Popular Social Media Topics of 2016

Ignite Social Media

2016 has been a very eventful year, especially in the world of social media marketing. Coming back from all the commotion, our analytics team did an analysis of what exactly people were talking about on social media in regards to the show.

#measurePR Recap (September 2016): 2nd Annual #measurePR-palooza

Waxing UnLyrical

We kicked off with introductions, and the guests all had interesting backgrounds that led to their focus on measurement: A1b: Started in PR and quickly fell in love with digital, where there was more analytics available #measurePR #amecmm. Sahana (@hellosahana) September 8, 2016.

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Google Search Console Search Analytics: Last Updated May 3, 2016

Bill Hartzer

Google Search Console’s Search Analytics feature, the feature that allows you to see the keywords, impressions, clicks, and average position of your website’s pages, has not been updated since May 3, 2016. But look at the #5 keyword listed in Google Search Analytics.

The Best, and Worst, Social Media Analytics Platforms

Ignite Social Media

The analytics tools behind some of the most popular social media platforms can be surprisingly limited. With an increasing number of businesses using social media for marketing, many platform analytics leave something to be desired. Overall, Pinterest analytics aren’t too special.

10 Things I Thought About in 2016 that Will Still Matter in 2017

Direct Marketing Observations

It’s rather interesting in that you can track my thinking in the tech industry in 2016 and see how much we might be thinking about it in 2017. January 2016. February and March of 2016 Digital Transformation. Search Analytics. April 2016. May/June 2016.

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#measurePR Recap (July 2016): Smart Reporting

Waxing UnLyrical

Aly Saxe (@Aly_Saxe) July 12, 2016. Aly Saxe (@Aly_Saxe) July 12, 2016. Heather Whaling (@prtini) July 12, 2016. Heather Whaling (@prtini) July 12, 2016. Heather Whaling (@prtini) July 12, 2016. SU Social Commerce (@SocCommSU) July 12, 2016.

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2016 Q1 Facebook Data

The Realtime Report

2016 Q1 Facebook Data By Dr. Hannu Verkasalo. Facebook: – 4M users have accessed one of Facebook’s online services at least once during March 2016 in the US, which puts Facebook’s net reach in the US at 95.9%.*. is the CEO of Verto Analytics.

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Marketing Dos and Don’ts for 2016

SocialFish

2015 must have been a pretty good year because you are still in business in 2016. Do Get Some Analytics. Before making any changes to your business, you need to get some analytics on what exactly is going on in your product-to-profit pipeline.

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#measurePR Recap (April 2016): Influencer Marketing

Waxing UnLyrical

Amir Zonozi , Chief Strategy Officer of Zoomph, a real time streaming analytics platform. Robert Scoble (@Scobleizer) April 14, 2016. Twitter Facebook Google+ LinkedIn #measurePR Recap (April 2016): Influencer Marketing.

10 Brands Killing It On Instagram in 2016

Talkwalker SM

Based on Talkwalker’s new and improved Instagram analytics (and our own appreciation), here are 10 brands killing it on Instagram to kickstart your social media strategy for the last months of 2016. between July 27th and September 8th , 2016).

3 Viral Marketing Lessons from the 2016 Super Bowl Commercials

Talkwalker SM

When such large sums of money are being invested into Super Bowl ad campaigns, going viral is pretty much a must, so we decided to use social media analytics to take a look at the lessons brands can learn from what worked and what didn’t work at Super Bowl 50.

Understanding LinkedIn Company Page Analytics

Devumi

The post Understanding LinkedIn Company Page Analytics appeared first on Devumi. Just recently, the popular social networking site LinkedIn introduced two new features. These features will help companies engage their audience, as well as compare their current performance to competitors.

Euro 2016: The Players, Brands and Fans Winning the Euros on Social

Talkwalker SM

Euro 2016 is drawing to a close with the final to be played this weekend. Throughout the tournament, we’ve been tracking social media discussions with our live Euro 2016 dashboard. Read our case study to find out more about the top brands at Euro 2016.

Beyond Likes: 9 Facebook Analytics You Must Be Measuring

Kikolani

Counting ‘likes’ is what we call a ‘vanity metric’, and if you really want to measure the impact and success of your fan page, we’ve got to dive much deeper into your analytics. The Ultimate Guide to 160+ Business and Digital Marketing Conferences in 2016.

#measurePR Recap (March 2016): Meet the Measurement Mavens

Waxing UnLyrical

and Amir Zonozi , Chief Strategy Officer of Zoomph, a real-time streaming analytics platform. Twitter Facebook Google+ LinkedIn #measurePR Recap (March 2016): Meet the Measurement Mavens. From Women’s History Month to International Women’s Day, March is all about women.

Davos 2016: DiCaprio, Macri and Biden Dominate the Social Headlines

Talkwalker SM

We dug a little deeper to identify the cream of the crop this year and used Talkwalker social media analytics to gain insights into what social said about Davos 2016. Davos 2016: The Big Picture on Social. The winners of the 2016 Crystal Awards // Image taken from weforum.org.

Can Twitter Analytics Predict a Trump v. Clinton Winner?

agora pulse

Using the free Twitter Analytics Report Card from Agorapulse, let’s take a quick look at the two U.S. Check the “Publishing Quality” column on the Twitter Analytics Report Card grid above for details.). Trump (@realDonaldTrump) July 16, 2016.

5 Free Social Media Analytics Tools – With Recommendations from Experts

Talkwalker SM

Social media analytics tools come in many shapes and sizes – from free and niche to enterprise level and comprehensive. Below, we’ve compiled a list of five free social media analytics tool s that can help you find new insights for your brand.

Why the Rebirth of Email Is Coming in 2016

Convince & Convert

Prediction #1: We’ll see many more positive media stories about email marketing than negative in 2016. Thanks to advancements in personalization, dynamic content, and predictive analytics, email newsletters have become “ the new homepage ,” in the words of Contently’s Jordan Teicher.

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Social Media Updates: May

yMarketingMatters

Instagram Introduces New Analytics : In a bid to helping small businesses make the most of their Instagram marketing, the network developed new business profiles with an amazing new feature: Instagram analytics.

Instagram Analytics: Tools, Tips and Tactics

Razor Social

As with any other platform, it’s important to take a peek every so often into your analytics to see what is working / not working. What platform analytics are available? To get analytics directly from Instagram, you need to move over to a business profile (i.e.

Instagram Rolling out Business Analytics | Social You Should Know

Ignite Social Media

Months after rolling out ad products on Instagram and a couple weeks after confirming that business profiles were on the way, it seems like the platform is finally ready to offer some analytics. Instagram Business Accounts to Have Analytics.

The 5 Biggest Themes from Big Boulder 2016 – CEO’s View

Talkwalker SM

And The Big Boulder Initiative, held annually in Colorado, is a forum attended by some of the most prominent individuals in the social media analytics industry. It really is a platform for the “who’s who” in social data, monitoring and analytics. 3 Visual Analytics is Paramount .

20 Tremendous Digital Marketing Stats and Facts

Webbiquity SMM

As a consequence, digital marketing budgets are predicted to increase by double-digit percentages this year, with the Internet becoming the largest medium for advertising in 2016—ahead of TV. The Internet will become the largest medium for advertising in 2016 (ahead of TV).

ICYMI: 11 Of The Best Insights From #SMWLDN 2016

Audiense

Social media has always allowed a greater level of flexibility than traditional marketing, but the analytical capabilities available to marketers ensure that testing on social will deliver far more strategic certainties than in years gone by.

F8 2016: It’s a Good Time to Be a Publisher on Facebook

Jon Loomer

But F8 2016 provided hit after hit after hit to help the publisher. And I’m not even going into virtual reality, branded content, Sponsored Messages ads, developer tools (Account Kit, analytics for apps, Graph API v2.6, At F8 2016, Facebook announced the Quote Sharing plugin.

A Marketer’s New Year’s Resolution for 2016

Convince & Convert

The biggest challenge B2B marketer will face in 2016 is the same as 2015, ’14 and ’13 before it. The “slow” trend needs to creep into marketing in a big way for 2016. Call it what you want (and there are many names): Predictive Analytics.

Instagram analytics: 7 metrics every marketer should track

Talkwalker SM

It is estimated that the business will bring in $3.2bn in 2016 – an impressive feat when considering the fact that it opened its advertising program less than a year ago. In recent years, brands have embraced Instagram with phenomenal success.

16 Enigmatic Business Blogging and Other Marketing Stats

Webbiquity SMM

Perhaps not coincidentally, CMOs also plan to boost spending on marketing analytics from 6.4% As winter comes to an end, so too does the Winter Wonderland of Marketing Stats series that’s been running here over the past few months.

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Visual Analytics: Find Your Brand’s Visual Influencers

Talkwalker SM

Most basic social media analytics platforms will allow you to search for images based on text queries, which will give you access to a fraction of the content you are looking for. You should have already heard this statistic: over 1.8 billion pictures are shared online every day.

47 Superb Social Media Marketing Stats and Facts

Webbiquity SMM

The tools most commonly used to measure social media marketing results are the native analytics provided by the social networks (Facebook, Twitter, etc.) These are followed by social media management platforms like HootSuite (62%) and web analytics (e.g., Google Analytics) at 59%.

Facebook Apologizes for Inaccurate Reporting | Social You Should Know

Ignite Social Media

The first presidential election makes real-time history, while Facebook tries to make up for inaccurate reports, all in this week’s Social You Should Know. Twitter Continues to Evolve Advertising.

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Which Instagram Analytics Tool Will Work Best for Your Business?

agora pulse

Historically, Instagram hasn’t offered a central place for businesses to view their analytics. Instagram business pages are slowly being rolled out and will include analytics, but they might not be enough for most marketers. When you do an analytical deep-dive, you need a dashboard.

B2B Marketing Trends 2016-2020: Social Media Breakfast Wrap

Webbiquity SMM

The initial product of that research was the eBook, B2B Marketing Trends for 2016: 25 Thought Leaders Weigh In , previously summarized here. The presentation detailed trends within marketing analytics, influencer and advocacy outreach, and marketing technology.

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Euro 2016 & Social Media: 5 Things We’ve Learned From the Data

Talkwalker SM

Unless you’ve been living under a rock, you know that UEFA Euro 2016 has begun!

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10 Steps to Master Your Social Media Analytics

Convince & Convert

So, alongside the checklist below, we’ve also put together a simple 10-point infographic for social media analytics to help you with every step of the process. The first step in a measurement plan for social media analytics is to work out what you want to track and why.

Why You Need Analytics and Trust for Successful Influence Marketing

Convince & Convert

Rebekah’s company, AirPR, is a PRTech company that provides, data, insights, and analytic solutions for the constantly developing PR industry, bringing actionable insights to all. Why you need data and analytics every step of the way. Gotta Have Faith.

Social Media Report: Ice Creams Q2 2016

Unmetric

food engagement social media metrics paid social Social Media Analytics social media reportIt’s ice cream month ! American Presidents have a very curious relationship with ice cream.

Content Tagging For Better Social Media Analytics

Talkwalker SM

What is rule based tagging ? Put simply, this is a new Talkwalker feature that will help you improve the quality of your social listening. You will be able to define a specific action you would like to be applied on all new, or even past results.

Future of Brand Experiences: Join #GetRealChat Conversation Live From #AdobeSummit March 23

Pam Moore

I’m excited to announce that we have partnered with Adobe and the #GetRealChat Twitter chat is again officially part of the Adobe Summit 2016 event in Las Vegas.

[Interview] How Microsoft Uses Social Analytics, And How You Can Too

Audiense

In 2016, mature social media teams can adopt a myriad of roles across marketing, communications, customer service, audience research, product development, and much more. As the demands of this role grows, so does the social media data and analytics understanding required by social media teams.

#SocialPR Spotlight: Brandon Andersen

Waxing UnLyrical

A true analytics geek, Brandon and I also share a love of theater, Twitter chats (he’s been a guest on #measurePR several times), and words. We officially launched in September of 2016 at Content Marketing World. Today’s a big day.

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How to Use Twitter Analytics: 15 Simple-to-Find Stats to Help You Tweet Better

Buffer Social

We social media marketers are a lucky bunch; not only are there a gigantic number of free social media tools at our disposal (everything from timing tools to social media management tools like Buffer ), there are free tools from the social networks themselves: Facebook insights, Pinterest analytics, and now Twitter analytics, too. I’ve found a lot of value in a couple simple tools for discovering the best stats and analytics for Twitter.