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What is hashtagging and how to use it effectively

Sprout Social

To hashtag or not to hashtag? That’s the question frustrating social media marketers today. The short answer: Yes, definitely use hashtags. Hashtags are an essential asset in your digital marketing toolbox. Which is further complicated by experts who negate the benefits of hashtagging or dismiss them as irrelevant.

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Athletes Are The Stars Of The Week In Rio 2016 Olympic Games

Audiense

The world’s biggest sporting competition has finally started and it has dominated the conversation across all social networks. Look out for this, and more social trends in this week’s round up! Nissan pranks Team GB stars ahead of Rio 2016 Opening Ceremony with #DoItForUs. — MINI USA (@MINIUSA) August 1, 2016.

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3 Viral Marketing Lessons from the 2016 Super Bowl Commercials

Talkwalker SM

On Twitter, the story was much the same with social media analytics showing that hashtags for the Super Bowl were launched well in advance of the big game with Doritos in particular launching their ad competition at the very beginning of the year. Esurance’s #EsuranceSweepstakes was by far the most used hashtag with over 2.5

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How to Get Your First 1,000 Followers on Every Major Social Network

Buffer Social

This post was originally published in 2016 and has been updated with the latest tips and tricks to grow your following on every social media network. It also includes the latest podcast episode from The Science of Social Media! . You’ve got a social media strategy in place and a plan in mind. Share a link.

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TikTok trending: 5 reasons to consider it for your 2022 marketing strategy

SocMed Sean

TikTok may be taking over as the social network of choice for digital marketers. TikTok is a social media app that allows its users to create, share, and watch 15-second videos shot on mobile devices. TikTok's popularity has exploded since its 2016 inception. TikTok's popularity has exploded since its 2016 inception.

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10 Brands Killing It On Instagram in 2016

Talkwalker SM

Yet how do you make the most of this social network? Based on Talkwalker’s new and improved Instagram analytics (and our own appreciation), here are 10 brands killing it on Instagram to kickstart your social media strategy for the last months of 2016. between July 27th and September 8th , 2016).

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Athletes are the stars of the week in Rio 2016 Olympic Games

Audiense

The world’s biggest sporting competition has finally started and it has dominated the conversation across all social networks. Look out for this, and more social trends in this week’s round up! Nissan pranks Team GB stars ahead of Rio 2016 Opening Ceremony with #DoItForUs. — MINI USA (@MINIUSA) August 1, 2016.