Keyhole.co

DECEMBER 26, 2023

This blog closely examines Red Bull’s social media strategy and how it keeps the brand ahead of its competition. Analyzing Red Bull’s social media accounts As this blog’s title attests, the first thing you think of when you hear ‘Red Bull’ is the now timeless slogan ‘ Gives You Wings. ’ Instagram: 19.1 million Twitter: 1.9

Social Media 52

Social Media Strategy Sports Meme 52

SocMed Sean

FEBRUARY 15, 2022

TikTok is a social media app that allows its users to create, share, and watch 15-second videos shot on mobile devices. TikTok's popularity has exploded since its 2016 inception. Yet like other social media channels , TikTok has faced challenges, like claims of addictiveness and privacy concerns.

Trends 147

Trends Strategy Marketing Authentication 147

Sprout Social

OCTOBER 3, 2016

One of the toughest parts about putting together a social media campaign is coming up with ideas. Even the most experienced marketers struggle to come up with social media ideas at some point. We’ve compiled a list of 11 social media ideas to get your creative juices flowing on those days when your mind goes blank.

Small Business 111

Small Business Social Media Hashtag Hosting 111

Ignite Social Media

NOVEMBER 9, 2016

Black Friday and its online bestie Cyber Monday are a great time of year for brands to implement a social campaign to support traditional marketing efforts. There’s a variety of ways for social media to complement your marketing plans for the holiday season; here’s a snapshot of some top approaches to consider for your brand.

Campaign 156

Campaign Social Media Retail Discount 156

agora pulse

DECEMBER 13, 2018

For social media managers this time of year is less about decking the halls with boughs of holly and more about planning for 2019. The social media landscape is changing fast and with tougher KPIs, changing technologies and new techniques, it’s more important than ever to stay ahead of our game. GDPR Seeps Into Social.

Social Media 132

Social Media UGC Adwords Influencer 132

Buffer Social

OCTOBER 1, 2018

Is it the end of organic reach on social media? Yes, the (average) organic reach on social media has been falling over the years. Because we’ve seen businesses, including ourselves, growing their organic reach on social media in the last few years. How to (still) get organic reach on social media.

Organization 108

Organization Flipboard Social Media Company 108

Sprout Social

MAY 26, 2022

With engagement like this, the network is quickly moving away from the fringes of the social media landscape and into the center of forward-thinking brands’ strategies. Social media users stay on TikTok longer than any other network, with an average session length of more than 10 minutes. Fourteen hours. onlineoptimism.

Examples 144

Examples Campaign Tips UGC 144

Sprout Social

APRIL 19, 2017

Social media ROI is no different. These are the types of questions that often come up when you’re trying to figure out how social pays off for your business. However, those questions don’t speak to the true value of social. Social ROI Isn’t Just Transactional. Social Impacts More Than Just Social.

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Social Media How To ROI Hashtag 109

Sprout Social

NOVEMBER 4, 2016

Building up a loyal community is an important aspect of any marketing strategy. On Instagram you have an unique opportunity to create a community that can extend beyond your brick-and-mortar store. The most important part of building an Instagram community is to talk with your community, not at your community.

Communities 102

Communities Instagram Analytics Exercises 102

Talkwalker SM

SEPTEMBER 7, 2016

Based on Talkwalker’s new and improved Instagram analytics (and our own appreciation), here are 10 brands killing it on Instagram to kickstart your social media strategy for the last months of 2016. According to Talkwalker’s social media analytics , 37 of Dior’s 72 Instagram posts were videos.

Instagram 60

Instagram Brands Sports Travel 60

Ignite Social Media

AUGUST 23, 2016

Trends can be found everywhere but social media is the best place to find the freshest and most relevant trends today. The client is emailing you, asking if their brand should jump on the new social media trend that everyone seems to be talking about. . Philadelphia 76ers (@Sixers) July 12, 2016.

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Trends Social Media Brands Hashtag 60

Social Media Strategies Summit

SEPTEMBER 18, 2023

In this article, we’ll share insights from Port of Seattle’s Social Media Program Manager Abbey Lampert , who speaks about: How to manage an influencer program on a small budget Tips for building relationships with local influencers Best practices for hosting influencer events Her learnings benefit what Abbey calls “less sexy organizations” (i.e.,

Influencer 130

Influencer Travel Retail UGC 130

Sprout Social

OCTOBER 16, 2023

This article will unpack how social media insights are essential to understanding younger consumers and how brands are using that data to transform and reach new audiences. More than half of consumers (51%) say responding to customers makes brands the most memorable on social media.

Brands 126

Brands How To Authentication Collaboration 126

Ignite Social Media

JANUARY 17, 2017

The Super Bowl is … “the Super Bowl” of social media for brands. Usually this is due to purchasing TV ad space, but social conversation in general spikes on this day thanks to over 60 million participating users contributing around 200 million posts, comments, likes and tweets. 1) Trending Hashtag Overload.

Social Media 60

Social Media Sports Hashtag Trends 60

Buffer Social

JUNE 30, 2017

Do you remember your first social media profile? Or, how about your first social media post? Social media has changed and evolved so much since the early days, it’s almost hard to believe how far we’ve come. How people use social media has changed as well. Let’s dive in!

Social Media 111

Social Media MySpace Hashtag News 111

Ignite Social Media

JUNE 3, 2016

The summer season has officially kicked off and with it comes a myriad of social media opportunities for brands to interact with fans in new and unexpected ways. World Social Media Day – June 30, 2016. San Diego Comic Con – July 21-24, 2016. Rio Summer Olympics – August 5-21, 2016.

Social Media 60

Social Media Analytics Activities Film 60

Later

MARCH 30, 2020

Social media statistics can be a useful tool for informing your strategy and planning your future content. We’ve rounded up some of the most interesting social media statistics we could find, all of which will help you understand your platform, your audience, and craft content that’ll stand out: Social Media Statistics: Instagram.

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Statistics Social Media Marketing Instagram 67

Sprout Social

OCTOBER 9, 2018

You don’t have to be a sports fanatic to know how much sports fans love to share updates about their teams on social media. Fantasy sports have played a huge role in shaping fans’ communities and conversations on social platforms. How mainstream media and social media created fantasy hype.

Sports 87

Sports Social Media Engagement Compete 87

Socialmedia.biz

JUNE 27, 2016

Your business probably already has a social media presence. Surely you’re using social media for marketing and branding purposes. Did you know that you can leverage social media to improve customer satisfaction and increase repeat business? Make sure your social media channels are doing just that.

Social Media 66

Social Media Geotagging Small Business Hashtag 66

Sprout Social

OCTOBER 23, 2018

Since its inception, social media has played a significant role in Black Friday advertising. In this post, we’ll explore how you can win this year with a killer Black Friday social media strategy. Their posts had a branded hashtag and content like this: What’s great about this post? Plan ahead.

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Social Media Strategy Hashtag ROI 97

Convince & Convert

OCTOBER 22, 2021

By tapping into a daily habit that already exists, you can create social advocacy and amplify your marketing efforts. According to a 2016 survey from Bambu by Sprout Social, seven in ten employees are using social media at work. Identify a new employee who learned about the position through a social post.

Survey 125

Survey How To Education Hotels 125

Mindjumpers

DECEMBER 9, 2015

Our ever-growing global network of Local Social Media Managers around the world helps us ensure contextually relevant content through social listening, content production and response management. India is a mobile first country where 41% of total mobile users are active on social media.

Social Media 100

Social Media Trends Mobile Social Networking 100

Sprout Social

AUGUST 12, 2016

As social media professionals, we should consider allocating our time and expertise to causes that we’re passionate about. Social is a unique place for charitable organizations to gain exposure and support from a wide network. — David Pride (@DavidaPride) August 10, 2016. A1 Word of mouth is the key.

Social Media 40

Social Media Hashtag Eventful Skills 40

Sprout Social

JULY 15, 2016

A great way to engage your community on social is to show them your appreciation. Holding a social media contest can boost your following, generate valuable user-generated content and increase brand awareness in new communities and markets. SproutSocial A1 A unique hashtag is great for contests. SproutChat.

Social Media 40

Social Media How To Hashtag Survey 40

Sprout Social

FEBRUARY 8, 2023

There’s a place for everyone on social media. Whether you’re into knitting figures from your favorite TV shows or foraging for wild mushrooms, social media has a community for you. But if you work in a technical or niche industry, it might seem like you don’t belong on social. Get ready to be inspired.

Industry 93

Industry Social Media B2B Resources 93

Talkwalker SM

MARCH 1, 2016

Social media hype around the ceremony was substantial with around 12.5 million uses of the hashtag #Oscars , proving that brands need to take advantage of this massive moment on television. Being the brand of choice for best actress winner Brie Larson had a big impact on Gucci’s social dominance.

Eventful 60

Eventful Fashion Wikimedia Hashtag 60

Sprout Social

SEPTEMBER 22, 2016

But in order to be successful building a strong community is essential. A dedication to social media engagement , integrating existing communities and using analytics tools are three ways that brands can ensure their Instagram presence remains robust. Leverage User-Generated Content. Develop a Continual Dialogue.

Communities 40

Communities Instagram Bazaarvoice UGC 40

Ignite Social Media

MAY 24, 2016

1 million tweets per day using #Coachella branded hashtag. These are the record-breaking statistics coming out of Coachella 2016, the popular, multi-day, annual April concert that kicks off a plethora of outdoor music festivals across the U.S. EXAMPLES OF BRANDS WHO DID IT RIGHT AT #COACHELLA 2016: Cupcake Vineyards.

Engagement 110

Engagement Brands Hashtag Eventful 110

The Realtime Report

SEPTEMBER 29, 2021

This marks the first move of TikTok into the hot social commerce trend, similar to what the Chinese version of the app, Douyin, has already been doing. Unlike direct, in-stream shopping on other social media platforms such as Instagram, TikTok users get to experience external features of Shopify within TikTok’s app.

Influencer 91

Influencer Collaboration Trends Features 91

Ignite Social Media

SEPTEMBER 23, 2016

Today, it’s tough for brand social media managers to keep track of where and how they should be engaging customers on social media. Unless the hashtag is uniquely related to your brand (think #NationalCheeseburgerDay for McDonald’s) you can just skip this approach altogether. Trends change with the drop of a hat.

Trends 60

Trends Social Media Brands Social Media Management 60

Sprout Social

OCTOBER 4, 2016

Instagram continues to evolve as one of the most predominant social media apps for customer interactions and engagement. That means Instagram is completely dominating the market for potential interactions and social media engagement. A photo posted by Gap (@gap) on Sep 30, 2016 at 7:40am PDT. Be human and engage.

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Engagement Instagram Hashtag Loyalty 97

Later

FEBRUARY 15, 2021

TikTok may seem like an overnight success story, but the video-sharing social platform has actually been around for years. Launched in 2016 by its Beijing-based parent company ByteDance , TikTok was an instant hit with Gen Z users in China. Like most social media platforms, trends quickly come and go on TikTok.

Film 100

Film Trends Hashtag Curation 100

Pixlee

JUNE 14, 2021

In 2016, Instagram migrated from a reverse-chronological feed to an algorithm-based feed for displaying content. UGC refers to any form of content created by users/customers and made accessible through social media or other permissioning methods. Use Hashtags Correctly. There are various ways you can go about this.

Instagram 52

Instagram UGC Apparel Hashtag 52

Socially Sorted

JULY 14, 2016

Do you want to learn some instantly actionable, smart social media lessons for small business? In this post, I share some super simple strategies that a car dealer in Portland is using to drive engagement and traffic on social media. 5 Smart Social Media Lessons for Small Business from Kuni Lexus of Portland.

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Small Business Social Media Instagram Smart Phone 40

Keyhole.co

JULY 18, 2023

TikTok is the most downloaded app of all time, hitting over 2 Billion downloads since its launch in September 2016. Users also spend more time on TikTok than other social media platforms. In this article, we reveal some of the underrated TikTok marketing tips if you are a newbie and want to evolve into a social media guru.

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Tips Marketing Trends Influencer 52

Sprout Social

NOVEMBER 4, 2016

With the sheer volume of social messages posted every second, it’s worth keeping an ear to the ground by using keyword search for phrases that your industry and community are engaging with on a regular basis. SproutSocial I monitor our company hashtags as well as terms/hashtags that match our technology practice areas.

Geotagging 40

Geotagging Instagram Twitter Hashtag 40

Ignite Social Media

NOVEMBER 21, 2016

Finally, Instagram will allow links and @mentions in their stories, while Twitter makes another move to make the platform friendlier, in this week’s Social You Should Know. Instagram has become an increasingly vibrant community over the last two years, but the ability to link from content was a big drawback for marketers. Take a look.

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Instagram Survey Hashtag Influencer 60