Monday Roundup: Closing Out 2014

Waxing UnLyrical

So, for the final roundup of the year, as we’re closing out 2014, we thought we’d feature seven posts from around the web that will help you start the new year right. This is the final roundup of 2014 and the final post of 2014, as we’re going on vacation through Jan.

11 Thought-Provoking Guides to Content Marketing for 2014

Webbiquity SMM

Content marketing remains a hot topic, as practitioners continue to ask questions, like: what are the hottest trends in content marketing for 2014? Leading Experts Predict The Content Marketing Trends for 2014 by Search Engine Journal.

Microvideo Will Dominate 2014

Waxing UnLyrical

Still, the use of Vine, and Instagram’s answer to it of 15 second videos, didn’t seem like something brands would be able to leverage quickly. Will Vine and Instagram videos be the preferred method for digital marketers in 2014? Twitter Google+ Microvideo Will Dominate 2014.

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Social Media Optimization 2014: Twitter or Facebook?

SocialFish

Those individuals who prefer to follow their favorite brands, individuals and trends via Twitter tend to be a fan of short and succinct posts that demand only a second’s or a minute’s attention. Guest post for SocialFish by Sarah Brooks.

The Pillars of Online Marketing Success in 2014 & Beyond

SocialFish

Sure, it may be challenging initially, especially if you think your brand is boring. Video content will increase the length of time people spend on your page, giving your brand’s message a longer time to sink in and better chance to convert.

What is no longer working in social media: 2014 edition

SocialFish

Also think about the role of social in your overall online strategy, whether it’s part of branding, marketing or customer service. This post by Tinu Abayomi-Paul originally appeared on AGBeat and is reprinted here by permission. ———-.

104 Fascinating Social Media and Marketing Statistics for 2014 (and 2015)

Webbiquity SMM

72% of marketers think branded content is more effective than advertising in a magazine; 69% say it is superior to direct mail and PR. And yet…54% of brands don’t have an onsite, dedicated content director. Blogging increases web traffic by 55% for brands.

The Best Brands on Instagram 2014

Devumi

2014 may go down as the Year of Instagram as the photo sharing app surpassed the 300 million user mark. Brands in 2014 have finally gotten on board with Instagram, and some exciting content has been produced over the year. The Best Brands on Instagram 2014.

Essential Twitter Cheat Sheet for 2014

Harp Interactive

All the Twitter tips, tricks and resources to support your business or brand…all in one place. Check out our essential list of all the Twitter commands, lingo and resources you need to know to make the most of Twitter in 2014. Categories: Blog , How To , Social Media Marketing , Twitter Tags: social media , Twitter , twitter cheat sheet , twitter essentials , twitter lingo Finally!

SEO in 2014: Where It’s All Headed

Navolutions

2013 was a downright bizarre year for SEO, which is why you’re bound to see all sorts of wacky predictions for 2014. What is Next for SEO in 2014? My big prediction for SEO in 2014 is this: everyone is going to double down or fold.

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2014 World Cup: Social Media Campaign Round-Up

The Realtime Report

The 2014 World Cup was host to countless ad campaigns, and record breaking social media statistics. Here are some of the brands that created tons of social media buzz during the month-long tournament: Adidas .

Social Media Campaigns Kick-Off 2014 World Cup

The Realtime Report

Today marks the start of the 2014 World Cup, a month-long event highly anticipated by fans – and marketers – around the globe. For the first time in brand history, McDonald’s has redesigned the packaging of the French fry box as part of the new McDonald’s Gol!

Weekly Roundup: Personal Branding

Waxing UnLyrical

This week’s roundup features seven posts from around the web that focus on personal branding. Why Personal Branding? Why: People who build their personal brand build stronger networks and are presented with a greater number of business opportunities. Good morning!

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Essential Twitter Cheat Sheet for 2014

Harp Interactive

All the Twitter tips, tricks and resources to support your business or brand…all in one place. Check out our essential list of all the Twitter commands, lingo and resources you need to know to make the most of Twitter in 2014. Categories: Blog , How To , Social Media Marketing , Twitter Tags: social media , Twitter , twitter cheat sheet , twitter essentials , twitter lingo Finally!

Social Media Loves Valentine’s Day: 2014 Campaigns

The Realtime Report

Valentine’s vs. House of Cards : here’s a great compilation of brand tweets capitalizing either on the holiday, the release of House of Cards hotly anticipated Season 2, or a combination of the two (and once again, Oreo is brilliant).

The Importance of Localized Branded Content on Social Media

Mindjumpers

The best performing and most valuable content provides relevance for the user as well as the brand with a great respect for the context. And do you take local context into consideration when creating Social Media content for your global brand? Snapchat as a platform for branded content?

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NBA Announces 2014 Social Media Award Winners

The Realtime Report

Rajon Rondo (@RajonRondo) January 14, 2014. Not only does it allow fans to track and engage in the action, but it gives athletes and teams a way to communicate directly with fans, furthering their own ‘brand’ and remaining accessible to the general public. Related Stories Social Media Campaigns Kick-Off 2014 World Cup Sony Builds Interactive Social Media Hub for 2014 World Cup MyPermissions’ Android App: Is Your Private Information Secure?

85 Takeaways from New Media Expo 2014

Kikolani

Without further ado, here are the 101 things I learned at #NMX 2014. Now you will have a list full of only buyers and brand advocates. The Business of YOU: Why Building Your Brand Through Content Marketing Will Unleash the Influencer Inside You.

12 Speakers You Shouldn’t Miss at Pubcon SFIMA 2014

Bill Hartzer

I’m here a few days early in Fort Lauderdale, getting prepared for the Pubcon SFIMA conference being held on Thursday, April 24, 2014.

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Why Social Media Is So Important for Your Business in 2014

yMarketingMatters

It’s obvious that social media will continue to have a significant impact in 2014 on marketers and business owners: They now have the ability to reach out and communicate on a personal level with their target audience on a daily basis. Establish a stronger brand.

Best Tips for Successful Social Media and Digital Marketing in 2014

yMarketingMatters

Social media and digital marketing are going to grow even stronger in 2014. Having a social media and marketing strategy and plan is crucial to your success in 2014. Set aside a budget in your 2014 plan for social media advertising.

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Monday Roundup: Happy New Year

Waxing UnLyrical

I hope that you all had a wonderful holiday season and are well rested, ready to take on 2014. Top Marketing Predictions For 2014. Why: Michael Brenner identifies the marketing trends he thinks will make waves in 2014, including brand publishing. Happy New Year!

Three Tips For Branding on Pinterest

Mindjumpers

Pinterest is a great platform for brands to be featured on; the platform allows you to display non-tangible aspects all of which can be related to your product or company through lifestyle portrayals and inspiring mood boards. Where’s Social Media Going in 2014?

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Snapchat as a platform for branded content?

Mindjumpers

The creative possibilities of Snapchat enables a brand to communicate personal visual messages to its consumers (no need to mention the importance of visual storytelling , right?) Best practice for brand communication on Snapchat.

31 Expert Guides to Maximizing Online Brand Visibility – WPO

Webbiquity SMM

The original WPO model focused on content-sharing to maximize organic brand visibility; as the WPO framework evolved , it incorporated paid and industry (e.g., How can social, PR, SEO, and online advertising efforts be coordinated to maximize brand visibility?

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Your Brand Is Not A Logo

SocialFish

Your brand is not advertising. Your brand is not a clever name for a product. Your association’s brand is the combination of one hundred little and big things that give members an impression of the organization and what it can do for them.

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The Surprising Places Marketers Plan to Increase Budgets in 2014

Convince & Convert

Marketers are evidently enthusiastic heading into 2014… about everything. Called 2014 State of Marketing , insights from over 2,500 global marketers , the report is full of data about marketers’ outlook and plans for the coming year.

NamesCon 2014 Keynote: Jennifer Wolfe

Bill Hartzer

Jennifer wrote a book called Domain Names Rewired, and is a keynote speaker here at NamesCon 2014 in Las Vegas, Nevada. Jennifer is frequently hired to to consult and educate executives and brands about the new TLDs. In the brand space, what could be happening?

5 Elements Of Your Association’s Brand

SocialFish

We spend a disproportionate amount of time on our association’s brand look. Look is critically important but so are the other elements of your brand. Brand Elements. This makes brand promise sound so dry. The reason for brand promise is to create a feeling.

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How To Craft A Better Brand Story

SocialFish

Feelings are your brand. Your association’s brand is the sum of the feelings members and the broader community have about the association. Brands are about feeling and emotion; not tangibles. Do you want to improve your association’s brand story?

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How to Build a Content Calendar (Plus a Free Template for 2014)

Convince & Convert

We have no problems with other people borrowing our methods we wanted to offer a content marketer’s guide to building a content calendar along with a free template for the 2014 calendar year. A brand will rarely be publishing content to only a single audience.

Creative Branding In a Fredericksburg Loo

Waxing UnLyrical

Does your business’ restroom – often just a necessity you don’t give much thought to – have such creative branding that it makes your customers want to come back? Have you seen other creative approaches to branding?

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Can Your Brand Benefit from Digital Detox?

Convince & Convert

That got us thinking: Can brands benefit from digital detox? Will brands benefit by offering consumers a similar respite? What “Digital Detox” Means for Brands. The fact is, a lot of consumers appreciate when brands go a little off-label in their advertising.

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Convince & Convert’s 14 Best Digital Marketing Blog Posts of 2014

Convince & Convert

We published 372 posts here at Convince & Convert in 2014, and these are the 14 most popular. We’ve been preaching about helpful content here at Convince & Convert for years, and 2014 was certainly the year that the term “content marketing” began to stand on its own.

10 Reasons Businesses Will Start Using Google+ Communities in 2014

Convince & Convert

Sure, there is a social destination, but Google+ has tools for every business looking to increase engagement: a) Within their business itself, and b) To build relationships and develop loyal ‘fans’ of them and their brands. If you want to build your brand then this can be a very powerful tool. This is a great way to find the people who are most aligned with your brand values, and those who you most want to join. It is already happening for hundreds of brands on Google+.

NamesCon 2014: SEO, Search, New TLDs and Audience

Bill Hartzer

It’s about creating a brand experience on other sites like YouTube, Twitter, etc. When you are branding a business, should you use your handle on all social sites? Sometimes building your brand you have to change your brand name.

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Where’s Social Media Going in 2014?

Mindjumpers

2013 is coming to an end after what has been an interesting year for social media and we think that 2014 isn’t going to be any less interesting. We’ve looked into our crystal ball and made predictions of what we think 2014 has to offer.

Happy Holidays! The Best Holiday Ads Online in 2014

Devumi

The best holiday ads so far in 2014 have done their usual job of playing some holiday music, selling some great items, and even warming us up a little during this chilly time of year in the Northern Hemisphere. The best holidays ads of 2014. MissGuided is a non-traditional brand.

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34 People I Want To Meet at ClickZ Live Toronto 2014

Bill Hartzer

This week, I’m doing “double duty” at the ClickZ Live Toronto conference, being held at the Eaton Centre from May 14 to May 16, 2014 in Toronto, Canada. Mel Carson – Brand Ambassador, Majestic SEO.

SEO Copywriting: 25 Best Practices for 2014

Writtent Blog

We’ve listed 25 of the best practices of 2014 below. In 2014, SEO copywriting is about quality – well-written optimized content that appeals to humans. The post SEO Copywriting: 25 Best Practices for 2014 appeared first on Inbound & Content Marketing Hub.

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