Sprout Social

MAY 10, 2022

Liquid Death sparked conversation online after its 2022 Super Bowl ad aired. In August, Planters continued the campaign by Tweeting about Peanut Jr.’s Although the campaign launched in 2015, the brand changed the 2020 campaign approach slightly. @liquiddeath. liquiddeath. ? Peanut (@MrPeanut) January 22, 2020.

Social Media 116

Social Media Brands Marketing Meme 116

Convince & Convert

JULY 27, 2017

As of 2015, about half of all Instagram captions and comments included at least one emoji. Second, emojis can communicate complex feelings that would otherwise be impossible outside of face-to-face conversations. During campaigns, split emoji usage by product vertical in addition to traditional demographics.

Tips 119

Tips Marketing Press Release Influencer 119

Webbiquity SMM

SEPTEMBER 1, 2016

Campaigns and content that works for one market often doesn’t resonate with another. But this approach really moves the needle in generating brand trust, engagement, conversions and revenue. Mobile users in the Asia-Pacific region are driving much of this growth. A targeted, in-language social media ad campaign also helped.

Marketing 100

Marketing Metadata Retail Airlines 100

yMarketingMatters

NOVEMBER 2, 2016

LinkedIn Launches Conversion Tracking : LinkedIn introduced conversion tracking, which offers a set of capabilities built directly into LinkedIn Campaign Manager that lets you easily measure how many leads, sign-ups, content downloads, purchases and other specific results you’re getting from your Sponsored Content and Text Ads campaigns.

Social Media 100

Social Media LinkedIn Instagram Campaign 100

Convince & Convert

MARCH 18, 2016

In the last year, these little faces and icons are revolutionizing the way brands are running marketing campaigns. Emoji were first introduced by Shigetaka Kurita who was part of the team preparing for the 1999 debut of NTT Docomo’s i-mode, or the world’s first major mobile internet system. The Birth of Emoji .

Press Release 60

Press Release Marketing Apple How To 60

yMarketingMatters

OCTOBER 18, 2015

It’s the progress of mobile technology and the ease with which people can shoot footage on their phones and then upload it to the Internet is incredible. Periscope and Meerkat are live streaming video mobile apps allowing you to “go live” via your mobile device anytime and anywhere. Why the explosion of video content?

Video 133

Video Marketing Vimeo YouTube 133

yMarketingMatters

OCTOBER 18, 2015

It’s the progress of mobile technology and the ease with which people can shoot footage on their phones and then upload it to the Internet is incredible. Periscope and Meerkat are live streaming video mobile apps allowing you to “go live” via your mobile device anytime and anywhere. Why the explosion of video content?

Video 100

Video Vimeo Marketing YouTube 100

Sprout Social

NOVEMBER 19, 2018

Mobile-first shopping grew by 20% from 2016 to 2017 and in 2018, consumers ranked social as their number one source of inspiration for purchases. Whether holiday social media campaigns offer limited-time deals or tap into people’s holiday decorating aspirations, social is claiming more of a stake in shoppers’ routines each year.

Retail 108

Retail Sentiment Project Instagram 108

Hootsuite

NOVEMBER 25, 2015

If you’re still not sure why you should put money behind your social media campaigns, we’ve gathered a long list of social media advertising stats that should help motivate you. Sorry to temporarily kill your buzz, but this statistic is important for framing the rest of this conversation. Social media advertising usage statistics.

Advertising 112

Advertising Social Media List Statistics 112

Convince & Convert

FEBRUARY 12, 2015

Our State of Marketing Leadership report indicated that revenue growth, return on investment, and conversion rates were the top three success metrics for senior marketers. However, when we asked channel marketers the same question in our 2015 State of Marketing report , we got very different answers. Mobile marketers said their No.

Metrics 60

Metrics Marketing ROI Mobile 60

Convince & Convert

JULY 27, 2017

As of 2015, about half of all Instagram captions and comments included at least one emoji. Second, emojis can communicate complex feelings that would otherwise be impossible outside of face-to-face conversations. During campaigns, split emoji usage by product vertical in addition to traditional demographics.

Tips 60

Tips Marketing Press Release Influencer 60

Oktopost

APRIL 22, 2019

In 2015, the average B2B nurture funnel was 12 months long with the full marketing and sales funnel taking about 512 days from lead to sale on average! An attribution model is a set of rules that helps you determine a consistent way to assign credit for sales to the various touch points in your customers’ path to conversion.

Software 101

Software Marketing Analytics B2B 101

Janet Fouts

DECEMBER 30, 2014

Millennial’s are just one demographic in your potential market and you need to think carefully before you focus entire marketing campaigns on them. Mobile is the #1 platform of choice and apps like Amazon, Groupon and Shop Kick are top hits. Is your website responsive and mobile ready? 38% of Millennials are bilingual.

Marketing 145

Marketing Nielsen Authentication Knowledge Base 145

Buffer Social

NOVEMBER 29, 2018

REI’s Opt Outside campaign has been incredibly successful since it first launched in 2015 because it’s not just a marketing front — even REI’s CEO, takes Black Friday off to enjoy the outdoors. Any purpose-driven campaign shouldn’t be viewed as a short-term thing,” Mike explained. Demonstration before communication.

Brands 94

Brands Retail Campaign Authentication 94

Dave Fleet

FEBRUARY 16, 2016

The (actual) year of mobile. As it turns out, two other trends piled on top of this: the growth in mobile and – in Ontario, at least– the impact of accessibility-focused legislation – did drive a spike in owned media programs over the last couple of years, as companies shifted some budgets towards those properties.

Mobile 105

Mobile Trends Compete Loyalty 105

Buffer Social

JANUARY 25, 2018

Social media is going mobile. Social media is going mobile. Instagram: Because it’s a mobile-first app, I think it’s safe to assume most of its users use the app on mobile. LinkedIn: 60 percent of its unique visitors access LinkedIn via a mobile device 8 Statista , 2016. billion social media users.

Social Media 111

Social Media Trends Report Survey 111

Buffer Social

DECEMBER 4, 2019

Speaking of existing consumer behavior, it’s become widely known just how much consumers are shifting to social and mobile as primary means of content consumption and product discovery. conversion rate, resulting in more than $15,000 in revenue. Within 90 days, approximately 60,000 users visited the store. How to say hello to us.

Social Media 98

Social Media Instagram Apparel Groups 98

Talkwalker SM

APRIL 5, 2016

With rising rates of ad blocking, the adoption of mobile-first everything, social media app use, and declining rates of TV viewership, brands and marketers of all industries are realizing just how critical digital influencers are to an effective, comprehensive, and multi-platform marketing strategy. UGC Drives Purchase Decisions .

Influencer 60

Influencer UGC Content Marketing 60

ProBlogger

AUGUST 30, 2015

re-engagement campaigns can improve list health. If they don’t connect with your campaign, you can drop the subscribers. You can learn more about email engagement campaigns via this great course at Hubspot. Find ways to continue the conversation after the event. Work on mobile? This can increase sales.

Training 20

Training Eventful Tips Analytics 20

Razor Social

MARCH 30, 2016

Do you realize how valuable it is to monitor and track conversations online? Are you monitoring the trends related to conversations about your brand? There are many things to consider when looking for monitoring tools but the most important thing is that you are monitoring conversations! Conversation Tracking.

Attensity 77

Attensity Crimson Hexagon Social Media Sentiment 77

Talkwalker SM

JUNE 2, 2016

Brands are constantly aiming to be where the conversation is happening, and consumers are holding the loudspeaker. When Instagram opened its API to advertisers in 2015, it paved the way for beauty brands to successfully target beauty enthusiasts and consumers right at the heart of where they are sharing the most.

UGC 60

UGC Brands Content Instagram 60

Social Media Marketing

APRIL 3, 2013

Each week at Ford, I compose a newsletter that includes a series of links about current events and trends in the worlds of technology, social media, mobile, communications and marketing in order to keep the wider team up to date on changes, newsworthy items and content that might be useful in their jobs. These are those links.

Social Media 160

Social Media Flipboard Storify Reddit 160

Sprout Social

JANUARY 28, 2020

After they opened Instagram advertising to all businesses in 2015, it grew exponentially, and by 2017 reached 1 million advertisers. Instagram advertising costs depend on several different factors like the mobile device you’re targeting, demographics, day of the week and whether or not your ad is running during a major televised event.

Advertising 140

Advertising Campaign Instagram CPC 140

Ignite Social Media

JUNE 1, 2016

So, if you are responsible for designing a successful social media campaign to improve the branding of your business, you must keep an eye on the latest and emerging social media trends and adjust your social strategy accordingly. 2015 has been a great year for video, but there is a lot more to come in 2016.

Trends 60

Trends Social Media Strategy How To 60

Buffer Social

JANUARY 10, 2017

You might be curious about the exact cost of an impression, a click, or a conversion through Facebook ads. While the benchmarks will not tell you precisely how much your Facebook ad campaign will cost, they might be great reference points for your consideration. Ready to read on? 5 for a click). Don’t worry about bidding a high amount.

Cost 40

Cost Advertising Price Facebook 40

Buffer Social

NOVEMBER 7, 2017

User-generated content drives growth and conversions. Here are two interesting Instagram Stories statistics reported on Techcrunch : Instagram Stories generated, on average, 35 percent more views for brands than Snapchat Stories, according to the mobile video platform, dubdub. User-generated content drives growth and conversions.

Study 111

Study Instagram Hashtag Research 111

Sprout Social

JUNE 7, 2016

They can be used for one-on-one conversations or between a group of users. Likes replaced Favorites in 2015, and use a heart instead of a star icon. If relevant, click on the “More” button for access to Twitter Cards, videos, app manager and conversion tracking. Twitter’s 140-character limit no longer applies to DMs.

Metrics 40

Metrics Twitter Comparison Report 40

Buffer Social

AUGUST 22, 2019

Launched in 2015, Daily Harvest has become one of the fastest growing direct-to-consumer food brands in the world. According to Google’s mobile site speed comparison tool , it’s a lot slower than competitors sites,” Allsopp shared. Use paid social to drive traffic to campaign-specific landing pages.

Marketing 71

Marketing YouTube SEO Engineering 71

Convince & Convert

FEBRUARY 17, 2017

To illustrate, by the end of 2015, Facebook was seeing about 8 billion video views per day. Moreover, video traffic accounted for 70 percent of all consumer internet traffic in 2015, and this number is expected to rise to 82 percent by 2020. This ad format is utilized less than the CPC campaigns, but it’s a marketing goldmine.

Video 141

Video CPC Facebook Strategy 141

Buffer Social

NOVEMBER 21, 2016

billion monthly users (up 16% from Q3 2015). Instant Articles load up to 10 times faster than the mobile web. And as more and more people begin to consume video on mobile devices and tablets, circular video could become the norm (and personally, I hope it does). billion in revenue during Q3 2016 and now has 1.79 Acquisitions: .

Trends 40

Trends Social Media Predicition Instagram 40

Buffer Social

AUGUST 29, 2022

Buffer, the product, has come a long way since I joined the company in 2015. If you have the Buffer mobile app, you can also schedule stories and Buffer will send you a push notification when it’s time to add to your story, so that you can finish the post in Instagram. Use the Buffer mobile app to add content from your phone.

Features 84

Features Sentiment Analytics Statistics 84

Buffer Social

SEPTEMBER 20, 2018

Q4 key dates and campaign examples. And in 2016 there were more than 41 million Halloween related tweets — in fact, more than half of all Halloween related conversations online happened on Twitter. Ready to jump in? Q4 content calendar [ Downloadable ]. Download full-size image]. 31 October – Halloween. billion in the U.S.

Small Business 98

Small Business Campaign Content Eventful 98

Oktopost

SEPTEMBER 16, 2019

The idea, essentially, is to create bespoke marketing campaigns built around each client’s unique needs and desires. GumGum set the gold standard for personalized ABM marketing in their efforts to land T-Mobile as a client. Taking a challenging or confrontational approach in a business marketing campaign is an extremely risky move.

Examples 107

Examples Marketing B2B Conference 107

Hootsuite

APRIL 27, 2022

Whether they’re DM’ing their favorite brand on Messenger or chatting with their latest crush via WhatsApp, the proof is in the pudding that messaging apps are commonplace amongst mobile phone users (and around a third of the world’s population!). Messenger is the second most popular iOS app of all time. Facebook Messenger is kinda a big deal.

Facebook 99

Facebook HootSuite Marketing Instant Messaging 99

Pixlee

JANUARY 12, 2021

According to Brafton , 20% of mobile queries were done through the spoken word as of last year. Only the top three results are so far displayed in mobile voice searches, so don’t be surprised if less is displayed in 2021. Voice queries are more likely to be conversational in nature and phrased as full sentences.

SEO 67

SEO Trends Marketing Mobile 67

Convince & Convert

AUGUST 3, 2015

Most Shared Article in 2015: 4 Google Analytics Hacks To Improve Your ROI – Frank Underwood Approved (854 Shares). You will find tremendous improvement in your campaigns. Most Shared Article in 2015: Goodbye, Google+: Social Network Broken Into Streams and Photos Products (5,000+ Shares). “I Twitter Followers: 23,400+.

Adwords 60

Adwords CPC Marketing Retail 60

Rebekah Radice

FEBRUARY 15, 2016

Heck, in 2015 alone, Twitter launched video autoplay, Blab rose to social stardom and Periscope grew to 1.85 Use a conversational approach. From Periscope to Blab, Facebook Live and YouTube, 2015 was a huge year for video marketing. Rather than speak at your audience, you invite them into the conversation.

Trends 114

Trends Social Media Survey Mobile 114