Talkwalker SM

MARCH 1, 2016

million uses of the hashtag #Oscars , proving that brands need to take advantage of this massive moment on television. For digital marketers, the road to the Oscars starts long before the nominations or the red carpet is laid out. Social media hype around the ceremony was substantial with around 12.5

Eventful 60

Eventful Fashion Wikimedia Hashtag 60

Talkwalker SM

SEPTEMBER 7, 2016

Based on Talkwalker’s new and improved Instagram analytics (and our own appreciation), here are 10 brands killing it on Instagram to kickstart your social media strategy for the last months of 2016. between July 27th and September 8th , 2016). Adidas (@adidas). Screenshot from the Instagram account of Adidas. Dior (@dior).

Instagram 60

Instagram Brands Sports Travel 60

Pixlee

DECEMBER 22, 2021

Today, businesses that don’t leverage the internet for sales lose customers, potential revenue, and market share. . The point is: ecommerce is growing quickly, and you can’t market without it. Let’s dive into five core elements you need to add to your marketing stack to compete in online retail in 2022.

UGC 52

UGC Marketing Mobile Review 52

Hootsuite

MAY 13, 2020

Considering influencer marketing ? Even if you aren’t, it would be a mistake to ignore influencer marketing trends. Beyond their role as effective brand ambassadors, influencers are also just good marketers. There’s a reason the influencer marketing industry is booming. Marketers may want to follow suit.

Influencer 145

Influencer Trends Marketing Guidelines 145

Later

DECEMBER 8, 2019

Influencer marketing is set to become an $8 billion dollar industry in 2020 — so it’s the perfect time to release The State of Instagram Influencer Marketing Report ! . From changes in caption length and hashtags, to post frequency and which types of influencers get the best engagement, we’re revealing all! .

Influencer 67

Influencer Report Instagram Marketing 67

Sprout Social

OCTOBER 16, 2023

What younger consumers want from brands Depending on your company and industry, appealing to younger consumers doesn’t always mean marketing to Gen Z or Gen Alpha. Leverage their expertise to create influencer marketing campaigns that will resonate with target audiences.

Brands 115

Brands How To Authentication Collaboration 115

Sprout Social

SEPTEMBER 22, 2016

But in order to be successful building a strong community is essential. A dedication to social media engagement , integrating existing communities and using analytics tools are three ways that brands can ensure their Instagram presence remains robust. A photo posted by Wahl Professional (USA) (@wahlpro) on Aug 24, 2016 at 1:58pm PDT.

Communities 40

Communities Instagram Bazaarvoice UGC 40

Social Media Strategies Summit

SEPTEMBER 18, 2023

Influencer marketing can be highly impactful, with one-third of consumers agreeing that influencer posts are the best way for brands to persuade customers to try new products. Working in Less-Obvious Influencer Marketing Niches So far, all of Abbey’s examples have focused on the airport at Port of Seattle. Let’s get into it!

Influencer 130

Influencer Travel Retail UGC 130

Convince & Convert

OCTOBER 22, 2021

By tapping into a daily habit that already exists, you can create social advocacy and amplify your marketing efforts. According to a 2016 survey from Bambu by Sprout Social, seven in ten employees are using social media at work. Do a quick search on Instagram of your office location and a Twitter query of your branded hashtag.

Survey 123

Survey How To Education Hotels 123

Waxing UnLyrical

MAY 10, 2018

Alternatively, by creatively weaving in messages of empowerment, Uplift is gaining national recognition and appealing to a market untapped and ignored by other studios. snack bar market is estimated to be valued at 6.8 So, it’s safe to say that communications based on flavor and ingredients alone isn’t going to cut the mustard.

Brands 183

Brands Apparel Creative Commons Consultant 183

Later

MARCH 30, 2020

Instagram is one of the best social platforms for growing a community, promoting your products and driving sales. We wanted to take our best time to post analysis further, so with the help of influencer marketing platform Fohr, we discovered the global best times to post for PST, EST, GMT, and AEDT! New York: 11:00am EST (16:00 UTC).

Statistics 67

Statistics Social Media Marketing Instagram 67

Pixlee

AUGUST 17, 2020

Meanwhile, other brands earn the lion’s share of engagement because of their community-driven strategy. . Brands need to use social media to cultivate community with real people, and in turn, step away from vanity metrics. Beauty brand Morphe grew its community to 7.5 Forget About Likes, but Understand Algorithms.

Social Media 96

Social Media Authentication UGC Communities 96

Buffer Social

JANUARY 30, 2017

Carlos Gil has been helping brands and businesses successfully develop and implement their Snapchat marketing strategy for years. In 2016, Carlos was listed as one of the world’s top Snapchat marketing influencers by Inc. Tying Snapchat marketing efforts to business ROI. and a host of other publications.

ROI 40

ROI Communities Strategy Marketing 40

Convince & Convert

FEBRUARY 3, 2016

One of a marketer’s goals is to make meaningful connections with consumers. Content marketing is meant to be a strategic way to reach and attract a defined audience. I am a 30-something female interested in marketing, sailing, and exploring the great outdoors (so Canadian). This is also one our biggest challenges.

Content 60

Content How To Marketing Case Study 60

Ignite Social Media

MAY 24, 2016

1 million tweets per day using #Coachella branded hashtag. These are the record-breaking statistics coming out of Coachella 2016, the popular, multi-day, annual April concert that kicks off a plethora of outdoor music festivals across the U.S. EXAMPLES OF BRANDS WHO DID IT RIGHT AT #COACHELLA 2016: Cupcake Vineyards. Live Lokai.

Engagement 110

Engagement Brands Hashtag Eventful 110

The Realtime Report

SEPTEMBER 29, 2021

Influencers like her are one of the top social media marketing channels, as they can leverage their social power among their followers to gain attention to your products. Now, it’s time you jump on the bandwagon before your competitors flood the market. Think about the bigger picture. you may wonder. It reached over 4.7

Influencer 91

Influencer Collaboration Trends Features 91

Sprout Social

FEBRUARY 8, 2023

Whether you’re into knitting figures from your favorite TV shows or foraging for wild mushrooms, social media has a community for you. That level of community matters and your brand should take an active role. This customer-centric approach makes their brand come across as approachable and connected to the community.

Industry 86

Industry Social Media B2B Resources 86

Sprout Social

OCTOBER 3, 2016

Even the most experienced marketers struggle to come up with social media ideas at some point. For instance, at Sprout we have a weekly Twitter chat that tackles relevant topics and challenges that social media and community managers face. NEW #SproutChat Recap: How to Market to a Niche Audience https://t.co/NssqjYyMJa

Small Business 111

Small Business Social Media Hashtag Hosting 111

Sprout Social

NOVEMBER 4, 2016

With the sheer volume of social messages posted every second, it’s worth keeping an ear to the ground by using keyword search for phrases that your industry and community are engaging with on a regular basis. With Twitter search operators , social media managers must take advantage of complex search queries to engage with a larger community.

Geotagging 40

Geotagging Instagram Twitter Hashtag 40

Convince & Convert

MARCH 29, 2016

I spent a few days last week with 10,000 digital marketers, enveloped by all things Adobe at their Adobe Summit event. Marketing Cloud (@AdobeMktgCloud) March 22, 2016. ” Now, the world of marketing and business has collectively agreed to call them elements of “superior customer experience.” qQgklKVVPK.

Company 60

Company Marketing Software Insurance 60

Waxing UnLyrical

MARCH 7, 2016

Six marketing lessons for International Women’s Day. International Women’s Day: 6 Creative Marketing Ideas To Celebrate. Why: PRWeek took a look at some of the best IWD 2015 campaigns; even if it’s too late for 2016 (for inspiration), there’s always next year! ” 3. Please share in the comments below.

Case Study 100

Case Study Banking Campaign Reputation 100

Waxing UnLyrical

MARCH 7, 2016

Six marketing lessons for International Women’s Day. International Women’s Day: 6 Creative Marketing Ideas To Celebrate. Why: PRWeek took a look at some of the best IWD 2015 campaigns; even if it’s too late for 2016 (for inspiration), there’s always next year! ” 3. Please share in the comments below.

Case Study 100

Case Study Banking Campaign Reputation 100

Pixlee

JUNE 14, 2021

In 2016, Instagram migrated from a reverse-chronological feed to an algorithm-based feed for displaying content. Ask these individuals if they want to join a community where they get access to exclusive content and engage with people who have similar interests. Use Hashtags Correctly. Some of them will, though.

Instagram 52

Instagram UGC Apparel Hashtag 52

Keyhole.co

NOVEMBER 19, 2023

Creating a social media strategy takes time to research and write, but not all digital marketers have enough hours in the week. Target audiences Determining target audiences is an essential part of any social media strategy, as they may differ from your brand’s normal key markets. Altering existing strategies can be difficult, too.

Template 52

Template Templates Examples Social Media 52

Ignite Social Media

NOVEMBER 9, 2016

Black Friday and its online bestie Cyber Monday are a great time of year for brands to implement a social campaign to support traditional marketing efforts. There’s a variety of ways for social media to complement your marketing plans for the holiday season; here’s a snapshot of some top approaches to consider for your brand.

Campaign 156

Campaign Social Media Retail Discount 156

Ignite Social Media

FEBRUARY 1, 2018

No matter what you call the game, it’s certainly a huge day for marketing, both in commercial spots during the game and on just about every social media channel. — Esurance (@esurance) February 8, 2016. Sure, that’s expensive, but it was far less money than the average of five million for a 30-second commercial.

Social Media 106

Social Media Insurance Eventful Hashtag 106

Buffer Social

OCTOBER 1, 2018

In our in-depth analysis of how the Facebook News Feed works in 2018 , we realized that signals are what we marketers and brands can focus on to increase our organic reach. Facebook Live) or by building a niche community through a Facebook Group, you can likely get a higher organic reach. Fewer but better posts. Never do clickbait.

Organization 108

Organization Flipboard Social Media Company 108

Later

JANUARY 1, 2020

Wondering what the big Instagram marketing trends of 2020 will be? In 2020, we’ll see Instagram continue its transformation into both an e-commerce platform and a long-form video platform, along with a new focus on conversion through influencer marketing. But will it be enough to compete with marketers’ attention towards TikTok?

Trends 87

Trends Instagram Marketing Influencer 87

Sprout Social

OCTOBER 4, 2016

There’s a reason why marketers feel like they’ve struck gold when Instagram efforts turn to success. That means Instagram is completely dominating the market for potential interactions and social media engagement. A photo posted by Gap (@gap) on Sep 30, 2016 at 7:40am PDT. DoYouDenim Photo by @inspirationholic.

Engagement 93

Engagement Instagram Hashtag Loyalty 93

Hootsuite

OCTOBER 8, 2019

Free #unswoweek Night Markets film screening tonight @ 7pm. It’s also a community where people develop deep, life-long connections with one another. During their 2016 “Day of Giving” campaign, they issued fundraising challenges to followers while pushing out the hashtag #PurdueDayOfGiving across all their social platforms.

Education 111

Education Social Media Tips Policies 111

Audiense

NOVEMBER 8, 2017

In effort to visualize the unseen we decided to analyse a sample of 115,000 users who published content containing relevant keywords or trending hashtags related to Cyber Monday in 2015 and then in 2016. As a result we were able to uncover a few insights ready to be actioned! Age Demographics.

Sample 79

Sample Samples Discount Influencer 79

Ignite Social Media

AUGUST 23, 2016

Philadelphia 76ers (@Sixers) July 12, 2016. Some hashtags, trends and memes, while popular, have the potential to be lost on – or offend – your brand’s audience. posting about “The Dress” in 2016) long after the trend has ended can make your brand look as if it’s jumped the shark. Go catch em somewhere else, man.

Trends 60

Trends Social Media Brands Hashtag 60

Sprout Social

AUGUST 26, 2016

We know hashtags and bright photos are necessary for success on Instagram. This personalized connection will stand out with the content owner while the rest of your community will be impressed that you took the time out to recognize a follower. — Josh Kohnert (@JoshKohnert) August 24, 2016. Engaging on Instagram.

Engagement 40

Engagement Content Metrics Hashtag 40

Sprout Social

AUGUST 12, 2016

Ask your friends what nonprofits they’re involved in and follow Twitter hashtags like #volunteer, #cause or #donate for a better idea of where you can get involved. — David Pride (@DavidaPride) August 10, 2016. — Sheldon Pearce (@sheldonpearce) August 10, 2016. — Kevin Pack (@kevpack) August 10, 2016.

Social Media 40

Social Media Hashtag Eventful Skills 40

Ignite Social Media

NOVEMBER 21, 2016

Instagram has become an increasingly vibrant community over the last two years, but the ability to link from content was a big drawback for marketers. These changes will really help marketers, particularly as they roll out to all profiles. Future of Social Media in 2016 Report. Twitter Adds Strong Mute Tools. Take a look.

Instagram 60

Instagram Survey Hashtag Influencer 60

Ignite Social Media

JANUARY 17, 2017

1) Trending Hashtag Overload. involves monitoring trending hashtags for real-time opportunities. During Super Bowl 50, when Always’ hashtag #LikeAGirl was trending, brands took the opportunity to post examples of females working in their industry. 2) “We’re Not Playing” Marketing Plans. Fly #LikeAGirl.

Social Media 60

Social Media Sports Hashtag Trends 60

Sprout Social

JULY 15, 2016

A great way to engage your community on social is to show them your appreciation. Holding a social media contest can boost your following, generate valuable user-generated content and increase brand awareness in new communities and markets. SproutSocial A1 A unique hashtag is great for contests. SproutChat [TK].

Social Media 40

Social Media How To Hashtag Survey 40