural Networks for YouTube Recommendations , 2016). 2016-2020: Borderline content, demonetization and brand safety. First, it ranks videos by assigning them a score based on performance analytics data.

YouTube 145

YouTube HootSuite Metadata Video 145

Sprout Social

NOVEMBER 4, 2016

If you have an established physical or online store, pull analytics to learn more about your current customers. Use Any of Our Sprout’s Analytics Tools to Learn More About Who Interacts With Your Posts. Each of our connected social media channels have social media analytics as part of your report. Use Native Twitter Analytics.

Communities 111

Communities Instagram Analytics Exercises 111

Ignite Social Media

DECEMBER 16, 2016

The analytics tools behind some of the most popular social media platforms can be surprisingly limited. With an increasing number of businesses using social media for marketing, many platform analytics leave something to be desired. While some platforms excel in certain aspects of analytics reporting, others fall short.

Analytics 60

Analytics Platform Social Media comScore 60

agora pulse

JANUARY 25, 2017

As we look back on our social media plans of 2016 and ahead to our 2017 campaigns, it’s important that we learn from our mistakes and make adjustments to ensure a strategic new business year. The post Here is Why Your 2016 Social Media Plan Failed appeared first on Agorapulse. Is your current plan lacking any of these?

Social Media 60

Social Media Social Media Management Compete URL 60

Buffer Social

APRIL 2, 2025

TikTok stepped onto the social scene in 2016 and completely reshaped the way we create and consume content, but nearly a decade later, with over 1 billion monthly active users uploading millions of videos daily, standing out can feel impossible. How do you capture attention and keep viewers hooked?

Video 74

Video Content Tips How To 74

Rebekah Radice

SEPTEMBER 4, 2016

Neal Schaffer (@NealSchaffer) September 3, 2016. Tamara McCleary (@TamaraMcCleary) September 3, 2016. Julie Maloney (@LifeCoachJulieM) September 3, 2016. Robert Caruso (@fondalo) September 3, 2016. Go through your Twitter Analytics and choose tweets that were successful the first time around. Sprout Social.

Engagement 97

Engagement Twitter Hashtag Travel 97

Sprout Social

DECEMBER 19, 2018

Sprout Social , a leading provider of social media marketing, analytics and advocacy solutions for business, today announced $40.5 ” Sprout has experienced sustained, rapid growth in recent years, acquiring social analytics firm Simply Measured and recently surpassing 25,000 customers and 500 employees around the globe.

API 111

API Banking Class Analytics 111

Ignite Social Media

JANUARY 11, 2019

Between the Cambridge Analytica scandal , issues with analytics for video ads, and everything with the 2016 presidential election, it seems they will attempt to shift focus toward something more user-oriented. Trust in social networks overall is on the decline, but Facebook in particular has been in hot water over the past year.

Social Media 136

Social Media HootSuite Travel Instagram 136

Ignite Social Media

JULY 10, 2020

While not as sophisticated in terms of targeting or analytics as Facebook’s Business Manager, the CPMs/CPVs/CPCs are currently competitive. LinkedIn was purchased by Microsoft in 2016 for over $26 billion and it’s the premier business-focused social network.

Brands 182

Brands Facebook LinkedIn Influencer 182

agora pulse

DECEMBER 29, 2016

Disregarding Analytics. Stay on top of your Instagram analytics. If you’ve switched over to an Instagram Business account you’ll have access to built in analytics. For extra analytics and better understanding of my audience I’ve been using Agorapulse. Using Auto-Commenters or Follow Bots.

Engagement 133

Engagement Instagram Hashtag Analytics 133

yMarketingMatters

OCTOBER 2, 2017

In 2016, the inevitable happened, and mobile usage overtook desktop as the primary device used to access websites. Google Analytics: Make sure Google Analytics code is installed on your website so you can see mobile activity. Google Analytics will show you all mobile activity on your website. You will be amazed. .

Mobile 140

Mobile SMS Hitwise Marketing 140

SocMed Sean

FEBRUARY 15, 2022

TikTok's popularity has exploded since its 2016 inception. While TikTok is still an emerging social media platform, having been launched in only 2016, it is growing at a blistering pace, even in comparison to other social media networks. You can then access your ad account’s analytics that measures how your ads are performing.

Trends 147

Trends Strategy Marketing Authentication 147

agora pulse

JUNE 20, 2017

This platform offers you much more than multiple account management; it also offers you access to some of the meatier analytics that are available. ManageFlitter is certainly a useful Twitter management tool for brands with multiple channels and those looking for better analytics, something TweetDeck never really provided. The Verdict.

Tweetdeck 131

Tweetdeck Klout iPad iPhone 131

Unmetric

MARCH 31, 2016

I looked at 10 of the top Facebook posts (engagement score of 1,000 by Unmetric’s scoring system) from Feb 25 - Mar 05, 2016. April 27, 2016 - Update: Facebook has made Reactions data available on their API and it can now be accessed within the Unmetric Analyze platform. I dug deeper. Do you want to access Reactions data as well?

Brands 113

Brands Facebook Mobile API 113

Audiense

SEPTEMBER 23, 2016

Social media has always allowed a greater level of flexibility than traditional marketing, but the analytical capabilities available to marketers ensure that testing on social will deliver far more strategic certainties than in years gone by. NOW, analytics, strategy, and creative teams work together from the outset.

Data 60

Data Influencer Campaign Strategy 60

Webbiquity SMM

FEBRUARY 2, 2016

As a consequence, digital marketing budgets are predicted to increase by double-digit percentages this year, with the Internet becoming the largest medium for advertising in 2016—ahead of TV. The Internet will become the largest medium for advertising in 2016 (ahead of TV). Branding Bricks ). MediaPost ). The CMO Survey ). Payfirma ).

Hubspot 100

Hubspot Marketing B2B Survey 100

Audiense

MAY 6, 2016

This year’s theme was tech-related, and IBM in collaboration with fashion-label Marchesa designed a colour-changing dress with IBM Watson’s analytics. — IBM (@IBM) May 3, 2016. — Karolina Kurkova (@karolinakurkova) May 3, 2016. — Marchesa (@MarchesaFashion) May 3, 2016. MetGala ready.X MetGala ready.X

Team 92

Team Fashion Analysis Sentiment 92

The Realtime Report

NOVEMBER 1, 2017

The number of American adults who own a cell phone grew from 62 percent to 95 percent between 2002 and 2016, according to Pew Research Center data. This information will be processed through analytics tools as artificial intelligence (AI) becomes a growing part of app design.

Mobile 111

Mobile GPS Wireless Compete 111

Waxing UnLyrical

DECEMBER 11, 2015

On tools they would recommend for PR Measurement: A3: If you feel a little wary of Google Analytics start with our simple PR Dashboard. Google Analytics. Platform analytics (e.g. Also, don’t forget my classic combo: A3: My 3 fave #measurepr tools: Google Analytics, Excel & YOUR BRAIN #measurepr. Simply Measured.

Analytics 100

Analytics Consultant Sentiment Metrics 100

Ignite Social Media

AUGUST 30, 2016

CARY , NORTH CAROLINA August 30 , 2016. McClelland has served as the agency’s Vice President of Media and Analytics for the last 6 years. Social Agency Bucks Industry Diversity Trend and Taps Three for All Female Leadership Team. Both have served as senior advisers to Ignite owners. ” About Ignite Social Media.

Social Media 114

Social Media Energy Team Trends 114