5 Innovative Social Media Campaigns of 2016

Ignite Social Media

While the year isn’t over just yet, a lot has already happened in 2016. The campaign encouraged Disney’s Facebook, Twitter, and Instagram fans to share pictures of themselves wearing Mickey Mouse Ears on the various social platforms with the hashtag #ShareYourEars.

Raising Social Awareness: 2016’s Top Instagram Hashtag Campaigns

Meltwater

Remember the "Just Say No" or “Stop, drop, and roll” campaigns from the 1980s? In… Read More.

How Do You Use Hashtags on Instagram?

agora pulse

Here’s a question I get a lot: Exactly how do you use hashtags on Instagram? If you can wade through all that noise and use hashtags correctly, you are more likely to get more views, followers , and overall business results. She hardly uses hashtags. Hashtags for Searches.

Instagram Hashtag Mistakes You Want to Avoid

agora pulse

Hashtags are an essential part of marketing on Instagram, so you want to make sure that this is something you get right. Hashtags must be carefully thought out, well researched, and exceptionally engaging if your followers are going to use them. Ignoring a Local or Community Hashtag.

How to Use Hashtags On Twitter

agora pulse

Hashtags are powerful tools to get attention in a nosy social media world. Using hashtags on Twitter the right way can give you better results than plain text alone. Here’s how to get the most out of Twitter hashtags. Reasons You Want to Use Hashtags on Twitter.

3 Hashtag Search Tools That Are Crazy Easy to Use

agora pulse

If you are looking to incorporate social media into your event , you’ll need to consider including a branded hashtag in your event strategy. Here are three hashtag search tools that are crazy easy to use! Hashtracking is another great hashtag-tracking option for Twitter and Instagram.

5 Great Hashtag Campaigns From The Hospitality Industry

Talkwalker SM

Why should you bother creating your own hashtag campaign ? A good hashtag can redefine your online brand identity, provide you with new ways to interact with your customers and help you promote product and services to new audience segments.

3 Viral Marketing Lessons from the 2016 Super Bowl Commercials

Talkwalker SM

On Twitter, the story was much the same with social media analytics showing that hashtags for the Super Bowl were launched well in advance of the big game with Doritos in particular launching their ad competition at the very beginning of the year.

Hashtags and PR: Steer (and Stir) the Convesation

Meltwater

Trending Is a VerbThe ability to steer conversations is part of the branding that consumers… Read More.

Social Media Demographic Insights from the 2016 Presidential Race

SocialFish

They also compared the changing demographics of each candidates’ audience over time, and the demographics of active supporters (people tweeting official campaign hashtags) versus passive followers.

How to Identify Popular Hashtags

Razor Social

Hashtags are used on social media channels and are important in your business – you may be missing a trick if you’re not using them. So let’s figure how how to identify popular hashtags… First… let’s talk about what hashtags are and why you need them!

10 Brands Killing It On Instagram in 2016

Talkwalker SM

Based on Talkwalker’s new and improved Instagram analytics (and our own appreciation), here are 10 brands killing it on Instagram to kickstart your social media strategy for the last months of 2016. between July 27th and September 8th , 2016).

Why Twitter #Hashtags Are Worthless [Infographic]

Cody Ward

Now let’s talk about how #hashtags fit into this story. Hashtags are a great tool to group tweets together among a large number of users. But the problem occurs when spammers target hashtags in an attempt insert themselves.

Euro 2016: The Players, Brands and Fans Winning the Euros on Social

Talkwalker SM

Euro 2016 is drawing to a close with the final to be played this weekend. Throughout the tournament, we’ve been tracking social media discussions with our live Euro 2016 dashboard. Read our case study to find out more about the top brands at Euro 2016.

How to Know If Your Brand Should Hop on a New Social Media Trend

Ignite Social Media

Philadelphia 76ers (@Sixers) July 12, 2016. Some hashtags, trends and memes, while popular, have the potential to be lost on – or offend – your brand’s audience. posting about “The Dress” in 2016) long after the trend has ended can make your brand look as if it’s jumped the shark.

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Hashtag Inventor Chris Messina, Partners with Bourn To Bring Hashtags-Inspired Art Exhibition to NY

The Realtime Report

Hashtag Inventor Chris Messina, Partners with Bourn To Bring Hashtags-Inspired Art Exhibition to NY. 25 Artists Will Explore 10 Memorable Hashtags. Hashtags have sparked conversations, inspired change, and brought awareness to important issues we’ve faced.

6 Steps to Creating a Successful Instagram Marketing Strategy

Webbiquity SMM

Use Relevant Hashtags. On Instagram, hashtags act as keywords which help users find the content and brands they are looking for. Hashtags allow your Instagram posts to be seen by more people and to gain new followers and potential customers. Guest post by Jill Phillips.

3 Live Event Marketing Tips from Gucci’s Social Dominance at Oscars 2016

Talkwalker SM

million uses of the hashtag #Oscars , proving that brands need to take advantage of this massive moment on television. SOCIAL MEDIA NEWS event marketing Gucci influencer marketing influencers movies oscars 2016 social listening social media

Twitter Makes Two Changes to Increase Revenue | Social You Should Know

Ignite Social Media

They estimate about $367M in 2016 (up from about $50M in 2015), rising to $935M in 2017. And finally, if you’re a big #hashtag fan, you can now start using them on LinkedIn too. Snapchat is reportedly on its way to its first billion-dollar year.

[Interview] How Hashtags Increased Peru’s Blood Donor List By 1840%

Audiense

Utilising one of the most prominent vehicles of social media data , hashtags, they assisted the Peruvian Red Cross in getting thousands of people to become volunteer blood donors. However Twitter still provided 40% of the hashtags, and gave us the best organic results.

Trending Hashtags: How to Reverse Negative Sentiment for Your Brand or Influencer

Meltwater

On social networks such as Twitter and Instagram, the use of hashtags has increased explosively since… Read More.

10 Top Influencers to Guide You through the Social-Media Jungle in 2016

Socialmedia.biz

A marketing manager could wake up to discover worldwide approval for a witty tweet, only to face a tidal wave of bad press an hour later because of a hashtag that went wrong. in 2016, and listed as one of the top 50 content marketing influencers globally in 2015. Post by Adi Englander. Social media, like life, is a rollercoaster of ups and downs. It’s full of supporters and fans, as well as friction, surprises and risks.

#ELECTION2016: A Look into the Presidential Candidates’ Social Behavior

Ignite Social Media

tweets in 2016, and Trump tweeted over 3.8K. Postive tweets often included her campaign hashtags (including #ImWithHer and #LoveTrumpsHate). Social media has played a significant (some might say…huge) role in the road to the Oval Office this election cycle.

Athletes are the stars of the week in Rio 2016 Olympic Games

Audiense

Nissan pranks Team GB stars ahead of Rio 2016 Opening Ceremony with #DoItForUs. — NissanUK (@NissanUK) August 4, 2016. — ParalympicsGB (@ParalympicsGB) August 5, 2016. — MINI USA (@MINIUSA) August 1, 2016. — adidas_ES (@adidas_ES) July 29, 2016.

A Complete Calendar of Hashtag Holidays for 2017

Sprout Social

Ignored by traditional calendars these hashtag holidays are celebrated ad nauseum on social media. Not sure which hashtag holiday makes sense for your brand? Hashtag holidays have been celebrated for decades but they’ve only gained traction on social media within the past few years.

6 Tips On How To Use #HashTags On Your Facebook

Social Media Network Marketing

6 Tips On How To Use #HashTags On Your Facebook

Using Social Media to Predict the College Football Playoff

Ignite Social Media

Question #3: Whose owned hashtag has been used the most since the Selection Show? To the tiebreaker: Question #3: Whose owned hashtag has been used the most since the Selection Show? Question #3: Whose owned hashtag has been used the most since the Selection Show?

Athletes Are The Stars Of The Week In Rio 2016 Olympic Games

Audiense

Nissan pranks Team GB stars ahead of Rio 2016 Opening Ceremony with #DoItForUs. — NissanUK (@NissanUK) August 4, 2016. — ParalympicsGB (@ParalympicsGB) August 5, 2016. — MINI USA (@MINIUSA) August 1, 2016. — adidas_ES (@adidas_ES) July 29, 2016.

10 Standout Social Media Marketing Examples From 2016

Sprout Social

In order to help get those creative juices flowing, we’ve put together a list of some of the top social media marketing examples of 2016. BarkBox was very creative on social media in 2016, with a particular focus on YouTube and Instagram.

Euro 2016 & Social Media: 5 Things We’ve Learned From the Data

Talkwalker SM

Unless you’ve been living under a rock, you know that UEFA Euro 2016 has begun!

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3 Incredible Social Media Campaigns from 2016 and What We Learned as Marketers – Bonus Episode [SSM022]

Buffer Social

This week we’re chatting all about some of our favorite social media campaigns from 2016 , why they rocked, and what we can learn as marketers. We’d love to hear from you on iTunes or using the hashtag #bufferpodcast on Twitter.

IPL 2016 Recap : Most Engaging Brand Posts

Unmetric

All I had to do to zero in on and select these awesome posts is open up the Unmetric dashboard, and search for keywords and hashtags (like '#IPL2016' etc) under the Ideate tab. May 27, 2016. May 27, 2016. May 28, 2016. April 15, 2016. May 20, 2016. The 9 th edition of the Indian Premier League concluded last weekend with Sunrisers Hyderabad emerging winners. IPL has always been a fertile ground for brands to come up with clever, witty copy.

How to Create a Hashtag Just for Your Business

Sprout Social

With so many advertisements, billboards and commercials in our face, it’s tough to find one without an added hashtag. Now businesses create a hashtag for consumers to find more information about a product or service. Whether it’s a branded term, phrase or call to action, hashtags increase social media engagement. When you create a hashtag, you give users a new way to get in touch with your business on social. Reasons to Create a Hashtag. When to Use Hashtags.

Cats Versus Dogs… Of Instagram

Ignite Social Media

For my methodology, I took a 25% sample from Brandwatch of #catsofinstagram , #dogsofinstagram , and – just for the fun of it – #chickensofinstagram posts that occurred in June and July 2016. dogsofinstagram is a more frequently used hashtag than #catsofinstagram. catsofinstagram #cats #catstagram A photo posted by Ryan Sweeney (@ryantsweeney) on Mar 20, 2016 at 8:41am PDT. 3) Hashtag Use. #(Pet)ofinstagram

Best Practices For Using Social Listening During a Live Event

Ignite Social Media

Actively Listen to Hashtags: If your event has a hashtag that represents it, you’re already ahead of the game. If you haven’t created a hashtag, Do it! Hashtags can be a great way to monitor conversations surrounding your event on multiple channels.

5 Ways to Make the Most of Instagram for Your Business

Ignite Social Media

Hashtags, Hashtags, Hashtags. While using product or brand specific hashtags on your Instagram posts may seem like a great way to get your name and message out into the world, it is important to also include hashtags that your audience is already using.

Instagram Introduces New Business Profiles

yMarketingMatters

Using hashtags, posting at the right time, and taking beautiful photos are just some of the ways to get your followers engaged and to grow your audience organically. million Americans) will be on Instagram at least once a month in 2016. Instagram is rocking it so this is great news!

A Step-By-Step Guide to Launching a Branded Hashtag

Sprout Social

Chris Messina, currently a Developer Lead at Uber, is credited as the inventor of the hashtag on Twitter. Originally intended to group content based on subject matter, the hashtag has been adopted across every popular social platform and has cemented its place in our culture.

How to Calculate the ROI of Social Media Marketing [Infographic]

Webbiquity SMM

Many of the activities driven by social media—newsletter signups, event attendance, hashtag use, report downloads—don’t have a direct dollar value. Quick: Can you list the goals of each and every one of your social media efforts?

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3 Social Media Trends in Fashion that Retailers Should Leverage

Ignite Social Media

The #OOTD hashtag is one of the top 100 most used hashtags on Instagram. Hashtags in posts are extremely important as they increase the visibility of your content. When social media shakes up the fashion industry , what do you do?