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How Government Agencies Can Launch an Influencer Program from Scratch

Social Media Strategies Summit

The Origins of Port of Seattle’s Influencer Program It all started in 2016, when Abbey’s new boss was determined to mix things up: rather than holding a traditional ribbon-cutting ceremony to mark the opening of the new MAC Cosmetics and Coach stores at SEA, they were determined to organize an event for fashion bloggers.

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Social Media in Higher Education: 8 Essential Tips


Social media offers a perfect platform to keep students and alumni engaged with the school—even after they’ve graduated. It’s also a community where people develop deep, life-long connections with one another. Purdue University used social media for fundraising to great success. The results were extraordinary.

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5 Underrated TikTok Marketing Tips You Need To Try

TikTok is the most downloaded app of all time, hitting over 2 Billion downloads since its launch in September 2016. Connect your TikTok business account to social media management tools, making planning and publishing across multiple platforms easier. You cannot connect your account to social media management tools.

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What to Expect on Social Media During Super Bowl LI

Ignite Social Media

Based on past Super Bowl social trends, check out these potential opportunities for your brand. 1) Trending Hashtag Overload. Let’s start with the easiest; social media managers should ensure their Super Bowl weekend strategy. involves monitoring trending hashtags for real-time opportunities. Fly #LikeAGirl.

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How Brands Can Create Social Engagement Via Music Festivals

Ignite Social Media

1 million tweets per day using #Coachella branded hashtag. These are the record-breaking statistics coming out of Coachella 2016, the popular, multi-day, annual April concert that kicks off a plethora of outdoor music festivals across the U.S. EXAMPLES OF BRANDS WHO DID IT RIGHT AT #COACHELLA 2016: Cupcake Vineyards.

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How Companies Like Bored Panda, REI, and Vox Are Growing Their Organic Reach on Social Media

Buffer Social

Facebook Live) or by building a niche community through a Facebook Group, you can likely get a higher organic reach. In 2016, Bored Panda was visited by about 17 million people, on average, per month. From 2015 to 2016, Brian Peters, our then social media manager, grew our Instagram following from 4,250 to more than 21,000.

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#SproutChat Recap: Using Keyword Search for Twitter & Instagram

Sprout Social

With the sheer volume of social messages posted every second, it’s worth keeping an ear to the ground by using keyword search for phrases that your industry and community are engaging with on a regular basis. SproutSocial I monitor our company hashtags as well as terms/hashtags that match our technology practice areas.