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Popular Social Media Topics of 2016

Ignite Social Media

2016 has been a very eventful year, especially in the world of social media marketing. Starting with January, we’re going to take you through the year to see what popular social media topics were on marketers minds. How “Making a Murderer” Made its Mark Through Social Media , by Jessica Hammerstein. The Ignite Mystery Trip 2016: Destination Revealed , by Jessica Gaylord.

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True or False? Revisiting Our 2016 Social Media Predictions

Ignite Social Media

2016 proved to be an exciting year in social media. From Snapchat to Facebook Live and everything in-between, social media continues to evolve and adapt to our changing lifestyle. At the end of 2015 , we made a list of predictions that we thought would happen in 2016. When Snapchat was first introduced, who would’ve thought it would grow to be as big of a social channel as it is now? Social Buying Will Continue to Take Off.

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4 Top Social Media Promotions of 2016

Ignite Social Media

Throughout the year we keep our eyes peeled for those social media promotions that stick out from the pile, from the innovative to the simple activations, here are four of the top social media promotions that we felt shined in 2016. These are just a small handful of the promotions that were out there in 2016 that we felt deserved a head nod. Leaving 2016, we’re excited to see what new promotions surface for 2017.

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RIP: Social Media Networks & Features that Died in 2016

Ignite Social Media

Needless to say, a lot of newsworthy events happened in 2016. The social media space saw many changes as well. Social media networks constantly have to improve and evolve in order to stay relevant. This post will revisit some of the social media networks and channel features that didn’t make it to 2017. We will start with maybe one of the more shocking channels that saw its last updates in 2016, Vine. Twitter as a Social Network.

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Ignite Social Media Award Winning Work of 2016

Ignite Social Media

It’s been almost 20 years since social media came to existence. While it took some time to really take off, social media users currently spend an average of two hours a day on social sites according to GlobalWebIndex. What’s more, they’re also using more networks, an average of 7 social networks to be precise. 2016 Social Agency of the Year. W3 Awards Silver for Social Content & Marketing – Events.

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Social Media Recap: December 2016

Meltwater

Kicking things off for December, a Five by Five report via Business Insider shows that… Read More.

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3 Social Media Strategy Lessons Learned in 2016

Ignite Social Media

2016 was a year of change in social media marketing. While this will always be the space of frequent change, 2016 was marked with continued growth among the “baby” networks (Snapchat), an evolution of content (video is now a top priority), and a notable swing in how users are interacting on the platforms (increasingly reading/digesting and sharing less of their own information). DIFFERENTIATE your social media presence.

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Social Media Recap: September 2016

Meltwater

Twitter drops and gives you 23 (extra characters) Say more about what's happening! Rolling out… Read More.

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Customer Experience: The Future of Business & Marketing #AdobeSummit 2016 Recap

Pam Moore

2016 was my 2nd year being paid as an Adobe Insider to cover the event. To hear the answers to these questions and more, take a listen to the 205th episode of the Social Zoom Factor podcast for a recap of the event and my key take-aways. Be sure to subscribe to this entire brand new series, “Get Fit Social Digital Business” on iTunes , Stitcher or SoundCloud ! Recap of the Adobe Summit 2016 event in Las Vegas.

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3 Effective Ways to Spend the Rest of Your 2016 Media Budget

Ignite Social Media

Here are some ways you can spend your 2016 media budget wisely within in the few weeks left in the year. Check out the 3 Paid Media Targeting Options to Drive Sales on Facebook post on the Ignite Social Media blog. The post 3 Effective Ways to Spend the Rest of Your 2016 Media Budget appeared first on Ignite Social Media - The original social media agency.

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How to Determine and Prioritize Social Media Marketing Goals and Objectives

Pam Moore

Achieving measurable social media ROI is very similar to teens and sex. It’s interesting because many marketing and social media leaders within brands and organizations of all sizes dream about achieving real ROI using social media and digital marketing, yet very few of them actually bring to fruition much more than a social media dream. We believe in jumping onto social platforms before they are proven.

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3 Changes in Social Media We’re Thankful for This Year

Ignite Social Media

We’ve almost made it to the end of 2016. This holds true for the world of social media, also. Given how fast social media moves, looking back on a year in this landscape is like looking back 10 years in traditional marketing spaces. There have been some major changes to the industry and in the spirit of Thanksgiving, we’re going to recap the three changes in social media that we’re most thankful for this year. Congratulations, everyone!

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Join Us At 2016 Social Fresh Conference – Special Discounted Rate

Ignite Social Media

Join a select group of marketing and advertising professionals and learn how to up your social media game. You’re invited to attend Social Fresh 2016 , a nationally recognized conference cited by industry leaders as the best social marketing conference. Ignite Social Media’s Lisa Braziel, Vice President of Strategy and Co-Founder, will be attending and moderating a panel on Instagram Best Practices. Social Fresh curates so you don’t have to!

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The 10 Best Social Media Roundup Blogs of 2016

agora pulse

How do you choose what social media news you read each day? With a gazillion social media marketing blogs out there, you could easily spend hours a day reading best practices posts — and getting a crazy headache in the process. One way to easily sift out the noise is by reading weekly and monthly social media roundup posts. Here are the roundup posts I’ve found most useful in 2016. The Best Social Media Roundup Posts of the Year.

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Top 10 WordPress Theme Frameworks in 2016

Kikolani

Custom Widgets: The framework has few custom widgets for you to use including a blog tabs widget, a Flickr widget, and a social widget. Media Queries are used to make a theme scalable to a variety of devices and screen. is developed specifically for small business owners and bloggers and comes with email subscription services and social media. The Ultimate Guide to 160+ Business and Digital Marketing Conferences in 2016.

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Social Media Updates: May

yMarketingMatters

After the slow month of April, May seems to be back on track with every other fast-paced, exciting month in the world of social media. Now you can save targeting templates, restart or archive completed campaigns, increase ad limits on your campaigns and apply new social actions on sponsored content. The post Social Media Updates: May appeared first on yMarketingMatters.

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Twitter Best Practices For 2016

Firebelly

Check out my three Twitter best practices for 2016 and beyond! Twitter Best Practices For 2016. The post Twitter Best Practices For 2016 appeared first on Firebelly | Social Media Marketing & Management Company. Community Management Social Media Management TwitterBrands ask their customers for a lot on Twitter—follows, likes, retweets—all the time, but they’re awful about returning the love. How can this be remedied?

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Using Social Media to Predict the College Football Playoff

Ignite Social Media

Social Media Predicted (insert disaster/major event here)”. What if we evaluate social media for trends to predict the future? Using social media to predict events like this requires an assumption that the volume of social media mentions, fan activity, sentiment or other trends surrounding a topic somehow influence or indicate the likelihood of an event. I give you; Social Media Predicts* the Winner of the College Football Playoff.

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Favorite Instagram Accounts of 2016

Jenn's Trends

I have my faves for business, social media, celebrities, friends, and more. There are millions of people (over 600 million, actually) who are… The post Favorite Instagram Accounts of 2016 appeared first on Jenn's Trends. Instagram instagram instagram accounts instagram for business instagram marketing instagram strategy instagram success instagram users online marketing social media social media marketing

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Four theories on the declining trust in Canadian social media

Dave Fleet

One of the interesting notes in this year’s Canadian Trust Barometer results was that trust in social media has fallen over the last year. In fact, social media was the only one of the five media types we examined to experience a decline in trust. This might seem strange, given the various media scandals that Canada faced over the last year ( Gomeshi , Roberts , Lang ) – yet despite this, trust in traditional media still rose from 2015.

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5 Social Media & Digital Marketing “Must Haves” for 2016

yMarketingMatters

With so many social media and digital marketing options now available, it can be overwhelming to know what you should be doing first. In this Part One, I recommend concentrating on and implementing the following “Must Have” tactics in 2016 to see fast, powerful and reliable results in your marketing and sales for your B2C or B2B business. Five “Must Have” Tactics for 2016. Consumers Are Social. Being on Social Media is a Must.

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4 Social Media Trends and How to Adjust Your Social Strategy

Ignite Social Media

Social media has evolved over the years and in order to design a successful social media marketing strategy, you must consider the latest social media trends that are likely to have the biggest impacts. Another emerging trend that will become more prominent in 2016 is that Facebook will dominate the social landscape. 2015 has been a great year for video, but there is a lot more to come in 2016. Social Commerce Goes Viral.

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5 Essential Skill Sets For Your Social Media Team

Ignite Social Media

We hope you had time to catch our team’s August webinar on Staffing for Social Success ! One point we drove home during the webinar is that resource allocations for social media teams are constantly changing. And with that, so are the skill sets necessary for an effective social media marketing team. Is your social media team empathetic and skilled in listening? The best social media teams routinely review and analyze their work.

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Social Media Updates

yMarketingMatters

Here are the latest social media updates to keep you ahead of the curve and make sure your marketing is up to date and successful! The post Social Media Updates appeared first on yMarketingMatters. Social Media Management Tools Social Media Updates Digital Marketing marketing for small business Online Marketing social media Social Media For Your Business Social Media Marketing Tips

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Social Media Safety and Your Business

Jenn's Trends

One of the trending topics going around lately has been social media safety. was allegedly robbed at gun point and blamed for her social media flaunting, everyone seems to be freaking out about their online safety. Coincidentally, I was… The post Social Media Safety and Your Business appeared first on Jenn's Trends. After Kim Kardashian (yes, I managed to actually reference her in a blog post, say what!?!)

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3 Steps for Making Your Social Media Strategy Agile

Ignite Social Media

This is your social media strategy: This is what your social media strategy should be able to do: Yep, it needs to be adorable…wait, I mean, agile. If there’s one thing I’ve learned in my 7 years working in social media, it’s that there are things you can’t unsee plans are great, but social media is unpredictable – so be ready. A month in social media time is like a year in regular time.

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A Year in Review: Top 3 Social Media Themes of 2016

Ignite Social Media

A year in social media marketing feels like 10 years in traditional marketing. While it’s impossible to remember all the changes that happened, we can help you wrap your head around the biggest social media themes of the year to help you plan for 2017. It probably isn’t surprising that this is one of the top social media themes of 2016. It seems like you can’t go a day without hearing about videos in social.

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Social Media Comic – Anti-Social Social Media Experts

SocMed Sean

You know them…the social media “experts”, “wizards”, or “gurus” who are just too important to make time for the “little people” of the world. They love to present case studies at conferences, but have no practical experience actually engaging in the social media space because they are too busy jetting from conference to conference to actually do any real work.

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Best Practices for Social Media Ad Spending

Ignite Social Media

Social network ad spending isn’t going anywhere anytime soon. By 2018, social media ad spending is expected to be just under $20 billion; amounting to nearly 22% of total digital ad spends. Serious inefficiencies in the process will lead to serious lost media dollars. Keep Paid with Other Social Media Disciplines. Then, with agility, the content is amplified by the media buyer. Social media advertising is great for business both small and large.

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10 Truths Nobody Told You About Being A Social Media Marketer

Pam Moore

It is clear social media marketing is delivering real and measurable business value for companies large and small today. Marketers of all specialties from digital, content, strategy and even operations know they must not only learn, but also deeply embrace social media as a way to connect, inspire and serve their new online audiences as well as current, prospective and future customers. Smart social media marketers also know how to align social media to business goals.

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3 Steps to Responding to Trends on Social Media

Ignite Social Media

One of the major benefits to social media marketing is the ability to capitalize on relevant trends to get in front of more people. However, it is important to keep in mind your overall social strategy before jumping on every trending conversation. Social listening tools operate based on a specific search query that is entered. There are many tools that offer social listening and determining the right tool will depend on your listening needs.

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Social Media’s Impact on SEO

Ignite Social Media

Social media is taking up more time in terms of online activities; therefore, its’ users are generating more content to consume. This post will take a closer look at how social media makes an impact. Social Media’s Impact on SEO. Does social media actually impact SEO results? Well, Google has repeatedly denied that they use social signals for SEO ranking purposes. Social Channels are Becoming Search Engine’s on their Own.

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Get with it! 6 Quick Social Media Tips

Harp Interactive

Eager to tackle the marketing beast we call social media but not quite sure how to hit it? Here are 6 of our best social media tips you can get. 6 Quick Social Media Tips appeared first on Harp Interactive Blog. Social Media Marketing social media social media tipsTweet this. Like that. Snap what? The post Get with it!

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10 Top Influencers to Guide You through the Social-Media Jungle in 2016

Socialmedia.biz

Social media, like life, is a rollercoaster of ups and downs. Even worse, the bright spotlight of social media could turn a minor mistake into a potential legal disaster. Every social network is a unique world of its own, with separate sets of best practices. Besides all the pitfalls that can happen in the untamed land of social media marketing, many small brands face an even tougher challenge: gaining fans and followers in the first place.

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How to Master Ratings and Reviews on Social Media

Ignite Social Media

Like all actions on social, responses to reviews should be a part of your brand voice and strategy, and handled by a trained team that knows the ins and outs of your business. For more tips, tricks, and expert knowledge on responding to social media reviews, contact the Ignite team. The post How to Master Ratings and Reviews on Social Media appeared first on Ignite Social Media - The original social media agency. We know, we know.

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3 Tools for Social Media Listening on a Budget

Ignite Social Media

Listening to what your customers are saying about your brand and product(s) is an important part of any social media strategy. Topsy used to be a great go-to for trends and social search results but, unfortunately, it went the way of its namesake two years after it was purchased by Apple. socialmention is a “real-time social media search and analysis” tool that acts like a search engine. What free tools do you use for social media listening?

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4 Trends Social Media Marketers Should Expect in 2017

Ignite Social Media

The new year is almost here, and it’s time for a new start for many social media trends. We’ve seen plenty of changes and innovations in 2016, with many more certainly in store for 2017. Here are a few things that social media marketers should expect next year. The storytelling options provided by 360 degree photo, video, and VR experiences will most certainly be a factor in 2017 social media campaigns.

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Want a Career in Social Media and Digital Marketing? Know These 3 Things First!

Pam Moore

Are you a digital or social marketer wanting to progress in your business and marketing career? Social media is not a band-aid for a broken business. If business leaders really want to ignite business results using digital and social marketing, they must do more than hire a social media intern who knows how to get new followers on Instagram, post to Snapchat and do a live video stream on Facebook. How to Prioritize Your Social Networks for Business.

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5 Tips for Social Media Advertising During the Election Season

Ignite Social Media

Its only September and I’m sure you’re already sick of the political madness that has taken over your social feeds. When it comes to advertising on Facebook, Twitter and the other social platforms during this crazy time, we have a few suggestions on how to make sure your content is front and center. Politicians and brands involved in the election will be buying up as much social inventory as possible, especially in swing states like Ohio, Florida, Virginia and Colorado.

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5 Innovative Social Media Campaigns of 2016

Ignite Social Media

While the year isn’t over just yet, a lot has already happened in 2016. Thanks to all of these events and more, the social sphere hasn’t been any different. The only true difference is that I’d much rather prefer an awesome social campaign over a political one. So, on that note, let’s take a look at some of the most innovative social media campaigns in this past year. Their social campaign, however, performed quite well.

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Social Media for Schools #NBN October 2016

Laurel Papworth

Hey there, teachers and school type people, tomorrow (Tuesday 19th October) I’m running some webinars with TTEDSC and NBN on how Schools can us Social Media Marketing Strategies. Session for Staff managing social profiles, pages & groups (Eg. Staff who are writing social media strategies and/or those interested in attracting prospective families, staff or building reputation of the school through social media.

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How to Grow Your Email List Using Social Media

Jenn's Trends

But it was really small and I didn’t discourage signups, but I certainly didn’t encourage them and I didn’t have a… The post How to Grow Your Email List Using Social Media appeared first on Jenn's Trends. Social Media online marketing social media social media management social media marketing social media strategy social media success

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How to Know If Your Brand Should Hop on a New Social Media Trend

Ignite Social Media

Trends can be found everywhere but social media is the best place to find the freshest and most relevant trends today. The client is emailing you, asking if their brand should jump on the new social media trend that everyone seems to be talking about. Philadelphia 76ers (@Sixers) July 12, 2016. However, before your brand hops on the next new social media trend, there are a few important questions you should ask yourself.

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