Keyhole.co

JANUARY 18, 2024

However, when it first introduced the Stanley Quencher 40 oz (1200 ml) in 2016, sales lagged for years. Stanley has also aced the game of using hashtags and trends effectively. Posts such as the one above are a subtle but important part of Stanley’s marketing strategy, helping drive sales while also benefiting the community.

Influencer 59

Influencer Social Media Strategy Marketing 59

Unmetric

NOVEMBER 11, 2016

Then, take a look at the performance of Cigna on social media during the month of October 2016. October 21, 2016. October 5, 2016. The ‘#teamcigna’ hashtag was used by the brand to let their audience meet their various employees. This is a great way to showcase your company as a community. At a glance, Cigna has.

Social Media 95

Social Media Report Insurance Hashtag 95

Sprout Social

OCTOBER 16, 2023

For example, the viral video below shows what happens when you’re over 40 and the party goes past 10 pm: Community management is also a large part of their strategy. The campaign was a massive success, earning over 245 million views for the #Abercrombie hashtag and 45 million for #AbercrombieHaul.

Brands 115

Brands How To Authentication Collaboration 115

Waxing UnLyrical

MAY 10, 2018

In fact, during Colon Cancer Awareness month in 2016, they live streamed a colonoscopy on Periscope accompanied by the hashtag #ScopeScope. The online community encourages patients and caregivers to share their experiences and become Mayo Clinic Champions.

Brands 183

Brands Apparel Creative Commons Consultant 183

Sprout Social

OCTOBER 14, 2016

To ensure maximum visibility, maintain a content calendar and pay attention to every post variable including which types of images, captions and hashtags are most popular with your audience. — Fady Ramzy (@CyberZizo) October 12, 2016. — Wilde Agency (@Wilde_Agency) October 12, 2016. SproutChat. SproutChat.

Instagram 40

Instagram UGC Hashtag Community building 40

Social Media Strategies Summit

SEPTEMBER 18, 2023

The Origins of Port of Seattle’s Influencer Program It all started in 2016, when Abbey’s new boss was determined to mix things up: rather than holding a traditional ribbon-cutting ceremony to mark the opening of the new MAC Cosmetics and Coach stores at SEA, they were determined to organize an event for fashion bloggers. Let’s get into it!

Influencer 130

Influencer Travel Retail UGC 130

Sprout Social

NOVEMBER 4, 2016

With the sheer volume of social messages posted every second, it’s worth keeping an ear to the ground by using keyword search for phrases that your industry and community are engaging with on a regular basis. With Twitter search operators , social media managers must take advantage of complex search queries to engage with a larger community.

Geotagging 40

Geotagging Instagram Twitter Hashtag 40

Convince & Convert

OCTOBER 22, 2021

According to a 2016 survey from Bambu by Sprout Social, seven in ten employees are using social media at work. Do a quick search on Instagram of your office location and a Twitter query of your branded hashtag. What if there was a way for you to use this downtime to inform others and increase brand awareness?

Survey 125

Survey How To Education Hotels 125

Pixlee

AUGUST 17, 2020

Meanwhile, other brands earn the lion’s share of engagement because of their community-driven strategy. . Brands need to use social media to cultivate community with real people, and in turn, step away from vanity metrics. Beauty brand Morphe grew its community to 7.5 Forget About Likes, but Understand Algorithms.

Social Media 96

Social Media Authentication UGC Communities 96

Ignite Social Media

MAY 24, 2016

1 million tweets per day using #Coachella branded hashtag. These are the record-breaking statistics coming out of Coachella 2016, the popular, multi-day, annual April concert that kicks off a plethora of outdoor music festivals across the U.S. EXAMPLES OF BRANDS WHO DID IT RIGHT AT #COACHELLA 2016: Cupcake Vineyards.

Engagement 110

Engagement Brands Hashtag Eventful 110

Sprout Social

OCTOBER 3, 2016

For instance, at Sprout we have a weekly Twitter chat that tackles relevant topics and challenges that social media and community managers face. — Sprout Social (@SproutSocial) September 16, 2016. One way to increase interest around your series is to make a branded hashtag. NssqjYyMJa pic.twitter.com/YwfyStmk9b.

Small Business 111

Small Business Social Media Hashtag Hosting 111

Ignite Social Media

AUGUST 23, 2016

Philadelphia 76ers (@Sixers) July 12, 2016. Some hashtags, trends and memes, while popular, have the potential to be lost on – or offend – your brand’s audience. posting about “The Dress” in 2016) long after the trend has ended can make your brand look as if it’s jumped the shark. Go catch em somewhere else, man.

Trends 60

Trends Social Media Brands Hashtag 60

Later

FEBRUARY 15, 2021

Launched in 2016 by its Beijing-based parent company ByteDance , TikTok was an instant hit with Gen Z users in China. The “For You” page is algorithmically curated based on the videos you interact with, the accounts and hashtags you follow, your location and language preferences, and the type of content you create. What is TikTok? .

Film 100

Film Trends Hashtag Curation 100

The Realtime Report

SEPTEMBER 29, 2021

If you think about entering e-commerce straight away without making an effort to build a community of fans who follow, engage, and connect with your brand, you won’t be successful. To see the real TikTok e-commerce potential, let’s take a look at the #TikTokMadeMeBuyIt hashtag. Think about the bigger picture. you may wonder.

Influencer 91

Influencer Collaboration Trends Features 91

Hootsuite

OCTOBER 8, 2019

It’s also a community where people develop deep, life-long connections with one another. During their 2016 “Day of Giving” campaign, they issued fundraising challenges to followers while pushing out the hashtag #PurdueDayOfGiving across all their social platforms. — OSU Emergency Mngmnt (@OSU_EMFP) November 28, 2016.

Education 111

Education Social Media Tips Policies 111

Sprout Social

FEBRUARY 8, 2023

Whether you’re into knitting figures from your favorite TV shows or foraging for wild mushrooms, social media has a community for you. That level of community matters and your brand should take an active role. This customer-centric approach makes their brand come across as approachable and connected to the community.

Industry 87

Industry Social Media B2B Resources 87

Sprout Social

AUGUST 26, 2016

We know hashtags and bright photos are necessary for success on Instagram. This personalized connection will stand out with the content owner while the rest of your community will be impressed that you took the time out to recognize a follower. — Josh Kohnert (@JoshKohnert) August 24, 2016. Engaging on Instagram.

Engagement 40

Engagement Content Metrics Hashtag 40

Pixlee

JUNE 14, 2021

In 2016, Instagram migrated from a reverse-chronological feed to an algorithm-based feed for displaying content. Ask these individuals if they want to join a community where they get access to exclusive content and engage with people who have similar interests. Use Hashtags Correctly. Some of them will, though.

Instagram 52

Instagram UGC Apparel Hashtag 52

Keyhole.co

JULY 18, 2023

TikTok is the most downloaded app of all time, hitting over 2 Billion downloads since its launch in September 2016. Monitor marketing trends #hashtags To stay ahead of the game and up to date with emerging trends, you will need a little help. Keep an eye out for the #trendalert and #tiktokmarketing hashtags in particular.

Tips 52

Tips Marketing Trends Influencer 52

Buffer Social

OCTOBER 1, 2018

Facebook Live) or by building a niche community through a Facebook Group, you can likely get a higher organic reach. In 2016, Bored Panda was visited by about 17 million people, on average, per month. From 2015 to 2016, Brian Peters, our then social media manager, grew our Instagram following from 4,250 to more than 21,000.

Organization 108

Organization Flipboard Social Media Company 108

Sprout Social

OCTOBER 4, 2016

A photo posted by Gap (@gap) on Sep 30, 2016 at 7:40am PDT. This showed that Gap values the posts it gets through the social community. When you pair this with our Instagram Profiles Report, you can then measure top posts, audience growth, publishing behavior, hashtag performance, top influencers engaged and audience engagement.

Engagement 93

Engagement Instagram Hashtag Loyalty 93

Waxing UnLyrical

MARCH 7, 2016

Why: PRWeek took a look at some of the best IWD 2015 campaigns; even if it’s too late for 2016 (for inspiration), there’s always next year! Founder and publisher of Waxing UnLyrical, Shonali Burke helps smart businesses make bank by taking their communications from corporate codswallop to community cool™.

Case Study 100

Case Study Banking Campaign Reputation 100

Waxing UnLyrical

MARCH 7, 2016

Why: PRWeek took a look at some of the best IWD 2015 campaigns; even if it’s too late for 2016 (for inspiration), there’s always next year! Founder and publisher of Waxing UnLyrical, Shonali Burke helps smart businesses make bank by taking their communications from corporate codswallop to community cool™.

Case Study 100

Case Study Banking Campaign Reputation 100

Sprout Social

AUGUST 12, 2016

Ask your friends what nonprofits they’re involved in and follow Twitter hashtags like #volunteer, #cause or #donate for a better idea of where you can get involved. — David Pride (@DavidaPride) August 10, 2016. — Sheldon Pearce (@sheldonpearce) August 10, 2016. — Kevin Pack (@kevpack) August 10, 2016.

Social Media 40

Social Media Hashtag Eventful Skills 40

Audiense

NOVEMBER 8, 2017

In effort to visualize the unseen we decided to analyse a sample of 115,000 users who published content containing relevant keywords or trending hashtags related to Cyber Monday in 2015 and then in 2016. As a result we were able to uncover a few insights ready to be actioned! Age Demographics.

Sample 79

Sample Samples Discount Influencer 79

Sprout Social

JULY 15, 2016

A great way to engage your community on social is to show them your appreciation. Holding a social media contest can boost your following, generate valuable user-generated content and increase brand awareness in new communities and markets. SproutSocial A1 A unique hashtag is great for contests. complexkickz) July 13, 2016.

Social Media 40

Social Media How To Hashtag Survey 40

Ignite Social Media

FEBRUARY 1, 2018

Before the game started, Esurance tweeted that every use of their hashtag #EsuranceSweepstakes was considered an entry to win part of the million Dollars they handed out that day. — Esurance (@esurance) February 8, 2016. The trophy’s been awarded, but we still have $250K to give away. lowsscorinh 5_0.

Social Media 106

Social Media Insurance Eventful Hashtag 106

Buffer Social

JANUARY 30, 2017

In 2016, Carlos was listed as one of the world’s top Snapchat marketing influencers by Inc. Below are the websites and other tidbits that were mentioned in today’s podcast about creating incredible Facebook communities using groups. And he’s really, really good at it, too. and a host of other publications.

ROI 40

ROI Communities Strategy Marketing 40

Ignite Social Media

NOVEMBER 9, 2016

The social component generates user-generated content around the #OptOutside hashtag and gets their fan base mobilized spreading a branded message on their behalf. cfmrTO02YD pic.twitter.com/FuhTxivmoF — Disney Store (@DisneyStore) November 3, 2016. The brand community will thank you for taking care of some of the leg work!

Campaign 156

Campaign Social Media Retail Discount 156

Ignite Social Media

JANUARY 17, 2017

1) Trending Hashtag Overload. involves monitoring trending hashtags for real-time opportunities. During Super Bowl 50, when Always’ hashtag #LikeAGirl was trending, brands took the opportunity to post examples of females working in their industry. Doritos pic.twitter.com/B6axfmmXBQ — Pokémon (@Pokemon) February 8, 2016.

Social Media 60

Social Media Sports Hashtag Trends 60

Keyhole.co

NOVEMBER 19, 2023

As of April 2016, it is the most popular social platform with more than 1.5 Although it lacks metrics marketers value , it is the most popular platform among this demographic as of February 2016. WATERisLIFE Charity WATERisLIFE demonstrated how to capitalize on a trending hashtag , quickly growing its Twitter following.

Template 52

Template Templates Examples Social Media 52

Sprout Social

OCTOBER 10, 2016

What began as a simple photo-sharing app among friends has grown into a global community of consumers and brands. Companies now strive for different and new Instagram stats to understand how they engage and communicate with customers. 7 out of 10 Hashtags on Instagram Are Branded. hashtags per brand post.

Instagram 40

Instagram Hashtag UGC Campaign 40

Ignite Social Media

JUNE 3, 2016

World Social Media Day – June 30, 2016. While the analytics are so far generic compared to what is available in Facebook Analytics, they are a promise of what is to come and should help community managers, analysts and paid media managers alike in becoming more efficient with their content creation, analysis and boosting strategy.

Social Media 60

Social Media Analytics Activities Film 60

Ignite Social Media

NOVEMBER 21, 2016

Instagram has become an increasingly vibrant community over the last two years, but the ability to link from content was a big drawback for marketers. Now, Twitter is rolling out an enhanced mute feature , which lets users block certain words, hashtags and usernames. Future of Social Media in 2016 Report.

Instagram 60

Instagram Survey Hashtag Influencer 60

Pixlee

DECEMBER 22, 2021

There are many easy ways to integrate social proof into your marketing, including: Incorporating Ratings & Reviews or Community Q&A on your product pages . Foster Community Through Your Marketing Efforts. There are many short and long-term ways to boost your digital community. Sharing case studies from clients.

UGC 52

UGC Marketing Mobile Review 52

Sprout Social

APRIL 19, 2017

For instance, WeWork places a priority on empowering entrepreneurs and creatives, as well as making their co-working spaces a part of the community. This could be your company name, a branded hashtag or names of original products you sell. For instance, Nike promotes the #justdoit hashtag on Twitter and Instagram.

Social Media 105

Social Media How To ROI Hashtag 105

Keyhole.co

DECEMBER 26, 2023

Fans and followers share their extreme sports and adventure experiences with Red Bull by tagging the brand’s social handles and using branded hashtags. The brand started partnering with popular meme accounts on Instagram in 2016. It also lets you benchmark competitors, suggest the right hashtags, and keep track of every relevant trend.

Social Media 52

Social Media Strategy Sports Meme 52