Will private conversations change Twitter?

Sherrilynne Starkie

Social network Twitter has introduced a new feature: Private Conversations and it just might be a game changer. The group function lets users start conversations with their followers and all participants are not required to be following one another to take part. Most activity and conversation is posted publically for anyone to see and this access is what makes Twitter engaging and useful. Will Twitter be serving advertisements within these private conversations?

9 LinkedIn Best Practices For 2015


Join in conversations, or answer questions (when relevant) in the groups you have joined. The post 9 LinkedIn Best Practices For 2015 appeared first on Firebelly Marketing | Social Media Marketing Agency. LinkedIn is still the go-to social network for business professionals and job seekers. It’s a great tool to showcase your business and your employees. To make sure you’re using it effectively, follow these nine best practices. #1 1 Optimize Your Profile.


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#measurePR Recap (July 2015): Internal Communications

Waxing UnLyrical

We continued our conversation by taking a look at the importance of setting a baseline to measure internal communications: A3 Measurement is assessing whether the needle moved. measurePR Recap (July 2015): Internal Communications is a post from: Shonali Burke Consulting, Inc. Twitter Facebook Google+ LinkedIn #measurePR Recap (July 2015): Internal Communications.

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#measurePR Recap (October 2015): Around the World with #measurePR

Waxing UnLyrical

Diane Bégin (@dibegin) October 6, 2015. AmecOrg (@AmecOrg) October 6, 2015. Shonali Burke (@shonali) October 6, 2015. measurePR — Michelle Hinson (@MichelleHinson) October 6, 2015. BXRcyrRaPv — Ai Zhang (@aiaddysonzhang) October 6, 2015. measurePR — Diane Bégin (@dibegin) October 6, 2015. cc @theiirc — Daniel Tisch APR (@DanTisch) October 6, 2015. measurepr — Shonali Burke (@shonali) October 6, 2015. AmecOrg (@AmecOrg) October 6, 2015.

How Important are Keywords in 2015?

Convince & Convert

Continue the conversation on our Facebook or Google+ pages. With every passing year, SEO moves further away from the realm of clear and simple guidelines to the world of blurry indicators and stringent punishments for perceived transgressions. Once upon a time, SEO was synonymous with zeroing in on the right keywords and going crazy with a million iterations and use cases for these keywords all over your site.

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The state of digital marketing optimization 2015 – challenges and solutions

Social Email Marketing

Dave Chaffey on the lack of optimization in digital marketing and the actions to take, based upon 2015 digital marketing research in the UK. The conversation amongst digital marketing thought-leaders […]. Email marketing Marketing optimization Research Dave Chaffey Managing Digital Marketing Managing Digital Marketing 2015 SmartInsights Smartinsights.com

#measurePR Recap (November 2015): Measuring Multimedia

Waxing UnLyrical

Create content designed to start conversations and build relationships. Twitter Facebook Google+ LinkedIn #measurePR Recap (November 2015): Measuring Multimedia. The November #measurePR chat took place on November 3rd. Keeping with the theme of the month, we decided to tackle multimedia from measurement to best practices with special guest Martin Waxman of Martin Waxman Communications. Here’s some of what we talked about: On PR measurement in 2016 and beyond: A2.

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5 Simple Tweaks to Optimize Your Form Conversion

Convince & Convert

When it comes to form conversions, small changes can make a big difference. To help kick off your own Project Conversion, here are the top five form areas to optimize today. Conversion Buttons Your form button is the final touch point between your user and form submission. Our 2015 Form Conversion Report found more specific button text correlated with higher conversion rates. Another option is to test the impact of added value on your conversion rate.

10 Twitter Best Practices For 2015


Here are 10 that will help you improve your efforts on Twitter in 2015. Use search to check things out and don’t be afraid to join in the conversation! The post 10 Twitter Best Practices For 2015 appeared first on Firebelly Marketing | Social Media Marketing Agency. Some best practices are timeless, others change as frequently as Twitter does. 1) Keep tweets short. Tweets that are around 100 characters get the most retweets and replies. 2) Don’t just sell.

10 Twitter Best Practices For 2015


Here are 10 that will help you improve your efforts on Twitter in 2015. Use search to check things out and don’t be afraid to join in the conversation! Some best practices are timeless, others change as frequently as Twitter does. 1) Keep tweets short. Tweets that are around 100 characters get the most retweets and replies. 2) Don’t just sell. You don’t want to be that guy.

Fast And Easy Way To Print Or Save A Skype Conversation

SocMed Sean

There are back-end ways that folks who are tech-trained can get to the saved conversations, but I thought I’d share a quick tip that anyone can use to save or print their Skype conversations. To save your Skype conversation: 1) When you Skype chat session is completed, right-click on any of the messages in the conversation and choose “Select All” from the dropdown menu.

Insider Interview: 3 Critical Things You Must Know About Conversion


I caught up with Jesse Laffen, our principal consultant on all things conversion. As I talk to our clients and future clients on a daily basis – I’m constantly surprised at the constant avoidance when it comes to conversion. So, here’s Jesse’s take… What is conversion? Conversions are why you put effort into marketing and they can be a lot of different things to different organizations. Happy conversion!

9 Tried-and-Tested SEO Strategies for 2015

Writtent Blog

In case you haven’t been doing that, here’s a list of nine things you can start implementing today that will increase your traffic , leads, and conversions, as well as enhance your online reputation. Take your business to the next level in 2015! Certainly not in 2015. It means that your content should contain conversational keyword phrases that prospects are likely to use when searching for your services, as well as broader, semantic terms.

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The State of Digital Marketing 2015

Buzz Marketing for Technology

With mid-year coming up and summertime upon us, many marketers are taking stock of the first half of the year and re-checking their Digital Marketing plans to finish out 2015 strong. Advertising Behavioral Targeting Content Marketing Conversion Data Analytics Innovation Lead Generation Online Advertising B2B Marketing CMO content marketing Digital Marketing Teams Testing Training

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How to Avoid Web Form Conversion Killers

Convince & Convert

But according to Infinite Conversions , most of our efforts are wasted. We figure out what’s killing our conversions and go to battle! Here are a few key ways to thwart web form conversion killers. The 2015 Form Conversion Report indicates that adding Social Autofill to a web form can increase conversion rates by as much as 189%. The top 10 converting buttons analyzed for the 2015 Conversion Report all contained two words or less.

Don’t Mistake Activity for Effectiveness in Social Media

Direct Marketing Observations

The conversations, have been lost. Mack Collier talked recently about how Twitter just isn’t the same anymore and blames it on a lack of conversation and in a recent New York Times piece on specializing to survive this quote jumped out at me: “It’s becoming harder and harder to separate the wheat from the digital chaff. We have lost our ability to have conversations and in our desire to want conversations.

Facebook Custom Conversions: A Beginner’s Guide

Jon Loomer

What about the conversion pixel? In this post, though, I want to cover the basics of Custom Conversions. Do you know how to use Facebook Custom Conversions? What Are Custom Conversions? Custom Conversions allow marketers to track and optimize for conversions without adding anything to the Facebook pixel code that is (hopefully) already on your site. This replaces the conversion pixels you’ve been placing on individual success pages.

How to Use Location Data to Decode Customer Conversations

Convince & Convert

See how Sports World Chicago used location data to strategically target Cubs fans during the 2015 post-season run. Marketers are constantly trying to figure out how to reach their target audiences. They are faced with challenging questions. What is the right strategy? What is the right message? What is the right communication channel? There are many different theories out there, and every campaign is unique, but one thing is certain: Social media must be a part of your marketing strategy.

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How many Twitter users actually tweet?

Sherrilynne Starkie

Once we have a handle on this, we can understand better which content resonates most and can foster social conversations around it to expand the digital footprint. In a startling admission by Twitter apparently, one in five users never actually tweet. Twitter has almost 284 million users however nearly 24 million of them never issue updates via the social networking platform, according to data filed by Twitter with the US Securities and Exchange Commission (SEC).

Mindfulness and Marketing: A Conversation

Bare Feet Studios

The post Mindfulness and Marketing: A Conversation appeared first on Bare Feet Studios. Home Social Media Strategy conversation hangout HOA marketing mindfulness video

Will 2015 Be The Year SEO Dies?

Small Business Mavericks

Here’s My SEO Prediction For 2015. You can have a different kind of conversation with the same person as they grow, right? We see the conversation getting more complicated as things like link building change, but that’s like the conversation between individuals who have different backgrounds. The conversation still happens, but it happens best when those backgrounds are acknowledged and communication techniques get past the differences.

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New Facebook Pixel: Audiences, Custom Conversions and Standard Events

Jon Loomer

Facebook Custom Conversions: A Beginner’s Guide. Conversion Pixels: Individual pixels used on the success page for each product and opt-in. The old conversion pixel is/was used for tracking and optimizing for conversions. It was required when running campaigns with the Website Conversions objective. Know that the conversion pixel will disappear in the second half of 2016. Custom Conversions. ” Click “Track Custom Conversions.”

The state of digital marketing optimization 2015 – challenges and solutions

Social Email Marketing

The conversation amongst digital marketing thought-leaders is generally sophisticated on this subject, advocating advanced tactics. Email marketing Marketing Marketing optimization Research Dave Chaffey Managing Digital Marketing Managing Digital Marketing 2015 SmartInsights Smartinsights.comThe opportunity to continually test and refine digital marketing is often cited as one of the main advantages of “new media” over “traditional media”.

Nine years of Twitter

Sherrilynne Starkie

The conversations became a lot more interesting, and having direct and immediate access to fascinating people all over the world made the experience a lot more compelling. Hashtags too are really useful in following trends and conversation threads. Twitter has been around now for nine years; during that short time it’s changed both the PR profession and practitioners alike. It’s been a driving force for my business, career and life.

200+ Brilliant Content Marketing World Speakers (and Where to Find them on Twitter)

Visually SM

Tom Martin, Converse Digital. In the universe of content marketing, few events rival Content Marketing World currently happening Sept. 8-11 in Cleveland. The event is expected to host more than 3,500 attendees and to feature more than 120 hours of presentations, networking and entertainment.

Washington Redskins’ Media Coverage Report Fails to Use PR Standards

Waxing UnLyrical

This would not have happened if the Redskins had utilized some of the established public relations traditional media standards, tested and available for free in a 2015 paper via the Research Journal of the Institute for Public Relations. To learn more about public relations standards and get involved in this important conversation, please visit the Institute for Public Relations Standards website. Guest Post by Julie O’Neil.

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5 Brands Who Rocked the Social Media Red Carpet During the Oscars

Convince & Convert

pic.twitter.com/A7HzK7FOGG — LEGO (@LEGO_Group) February 23, 2015 #EverythingIsAwesome For Lego on Oscar Night In one of the more upbeat Oscars performances of the night, Tegan and Sara and the Lonely Island performed “Everything Is Awesome” from The Lego Movie. Oscars pic.twitter.com/IdU4dnAHA7 — Nathan Sawaya (@NathanSawaya) February 23, 2015 NASA Cleverly Roots For Films Related to Space Exploration One of the biggest surprises of the real-time tweets of the night was NASA.

What Twitter’s Latest Move Says About the Industry Shift from Social to Messaging

Visually SM

But regardless of how long it takes to expand these capabilities to all users, it’s already uniquely positioned as the prime platform for real-time conversation, and allowing its users to move these conversations into private messaging will only boost its utility.

The 4 Best Influencer Marketing Studies of 2015 (So Far)

Convince & Convert

Continue the conversation on our Facebook or Google+ pages. I read influencer marketing blogs and newsletters every day. Don’t get me wrong—a good tips post has helped me greatly over the years. But I’m a sucker for posts containing facts, strategies backed up with data , and most of all… charts! There is always good research coming out in the world of marketing, but in the past few weeks, the quantity and quality of data published has increased greatly.

5 Reasons Your Mobile Strategy Isn’t Working

Buzz Marketing for Technology

Advertising Behavioral Targeting Content Marketing Conversion Optimization Customer Experience Inbound Marketing Innovation Mobile Optimization Web Design Call to Action Mobile app Mobile marketing Mobile website Responsive Design Whether you completely neglected to build a website for your mobile platform or there’s a lacking call to action, there are common mobile faux pas than can result in lost loyalty, brand following and even support.

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5 New Tips to Convert on Long Tail Search Queries

Convince & Convert

Higher Relevancy, More Conversions. As queries progress from informational to transactional, they often become more relevant and less competitive, which ultimately leads to higher conversions for your product or service. However, “Nike Hyperdunk Low 2015 iDs” has clearer user intent with a greater chance of selling a shoe. Digital Marketing conversion rate optimization conversion strategy customer conversion long tail search marketing search marketing search terms

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4 Types of Content That Persuade Customers to Purchase

Convince & Convert

Content Marketing content marketing conversion strategy customer conversion customer reviews sales cycle sales funnelProspects are interested in your products. They’ve already interacted with your company by signing up for your email newsletter, accessing a free ebook, or tweeting at you on social media. You’ve been building trust, and you think your prospects are finally ready to make a purchase.

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Boost Online Lead Gen With These 4 Secrets

Convince & Convert

We recently partnered on a Webinar called “The State of Lead Gen in 2015: 4 Secrets to Boost Your Results” The recorded video of the webinar is right here , and the slides are embedded. Test, test, test (especially submit button) – slide 41 For more (way more) on improving forms and conversion rates, download Formstack’s Form Conversion Report for free.

The 15 Types of Social Media Know-It-All

Waxing UnLyrical

Or, as he put it: “One who ruins a perfectly good network by turning conversations about other topics into conversations about social media, then stresses the importance of social media.” It’s one thing to educate yourself, including on social media. Education is a good thing. But how can you make sure you’re not constantly running into a social media know-it-all… or, worse, becoming one yourself? That’s a very real danger, in this day and age.

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What do you care?

Waxing UnLyrical

Don’t even engage in such conversations, he warned. Guest Post by Lorne Pike. As business people, we can all get tremendous value from defining a few principle statements. For what will we be known? What offerings make each of us less vulnerable to competitors trumpeting lower prices? What core values can we be trusted to deliver?

9 Social Media Marketing Twitter Chats You Shouldn’t Miss


It has a clean interface and allows you to buffer the tweet stream–giving you more control over how you experience conversation. Twitter chats can be a great way to solicit (and share) social media marketing advice. Here is a list of my nine favorites that I think you’ll enjoy too! BLOGCHAT. What: Different blogging topics are discussed each week. Learn more ]. When: Sundays at 9pm EST. Sample topic: Finding Your Blog’s Target Audience. CONTENTCHAT.

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When Content Marketing Lets You Down

Waxing UnLyrical

“Join the conversation!” Ah… content marketing. The hot new kind on the PR block. It’s all the rage these days, isn’t it? “Let’s do some content marketing!” ” they say. “Yes, let’s get a newsletter out!” ” they say. ” they say. I love hearing all this. And I love it when companies do it right. And it is so, so frustrating when they don’t walk the talk. When content marketing lets you down.

4 Ways PR Is More Than Media Relations

Waxing UnLyrical

But we live in interesting and challenging times and, with the advent of social media, PR pros and businesses now have the opportunity to not only reach masses, but to create a dialogue and to start a conversation for brands in a more meaningful way than through media relations. Guest Post by Corina Manea. A lot has been said about PR, and almost always it’s about media relations. If you ask around, you still hear people saying PR is about press coverage.

Colloquialisms, Jargon, and Slang…Oh My

Waxing UnLyrical

However, here’s the problem: these conversational anomalies aren’t the only issues wreaking a bit of havoc in our already complicated world of communication. Nevertheless, using too much obscure jargon in your conversation can confuse people or, worse yet, make them leave the conversation. In the United States and Australia, conversation tends to be on the casual side, while the Japanese employ three levels of politeness, with the level determined by status.

Influencers, Monitoring, and Negronis: The Duncan Alney Interview


Their content and conversation focus should be relevant to the client. So, it isn’t always just engagement oriented metrics but it could be anywhere on the spectrum from awareness to growth to web traffic or some specific type of conversion. Duncan Alney, Firebelly CEO & Strategist. As the newest member of the Firebelly team and a rookie blogger, I was a bit nervous to interview my boss for my first blog post. So, here goes nothing!