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Raising Social Awareness: 2016’s Top Instagram Hashtag Campaigns

Meltwater

Remember the "Just Say No" or “Stop, drop, and roll” campaigns from the 1980s? In… Read More.

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3 Hashtag Search Tools That Are Crazy Easy to Use

agora pulse

If you are looking to incorporate social media into your event , you’ll need to consider including a branded hashtag in your event strategy. I’ve been involved in digital conferences like SEJ Summit and Social Tools Summit — and monitoring hashtag activity during and after the events was crucial. Here are three hashtag search tools that are crazy easy to use! Hashtracking is another great hashtag-tracking option for Twitter and Instagram.

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Instagram Hashtag Mistakes You Want to Avoid

agora pulse

Hashtags are an essential part of marketing on Instagram, so you want to make sure that this is something you get right. Hashtags must be carefully thought out, well researched, and exceptionally engaging if your followers are going to use them. Unfortunately, most businesses make the same five hashtag mistakes on Instagram. In this post, we’re going to look at each of the common Instagram hashtag mistakes and how to avoid them. Ignoring a Local or Community Hashtag.

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Hashtags for Health: Successful Social Media Campaigns

Meltwater

Smart social media campaigns can drive, enhance, and/or support PR and marketing activities. Even smarter… Read More.

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How Do You Use Hashtags on Instagram?

agora pulse

Here’s a question I get a lot: Exactly how do you use hashtags on Instagram? If you can wade through all that noise and use hashtags correctly, you are more likely to get more views, followers , and overall business results. I was curious how the biggest Instagram star used hashtags, and I found something surprising. She hardly uses hashtags. When I compared her last 100 posts, the ones with a hashtag included received more than double the number of likes. (As

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3 Viral Marketing Lessons from the 2016 Super Bowl Commercials

Talkwalker SM

On Twitter, the story was much the same with social media analytics showing that hashtags for the Super Bowl were launched well in advance of the big game with Doritos in particular launching their ad competition at the very beginning of the year. Their hashtag #crashthesuperbowl saw steady usage online a month in advance of Super Bowl 50: . But looking at the videos and hashtags that generated the most conversation, it was humor that drove the most instant discussion.

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How to Use Hashtags On Twitter

agora pulse

Hashtags are powerful tools to get attention in a nosy social media world. Using hashtags on Twitter the right way can give you better results than plain text alone. Here’s how to get the most out of Twitter hashtags. Reasons You Want to Use Hashtags on Twitter. Hashtags in Twitter are not just there to add humor or inspire comedians. Every hashtag on Twitter is a clickable link that allows you to see the posts of other people using that tag.

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Hashtags and PR: Steer (and Stir) the Convesation

Meltwater

Trending Is a VerbThe ability to steer conversations is part of the branding that consumers… Read More.

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10 Brands Killing It On Instagram in 2016

Talkwalker SM

Based on Talkwalker’s new and improved Instagram analytics (and our own appreciation), here are 10 brands killing it on Instagram to kickstart your social media strategy for the last months of 2016. Their images and videos show the athletes in action, tying all sports together through inspirational hashtags such as #FindFocus or #HereToCreate. between July 27th and September 8th , 2016).

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How to Identify Popular Hashtags

Razor Social

Hashtags are used on social media channels and are important in your business – you may be missing a trick if you’re not using them. So let’s figure how how to identify popular hashtags… First… let’s talk about what hashtags are and why you need them! What are hashtags? click on the hashtag to find all updates with this hashtag). using the hashtag of an event or a TV program). Why are hashtags useful?

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Euro 2016: The Players, Brands and Fans Winning the Euros on Social

Talkwalker SM

Euro 2016 is drawing to a close with the final to be played this weekend. Throughout the tournament, we’ve been tracking social media discussions with our live Euro 2016 dashboard. Adidas, by contrast, had relatively little logo visibility but made up for it with their sponsorship of major teams like Germany making them the sponsors most associated to Euro 2016 in text. Read our case study to find out more about the top brands at Euro 2016.

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How to Know If Your Brand Should Hop on a New Social Media Trend

Ignite Social Media

Philadelphia 76ers (@Sixers) July 12, 2016. Some hashtags, trends and memes, while popular, have the potential to be lost on – or offend – your brand’s audience. posting about “The Dress” in 2016) long after the trend has ended can make your brand look as if it’s jumped the shark. Some trends and hashtags, while appearing innocent, may have a more complicated background. Naturally, a brand decided to jump on the conversation, without researching the hashtag’s origins.

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10 Top Influencers to Guide You through the Social-Media Jungle in 2016

Socialmedia.biz

A marketing manager could wake up to discover worldwide approval for a witty tweet, only to face a tidal wave of bad press an hour later because of a hashtag that went wrong. in 2016, and listed as one of the top 50 content marketing influencers globally in 2015. Post by Adi Englander. Social media, like life, is a rollercoaster of ups and downs. It’s full of supporters and fans, as well as friction, surprises and risks.

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Twitter Makes Two Changes to Increase Revenue | Social You Should Know

Ignite Social Media

They estimate about $367M in 2016 (up from about $50M in 2015), rising to $935M in 2017. And finally, if you’re a big #hashtag fan, you can now start using them on LinkedIn too. Snapchat is reportedly on its way to its first billion-dollar year. Meanwhile, the last couple of earnings reports for Twitter can best be described as flat. Flat user growth and flat revenue growth. This week, Twitter made two (more) changes to try to increase revenue.

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3 Live Event Marketing Tips from Gucci’s Social Dominance at Oscars 2016

Talkwalker SM

million uses of the hashtag #Oscars , proving that brands need to take advantage of this massive moment on television. We can see from the theme cloud above (right) showing the most used hashtags on the night, that not only was Gucci the most prominently featured high fashion house at the Oscars, the hashtag #BrieLarson also made a splash and drove more attention than a lot of brand hashtags.

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7 Hashtag Search Tools That Are Crazy Easy to Use

agora pulse

Whether you’re planning a social media marketing campaign for your client or wanting to grow your company’s online audience, hashtags can help you reach your goals. And these hashtag tools can make that process easier. All Hashtag. Here’s what you can do with All Hashtag.

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Hashtag Inventor Chris Messina, Partners with Bourn To Bring Hashtags-Inspired Art Exhibition to NY

The Realtime Report

Hashtag Inventor Chris Messina, Partners with Bourn To Bring Hashtags-Inspired Art Exhibition to NY. 25 Artists Will Explore 10 Memorable Hashtags. From May 12 th -14 th , 2016, the Caelum Gallery in Manhattan’s Chelsea neighborhood will feature Hashtags Unplugged, an art exhibition visualizing 10 memorable hashtags including #LoveWins, #BlackLivesMatter, #HeForShe and #TheDress.

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Using Social Media to Predict the College Football Playoff

Ignite Social Media

Question #3: Whose owned hashtag has been used the most since the Selection Show? To the tiebreaker: Question #3: Whose owned hashtag has been used the most since the Selection Show? Question #3: Whose owned hashtag has been used the most since the Selection Show? You’ve seen the headlines. Social Media Predicted (insert disaster/major event here)”. However, it seems these headlines only appear after an event takes place.

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How to Use LinkedIn Hashtags

Oktopost

While you could use many tips and tricks to boost your engagement on LinkedIn, one of the more underrated is learning how to use hashtags. What Are Hashtags? Hashtags are a marketer’s best friend. How Do LinkedIn Hashtags Work? Why Should You Use LinkedIn Hashtags?

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Trending Hashtags: How to Reverse Negative Sentiment for Your Brand or Influencer

Meltwater

On social networks such as Twitter and Instagram, the use of hashtags has increased explosively since… Read More.

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Cats Versus Dogs… Of Instagram

Ignite Social Media

For my methodology, I took a 25% sample from Brandwatch of #catsofinstagram , #dogsofinstagram , and – just for the fun of it – #chickensofinstagram posts that occurred in June and July 2016. dogsofinstagram is a more frequently used hashtag than #catsofinstagram. catsofinstagram #cats #catstagram A photo posted by Ryan Sweeney (@ryantsweeney) on Mar 20, 2016 at 8:41am PDT. 3) Hashtag Use. #(Pet)ofinstagram

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5 Innovative Social Media Campaigns of 2016

Ignite Social Media

While the year isn’t over just yet, a lot has already happened in 2016. The campaign encouraged Disney’s Facebook, Twitter, and Instagram fans to share pictures of themselves wearing Mickey Mouse Ears on the various social platforms with the hashtag #ShareYourEars. The post 5 Innovative Social Media Campaigns of 2016 appeared first on Ignite Social Media - The original social media agency.

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3 Incredible Social Media Campaigns from 2016 and What We Learned as Marketers – Bonus Episode [SSM022]

Buffer Social

This week we’re chatting all about some of our favorite social media campaigns from 2016 , why they rocked, and what we can learn as marketers. We’d love to hear from you on iTunes or using the hashtag #bufferpodcast on Twitter. Here’s what we chat about in this episode: 3 incredible social media campaigns from 2016 and why they worked. The important roll videos and hashtags play in getting campaigns to spread.

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Athletes are the stars of the week in Rio 2016 Olympic Games

Audiense

Nissan pranks Team GB stars ahead of Rio 2016 Opening Ceremony with #DoItForUs. — NissanUK (@NissanUK) August 4, 2016. — ParalympicsGB (@ParalympicsGB) August 5, 2016. — MINI USA (@MINIUSA) August 1, 2016. — Serena Williams (@serenawilliams) July 29, 2016. — Alimenta Sonrisas (@DanoneSonrisas) August 2, 2016. — adidasfootball (@adidasfootball) July 30, 2016. — adidas_ES (@adidas_ES) July 29, 2016.

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Euro 2016 & Social Media: 5 Things We’ve Learned From the Data

Talkwalker SM

Unless you’ve been living under a rock, you know that UEFA Euro 2016 has begun! No surprise to see the opening match between France and Romania deliver the biggest Twitter buzz over the first weekend of Euro 2016 with over 600k uses of the match hashtag , almost double that of second place England v Russia.

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10 Standout Social Media Marketing Examples From 2016

Sprout Social

In order to help get those creative juices flowing, we’ve put together a list of some of the top social media marketing examples of 2016. BarkBox was very creative on social media in 2016, with a particular focus on YouTube and Instagram. We may be saying R.I.P. to Vine in 2017, but that doesn’t take away from the creative social media marketing campaigns we saw from brands in 2016. The hashtag generated hundreds of thousands of Instagram posts and went viral.

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How to Create a Hashtag Just for Your Business

Sprout Social

With so many advertisements, billboards and commercials in our face, it’s tough to find one without an added hashtag. Now businesses create a hashtag for consumers to find more information about a product or service. Whether it’s a branded term, phrase or call to action, hashtags increase social media engagement. When you create a hashtag, you give users a new way to get in touch with your business on social. Reasons to Create a Hashtag. When to Use Hashtags.

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A Complete Calendar of Hashtag Holidays for 2017

Sprout Social

Ignored by traditional calendars these hashtag holidays are celebrated ad nauseum on social media. To help your team plan its 2017 social content strategy , We’ve cherry-picked a combination of generally celebrated, industry-specific and lesser known hashtag holidays and compiled them into a downloadable calendar below: Download. Not sure which hashtag holiday makes sense for your brand? — Dunkin' Donuts (@DunkinDonuts) June 3, 2016.

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Athletes Are The Stars Of The Week In Rio 2016 Olympic Games

Audiense

Nissan pranks Team GB stars ahead of Rio 2016 Opening Ceremony with #DoItForUs. — NissanUK (@NissanUK) August 4, 2016. — ParalympicsGB (@ParalympicsGB) August 5, 2016. — MINI USA (@MINIUSA) August 1, 2016. — Serena Williams (@serenawilliams) July 29, 2016. — Alimenta Sonrisas (@DanoneSonrisas) August 2, 2016. — adidasfootball (@adidasfootball) July 30, 2016. — adidas_ES (@adidas_ES) July 29, 2016.

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How to Incorporate TBT Into Your Instagram Strategy

Jenn's Trends

Instagram instagram instagram for business instagram hashtags instagram marketing instagram strategy instagram success online marketing social media social media marketingIf you’ve spent more than a day on Instagram, chances are you have seen, or know about, #TBT. Throwback Thursday. This is where people post photos of themselves as kids or at various times of their lives as a way to look back and reflect.

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IPL 2016 Recap : Most Engaging Brand Posts

Unmetric

All I had to do to zero in on and select these awesome posts is open up the Unmetric dashboard, and search for keywords and hashtags (like '#IPL2016' etc) under the Ideate tab. May 27, 2016. May 27, 2016. May 28, 2016. April 15, 2016. May 20, 2016. The 9 th edition of the Indian Premier League concluded last weekend with Sunrisers Hyderabad emerging winners. IPL has always been a fertile ground for brands to come up with clever, witty copy.

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Best Practices For Using Social Listening During a Live Event

Ignite Social Media

Actively Listen to Hashtags: If your event has a hashtag that represents it, you’re already ahead of the game. If you haven’t created a hashtag, Do it! Hashtags can be a great way to monitor conversations surrounding your event on multiple channels. With thousands of people attending live events, both in-person and online, it’s extremely important for your brand to develop good social listening techniques.

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5 Ways to Make the Most of Instagram for Your Business

Ignite Social Media

Hashtags, Hashtags, Hashtags. While using product or brand specific hashtags on your Instagram posts may seem like a great way to get your name and message out into the world, it is important to also include hashtags that your audience is already using. By implementing highly searched and used hashtags that relate back to your post, your content becomes easier to find which, in turn, increases the likelihood of more eyes and therefore more engagement.

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6 Tips On How To Use #HashTags On Your Facebook

Social Media Network Marketing

6 Tips On How To Use #HashTags On Your Facebook

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What is hashtagging and how to use it effectively

Sprout Social

To hashtag or not to hashtag? The short answer: Yes, definitely use hashtags. Hashtags are an essential asset in your digital marketing toolbox. According to 72% of our LinkedIn community , hashtagging impacts the overall performance of social media content.

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Instagram Stories vs SnapChat in a Nutshell – What You Need to Know

Pam Moore

Discovery is built into the platform with hashtags, search and the list goes on. Instagram recently announced a new feature called Instagram Stories that looks, smells, feels and behaves a LOT like SnapChat! The new Stories features empowers users to share their favorite moments in 10 second increments. of video and photos into a story that gets compiled and stored right within their Instagram profile.

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Future of Brand Experiences: Join #GetRealChat Conversation Live From #AdobeSummit March 23

Pam Moore

I’m excited to announce that we have partnered with Adobe and the #GetRealChat Twitter chat is again officially part of the Adobe Summit 2016 event in Las Vegas. ———————— You can also follow & engage in the conversation real time via the following hashtags! On Wednesday, March 23rd, starting at 3pm pt / 4pm mt / 5pm ct / 6pm et we will be hosting #GetRealChat live from the Venetian hotel and event center in Las Vegas.

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3 Social Media Trends in Fashion that Retailers Should Leverage

Ignite Social Media

The #OOTD hashtag is one of the top 100 most used hashtags on Instagram. Hashtags in posts are extremely important as they increase the visibility of your content. Last year, London Fashion Week and Zappos created successful campaigns using the #OOTD hashtag, and online boutique retailers like Lulus used it well throughout daily content. When social media shakes up the fashion industry , what do you do? It’s like the old saying goes, “If you can’t beat ‘em, join ‘em.”

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15 Ways To Get More Followers On Twitter, Facebook, Instagram and Google+

The Social Media Hat

Participate in Hashtag Trends. If you want to know how to get followers fast, pay attention to hashtags that are trending on Twitter. Hashtags can help people find you. If enough people are searching on a certain hashtag and you tweet compelling enough content, you could attract lots of new followers. While it's helpful to browse around Twitter and discover hashtags on your own, sometimes you don't have time.

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What’s More Important: Social Media Fans or User Generated Content?

agora pulse

Pop culture design site Look Human encourages users to take Instagram photos of their newly-purchased merchandise by including a branded hashtag on a coupon for an upcoming purchase. An important part of your UGC strategy will be monitoring the hashtags that people are using to talk about your brand. Using a tool like Agorapulse can help you track hashtags on Instagram and Twitter. Interested in trying out hashtag monitoring with Agorapulse?

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What to do After Buying Twitter Retweets: Get the Most for your Money

Devumi

Resource Tutorials Twitter content marketing hashtag marketing online marketing social media marketing twitter twitter followers twitter marketing twitter marketing strategy viral marketingBuying Twitter retweets, especially when you’re using our service, is not a difficult task. All that you need to do is click the link here, select the package of retweets that you need, pay us, and you will have those retweets. Tens of thousands of people have done it, and you can too.

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5 Easy Steps to Create Your Snapchat Strategy

Ignite Social Media

Announce your intentions to feature loyal Twitter followers on Snapchat based on a specific hashtag or action. With Snapchat being one of the most recently established social networks in the game, brands are quickly jumping on the bandwagon to create bite-size pieces of content. Snapchat has over 100 million daily active users and around 400 million snaps are sent every single day.

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Monday Roundup: Social PR Virtuosos

Waxing UnLyrical

The Rules for Hashtags . Why: “Have a plan to engage, in a meaningful way, with those that are also using the hashtag. The last thing you want is to have a one-sided conversation,” says Rachel Brockway as she goes over some best practices for hashtag use. Around the Web Events hashtags smart social prWhat does it take to be a “Social PR Virtuoso”? An elite group of Social PR pros found out last year, when I first launched my premiere online course.

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