Buffer Social

DECEMBER 5, 2024

Where do you turn for meaningful stats on your social media marketing ? I'm grateful for the insight from some truly incredible tools that help make sense of the actions I take on social media. What are social media analytics?   The best social media analytics tools for marketers 1.

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Analytics Social Media Tools Price 104

Hootsuite

JANUARY 17, 2025

Key takeaways Social media advocacy is the practice of using social platforms to advance causes like charitable campaigns, connecting with political leaders, or driving social change. It differs from brand advocacy, which focuses on using social media to increase brand awareness and trust. In the U.S.,

Social Media 97

Social Media HootSuite How To Policies 97

Hootsuite

MARCH 12, 2025

Over one billion people use LinkedIn, making it the worlds largest social media platform for professionals. Using LinkedIn hashtags will help those people find you and your content. But which LinkedIn hashtags do you use? How else can you use hashtags, besides in content, to find fellow professional peeps?

Hashtag 70

Hashtag LinkedIn Trends Tools 70

Webbiquity SMM

MAY 18, 2021

LinkedIn is, of course and unquestionably, the Tom Brady of social media platforms for B2B marketing. But in B2B social media as with NFL quarterbacks, the interesting battle is for second place. And so, Twitter makes its way to the top B2B social networking platforms for implementing content marketing strategies.”

B2B 362

B2B Platform Social Media Twitter 362

Social Media Strategies Summit

AUGUST 11, 2022

Building a brand community isn’t about improving vanity metrics like engagement and follower count. According to a survey from Vanilla Forums , 58% of brands say their communities improve customer loyalty. Nine in ten consumers read reviews before making a purchase, so building review functionality into your community makes sense.

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Examples Communities Brands Forums 245

Hootsuite

OCTOBER 18, 2024

A social media marketing strategy is a summary of everything you plan to do and hope to achieve on social media. In this post, we’ll walk you through a nine-step plan to create a winning strategy for social media marketing. Social media is always changing! What is social media marketing?

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Templates Template Social Media Strategy 109

Ignite Social Media

JUNE 14, 2023

Finding it hard to compete with social algorithm changes using hashtags? Here are tips to make sure you can outsmart social media search and get in your audience’s feed. Remember when Adam Mosseri said in March of 2022 that your caption matters more than your hashtags in terms of post visibility and reach?

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Hashtag Social Media Strategy UGC 159

Social Media Strategies Summit

NOVEMBER 14, 2024

From a brand awareness and community engagement perspective, jumping on social media trends can be rewarding for higher education institutions. How To Spot Social Media Trends The first challenge of jumping on social media trends is to spot those trends in the first place. Let’s get into it.

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Trends Brands Education Instagram 261

SocMed Sean

MAY 30, 2018

Thanks to James for sharing his insights on the topic of social media recruitment and tips on how to find the right employees using social networks! Social Media Recruitment is a valid—and recommended— strategy to gain new, cutting-edge employees and expand your workforce. By now, we’ve all heard of Social Media.

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Social Media Hashtag LinkedIn Instagram 232

Sprout Social

JANUARY 27, 2025

Those who see social media marketing as a key part of their customer engagement strategy and those who view it as a nice to have. The significance of social media in the retail sphere has only amplified. These numbers underline the pivotal role of social media in present-day consumer habits.

Retail 84

Retail Social Media How To UGC 84

Ignite Social Media

JANUARY 7, 2025

As social media managers rolling into a new year, here are 10 important Instagram updates that you need to be aware of: Test the Waters with Trial Reels Ever wished you could preview how your content might perform before going all in? Hashtag Following Gets Retired December 13, 2024, marked the end of hashtag following in feeds.

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Features Instagram FeedBurner Hashtag 112

Buffer Social

JANUARY 30, 2025

Or maybe it’s March, and you’re side-eyeing your social media, wondering if you missed the reset window. Whether it’s the first week of January or the last day of October, the best time to get your social media on track is right now. Grow newsletter subscribers by 25% through social media traffic.

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Social Media Collaboration Metrics Templates 103

Convince & Convert

SEPTEMBER 28, 2024

Back in my agency days, I worked on the first-ever digital ads and social media efforts for Coca-Cola. It was like learning a foreign language while landing on a new moon… Fast forward 20 years, as a seasoned social media pro I’ve seen it all. What do you think? Remember Lenox? The fine china company from the ‘80s?

Brands 156

Brands Case Study SMS Price 156

Hootsuite

DECEMBER 3, 2024

Social media measurement is all about using data to make informed decisions that support and align with business goals. In this post, we’ll explore how social measurement can drive real results for your business. What is social media measurement? What can social media measurement tell you about your brand?

Social Media 104

Social Media How To Metrics HootSuite 104

Social Media Today

JULY 25, 2022

The option will help Communities members find more relevant discussions.

Communities 179

Communities Hashtag Engagement Twitter 179

Social Media Strategies Summit

DECEMBER 22, 2022

Social media for government agencies is about demonstrating your expertise, building trust and credibility, and providing audiences with fast, reliable, unambiguous information. Every government social media marketer occasionally struggles with ideas or a lack of content. Provide Community News & Updates.

Social Media 202

Social Media Engagement Transportation Hashtag 202

Social Media Strategies Summit

NOVEMBER 18, 2020

Social media ROI is a bane for most marketers. In fact, it is the biggest concern of 55% of marketers, according to a Sprout Social survey. Out of the 2000 marketers surveyed, most said they have no clue how to define, measure, or report social media ROI. Image via Sprout Social. Let’s get started.

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ROI Social Media UGC Discount 246

Hootsuite

JULY 10, 2024

What is a social listening strategy? A social listening strategy is a goal-based plan for using social listening to gather information that can help your business succeed. Like any good strategy, a social media listening strategy starts with clear goals. How to set up a smart social listening strategy in 6 steps 1.

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Examples Strategy HootSuite Sentiment 123

Sprout Social

MARCH 17, 2025

With consumers spending so much time on social media, it has become a key part of our culture, both online and IRL. But social media is always changing. When crafting your social media strategy for 2025 and beyond, you need to make sure the latest social media trends are top of mind.

Trends 65

Trends Social Media Authentication Skills 65

Sherrilynne Starkie

APRIL 26, 2021

This social media app allows users to shoot and post 60 second videos. Hashtag Challenges . A hashtag challenge provides a bunch of opportunities for TikTok users to participate, come with their own creativity and create videos under specific hashtags. Engage With Your Community . Tik Tok for Business.

Brands 273

Brands Hashtag UGC Aggregator 273

Ignite Social Media

APRIL 7, 2021

What was once the sole focus of social media marketing has nearly become an afterthought as businesses allocate more and more of their budgets into social media advertising. Create a community. Hashtags are your friend on most channels. How much value do you currently place on your organic content strategy?

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Organization Social Media Content Analysis 193

Sprout Social

APRIL 3, 2025

To ensure youre crafting a winning Instagram marketing strategy, you must be aware of current social media trends. Trends on Instagram are any popular social strategies or approaches being used across the network by a large number of accounts. Fostering community. Make sure youre researching new hashtags regularly.

Trends 90

Trends Instagram List Brands 90

Oktopost

AUGUST 21, 2024

Still, photos, videos, live streams, blog posts, and even comments on social media and discussion forums can also be included in the definition. Sales teams leverage their networks for outbound sales strategies daily, but other employees might not feel as confident sharing their thoughts or even being active on social media.

UGC 106

UGC B2B How To Authentication 106

Webbiquity SMM

APRIL 12, 2022

A social media crisis is like a wildfire: one mistake can quickly get out of control. When your business commits a critical error on social media, you risk losing not just followers, but also current and prospective future customers. The dynamics of a social media crisis are similar to social proof.

Social Media 229

Social Media Policies How To Guidelines 229

Sprout Social

OCTOBER 28, 2024

Brand mentions on social media are the new word of mouth. They give more visibility into opportunities for brand amplification, but also reveal potential risks and crises, making them a key aspect of social media listening. Social media mentions Social mentions are likely the ones you’re most familiar with.

Brands 115

Brands Sentiment Forums Brand Monitoring 115

Sprout Social

MARCH 26, 2025

Is your brand struggling to get the traction you expected from your social media strategy? Do you wonder when is the best time to post on social media in the UK? We teamed up with Sprout’s Data Science team to analyse engagement data from thousands of UK businesses using Sprout Social. We have the answer.

Social Media 82

Social Media LinkedIn YouTube Instagram 82

Sprout Social

FEBRUARY 28, 2025

Social media has become a key part of the UK’s digital world. Social touches every aspect of how businesses operate and grow. For social media professionals in the UK or targeting its highly engaged user base, staying ahead of the game requires a solid grasp of the latest stats and trends to make smart decisions.

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Statistics Social Media Reddit Authentication 75

Hootsuite

JULY 25, 2022

The Instagram CEO announced that hashtags don’t really matter on the platform anymore. First, he says that you really only need 3 to 5 hashtags instead of 30, and now this? Or are Instagram hashtags still the most powerful tool for discovery ? That’s right: Keywords, not hashtags, might be the new secret to reach on Instagram.

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Hashtag SEO Instagram HootSuite 145

Sprout Social

MARCH 26, 2025

Are you struggling to make an impact with your Australian social media strategy and wondering when the best time to post is? Still, the best way to identify your brands best times to post across each network is to start a free trial of Sprout Social and give our ViralPost feature a whirl with your own social profiles.

Social Media 69

Social Media Instagram Data Engagement 69

Sprout Social

JULY 19, 2022

To hashtag or not to hashtag? That’s the question frustrating social media marketers today. The short answer: Yes, definitely use hashtags. Hashtags are an essential asset in your digital marketing toolbox. In this article, we break down everything you need to know to hashtag with confidence.

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Hashtag How To Guidelines Telecommunications 139

Sprout Social

SEPTEMBER 26, 2024

Even when looking at potential influencer partnerships, you’ll want to check if they’re driving good social media engagement. Social media isn’t a one-way street. And if you ever run out of ideas, you can always turn to your community for inspiration. But what is a good engagement rate on Instagram?

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Engagement Instagram How To Influencer 119

Socialmedia.biz

JULY 8, 2020

Social media marketing is way more than posting a pretty picture and watching the likes roll in. Done correctly, social media marketing can build brand loyalty and, ultimately, drive sales. Done correctly, social media marketing can build brand loyalty and, ultimately, drive sales. Determine Your Audience.

Social Media 179

Social Media Tips Hashtag UGC 179

Social Media Strategies Summit

APRIL 15, 2021

Build a strong brand and you will get yourself a strong community of loyal customers and brand advocates. Some might argue that a strong community is what makes a brand stronger and loyal customers are the best way to promote a brand. But what is a brand community and why do you need one? What is a Brand Community?

Communities 177

Communities Process Brands How To 177

agora pulse

APRIL 7, 2020

Shopping for your company’s first social media tool or needing to upgrade to a new social media management app? Finding the right social marketing tool is essential for everything from building your brand and driving sales to optimizing your digital strategy and maximizing your budget. Agorapulse.

Social Media Management 208

Social Media Management Social Media Tools Collaboration 208

Sprout Social

FEBRUARY 24, 2025

Social media for financial services is often met with some hesitation. But heres the thing: social media marketing isnt just about trends and hashtags. At a time when misinformation spreads rapidly online, financial institutions can use social media to inform and protect their audiences. A 2021 J.D.

Social Media 77

Social Media Strategy Tips Banking 77

agora pulse

OCTOBER 6, 2020

You’ve had your social media marketing agency for a while. Check out our tips for experienced social media managers who want to energize their agencies. Recently I published a detailed guide on How to Start a Social Media Marketing Agency: Step by Step. Take-away for experienced social media managers.

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Social Media Management Social Media Trends LinkedIn 183

Sprout Social

JANUARY 24, 2024

One strategy for driving growth and visibility on the platform is using the right hashtags. In this post, we’ll walk you through finding, using and optimizing LinkedIn hashtags to get more eyes on your content. Table of contents: What are LinkedIn hashtags? LinkedIn hashtags are keywords or phrases that categorize content.

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Hashtag LinkedIn Trends Analytics 136