Keyhole.co

OCTOBER 10, 2023

What people think and feel about your company, products, and services is your brand sentiment. In the absence of magical powers that can help you see into customers’ minds, brand sentiment allows you to dig deep into the mentions and messages that your brand receives to discover the underlying emotions that are being expressed.

Sentiment 52

Sentiment Analysis Brands How To 52

Twist Image

AUGUST 1, 2014

Have we solved the most basic of questions for our digital marketing efforts? I would argue that the vast majority of brands engaged in digital marketing have left the fundamentals behind them. These brands and are, at mass scale, following/chasing the bright and shiny objects of the day. Website is not responsive.

Marketing 105

Marketing Mobile Analytics Paid Search 105

Writtent Blog

MARCH 4, 2014

The brands that succeed at content marketing are those that take an agile stance. While some of the content marketing tools trending in 2014 are familiar, many of the rest are brand-new and probably worth adding to your program. Answering customer FAQ in your blogs is crucial, but what if you’re a brand new startup?

Tools 111

Tools Content Marketing WordPress 111

Bill Hartzer

JANUARY 14, 2014

Jennifer wrote a book called Domain Names Rewired, and is a keynote speaker here at NamesCon 2014 in Las Vegas, Nevada. Jennifer is frequently hired to to consult and educate executives and brands about the new TLDs. JFK asks the question, “why not?” In the brand space, what could be happening? The new TLDs.

Domain Name 87

Domain Name Airlines Insurance Microsoft 87

Twist Image

FEBRUARY 7, 2014

It''s a concept often written about in these posts and it''s an ideology that was created to force brands to start thinking about true customer-centricity instead of business and brand-driven silos (also check out my second business book, CTRL ALT Delete ). What is the point of a website in 2014? That is the question.

Mobile 104

Mobile Analytics Conversation Engineering 104

Likeable

FEBRUARY 9, 2021

While the teams are competing for the Lombardi Trophy, big brands compete for everyone’s attention with iconic TV ad spots. In recent years, though, brands are increasingly incorporating social media marketing efforts into their Super Bowl advertising. But the brand still capitalized. Oatly’s Big Break?

Social Media 63

Social Media Brands Reddit Compete 63

The Realtime Report

APRIL 17, 2014

Which airline brands are the most responsive on Twitter? New data from SocialBakers looks at the difference between the amount of answered and unanswered questions – on Twitter only – among major airlines. American Airlines is well in the lead, with 9,058 questions answered.

Airlines 178

Airlines Twitter Statistics Industry 178

Twist Image

FEBRUARY 14, 2014

How well do you think brands are doing? Brands are going to have to face the music. People just don''t care or think that much about brands. People just don''t care or think that much about brands. If people loved brands, there would be no need to advertise, right? " Are you surprised by this?

Brands 101

Brands Loyalty Advertising Embedding 101

Pam Moore

JANUARY 19, 2020

What are the biggest digital marketing and branding trends shaping the year ahead? How will marketers approach increasing brand awareness, attracting new customers and growing revenue in an always on digital world where the only guarantee is change? 15 Digital Branding Trends You Can't Ignore in 2020. Brands Get More Human.

Trends 78

Trends Brands Marketing Influencer 78

Buffer Social

JULY 20, 2017

And, of course, it’s great for certain aspects of marketing including brand awareness. Here’s a simplified calculation: if 10 million posts are published per day by users and brands and all social media users collectively consume only one million posts per day, each post has a 10 percent chance of being seen.

Social Media 112

Social Media Engagement Brands Airlines 112

Ignite Social Media

MAY 24, 2016

1 million tweets per day using #Coachella branded hashtag. music festival in 2014 (according to Nielson Music), and of that number, 14. It’s no secret that there is brilliance behind Coachella’s social media marketing & branding strategy. EXAMPLES OF BRANDS WHO DID IT RIGHT AT #COACHELLA 2016: Cupcake Vineyards.

Engagement 110

Engagement Brands Hashtag Eventful 110

Twist Image

MARCH 25, 2016

How about Amazon acquiring Twitch for one billion dollars back in 2014? I am - without question - trying to understand how this pricing is both estimated and then agreed upon? Question: how much is Bitmoji worth? A more elegant question of pricing: who is your brand worth the most to? business blog. marketing mix.

Price 40

Price Questions Avatar Sports 40

Jon Loomer

JANUARY 21, 2018

It’s been a little over a week since Facebook announced the latest news feed change intended to surface more content from friends and less content from brands. I wrote a rant back in 2014 that would apply equally today (seriously, read it). 21, 2014: Showing more from friends. 10, 2014: Cleaning up spam.

Feedly 166

Feedly Feed News Facebook 166

Ari Herzog

FEBRUARY 18, 2014

— Scott Gulbransen (@kcgully) February 19, 2014. — Susan Beebe (@susanbeebe) February 19, 2014. — Lewis Bertolucci (@Lewis502) February 19, 2014. — Lewis Bertolucci (@Lewis502) February 19, 2014. A3 I feel ROI is different for every business and every brand. Sometimes other KPI. getrealchat.

ROI 154

ROI Social Media Syndication Collaboration 154

Ignite Social Media

OCTOBER 19, 2016

This is very exciting for a brand because it creates easy to manage, authentic Pages which allow users to find the brand’s various locations on Facebook. Once the request is approved, Facebook will create individual Pages for each location and link them to the main brand Page within 48 hours. Perhaps you have some questions?

Brands 60

Brands Facebook Aggregator Metrics 60

Convince & Convert

JANUARY 24, 2014

And from Expion , a free report on the top 50 retail brands’ social media use in 2013. Lauren’s social media team’s role at Weight Watchers boils down to two major tasks: take care of the millions of members and present the front-facing personality of the brand to the rest of the word. Listen Now. via Weight Watchers.

Brands 127

Brands Message Boards Training Social Media 127

Webbiquity SMM

DECEMBER 16, 2013

but this simple-yet-useful infographic Jim Dougherty passes along is worth keeping handy for ideas, such as types of text in social media (questions, quotes, tips, fill-in-the-blanks, or testimonials). 2: 30 Remarkable Content Marketing Facts and Statistics for 2013 (and 2014). #3: Pam is a content marketing rockstar.

Content 205

Content Marketing B2B Journal 205

Writtent Blog

JANUARY 2, 2014

Contextually, we’re very different people within different environments, and the real challenge the brands have to figure out when consumers are active in those environments. Even when you start thinking about this question what you really begin to understand is that there isn’t a “best-case” setting. Marketing Trends'

Trends 74

Trends iPhone YouTube Collaboration 74

Ignite Social Media

FEBRUARY 1, 2018

Some might even say it’s a big game, or maybe The Big Game (if your brand isn’t legally in the clear to refer to the Super Bowl itself). Prior to kickoff in 2014, JC Penney sent the below tweet, causing a lot of confusion and questions about the sobriety of their social team. NFL Goes Live. lowsscorinh 5_0.

Social Media 108

Social Media Insurance Eventful Hashtag 108

Webbiquity SMM

DECEMBER 11, 2013

Discover the answers to those questions are more here in 18 of the best guides to crafting a content marketing strategy of the past year. As the title implies, Jayson DeMers here outlines a solid content strategy-building process based on five questions (starting with “Who Are You Writing For?”)

Strategy 236

Strategy Content Marketing BuzzStream 236

Twist Image

SEPTEMBER 4, 2014

There are two trains of thought when it comes to brutal brands: They''re so bad that they don''t even know it. This may surprise you: In my experience, it''s mostly brands that fall into the latter selection from above. Great brands always outlast the individuals who serve them. Living the brand. It''s true.

Airlines 85

Airlines Brands How To Travel 85

The Realtime Report

JULY 24, 2014

“You can expect to see a blending of sport, pop-culture, music, and humor coming to life in a way that no other brand can do it,” says Kelly Olmstead, director of brand marketing for Adidas. You can also take a look at AdWeek’s most recent Instagram Brand Video Rankings.

Sports 172

Sports Team Instagram Tumblr 172

The Realtime Report

FEBRUARY 27, 2014

Branded contests that bring consumers’ tweets and photos to billboards have proven to be a successful formula for engagement and exposure. Pepsi Max (@PepsiMaxUK) February 25, 2014. The brand has an impressive social media following in the UK: Pepsi Max UK’s Facebook page has over 1.1 Smashing Taste, No Sugar.

Campaign 164

Campaign Advertising Video Social Media 164

The Realtime Report

JULY 16, 2014

The real question is, are social network users looking for a new type of social networking site? What do you think – and can you see your brand using Bubblews? Bubblew’s study was conducted online in the United States using Harris Poll, from June 30-July 2, 2014 with 2,047 participants ages 18 and over.

Social Networking 175

Social Networking Banking Study Notification 175

Waxing UnLyrical

JANUARY 20, 2014

Dear Social Business & Brand Leaders: Value My Time and I will Value Your Brand! Happy 2014: Be Humble and Go Forward. Why: Daniel Newman of Millennial CEO suggests a simple plan for 2014 that we can all relate to: do the right thing, be humble, and stay grounded. Why: Respect is a two-way street.

Collaboration 193

Collaboration Consultant Flickr Communities 193

Webbiquity SMM

FEBRUARY 13, 2018

The questions today are more around how to evolve practices (in both content amplification and follower-building) for the maturing social media landscape, and how to best monitor results to support continuous improvement. Copyright (C) 2014 Media.net Advertising FZ-LLC All Rights Reserved -->. MarketingSherpa ). WordStream ).

Social Media 182

Social Media Marketing Hubspot Trends 182

Bill Hartzer

JANUARY 14, 2014

Question: Are the best years and the huge paydays of domain 2ndary market behind us? There are 1000 new TLDs coming in, and there are going to be more awareness driven by the brands. Question: Do we still need to make a distinction between secondary market and primary market? Brad from Sedo: It’s a supply and demand issue.

Domain Name 94

Domain Name Marketing Price Buy 94

Buffer Social

OCTOBER 17, 2017

November 14, 2014: Overly promotional posts will receive less reach on Facebook. September 18, 2014: Facebook will be considering the rate at which people interact with posts. September 11, 2014: Offensive or inappropriate ads will be shown less or stopped. November 14, 2014: Overly promotional Page posts. year-over-year.

List 190

List Facebook Feed Feedly 190

Firebelly

APRIL 19, 2016

We receive a lot of questions from bars, restaurants and breweries about marketing on Instagram. I want to share quick answers to seven of the most common questions below. Search for those tagging your brand in their photos or updates. A common thing we’ve seen negatively impact many brands is purchasing followers.

Instagram 100

Instagram Tips Marketing Hashtag 100

Ignite Social Media

AUGUST 23, 2016

The client is emailing you, asking if their brand should jump on the new social media trend that everyone seems to be talking about. After all, if everyone seems to be having a conversation about the same topic, shouldn’t their brand be a part of it? Is this trend right for my brand? Who is your brand’s audience?

Trends 60

Trends Social Media Brands Hashtag 60

ProBlogger

JANUARY 17, 2014

Here are four questions you can ask yourself to assess whether your design is ready for 2014. Brand your header. This is the area new visitors will likely notice first, so don’t miss the opportunity to create a strong first impression of your personal brand. Did you answer no to any questions? Four ways to tell.

Template 44

Template Templates WordPress Newsletter 44

Writtent Blog

MAY 21, 2021

This is an easy question in a stock transaction. While the specifics of each business transaction will drive the details contained in the SPA, there are several key questions that will be addressed and answered in a well-drafted SPA: The purchase price for the stock will be documented in the SPA. Derryberry.

Questions 40

Questions CPI Real Estate Consultant 40

Firebelly

OCTOBER 3, 2013

And while most of the discussion focuses on whether the latest gadget goodies will live up to user expectations, there is one question companies should yet again be asking themselves. For businesses, this means you must be sure your website and social media accounts translate fluidly onto the screens of various devices.

Mobile 160

Mobile Statistics Apple iPhone 160

Likeable

MARCH 23, 2021

Instagram made it clear that users and brands will still be able to see the amount of engagement their content gets, but the metrics will not be publicly displayed in the feed. Visible engagement on its own has been steadily losing appeal as a key success metric since 2014, so this change would only hasten that decline.

Instagram 91

Instagram Metrics Influencer Campaign 91

Waxing UnLyrical

JULY 28, 2014

Whether through guest posts or original content on your own site, blogging can help your brand gain traction (I mean, just look at me!). Why: In this classic from the WUL vault, Marcia Zellers relays some valid questions anyone trying to build a blog for their brand should ask. Does Blogging Still Matter in 2014?

SEO 191

SEO Consultant Flickr Blogger 191

Hootsuite

FEBRUARY 24, 2020

We answer all your image copyright questions and share the best resources below. Remember the star-studded selfie snapped on Ellen DeGeneres’ phone during the 2014 Academy Awards? A post shared by Ellen DeGeneres (@theellenshow) on Mar 2, 2014 at 7:10pm PST. Have more questions? View this post on Instagram.

Social Media 145

Social Media Public Domain Fair Use Creative Commons 145

Ignite Social Media

MARCH 20, 2018

Everyone loves a good surprise and fans love it even more when a brand they are devoted to notices them. This is an easy way for a brand to reach out to people to show them that they are listening and care. Pose a Question. Advocates are a great way to continue spreading the word about your brand or product. Thank Them.

Hosting 81

Hosting Hashtag Eventful Activities 81