Popular Social Media Topics of 2016

Ignite Social Media

2016 has been a very eventful year, especially in the world of social media marketing. Coming back from all the commotion, our analytics team did an analysis of what exactly people were talking about on social media in regards to the show. The Ignite Mystery Trip 2016: Destination Revealed , by Jessica Gaylord. The great debate made its way to social media with this blog post from our Director of Analytics.

#measurePR Recap (September 2016): 2nd Annual #measurePR-palooza

Waxing UnLyrical

We kicked off with introductions, and the guests all had interesting backgrounds that led to their focus on measurement: A1b: Started in PR and quickly fell in love with digital, where there was more analytics available #measurePR #amecmm. Sahana (@hellosahana) September 8, 2016. Richard Bagnall (@richardbagnall) September 8, 2016. Richard Bagnall (@richardbagnall) September 8, 2016. (We’ve Angela Sinickas (@sinickasa) September 8, 2016.

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Trending Sources

Google Search Console Search Analytics: Last Updated May 3, 2016

Bill Hartzer

Google Search Console’s Search Analytics feature, the feature that allows you to see the keywords, impressions, clicks, and average position of your website’s pages, has not been updated since May 3, 2016. However, this week, the Google Search Console Search Analytics data has not been updated since May 3, 2016. The fact that, as of the writing of this post, the Search Analytics data has not been updated in 5 days is rather concerning.

The Best, and Worst, Social Media Analytics Platforms

Ignite Social Media

The analytics tools behind some of the most popular social media platforms can be surprisingly limited. With an increasing number of businesses using social media for marketing, many platform analytics leave something to be desired. While some platforms excel in certain aspects of analytics reporting, others fall short. Here are how the most popular platforms rank in terms of social media analytics: 1. Further, the analytics interface is pretty user friendly.

#measurePR Recap (July 2016): Smart Reporting

Waxing UnLyrical

Aly Saxe (@Aly_Saxe) July 12, 2016. Aly Saxe (@Aly_Saxe) July 12, 2016. Heather Whaling (@prtini) July 12, 2016. Heather Whaling (@prtini) July 12, 2016. Heather Whaling (@prtini) July 12, 2016. When asked about tools to use for measurement, Google Analytics is an oft-mentioned favorite, along with Hootsuite—both are free and easy to use. SU Social Commerce (@SocCommSU) July 12, 2016. Aly Saxe (@Aly_Saxe) July 12, 2016.

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10 Things I Thought About in 2016 that Will Still Matter in 2017

Direct Marketing Observations

It’s rather interesting in that you can track my thinking in the tech industry in 2016 and see how much we might be thinking about it in 2017. January 2016. February and March of 2016 Digital Transformation. Search Analytics. April 2016. May/June 2016. Google analytics. ” July /August 2016. September/October 2016. November/December 2016. Mobile analytics is so crucial. Which takes me to December 16th 2016.

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2016 Q1 Facebook Data

The Realtime Report

2016 Q1 Facebook Data By Dr. Hannu Verkasalo. Facebook: – 4M users have accessed one of Facebook’s online services at least once during March 2016 in the US, which puts Facebook’s net reach in the US at 95.9%.*. is the CEO of Verto Analytics. Facebook is one of the biggest digital companies globally. Per our data collection, Facebook has 151m monthly users on smartphones and 75m on tablets in the U.S.,

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#measurePR Recap (April 2016): Influencer Marketing

Waxing UnLyrical

Amir Zonozi , Chief Strategy Officer of Zoomph, a real time streaming analytics platform. Robert Scoble (@Scobleizer) April 14, 2016. Twitter Facebook Google+ LinkedIn #measurePR Recap (April 2016): Influencer Marketing. The April edition of #measurePR brought together a group of pretty heavy-hitting influencers in our space to chat about – what else? – influencer marketing best practices, relationship-building, and measuring your efforts.

10 Brands Killing It On Instagram in 2016

Talkwalker SM

Based on Talkwalker’s new and improved Instagram analytics (and our own appreciation), here are 10 brands killing it on Instagram to kickstart your social media strategy for the last months of 2016. According to Talkwalker’s social media analytics , 37 of Dior’s 72 Instagram posts were videos. between July 27th and September 8th , 2016). over the summer (Source: Talkwalker’s Instagram analytics ).

3 Viral Marketing Lessons from the 2016 Super Bowl Commercials

Talkwalker SM

When such large sums of money are being invested into Super Bowl ad campaigns, going viral is pretty much a must, so we decided to use social media analytics to take a look at the lessons brands can learn from what worked and what didn’t work at Super Bowl 50. But when it comes to live events, Super Bowl 2016 showed Twitter is still the platform of choice for viral marketing. SOCIAL MEDIA NEWS social listening super bowl 2016 super bowl commercials viral marketing

ICYMI: 11 Of The Best Insights From #SMWLDN 2016

Audiense

Social media has always allowed a greater level of flexibility than traditional marketing, but the analytical capabilities available to marketers ensure that testing on social will deliver far more strategic certainties than in years gone by. NOW, analytics, strategy, and creative teams work together from the outset. ” Allison Adams , Director of Insights & Planning, Research & Analytics Lead EMEA, FleishmanHillard Fishburn.

Understanding LinkedIn Company Page Analytics

Devumi

The post Understanding LinkedIn Company Page Analytics appeared first on Devumi. Just recently, the popular social networking site LinkedIn introduced two new features. These features will help companies engage their audience, as well as compare their current performance to competitors. To help business owners and professionals take advantage of the new opportunities for advertisement and brand recognition, it is a must that you get to know […].

#measurePR Recap (March 2016): Meet the Measurement Mavens

Waxing UnLyrical

and Amir Zonozi , Chief Strategy Officer of Zoomph, a real-time streaming analytics platform. Twitter Facebook Google+ LinkedIn #measurePR Recap (March 2016): Meet the Measurement Mavens. From Women’s History Month to International Women’s Day, March is all about women. Amirite ladies? This month’s #measurePR’s edition was no exception.

Euro 2016: The Players, Brands and Fans Winning the Euros on Social

Talkwalker SM

Euro 2016 is drawing to a close with the final to be played this weekend. Throughout the tournament, we’ve been tracking social media discussions with our live Euro 2016 dashboard. In this blog we’re going to highlight some of the players, brands and fans who made this year’s Euros come to life, based on Talkwalker’s social media analytics. Read our case study to find out more about the top brands at Euro 2016.

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Beyond Likes: 9 Facebook Analytics You Must Be Measuring

Kikolani

Counting ‘likes’ is what we call a ‘vanity metric’, and if you really want to measure the impact and success of your fan page, we’ve got to dive much deeper into your analytics. You're reading Beyond Likes: 9 Facebook Analytics You Must Be Measuring , originally posted on Kikolani , authored and copyrighted by Daren Low. The Ultimate Guide to 160+ Business and Digital Marketing Conferences in 2016. When it comes to Facebook, we’re all guilty of one thing: focusing on ‘likes’.

Davos 2016: DiCaprio, Macri and Biden Dominate the Social Headlines

Talkwalker SM

We dug a little deeper to identify the cream of the crop this year and used Talkwalker social media analytics to gain insights into what social said about Davos 2016. Davos 2016: The Big Picture on Social. The winners of the 2016 Crystal Awards // Image taken from weforum.org. One of the most surprising developments about Davos 2016 was the shift in topics towards the end. Finally, we took a look at the overall top themes at the World Economic Forum 2016.

5 Free Social Media Analytics Tools – With Recommendations from Experts

Talkwalker SM

Social media analytics tools come in many shapes and sizes – from free and niche to enterprise level and comprehensive. Below, we’ve compiled a list of five free social media analytics tool s that can help you find new insights for your brand. Here at Talkwalker we also offer a free social media analytics tool which provides quick social media insights to give you a taste of what’s being said about your brand on social and across blogs and online news sites.

Why the Rebirth of Email Is Coming in 2016

Convince & Convert

Prediction #1: We’ll see many more positive media stories about email marketing than negative in 2016. Thanks to advancements in personalization, dynamic content, and predictive analytics, email newsletters have become “ the new homepage ,” in the words of Contently’s Jordan Teicher. Beacons, geofences, mobile bar codes, and app behavior triggers will further intertwine email and mobile in 2016 and beyond. Image via BigStockPhoto.com.

Social Media Updates: May

yMarketingMatters

Instagram Introduces New Analytics : In a bid to helping small businesses make the most of their Instagram marketing, the network developed new business profiles with an amazing new feature: Instagram analytics. Instagram now gives business profiles great analytics, including post impressions and follower demographics. All the updates you need to know about for Facebook, Twitter, Instagram and Linkedin to grow your business and keep ahead of the curve! PLUS A HUGE TIP!

[Interview] How Microsoft Uses Social Analytics, And How You Can Too

Audiense

In 2016, mature social media teams can adopt a myriad of roles across marketing, communications, customer service, audience research, product development, and much more. As the demands of this role grows, so does the social media data and analytics understanding required by social media teams. Ben Donkor is a social media analyst at Microsoft, and is adamant about the importance of social media analytics for all businesses. — Microsoft UK (@MicrosoftUK) May 24, 2016.

Instagram Analytics: Tools, Tips and Tactics

Razor Social

As with any other platform, it’s important to take a peek every so often into your analytics to see what is working / not working. What platform analytics are available? To get analytics directly from Instagram, you need to move over to a business profile (i.e. Instagram analytics for business). Analytics is then enabled for any future posts. Here’s an example: Example analytics from Instagram. Other tools to track Instagram Analytics.

Instagram Rolling out Business Analytics | Social You Should Know

Ignite Social Media

Months after rolling out ad products on Instagram and a couple weeks after confirming that business profiles were on the way, it seems like the platform is finally ready to offer some analytics. Instagram Business Accounts to Have Analytics. They’re not the most advanced analytics a social media marketer has ever seen, but for the first time Instagram will have analytics included in their soon-to-launch profiles for businesses.

20 Tremendous Digital Marketing Stats and Facts

Webbiquity SMM

As a consequence, digital marketing budgets are predicted to increase by double-digit percentages this year, with the Internet becoming the largest medium for advertising in 2016—ahead of TV. The Internet will become the largest medium for advertising in 2016 (ahead of TV). Less than 30% of small businesses use Web site analytics, call tracking, or coupon codes. Digital marketing spend is forecasted account for 35% of total budgets in 2016.

The 5 Biggest Themes from Big Boulder 2016 – CEO’s View

Talkwalker SM

And The Big Boulder Initiative, held annually in Colorado, is a forum attended by some of the most prominent individuals in the social media analytics industry. It really is a platform for the “who’s who” in social data, monitoring and analytics. The event attracts leading experts, university professors, and top data analytics companies. These conversations occur outside of what can be measured by web or social analytics platforms. 3 Visual Analytics is Paramount .

How to Use Twitter Analytics: 15 Simple-to-Find Stats to Help You Tweet Better

Buffer Social

We social media marketers are a lucky bunch; not only are there a gigantic number of free social media tools at our disposal (everything from timing tools to social media management tools like Buffer ), there are free tools from the social networks themselves: Facebook insights, Pinterest analytics, and now Twitter analytics, too. I’ve found a lot of value in a couple simple tools for discovering the best stats and analytics for Twitter.

16 Enigmatic Business Blogging and Other Marketing Stats

Webbiquity SMM

Perhaps not coincidentally, CMOs also plan to boost spending on marketing analytics from 6.4% Business Blogging Content Marketing Marketing Research Social Media Marketing 2016 business blogging statistics Advanced AV brand purpose ClickZ Laurie Sullivan MarketingProfs Mary Meeker's Internet Trends Meghan M. As winter comes to an end, so too does the Winter Wonderland of Marketing Stats series that’s been running here over the past few months.

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A Marketer’s New Year’s Resolution for 2016

Convince & Convert

The biggest challenge B2B marketer will face in 2016 is the same as 2015, ’14 and ’13 before it. The “slow” trend needs to creep into marketing in a big way for 2016. Call it what you want (and there are many names): Predictive Analytics. If you invest the time to collect the right data and acquire the right education to interpret it , you’ll have a scientific basis for every decision you make in 2016 and beyond.

Instagram analytics: 7 metrics every marketer should track

Talkwalker SM

It is estimated that the business will bring in $3.2bn in 2016 – an impressive feat when considering the fact that it opened its advertising program less than a year ago. SOCIAL MEDIA NEWS campaign monitoring engagement rate hashtag influencer influencer marketing Instagram instagram analytics KPI metrics ROI share of voice social listeningIn recent years, brands have embraced Instagram with phenomenal success.

Facebook Apologizes for Inaccurate Reporting | Social You Should Know

Ignite Social Media

Social Media Trends 2016 Presidential Elections CNN Fact Check Elections Facebook analytics Facebook Apologizes Facebook Inaccurate Reports Facebook News Facebook Reporting Facebook Video Views Presidential Debate Presidential Election social media Social Media Marketing Twitter advertising twitter marketing Twitter NewsThe first presidential election makes real-time history, while Facebook tries to make up for inaccurate reports, all in this week’s Social You Should Know.

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47 Superb Social Media Marketing Stats and Facts

Webbiquity SMM

The tools most commonly used to measure social media marketing results are the native analytics provided by the social networks (Facebook, Twitter, etc.) These are followed by social media management platforms like HootSuite (62%) and web analytics (e.g., Google Analytics) at 59%. billion in 2016. Social media use isn’t quite universal—but it’s getting close. 70% of the U.S.

Visual Analytics: Find Your Brand’s Visual Influencers

Talkwalker SM

On networks such as Instagram, these users that are able to sway the purchasing behavior of their communities are called “ visual influencers “ With the help of Talkwalker’s visual analytics , we were able to identify these visual influencers for Adidas, even though none of these posts mention the brand in the text (screenshots from @menwithstreetstyle , @the.fashion.empire & @alexenderkenton ) . You should have already heard this statistic: over 1.8

B2B Marketing Trends 2016-2020: Social Media Breakfast Wrap

Webbiquity SMM

The initial product of that research was the eBook, B2B Marketing Trends for 2016: 25 Thought Leaders Weigh In , previously summarized here. The presentation detailed trends within marketing analytics, influencer and advocacy outreach, and marketing technology. Among the most noteworthy: If you’d like to clip any of the stats or insights, here’s the presentation on SlideShare: B2B Marketing Trends 2016 – Social Media Breakfast Minneapolis from Tom Pick.

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IPL 2016 Recap : Most Engaging Brand Posts

Unmetric

May 27, 2016. May 27, 2016. May 28, 2016. April 15, 2016. May 20, 2016. Social Media Marketing engagement content strategy brands social media metrics Social Media AnalyticsThe 9 th edition of the Indian Premier League concluded last weekend with Sunrisers Hyderabad emerging winners. IPL has always been a fertile ground for brands to come up with clever, witty copy.

Euro 2016 & Social Media: 5 Things We’ve Learned From the Data

Talkwalker SM

Unless you’ve been living under a rock, you know that UEFA Euro 2016 has begun! Using Talkwalker social media analytics , we have created a live, open data dashboard to uncover unique insights about the discussions surrounding the tournament on Twitter: who are the most discussed players, coaches and celebrities?

Instagram Analytics for Business

Pixlee

Instagram analytics provide insight into who your followers are, when they’re active online, and how many people view each post. With the right tools, you can track analytics on Instagram and find the best ways to drive engagement with your customers. Analytics for Instagram measure several important metrics that are incredibly useful for business. Using Instagram analytics tools to measure the metrics of your posts can help you leverage the results and drive engagement.

LinkedIn Analytics: The Complete Guide

Sprout Social

As a part of this shift, the B2B social network has also made big changes to LinkedIn Analytics (formerly Insights) that allows companies to access data to measure their efforts. LinkedIn Analytics focuses on three main areas: Company updates. LinkedIn Analytics will also show you how your follower count stacks up against competitors in your industry. The visitors section of LinkedIn Analytics gives you data about your company page, not your content.

Which Instagram Analytics Tool Will Work Best for Your Business?

agora pulse

Historically, Instagram hasn’t offered a central place for businesses to view their analytics. Instagram business pages are slowly being rolled out and will include analytics, but they might not be enough for most marketers. When you do an analytical deep-dive, you need a dashboard. Crowdfire is an Instagram analytics tool that offers basic metrics. Iconosquare will allow you to visualize your analytics with world maps.

Social Media Report: Ice Creams Q2 2016

Unmetric

food engagement social media metrics paid social Social Media Analytics social media reportIt’s ice cream month ! American Presidents have a very curious relationship with ice cream. As you may or may not know, Regan proclaimed July as ice cream month and the third Sunday of July as National Ice Cream Day. Ben & Jerry’s dedicated an ice cream flavour for Obama after his 2008 election victory – the, wait for it, Yes Pecan ( g e d d i t ? ). George Washington is a man after my own heart.

10 Steps to Master Your Social Media Analytics

Convince & Convert

So, alongside the checklist below, we’ve also put together a simple 10-point infographic for social media analytics to help you with every step of the process. The first step in a measurement plan for social media analytics is to work out what you want to track and why. Take a look at social media analytics beyond original planning to spot elements that could be incorporated next time. Image via Unsplash.

Future of Brand Experiences: Join #GetRealChat Conversation Live From #AdobeSummit March 23

Pam Moore

I’m excited to announce that we have partnered with Adobe and the #GetRealChat Twitter chat is again officially part of the Adobe Summit 2016 event in Las Vegas. On Wednesday, March 23rd, starting at 3pm pt / 4pm mt / 5pm ct / 6pm et we will be hosting #GetRealChat live from the Venetian hotel and event center in Las Vegas. The topic of conversation is “The future of brand experience.” ” It is time marketers get real on the importance of customer experience.

Why You Need Analytics and Trust for Successful Influence Marketing

Convince & Convert

Rebekah’s company, AirPR, is a PRTech company that provides, data, insights, and analytic solutions for the constantly developing PR industry, bringing actionable insights to all. Why you need data and analytics every step of the way. Gotta Have Faith. Wouldn’t it be nice to control absolutely everything? Actually no. Not really. Sometimes it’s best to trust your choices and let go after looking closely at well-collected data.

Content Tagging For Better Social Media Analytics

Talkwalker SM

What is rule based tagging ? Put simply, this is a new Talkwalker feature that will help you improve the quality of your social listening. You will be able to define a specific action you would like to be applied on all new, or even past results. This is an incredible time saver: our filters are great for handling most qualitative analysis, but manual categorization of results can be time consuming.

#SocialPR Spotlight: Brandon Andersen

Waxing UnLyrical

A true analytics geek, Brandon and I also share a love of theater, Twitter chats (he’s been a guest on #measurePR several times), and words. We officially launched in September of 2016 at Content Marketing World. Today’s a big day. Not just because I can now say, “Christmas is next week,” (yay!) but because today’s #SocialPR Spotlight shines bright on one of the absolute smartest and nicest people ever: Brandon Andersen, Chief Strategist at Ceralytics.

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