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What is hashtagging and how to use it effectively

Sprout Social

To hashtag or not to hashtag? The short answer: Yes, definitely use hashtags. Hashtags are an essential asset in your digital marketing toolbox. According to 72% of our LinkedIn community , hashtagging impacts the overall performance of social media content. What is hashtagging? How to use hashtags.

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Find Your Online Tribe: Building an Instagram Community on a Low Budget

Sprout Social

Building up a loyal community is an important aspect of any marketing strategy. On Instagram you have an unique opportunity to create a community that can extend beyond your brick-and-mortar store. The most important part of building an Instagram community is to talk with your community, not at your community.

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10 Brands Killing It On Instagram in 2016

Talkwalker SM

Based on Talkwalker’s new and improved Instagram analytics (and our own appreciation), here are 10 brands killing it on Instagram to kickstart your social media strategy for the last months of 2016. between July 27th and September 8th , 2016). Adidas (@adidas). Screenshot from the Instagram account of Adidas. Dior (@dior).

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9 tips for designing TikTok marketing campaigns (and examples to show them in action)

Sprout Social

Since its launch in 2016, TikTok (formerly Musical.ly) has grown by leaps and bounds, quickly cementing its place among established networks like Facebook, Instagram, Pinterest and Twitter. You can also use the search bar to dig into any trending creators, videos, sounds or hashtags you run across. @onlineoptimism. TikTokDance.

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TikTok trending: 5 reasons to consider it for your 2022 marketing strategy

SocMed Sean

TikTok's popularity has exploded since its 2016 inception. While TikTok is still an emerging social media platform, having been launched in only 2016, it is growing at a blistering pace, even in comparison to other social media networks. While TikTok’s entertainment value is high, it also presents opportunities for marketers in 2022.

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3 Live Event Marketing Tips from Gucci’s Social Dominance at Oscars 2016

Talkwalker SM

million uses of the hashtag #Oscars , proving that brands need to take advantage of this massive moment on television. JaredLeto is among the most used hashtags on the night because of another Gucci social strategy – having the Academy Award winning actor take over their Snapchat account for the evening.

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3 Ways Wahl Professional Grew Its Instagram Community by 56%

Sprout Social

But in order to be successful building a strong community is essential. A dedication to social media engagement , integrating existing communities and using analytics tools are three ways that brands can ensure their Instagram presence remains robust. A photo posted by Wahl Professional (USA) (@wahlpro) on Aug 24, 2016 at 1:58pm PDT.