Sprout Social

NOVEMBER 4, 2016

Building up a loyal community is an important aspect of any marketing strategy. On Instagram you have an unique opportunity to create a community that can extend beyond your brick-and-mortar store. The most important part of building an Instagram community is to talk with your community, not at your community.

Communities 111

Communities Instagram Analytics Exercises 111

Sprout Social

MAY 1, 2017

For numerous businesses, social media is a noisy and jam-packed place to try and build brand awareness. And the idea of social media management is overwhelming for some organizations because there’s simply too much that goes into targeting the right audience on each network. What is Social Media Engagement?

Engagement 111

Engagement Social Media Hashtag Metrics 111

Hootsuite

OCTOBER 8, 2019

Social media in higher education provides an indispensable resource to students and alumni — not to mention the school itself. Social media in higher education is a perfect avenue for that. This means one thing: Establishing a presence on a social media for higher education institutions is more important than ever.

Education 112

Education Social Media Tips Policies 112

Sprout Social

APRIL 19, 2017

Social media ROI is no different. These are the types of questions that often come up when you’re trying to figure out how social pays off for your business. However, those questions don’t speak to the true value of social. Social ROI Isn’t Just Transactional. Social Impacts More Than Just Social.

Social Media 111

Social Media How To ROI Hashtag 111

agora pulse

DECEMBER 13, 2018

For social media managers this time of year is less about decking the halls with boughs of holly and more about planning for 2019. The social media landscape is changing fast and with tougher KPIs, changing technologies and new techniques, it’s more important than ever to stay ahead of our game. GDPR Seeps Into Social.

Social Media 132

Social Media UGC Adwords Influencer 132

agora pulse

NOVEMBER 8, 2016

Social media management tools are constantly evolving in order to keep up with businesses’ and marketers’ needs. For this blog post, I’ve approached some of the top influencers and bloggers in the social media world and asked them two questions regarding social media management tools.

Social Media Management 142

Social Media Management Social Media Tools Analytics 142

Buffer Social

OCTOBER 1, 2018

Is it the end of organic reach on social media? Yes, the (average) organic reach on social media has been falling over the years. Because we’ve seen businesses, including ourselves, growing their organic reach on social media in the last few years. How to (still) get organic reach on social media.

Organization 111

Organization Flipboard Social Media Company 111

agora pulse

MARCH 24, 2020

Brush up on your social media terminology, and even learn some new lingo via our helpful social media glossary. New to the world of social media? This glossary can help you better understand all the different social media terms. In social media, an algorithm varies by platform.

Social Media 94

Social Media Social Media Management Meme Hashtag 94

Buffer Social

JUNE 30, 2017

Do you remember your first social media profile? Or, how about your first social media post? Social media has changed and evolved so much since the early days, it’s almost hard to believe how far we’ve come. How people use social media has changed as well. Let’s dive in!

Social Media 112

Social Media MySpace Hashtag News 112

Pixlee

AUGUST 17, 2020

The social media landscape is changing rapidly, as are the social media tactics brands use to stay in touch with their fans. Unfortunately, many companies lose customers because they cling to outdated social media tactics. But this tactic ignores the social aspect of social media.

Social Media 96

Social Media Authentication UGC Communities 96

Kikolani

SEPTEMBER 19, 2017

Life can get crazy… Holidays, trips, family and personal life: There are lots of things that may stand in your way to being consistent with your (and your business) social media presence. Therefore making some sort of social media editorial calendar to keep yourself accountable is a great idea.

Products 115

Products Social Media Tweetdeck HootSuite 115

Sprout Social

OCTOBER 9, 2018

You don’t have to be a sports fanatic to know how much sports fans love to share updates about their teams on social media. Fantasy sports have played a huge role in shaping fans’ communities and conversations on social platforms. How mainstream media and social media created fantasy hype.

Sports 106

Sports Social Media Engagement Compete 106

Sprout Social

OCTOBER 23, 2018

Since its inception, social media has played a significant role in Black Friday advertising. In this post, we’ll explore how you can win this year with a killer Black Friday social media strategy. Their posts had a branded hashtag and content like this: What’s great about this post? Plan ahead.

Social Media 111

Social Media Strategy Hashtag ROI 111

SocMed Sean

FEBRUARY 15, 2022

TikTok is a social media app that allows its users to create, share, and watch 15-second videos shot on mobile devices. TikTok's popularity has exploded since its 2016 inception. Yet like other social media channels , TikTok has faced challenges, like claims of addictiveness and privacy concerns.

Trends 147

Trends Strategy Marketing Authentication 147

Mindjumpers

DECEMBER 9, 2015

Our ever-growing global network of Local Social Media Managers around the world helps us ensure contextually relevant content through social listening, content production and response management. India is a mobile first country where 41% of total mobile users are active on social media.

Social Media 100

Social Media Trends Mobile Social Networking 100

Ignite Social Media

MAY 24, 2016

1 million tweets per day using #Coachella branded hashtag. These are the record-breaking statistics coming out of Coachella 2016, the popular, multi-day, annual April concert that kicks off a plethora of outdoor music festivals across the U.S. EXAMPLES OF BRANDS WHO DID IT RIGHT AT #COACHELLA 2016: Cupcake Vineyards.

Engagement 110

Engagement Brands Hashtag Eventful 110

Rebekah Radice

NOVEMBER 24, 2017

Today’s post is sponsored by Brand24, a tool I use daily to listen across social media. Each of those will translate into the hashtags, topics, and words your target audience uses and those that matter most to them in life and business. Create a Social Lead Gathering Campaign. Loic Le Meur (@loic) December 11, 2016.

Hashtag 138

Hashtag Influencer Trends Industry 138

Sprout Social

OCTOBER 4, 2016

Instagram continues to evolve as one of the most predominant social media apps for customer interactions and engagement. That means Instagram is completely dominating the market for potential interactions and social media engagement. A photo posted by Gap (@gap) on Sep 30, 2016 at 7:40am PDT. Be human and engage.

Engagement 111

Engagement Instagram Hashtag Loyalty 111

Sprout Social

OCTOBER 13, 2022

Social marketers know creating viral posts isn’t their most important goal. social media managers. Use them to expand your brand’s social reach (and they might even help you go viral). According to a Stanford University study from 2016, the chances of going viral are one in a million. sproutsocial.

How To 145

How To UGC Authentication Campaign 145

Rebekah Radice

SEPTEMBER 4, 2016

Because engagement on social media translates into awareness and increased reach. Use them to generate 5, 10, 15 new ways to share content across social media. Then use a trending hashtag to get out in front of a whole new audience. Make sure you’re looking at trending hashtags based on location.

Engagement 97

Engagement Twitter Hashtag Travel 97

Sprout Social

MARCH 7, 2017

Our weekly #SproutChat has been a great way to bring the social media marketing community together and get our followers to interact. First, come up with a branded hashtag for people to use when Tweeting about your chat. Then enter that hashtag into Tchat to see conversations going on in real time and engage.

Storify 111

Storify Tools Twitter Hashtag 111

Rebekah Radice

JANUARY 12, 2017

Kissmetrics analyzed how the performance of different types of social media content changes according to timing. Research Relevant Hashtags. Track the most popular hashtags in your industry or niche. Repurpose your most successful content into new media! However, these are all general metrics.

Engagement 150

Engagement Tips Facebook Marketing 150

Talkwalker SM

SEPTEMBER 7, 2016

Based on Talkwalker’s new and improved Instagram analytics (and our own appreciation), here are 10 brands killing it on Instagram to kickstart your social media strategy for the last months of 2016. According to Talkwalker’s social media analytics , 37 of Dior’s 72 Instagram posts were videos.

Instagram 60

Instagram Brands Sports Travel 60

Ignite Social Media

AUGUST 23, 2016

Trends can be found everywhere but social media is the best place to find the freshest and most relevant trends today. The client is emailing you, asking if their brand should jump on the new social media trend that everyone seems to be talking about. . Philadelphia 76ers (@Sixers) July 12, 2016.

Trends 60

Trends Social Media Brands Hashtag 60

Socialmedia.biz

OCTOBER 29, 2016

Social media, like life, is a rollercoaster of ups and downs. A marketing manager could wake up to discover worldwide approval for a witty tweet, only to face a tidal wave of bad press an hour later because of a hashtag that went wrong. Every social network is a unique world of its own, with separate sets of best practices.

Influencer 60

Influencer Social Media Resources HootSuite 60

Socialmedia.biz

JUNE 27, 2016

Your business probably already has a social media presence. Surely you’re using social media for marketing and branding purposes. Did you know that you can leverage social media to improve customer satisfaction and increase repeat business? Make sure your social media channels are doing just that.

Social Media 66

Social Media Geotagging Small Business Hashtag 66

Ignite Social Media

DECEMBER 14, 2016

Social Media Predicted (insert disaster/major event here)”. What if we evaluate social media for trends to predict the future? It’s essentially the idea that by tapping into the mind that is social media, our collective brainpower has clairvoyant capabilities. Chick-fil-A Peach Bowl; 3pm ET on 12/31/2016.

Social Media 60

Social Media Hashtag Trends Sentiment 60

Convince & Convert

OCTOBER 22, 2021

By tapping into a daily habit that already exists, you can create social advocacy and amplify your marketing efforts. According to a 2016 survey from Bambu by Sprout Social, seven in ten employees are using social media at work. Identify a new employee who learned about the position through a social post.

Survey 122

Survey How To Education Hotels 122

Ignite Social Media

JUNE 3, 2016

The summer season has officially kicked off and with it comes a myriad of social media opportunities for brands to interact with fans in new and unexpected ways. World Social Media Day – June 30, 2016. San Diego Comic Con – July 21-24, 2016. Rio Summer Olympics – August 5-21, 2016.

Social Media 60

Social Media Analytics Activities Film 60

Ignite Social Media

JANUARY 17, 2017

The Super Bowl is … “the Super Bowl” of social media for brands. Usually this is due to purchasing TV ad space, but social conversation in general spikes on this day thanks to over 60 million participating users contributing around 200 million posts, comments, likes and tweets. 1) Trending Hashtag Overload.

Social Media 60

Social Media Sports Hashtag Social Media Management 60

Sprout Social

APRIL 22, 2019

Although it joined the game a bit later than some of the other popular social networks (Instagram launched on October 6, 2010 while Facebook started in 2004, Twitter in 2006 and Pinterest in January of 2010), Instagram certainly has made a name for itself in the industry. Instagram has 1 billion monthly active users.

Instagram 111

Instagram Marketing Hashtag Statistics 111

Sprout Social

OCTOBER 16, 2023

This article will unpack how social media insights are essential to understanding younger consumers and how brands are using that data to transform and reach new audiences. More than half of consumers (51%) say responding to customers makes brands the most memorable on social media.

Brands 131

Brands How To Authentication Collaboration 131

Hootsuite

MARCH 4, 2020

Byte is a new social media app, released on January 24, 2020 , that lets users upload six-second videos. Then, in 2016, Vine’s parent company Twitter announced that the platform would be shutting down. Now that it’s live, here’s everything you need to know about Byte, the newest social media platform in 2020.

Platform 141

Platform Video Campaign Trends 141

Hootsuite

MARCH 26, 2020

But tech and social media upgrades have opened the door to new ways to connect online, from virtual museum tours to live Q&As with astronauts in space. Host a laidback Ask Me Anything (AMA) on social media. Use a hashtag to help people find and follow the conversation. Social livestreams. Live tweeting.

Hosting 145

Hosting Eventful Tips How To 145

Buffer Social

SEPTEMBER 20, 2018

When people come together to celebrate Halloween, they love to share their experiences on social media. And in 2016 there were more than 41 million Halloween related tweets — in fact, more than half of all Halloween related conversations online happened on Twitter. Southwest Airlines (@SouthwestAir) December 21, 2016.

Small Business 111

Small Business Campaign Content Eventful 111

Oktopost

MAY 30, 2022

Once considered a novelty social media platform for trendy dance videos, TikTok has taken the internet by storm since its inception in 2016. Notorious for its wide reach and high virality potential, TikTok is the fastest-growing social media platform in the world. What is TikTok and Why Should You Care?

B2B 111

B2B Examples Marketing Small Business 111

Talkwalker SM

MARCH 1, 2016

Social media hype around the ceremony was substantial with around 12.5 million uses of the hashtag #Oscars , proving that brands need to take advantage of this massive moment on television. Being the brand of choice for best actress winner Brie Larson had a big impact on Gucci’s social dominance.

Eventful 60

Eventful Fashion Wikimedia Hashtag 60