agora pulse

DECEMBER 27, 2016

Hashtags are an essential part of marketing on Instagram, so you want to make sure that this is something you get right. Hashtags must be carefully thought out, well researched, and exceptionally engaging if your followers are going to use them. Unfortunately, most businesses make the same five hashtag mistakes on Instagram. In this post, we’re going to look at each of the common Instagram hashtag mistakes and how to avoid them. Ignoring a Local or Community Hashtag.

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Hashtag Instagram UGC Research 117

Talkwalker SM

MARCH 1, 2016

million uses of the hashtag #Oscars , proving that brands need to take advantage of this massive moment on television. We can see from the theme cloud above (right) showing the most used hashtags on the night, that not only was Gucci the most prominently featured high fashion house at the Oscars, the hashtag #BrieLarson also made a splash and drove more attention than a lot of brand hashtags.

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Ignite Social Media

AUGUST 23, 2016

Philadelphia 76ers (@Sixers) July 12, 2016. Some hashtags, trends and memes, while popular, have the potential to be lost on – or offend – your brand’s audience. posting about “The Dress” in 2016) long after the trend has ended can make your brand look as if it’s jumped the shark. Some trends and hashtags, while appearing innocent, may have a more complicated background. Naturally, a brand decided to jump on the conversation, without researching the hashtag’s origins.

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Sprout Social

JULY 19, 2022

To hashtag or not to hashtag? The short answer: Yes, definitely use hashtags. Hashtags are an essential asset in your digital marketing toolbox. According to 72% of our LinkedIn community , hashtagging impacts the overall performance of social media content.

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Hashtag Telecommunications Apparel Guidelines 94

Talkwalker SM

SEPTEMBER 7, 2016

Based on Talkwalker’s new and improved Instagram analytics (and our own appreciation), here are 10 brands killing it on Instagram to kickstart your social media strategy for the last months of 2016. Their images and videos show the athletes in action, tying all sports together through inspirational hashtags such as #FindFocus or #HereToCreate. between July 27th and September 8th , 2016).

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Instagram Brands Sports Airlines 60

Ignite Social Media

DECEMBER 14, 2016

Question #3: Whose owned hashtag has been used the most since the Selection Show? To the tiebreaker: Question #3: Whose owned hashtag has been used the most since the Selection Show? Question #3: Whose owned hashtag has been used the most since the Selection Show? You’ve seen the headlines. Social Media Predicted (insert disaster/major event here)”. However, it seems these headlines only appear after an event takes place.

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Social Media Hashtag Sentiment Questions 60

Razor Social

JUNE 1, 2016

Hashtags are used on social media channels and are important in your business – you may be missing a trick if you’re not using them. So let’s figure how how to identify popular hashtags… First… let’s talk about what hashtags are and why you need them! What are hashtags? click on the hashtag to find all updates with this hashtag). using the hashtag of an event or a TV program). Why are hashtags useful?

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Hashtag Conference How To Instagram 40

Ignite Social Media

JUNE 16, 2016

Father’s Day can be a tough one for community managers. Using the hashtag #JokesFromDad , HH Gregg asked fans to share their favorite dad jokes, with the best submissions being acted out by cute kids in oversized suits and ties. With a fun hashtag and engaging prompt, HH Gregg was able to generate high engagement amongst fans, later using their shared content to create a humorous video just in time for Father’s Day.

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Communities Content Tips Campaign 60

Ignite Social Media

MAY 25, 2016

Everyone’s using the #MemorialDay hashtag, so why shouldn’t your brand? Need some guidance on overall best community management practices for your brand? Branding Community Management Event Marketing Holiday Marketing Social Advertising Social Media Marketing #MemorialDay event marketing Holiday marketing holiday marketing on facebook Holiday marketing on Twitter Memorial Day posts Memorial Day Social Media Posts what to post for memorial day

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Eventful Class Hashtag Content 152

Socialmedia.biz

OCTOBER 29, 2016

A marketing manager could wake up to discover worldwide approval for a witty tweet, only to face a tidal wave of bad press an hour later because of a hashtag that went wrong. in 2016, and listed as one of the top 50 content marketing influencers globally in 2015. A quote to remember: “Every single community that grows on social media has its own unique DNA. These unique elements make social media communities successful and sometimes fail. Post by Adi Englander.

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Influencer Social Media HootSuite Hotels 60

Pam Moore

AUGUST 3, 2016

Building community and followers on Snapchat is difficult for both brands and people like you and me. Brands have already invested in community and relationships on Instagram. Discovery is built into the platform with hashtags, search and the list goes on. community. Instagram recently announced a new feature called Instagram Stories that looks, smells, feels and behaves a LOT like SnapChat!

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Instagram Community building Feed Feedly 60

Sprout Social

NOVEMBER 4, 2016

Building up a loyal community is an important aspect of any marketing strategy. On Instagram you have an unique opportunity to create a community that can extend beyond your brick-and-mortar store. The most important part of building an Instagram community is to talk with your community, not at your community. Interact with your community. A photo posted by Everlane (@everlane) on Oct 10, 2016 at 11:05am PDT.

Communities 91

Communities Analytics Instagram Exercises 91

Waxing UnLyrical

MAY 2, 2016

The Rules for Hashtags . Why: “Have a plan to engage, in a meaningful way, with those that are also using the hashtag. The last thing you want is to have a one-sided conversation,” says Rachel Brockway as she goes over some best practices for hashtag use. Founder and publisher of Waxing UnLyrical, Shonali Burke helps smart businesses make bank by taking their communications from corporate codswallop to community cool™. Around the Web Events hashtags smart social pr

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Banking Training Metrics Consultant 100

agora pulse

NOVEMBER 8, 2016

It’s because I was so involved with my community that that’s why they like the posts and leave comments. As I mentioned earlier, content marketing is a huge part of 2016’s (and 2017’s, I’m sure!) Ashley Faulkes, as an Instagram user, has a big need for a more in-depth analysis for hashtags, users’ responses, best followers and much more. It is a combination of the post, the hashtag, the time and the people who responded.

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Social Media Management Tools Social Media Analytics 142

The Social Media Hat

JULY 7, 2016

The Instagram community has grown from 90 million active users in January 2013 to more than 400 million active users in September 2015. I create a couple of different kinds of quote graphics and pay attention to which quotes, which images, which font choices, and which hashtag combinations seem to perform the best. Post date: Thursday, July 7, 2016 - 7:00am Tags: Instagram Scheduling Activity AgoraPulse Social Media How To Schedule Instagram Posts.

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Instagram How To Social Media API 139

Ignite Social Media

AUGUST 23, 2016

Announce your intentions to feature loyal Twitter followers on Snapchat based on a specific hashtag or action. With Snapchat being one of the most recently established social networks in the game, brands are quickly jumping on the bandwagon to create bite-size pieces of content. Snapchat has over 100 million daily active users and around 400 million snaps are sent every single day.

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Strategy Hashtag Discount Fashion 60

Devumi

NOVEMBER 25, 2016

Case Studies Facebook Tutorials Twitter YouTube Community management content marketing Engagement facebook marketing hashtag marketing video marketing youtube marketingThe life of a beginning author is difficult. Trying to get your first story published is going to be a struggle as you go from one publisher to the next. Getting people to then actually read your work is an even harder challenge to go through. This is why the social media for authors tactics […].

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Publishing Case Study Social Media Hashtag 60

Ignite Social Media

NOVEMBER 28, 2016

While the year isn’t over just yet, a lot has already happened in 2016. The campaign encouraged Disney’s Facebook, Twitter, and Instagram fans to share pictures of themselves wearing Mickey Mouse Ears on the various social platforms with the hashtag #ShareYourEars. The brand recognition of these Mickey Mouse Ears alone drove people to participate in this community-centered program. From the Olympics to Harambe, the elections and everywhere in between, it has been a busy year.

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Campaign Social Media Examples Delicious 60

Rebekah Radice

NOVEMBER 28, 2016

A photo posted by La Brea Bakery (@labreabakery) on Sep 12, 2016 at 10:45am PDT. A photo posted by Rebekah Radice Social Media (@rebekahradice) on Oct 20, 2016 at 6:23am PDT. Keywords/Hashtags. Sprout Social (@SproutSocial) November 16, 2016. Sprout Social (@SproutSocial) November 2, 2016. Executive Directors say, “engaging the community” is most important and Development Directors – “Education and Training.”. Engaging community.

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Ignite Social Media

MAY 24, 2016

1 million tweets per day using #Coachella branded hashtag. These are the record-breaking statistics coming out of Coachella 2016, the popular, multi-day, annual April concert that kicks off a plethora of outdoor music festivals across the U.S. The branded event hashtag #Coachella is easily one of the most blogged about, facebooked, and tweeted topics before, during & after the California festivities. They are an experience, a community, a way of living.

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Engagement Brands Hashtag Eventful 110

agora pulse

OCTOBER 4, 2016

When I think of agency-level Facebook management, I consider everything from content strategy development, content creation, content distribution, paid advertising and daily community management. Remember, this is 2016, tell your clients it’s not weird to talk about their business being on Facebook to their customers anymore. Be proactive by scheduling posts in advance to accompany onsite coverage and make sure to use any event specific hashtag when composing your post.

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Tips Facebook FAQ Marketing 100

Waxing UnLyrical

MARCH 7, 2016

Why: “Making workforces more diverse not only fosters innovation, but also helps to drive up quality within that workforce, increasing the pool of talent available and offering a plurality of skills, experiences and insights to meet changing needs,” writes Uschi Schreiber on LinkedIn (though I’m not sure what’s going on with all the hashtags). Big day tomorrow: International Women’s Day.

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Campaign Banking Case Study Authentication 100

Waxing UnLyrical

MARCH 7, 2016

Why: “Making workforces more diverse not only fosters innovation, but also helps to drive up quality within that workforce, increasing the pool of talent available and offering a plurality of skills, experiences and insights to meet changing needs,” writes Uschi Schreiber on LinkedIn (though I’m not sure what’s going on with all the hashtags). Big day tomorrow: International Women’s Day.

Campaign 100

Campaign Banking Case Study Authentication 100

Ignite Social Media

SEPTEMBER 23, 2016

Unless the hashtag is uniquely related to your brand (think #NationalCheeseburgerDay for McDonald’s) you can just skip this approach altogether. TalkLikeAPirateDay pic.twitter.com/IxsWZgaWLw — Red Bull (@redbull) September 19, 2016. Today, it’s tough for brand social media managers to keep track of where and how they should be engaging customers on social media. Trends change with the drop of a hat. I won’t tell you what the next big thing is, but I will tell you what isn’t.

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Trends Brands Social Media Conversation 60

Waxing UnLyrical

AUGUST 10, 2016

Candid photos from your community or brand influencers resonate more with consumers than glossy, photoshopped ads because they feel real. Madewell uses the hashtag #everydaymadewell to encourage shoppers to share images of their purchases for a chance to be featured on the “Your Pics” tab of the site. For the summer, Madewell changed their CTA to ask their community to share how Madewell products fit into their summer plans. Guest Post by Denise Chan.

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Content UGC Loyalty Hotels 100

Firebelly

APRIL 19, 2016

3) What should we do to build community on Instagram? I love Sprout Social for monitoring & responding to comments/mentions/hashtags. We receive a lot of questions from bars, restaurants and breweries about marketing on Instagram. I want to share quick answers to seven of the most common questions below. 1) Why should we be using Instagram to connect with customers? Instagram is the fastest growing social network—with 400 million users, it’s bigger than Twitter.

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Instagram Tips Hashtag Marketing 100

Buffer Social

NOVEMBER 29, 2016

You’ll also learn other great things like: How social media can help you market and grow your offline community. That makes an event: a community and great content, valuable content that people can learn from.” Below are the websites and other tidbits that were mentioned in today’s podcast about creating incredible Facebook communities using groups. ” “These communities could really be strengthened through in-person encounters.

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Eventful Communities Conference Strategy 40

Sprout Social

OCTOBER 3, 2016

For instance, at Sprout we have a weekly Twitter chat that tackles relevant topics and challenges that social media and community managers face. — Sprout Social (@SproutSocial) September 16, 2016. One way to increase interest around your series is to make a branded hashtag. With a branded hashtag, people can search to learn what the series is about and see past content you’ve published.

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Small Business Social Media Hashtag Hosting 111

Convince & Convert

JULY 8, 2016

Today, we’re welcoming Convince & Convert’s Community Manager, Christin Kardos. As Community Manager, Christin is a wizard at engaging Convince & Convert’s audience via social media. Today, she’ll share how she does it all, plus the skills every great community manager needs. You’ll hear her advice for first-time livestreamers, what too many brands get wrong about social, and what’s in store for the future of community management.

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agora pulse

MAY 23, 2016

Use relevant hashtags in the title of your broadcasts. Currently hashtags are not clickable on Periscope but if you share your broadcasts on Twitter they are searchable. This practice not only solidifies the relationship with your community that follows you elsewhere, but also makes you stay top of mind with them. Use 1-3 hashtags on your Periscope titles. Anyone who is searching a hashtag on Twitter might just stumble upon your live stream hashtag.

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Hashtag Facebook Statistics Social Networking 85

The Social Media Hat

JULY 25, 2016

Participate in Hashtag Trends. If you want to know how to get followers fast, pay attention to hashtags that are trending on Twitter. Hashtags can help people find you. If enough people are searching on a certain hashtag and you tweet compelling enough content, you could attract lots of new followers. While it's helpful to browse around Twitter and discover hashtags on your own, sometimes you don't have time.

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Unmetric

NOVEMBER 11, 2016

Then, take a look at the performance of Cigna on social media during the month of October 2016. October 21, 2016. October 5, 2016. Hashtags. Take a quick look at the hashtags that appear the most in conversations that involve the brand: You’ll see that in conversations initiated by brands, the most used hashtags are ‘#teamcigna’ and ‘#knowyourbenefits’. The ‘#teamcigna’ hashtag was used by the brand to let their audience meet their various employees.

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Report Social Media Hashtag Engagement 95

Buffer Social

JUNE 12, 2016

Use hashtags. Image credits: Dan Zarrella , Beevolve , Twitter UK , Rutgers , Business 2 Community , Cezary Rudaś (the Noun Project). Follower count is often considered one of the vainest of vanity metrics. I can relate. I’ve had my fair share of ego tied to that golden number on Twitter, Facebook, Instagram, and LinkedIn—one day I’ll point out my follower growth to a friend and the next I’ll feel all insecure about the number not being big enough.

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Strategy Twitter Nielsen Sample 89

Sprout Social

SEPTEMBER 22, 2016

But in order to be successful building a strong community is essential. A dedication to social media engagement , integrating existing communities and using analytics tools are three ways that brands can ensure their Instagram presence remains robust. Leading manufacturer of grooming products, Wahl Professional , applied these strategic tactics to grow its Instagram community by 56% and, in the process, averaged 847 interactions per post.

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Bazaarvoice Communities UGC Instagram 40

Rebekah Radice

NOVEMBER 1, 2016

Or use a specific hashtag to share the stories of your fans. Create a Sense of Community. Nope, with Facebook, you can go in-depth and create a sense of community. More than 1.7 billion people worldwide use Facebook. That’s almost 25% of the Earth’s population – a colossal number. Sure, some might predict the social media giant’s impending downfall, but for now… …It’s clear to see that Facebook is alive and well.

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Buffer Social

AUGUST 29, 2016

Take a look at your event calendar and see if there are any upcoming events and activities that your online community can follow along. Otherwise, consider if you could organize fun games around your product or service which your online community could participate in by leaving a comment on one of your recent Instagram posts or sharing a photo with a particular hashtag. Use Instagram Stories to do research and interact with your community. 10 billion.

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Influencer Upcoming Eventful Apparel 75

Socialmedia.biz

JUNE 27, 2016

Be Part of Their Community. In 2016, calling a business (only -gasp- during business hours) or sending an email is akin to sending feedback via carrier pigeon. Actively engage in the community where your customers are spending their time. Being an active part of any social media community gives you the ability to respond immediately, which is what most customers expect. Post by Megan Totka. ChamberofCommerce.com.

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Geotagging Hashtag Small Business Social Media 71

The Realtime Report

JUNE 7, 2016

Hashtags. Coming up with a unique hashtag will allow customers around your booth to engage their friends in online conversations directly relating to your business. By creating a unique and original hashtag, you can make it easy for your followers to find out information about the trade show. By giving your audience a number of ways to stay involved with your booth, you’ll create a sense of community around your business.

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Report Hashtag Eventful Mobile 70

yMarketingMatters

JULY 20, 2016

And if you’d like to do some research, just search for the term using a hashtag, like #marketing – or a hashtag that has to do with your business or services – and find a pool of people that you can reach out to! Use hashtags, follow people back, reply to every Tweet that mentions you —these are all great things you can (and should) do to gain more followers and build a strong presence for your business on Twitter. Using #Hashtags. More: Using Hashtags on Twitter.

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yMarketingMatters

JULY 19, 2016

And if you’d like to do some research, just search for the term using a hashtag, like #marketing – or a hashtag that has to do with your business or services – and find a pool of people that you can reach out to! Using hashtags, following people back, replying to every Tweet that mentions you—these are all great things you can (and should) be doing to gain more followers and build a strong presence for your business on Twitter. Using #Hashtags.

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Twitter Hashtag Notification HootSuite 100

Talkwalker SM

MAY 26, 2016

On networks such as Instagram, these users that are able to sway the purchasing behavior of their communities are called “ visual influencers “ With the help of Talkwalker’s visual analytics , we were able to identify these visual influencers for Adidas, even though none of these posts mention the brand in the text (screenshots from @menwithstreetstyle , @the.fashion.empire & @alexenderkenton ) . You should have already heard this statistic: over 1.8

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Analytics Influencer Brands Apparel 68

ProBlogger

JULY 13, 2016

One of the things we’re always told is to build community – it makes all the difference between traffic who don’t care and an audience who are invested in you and your story. And if it’s Instagram you’re after, one of the biggest communities on the platform is made up of hundreds of thousands of people across the world who play Fat Mum Slim’s Photo A Day. I love hashtags used for community purposes.

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Hashtag Communities Instagram Film 24

Sprout Social

OCTOBER 4, 2016

A photo posted by Gap (@gap) on Sep 30, 2016 at 7:40am PDT. This showed that Gap values the posts it gets through the social community. When you pair this with our Instagram Profiles Report, you can then measure top posts, audience growth, publishing behavior, hashtag performance, top influencers engaged and audience engagement. Instagram Engagement: Community Management & Outreach. One of the best ways to boost Instagram engagement is through branded hashtags.

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Engagement Instagram Hashtag Loyalty 87