5 Reasons Your Mobile Strategy Isn’t Working

Buzz Marketing for Technology

Whether you completely neglected to build a website for your mobile platform or there’s a lacking call to action, there are common mobile faux pas than can result in lost loyalty, brand following and even support. Advertising Behavioral Targeting Content Marketing Conversion Optimization Customer Experience Inbound Marketing Innovation Mobile Optimization Web Design Call to Action Mobile app Mobile marketing Mobile website Responsive Design

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Monday Roundup: Meeting Google’s Mobile-Friendly Standards

Waxing UnLyrical

If your site isn’t mobile-friendly, your SEO probably won’t be as high… or may even drop. But here are a few more resources on becoming, and staying, mobile-friendly. The Definitive Guide to Mobile SEO. However, his post on AudienceBloom still gives you some solid 101-type information on mobile sites, in case that’s what you need right now. How to Keep your Site Fast for Mobile-Friendly. How to Make Your WordPress Blog Mobile Friendly.

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4 Conversion Experts On Why Buyers Click

Convince & Convert

Yes indeed, savvy marketers are rallying around conversion rate optimization , the process of improving conversion. The upcoming Conversion Road Trip, hosted by Unbounce , will bring many big league CRO experts together to present strategies for optimizing conversion. HubSpot’s Luke Summerfield chimed in with, “Personas are critical because they help guide your marketing strategy—including your strategy for conversion rate optimization. Give me a C.

5 Simple Tweaks to Optimize Your Form Conversion

Convince & Convert

When it comes to form conversions, small changes can make a big difference. To help kick off your own Project Conversion, here are the top five form areas to optimize today. Conversion Buttons Your form button is the final touch point between your user and form submission. Our 2015 Form Conversion Report found more specific button text correlated with higher conversion rates. Another option is to test the impact of added value on your conversion rate.

How to Choose the Best Mobile Strategy for Your Business

Convince & Convert

These days, mobile strategy is an imperative for marketing departments across every industry. While today’s CMO is looking at mobile advertising and optimizing websites for tablets, the first word on everyone’s mind is “app.” Developing an app isn’t the right solution for everyone, so how do you determine what mobile strategy makes sense for your business? Identify an issue or opportunity first, then think about how mobile may be able to solve it (highlight to tweet).

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5 Things You Need to Know About Google’s Mobile Changes

Convince & Convert

It’s been nicknamed “Mobile-geddon.” There are two major changes at play in Google’s recent move to favor mobile: First, Google will adjust its search results order to favor mobile-friendly sites. Second, apps will be discoverable in mobile search results with deep links driving new app downloads. With about 60% of online traffic coming from mobile, it is no surprise that Google is making moves to cement mobile as king.

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How To Think About Mobile Advertising

Twist Image

Mobile ads are not Internet ads. Mobile ads are not like other ads. As a consumer, how often have you clicked on a mobile ad. Still, what we, primarily, see when it comes to measuring advertising on mobile platforms is the same as advertising on the Web. Also known as a conversion. Does this make any sense for mobile? This fails dramatically when it comes to mobile devices. Are mobile ads dead on arrival? conversion. mobile.

What Twitter’s Latest Move Says About the Industry Shift from Social to Messaging

Visually SM

Facebook, arguably the world’s most successful social network, first tried to acquire Snapchat for over $3 billion, and, failing that, began forcing its mobile users onto Facebook Messenger, which now boasts 700 million users. Well, for one, because the messages are sent OTT, which stands for “over the top,” the apps can be used to replace mobile texting, which is traditionally much more expensive. The apps are becoming the new mobile browser.

What You’re Still Getting Wrong About App Store Optimization

Convince & Convert

Between Apple’s “5 minutes to 5 days” app review timeline and the seemingly infinite time it takes to procure inbound traffic, it’s easy to lose site of the big picture: Eyeballs are easy, and conversions take time. The way in which Apple and Google index mobile apps in their app stores and how apps are ranked in search results are and always will be private. The conclusion is simple: No sound shortcut for obtaining high search rankings or conversions exists.

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The Importance of Local Activation on Social Media: India


Statistics from Internet and Mobile Association Of India reveal the growing number of India’s population using social media. Unique Mobile Users: 590 million – a penetration rate of 46%. Mobile Internet Users: 159 million – 45% of all internet users. Mobile Social Media Users: 97 million, +5% since July 2014. International news and events from abroad impact social conversations within India to a great extent.

17 Productivity Tools for the Ultimate Business Gain

Techipedia: Tamar Weinberg

So what tools do I use (beyond this old list , though some goodies are mentioned again below) that have helped me become successful in 2015? I also use Dropbox to automatically save my screenshots and my cell phone’s camera automatically uploads the pictures taken to Dropbox with the Dropbox mobile app (I get backup redundancy on camera uploads by using Google as well). They have great mobile apps too. They end up emailing me and the conversation starts there.

5 Tips to Engage Your Audience With Push Messages

Convince & Convert

So when it comes to your most loyal audience, does your communication strategy include push messaging via mobile? Short of actually being in your store or using your product, the most engaged your prospects will be is while using your mobile app (highlight to tweet). Think about it: If 90% of consumers are rarely further than an arm’s length away from their mobile phones, then the apps they engage with while using it are among their favorite and most trusted brands.

Social Media Trends, Prospects, and Challenges in India


India is a mobile first country where 41% of total mobile users are active on social media. The increasing affordability and use of Smartphones as internet devices means India is serving data to almost one billion mobile phones, and an individual spends an average of 3 hours on social media every day irrespective of device. Brands have realized that social media is not only about posting brand updates, but also about driving engagement by creating meaningful conversations.

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106 More Amazing Social Media and Marketing Statistics for 2014 and 2015

Webbiquity SMM

31% included conversion rate optimization. Consumer marketing is about mobile, B2B is about content. Asked what their organization’s “single most exciting opportunity” was for 2014, 22% of consumer marketers cited mobile, while just 10% of B2B marketers concurred. There are, on average, eight new LinkedIn groups created each week, and 200 group conversations per minute. Facebook has 802 million daily active users–609 million on mobile devices.

Why Customer Experience is the Ultimate Marketing Tool

Convince & Convert

Mobile customer service is in the spotlight lately, and your customers often defer to social channels when seeking resolution via mobile devices. Customer Experience conversion strategy crm customer engagement customer experience customer relationships customer service social crmImage via BigStockPhoto.com.

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How Emails Are Evolving into Mailable Microsites

Convince & Convert

They generate a significant number of clicks, and those clicks generally turn into conversions at a higher rate than clicks elsewhere in an email. Mobile email design is moving a lot of nav bars from the top of emails to the bottom, where they have more room to be touch-friendly. The space concern associated with nav bars in mobile emails have led to the creation of hamburger menus within emails. Continue the conversation on our Facebook or Google+ pages.

Content Marketing: Without Community, It’s Only Half the Equation

Waxing UnLyrical

This means looking for the right places and conversations in which to participate (e.g. Remember that Google’s bringing tweets back into search results, and on Tuesday, its new mobile-friendly approach goes into effect. If there’s one thing you take away from today’s post on content marketing, please let it be this: just because you build it, doesn’t mean they’ll come. Content Marketing: a scenario.

5 Ingredients of Effective Lead Nurturing

Convince & Convert

There is no magic bullet for conversion, despite the many wild promises you may hear, but lead nurturing can drive huge improvements. Your Content Should Be Conversational Personalized, value-filled campaigns that speak in an authentic voice are essential. The other side to conversational communication is remembering that your leads are people, not just email addresses. Mobile-friendly marketing is becoming more and more important.

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Video Marketing For Your Business


It’s the progress of mobile technology and the ease with which people can shoot footage on their phones and then upload it to the Internet is incredible. Periscope and Meerkat are live streaming video mobile apps allowing you to “go live” via your mobile device anytime and anywhere. In this second half of 2015, Facebook is poised to overtake YouTube and become the leading video viewing and online hosting platform.

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How to Prove Your Social Media Impact

Convince & Convert

Showing how social media drives conversions is critical to truly demonstrating its value and to win over skeptical executives (highlight to tweet). The challenge for marketers is accurately measuring and attributing social’s impact on those conversions. As Jay’s post detailed, many social conversions get misattributed, and the credit goes to direct or search. Here are the steps to track your social conversions. Step 2: Set up conversion goals in your web tracking.

The Pinterest Buy Button Might Rock Your Ecommerce

Convince & Convert

Fortunately, even before the “buy” button officially drops, there are still a number of ways retailers and brand advocates can increase conversions using Pinterest accounts. More than 75% of Pinterest traffic comes from the mobile app. Continue the conversation on our Facebook or Google+ pages. Social Media Strategy increase conversion rate monetization pinterest Social Media Marketing social media strategy social referrals

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One Super-Easy Way To Convert Traffic And Avoid 404 Errors

SocMed Sean

There are a million blog posts out there on converting traffic (actually 12,800,000 at the time of writing this for the search query of “converting blog traffic”), so if you’re new to conversion traffic there are a lot of resources at your disposal. They can subscribe to your RSS feed and receive updates of new articles via email, via mobile apps like FlipBoard or via popular RSS readers like NewsBlur.

A 3-Step Guide to Cross-Device Customer Journey Mapping

Convince & Convert

Two out of three smartphone users say a mobile-friendly site makes them more likely to buy a company’s product or service, and 74% say they’re more likely to return to the site if it’s mobile-friendly. For instance, Firefox noticed that when their site loaded one second slower, they saw a decrease in conversions by 2.7%. Customer Experience cross-channel marketing customer conversion customer experience customer journey mapping sales cycle sales funnel

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What Twitter’s Latest Move Says About the Industry Shift from Social to Messaging

Visually SM

Facebook, arguably the world’s most successful social network, first tried to acquire Snapchat for over $3 billion, and, failing that, began forcing its mobile users onto Facebook Messenger, which now boasts 700 million users. Well, for one, because the messages are sent OTT, which stands for “over the top,” the apps can be used to replace mobile texting, which is traditionally much more expensive. The apps are becoming the new mobile browser.

How to Market and Sell to the Modern Buyer

Buzz Marketing for Technology

This webinar was sponsored by Act-on Software and featured Amber Armstrong ( @ ambarmstrong ) Program Director of Commerce, Social and Mobile Amplification at IBM, Jeff Soriano (@ sorianojeff ) Senior Director of Demand Generation at Offerpop and Rachel Rosin (@ rosin_ rachel ) Marketing Programs Manager at Act-On Software. Break with Brand Boredom – Amber discussed new ways to tell your story that are more engaging – more like a conversation than a brand talking.

Three Simple Strategies To Make Your Business A Money Magnet


These days, many business owners are looking for clear, effective strategies that they can implement to increase their conversion rates. Irrespective of the specific activity you’re asking the audience to engage in, you need to do it in a way that will really mobilize them to take the course of action that you want. If this is what you’re attempting to find, note that there are a plethora of solutions available for you.

How Oscar Meyer is Cooking Up Customer Connections

Convince & Convert

However, by connecting like-minded individuals through communities or apps, companies are no longer steering the conversation—a scary prospect for some. Social Media Case Studies brand engagement brand loyalty customer connection customer engagement mobile app social media case studyAsk any company, and chances are they’ll tell you how much they love their customers. But are they willing to take that love to the next level and play matchmaker?

Facebook Ads: 9 Factors That Impact Cost Per Conversion

Jon Loomer

One of the primary reasons marketers run Facebook ads is for conversions. Many advertisers ask me, “Why didn’t this campaign lead to conversions?” And by “results,” note that I’m focusing on Cost Per Conversion. There are nine main factors that impact the cost per conversion of Facebook ads… Click To Tweet. Should it be conversational or professional? It isn’t optimized for mobile devices.

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How To Promote Your Content Through Social Ads Effectively


If your ad gets comments, you should answer them to create a conversation and get curious users to see what is going on in there as well. It allows you to check and see if everything is going fine so you won’t have any bad surprises (going over budget, getting no conversions, etc). You can bet more on what it is working (for example, setting your ad to only show up to people located on regions where you already got conversions from) or you can stop what is not working (e.g.,

How 4 Social Media Predictions Impact Email Marketers

Convince & Convert

So when I read this great collection of 30+ Social Media Predictions for 2015 , it immediately had me thinking about how they affect email marketers. They expect more relevant messaging and respond positively when they get it—whether the message is targeted based on time of open , country of origin , what the subscriber left in their shopping cart , power consumption , lack of email engagement , lack of mobile app engagement , or any number of other behaviors or preferences.

10 PPC Blogs Every Marketer Should Read

Convince & Convert

Most Shared Article in 2015: 4 Google Analytics Hacks To Improve Your ROI – Frank Underwood Approved (854 Shares). Most Shared Article in 2015: Goodbye, Google+: Social Network Broken Into Streams and Photos Products (5,000+ Shares). “I WordStream publishes a range of content related to content marketing, mobile advertising, sales, and affiliate marketing. Most Shared article in 2015: 5 SEO Myths to Forget in 2015 (2,600+ Shares).

Is Blab the Savior of Podcasting and Online Radio

Convince & Convert

Blab is a video conversation application (Web and mobile) that can be described in one of two ways. The current darling of the marketing and information products cognoscenti, Blab’s ease-of-use and strangely addicting combination of video conversation and live chat may be just the thing to take podcasting to the next level. Conversely, Blab is built to be a viable podcasting platform. Image via BigStockPhoto.com.

4 Tips for Sharing Videos On Facebook

Convince & Convert

They should also get conversation going on your page amongst your fans and followers. They included the hashtags #movember and #shaveoff so they could be part of the conversation. Post Videos Under Two Minutes Long If you aren’t optimized for mobile, you’re going to have a hard time growing your Facebook page. Aside from that, mobile video itself is going through its own revolution. Continue the conversation on our Facebook or Google+ pages.

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Facebook Is King Of Customer Connection For Brands


Over 79% of Facebook users will be mobile this year. All of those actions are important for any industry that relies on conversations and interactions to close business. Brands have to understand what a powerhouse Facebook has become. Check out these numbers! There are 1.4 billion active users that log into Facebook every month. Facebook accounted for 81% of content sharing in the 4th quarter last year. Facebook ad revenues grew 63% within the last year alone.

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10 Blogging Tips We’ve Learned from International Idioms

Convince & Convert

Here are a few obscure foreign idioms that will help you remember everything you need to improve in your blog posts —and help you start up conversation with that cute foreigner you’ve had your eye on but never really knew how to approach. Writing great content is key, but here are a few more points to consider: Use a large font , so mobile users can easily digest your content. Image via BigStockPhoto.com. Let’s face it: You’re not Neil Patel or Gary Vaynerchuck.

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Are You Looking at the Best Marketing Metrics?

Convince & Convert

Our State of Marketing Leadership report indicated that revenue growth, return on investment, and conversion rates were the top three success metrics for senior marketers. However, when we asked channel marketers the same question in our 2015 State of Marketing report , we got very different answers. Mobile marketers said their No. 1 mobile marketing success metric was mobile website or app traffic.

Do Social Referrals Affect Organic Traffic?

Convince & Convert

If the bag manufacturer were to look at that transaction in Google Analytics, it would have shown up as a direct conversion, leaving no credit to social. I was able to find that the organic traffic for this segmented audience was predominantly desktop at 70%, with only 22% mobile. It’s interesting, considering 45% of initial social referrals come from mobile. Image via BigStockPhoto.com.

Who will win the video app wars?

Janet Fouts

Shortly afterward Facebook launched their own app, Riff for mobile devices which allows you to create a video on your device and your Facebook friends can add their own clips to the video creating a collaborative story. We love to watch videos that let us feel like we are right there, and it’s easy to make them on our mobile devices. Here’s the gist of the conversation. This is a great Q&A or conversation tool with your audience.

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Is Your Contact Page A Dead End?

Small Business Mavericks

An automatic email opens a potential conversation and verifies that you know they want attention. Most people are searching for you on mobile devices (an argument for responsive web design & development ) and this makes the process seamless. When someone decides to contact a company, they generally will figure that the contact page will be their best bet. Unfortunately, some contact pages are not so great at actually letting the user contact a real person in the company.

Meercat jumps on Twitter Video

Janet Fouts

Here’s how it works: Download the iOS app to see who is streaming or click this link to see who’s streaming #meerkat on TwitterUse mentions on Twitter to comment or comment through the app and join the conversation there. I recently jumped on when Brian Fanzo and Daniel Newman broadcasted their #SMACtalk show from the IBM mobile conference. People are jumping on Meerkat , a relatively new app that allows us to live stream video directly to Twitter through the app.

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